The Surreal Poster Series: now available in Spanish and Portuguese!

The Surreal Poster Series: now available in Spanish and Portuguese!

by | Nov 10, 2023 | News & Blog

YOURS is proud to announce that The Surreal Poster Series is now available to download in Spanish and Portuguese! The Spanish version comes with special thanks to the Inter-American Development Bank (IDB) and the Portuguese version comes with special thanks to Autoridade Nacional de Segurança Rodoviária.

IDB have shared the Surreal Poster Series with their massive youth NGO network in South America; this means the posters focusing of the five key risk factors in global road safety have already reached a huge audience.

Autoridade Nacional de Segurança Rodoviária provided the translation of the Surreal Poster Series in Portuguese and have shared with their network on a national level. The results are impressive with the poster series reaching national television. You can watch the clip from national television on this page (in Portuguese).

YOURS is very proud to announce that the posters in Spanish and Portuguese are available to download right away. As demand for the posters reach regional and local communities, YOURS is continuously offering the posters in a range of languages. We are happy to announce that the posters will be widely available and accessible in South America and Spanish and Portuguese speaking countries.

You can download the posters here as well as in English and French.

The Surreal Poster Series hits Portuguese National TV from YOURS on Vimeo.

YOURS is to publish Youth and Road Safety: A Welcome Kit

YOURS is to publish Youth and Road Safety: A Welcome Kit

by | Nov 10, 2023 | News & Blog

YOURS is set to publish its maiden publication: Youth and Road Safey: A Welcome Kit. The publication will be a comprehensive guide for youth and road safety activists around the world. It brings together evidence based information about the current global road safety situation along with practical guidance on how to effectuate lasting change.

This work was the result of a grant and guidance from the US Centers for Disease Control and Prevention (CDC) in Atlanta, Georgia, in collaboration with the International Union for Health Promotion and Education, in Paris.

Youth and Road Safety: A Welcome Kit compiled by YOURS is set to be published very soon!

Every day, more and more young people around the world are recognizing the magnitude of the road safety problem. In response, many of them set out to become road safety activists, raising awareness of those around them and advocating their governments for a more serious approach to this problem. Other young people who are confronted with the road safety issue are eager to take action but do not where and how to start. In addition, there are even more youth who are not aware of the threat they and their loved ones face on the roads.

Therefore, this Welcome Kit is intended to introduce young individuals and organizations to the road safety field, particularly youth issues, and to motivate them to become actively involved.

Youth for Road Safety: A welcome kit is aimed at:

  • introducing young individuals to the global road safety problem and potential avenues for action,
  • supporting the efforts of young people working to prevent road traffic injuries among youth,
  • and inspiring youth and encouraging them to become road safety activists. 

This is YOURS’s first publication and will be the key document used in our workshops and events. YOURS will also disseminate this toolkit to its global youth network, support its translation into as many languages, and encourage its use and adaptation by young people around the world.

The kit focuses on key factors such as:

  • Understanding Road Traffic Injuries
  • Key Risk Factors
  • Getting Involed and where to start
  • What you can do
  • Introduction to Project Management
  • Networking, fundraising and campaigning

Be sure to keep an eye out for the launch of the Welcome Kit! YOURS will release more information in due course. The kit will be, of course, absolutely free to use for all road safety and young people’s organizations, projects etc. We look forward to releasing the finished project soon, so stay tuned….

Spotlight on: Awladna: road safety for kids – Oman

Spotlight on: Awladna: road safety for kids – Oman

by | Nov 10, 2023 | News & Blog

This month, YOURS puts te spotlight on the work of Omani delegates in the campaign, ‘Awladna: road safety for kids’. The campaign holds many resources and fact based evidence about the state of Omani road safety and some of their work can be found in this month’s spotlight feature…

Awladna’s mission is to spread awareness for protecting children from road and traffic accident dangers and to reduce the risks to which children are exposed due to being on the roads or playing close to the road.

The project is a three minutes awareness ad which is highly focused on the carelessness of some mothers which can lead to their child’s death. They shot all the scenes in three different locations in Muscat city in 10 days.

Young people were highly involved in this project since 80% of the crew is under thirties. The idea, planning, and execution all were done by young people who are under thirties supervised by the Campaign’s founder Ms. Amal Al Zadjali.

The campaign achieved its goal because the delegates believed in their own abilities and accepted the reality that sometimes, to make change happen people have to act quick. The group depended in themselves and thought of things they could do with a low budget which made everything clear for them from the beginning till the end. For the group, it was a great experience for where they learnt that nothing is impossible if there is a hardworking team with a creative idea.

The campaign set about thinking of a way to participate in Road Safety. It was a unique idea and the group brought it to life. Campaign founder Ms Amal Al Zadjali said, “We think that’s how young people should think and work for road safety, because if we wait for others help and support we will waste lots of time and enthusiasm”.

You can find out more about the campaign by visiting their website.

YOURS is re-energizing the Global Youth Network for Road Safety!

YOURS is re-energizing the Global Youth Network for Road Safety!

by | Nov 10, 2023 | News & Blog

Since we opened the MINE section in early 2010, we have had hundreds of road safety activists from all sorts of background joining up. The representation is worldwide and members have had access to the the Global Youth Network, seeing what other road safety organizations are doing around the globe. Now, YOURS is offering new benefits to its members!

Earlier this year, YOURS Staff met and discussed a range of new opportunities, projects and campaigns. One of the key focuses lied in the Global Youth Network for Road Safety; the unique, one of its kind network that brings together youth activists and organizations dedicated to youth and road safety issues.

At the meeting, it was decided that YOURS is ready to re-energise and expand the network, which means; offering more services to members, offering benefits to members as well as tightening the criteria on joining the network. YOURS will offer members with a range of clear benefits that will be made available only to the YOURS network, some of these benefits include:

  • Increased Access to resources and YOURS materials
  • Increased Efficiency as a global voice road safety
  • Increased Visibility and Credibility

A list of the full benefits of joining the YOURS network can be found at the link below.

Additionally, YOURS will be tightening the joining criteria to ensure our network remains youth and road safety orientated and youth driven. This will offer a quality check on the information entered into the network and offer members access to high quality information about youth and road safety from around the world. Some of the new criteria includes;

  • Age: 15-30
  • Be either a youth-led Non-Governmental Organization/non-profit organization/social enterprise/charity/stand alone project
    focussing on road safety with a primary/some focus on young people or an individual active/interested in road safety.
  • Agree to the commitments of being a Road Safety Role Model

A list of the full criteria on joining the network can be found at the link below.

For more information about the Global Youth Network, you can contact Communications Officer and Network Coordinator: Mr Manpreet Darroch.

“Cars 2” safety video reminds drivers to not drive distracted.

“Cars 2” safety video reminds drivers to not drive distracted.

by | Nov 10, 2023 | News & Blog

The Department of Transportation, USA (DOT), Disney, and Pixar have teamed up to help fight distracted driving with a new public service announcement with Lightning McQueen, Tow Mater, and the colorful characters of “Cars 2.” YOURS is proud to feature the PSA here!

In advance of the June 24th release of the movie, the 30-second PSA is called, “Only the bad guys drive distracted.” With the help of the Cars characters, it advises viewers that “No calling, no texting. Nothing that can take away your focus.”

The ad will be available in more than a dozen countries with various translations and the DOT is working on increasing that coverage by partnering with the Make Roads Safe campaign for global road safety.

The National Highway Transportation Safety Administration (NHTSA) has worked with Disney before on various safety campaigns. The last time was in 2005 for the re-release of the Cinderella movie to help remind parents to fit their children snugly in a booster seat.

The Campaign follows suit of Sesame Workshop’s Road Safety PSAs that feature loveable character Grover who joined the Decade of Action for Road Safety to promote road safety messages with young people on the popular show, Sesame Street.

YOURS wholeheartedly commends the mergence of road safety messages with popular entertainment to convey road safety messages. You can view the PSA on this page. Look out for more of this type of promotion as an emblem of the Decade of Action’s efforts to promote road safety and reach its ten year goal of saving five million lives.

Source: Consumer Reports

Concrete Dreams: A drama focusing on road safety by young people.

Concrete Dreams: A drama focusing on road safety by young people.

by | Nov 10, 2023 | News & Blog

YOURS is proud to feature ‘Concrete Dreams’, a touching drama underpinned by a road safety message and shot by MMC – Making Messages Count with the support of London Borough of Hackney Council. Watch the video at YOURS now…

Concrete Dreams is the poignant story of Shanice and Charley, a couple of ordinary high school teenagers immersed in life and the people around them, set in Hackney, London. The story depicts the lifes of young people and their flippancy towards the road; taglined, ‘no one is invicible or unstoppable.’

The drama is shot in monochrome giving it a gritty, realistic appeal. Its clear as the story unfolds that youthful plans, dreams and aspirations can disappear if young people do not pay attention to the road; a message that counts.

The inspiring tale of the story permeates on and off the screen, the film was shot, directed, edited and produced by a group of young people aged 15-19 year olds illustrating the creative value young people can bring to road safety. It was shot in partnership with the London Borough of Hackney Road Safety Road Safety Team. YOURS is proud to promote this video here and commends the enthusiasm and commitment shown by these young people. YOURS hopes to see more projects like this one that Make Messages Count (MMC), especially the vital message of road safety with young people.

You can view the video on our page and leave feeback on the Vimeo Hosting Page. A big well done to the MMC Team and Hackney Council on this brilliant production!