The Department of Transportation, USA (DOT), Disney, and Pixar have teamed up to help fight distracted driving with a new public service announcement with Lightning McQueen, Tow Mater, and the colorful characters of “Cars 2.” YOURS is proud to feature the PSA here!
In advance of the June 24th release of the movie, the 30-second PSA is called, “Only the bad guys drive distracted.” With the help of the Cars characters, it advises viewers that “No calling, no texting. Nothing that can take away your focus.”
The ad will be available in more than a dozen countries with various translations and the DOT is working on increasing that coverage by partnering with the Make Roads Safe campaign for global road safety.
The National Highway Transportation Safety Administration (NHTSA) has worked with Disney before on various safety campaigns. The last time was in 2005 for the re-release of the Cinderella movie to help remind parents to fit their children snugly in a booster seat.
The Campaign follows suit of Sesame Workshop’s Road Safety PSAs that feature loveable character Grover who joined the Decade of Action for Road Safety to promote road safety messages with young people on the popular show, Sesame Street.
YOURS wholeheartedly commends the mergence of road safety messages with popular entertainment to convey road safety messages. You can view the PSA on this page. Look out for more of this type of promotion as an emblem of the Decade of Action’s efforts to promote road safety and reach its ten year goal of saving five million lives.
Source: Consumer Reports