The normal texts that cost real lives – a focus in Australia

The normal texts that cost real lives – a focus in Australia

We know that texting while driving is a serious threat facing the safety of young people everywhere. Texting behind the wheel requires a high level of concentration that takes our mind off the road with potentially tragic consquences. This is the case in an Australian focus where very ‘normal’ everyday text messages have taken the attention of drivers off the road for those split seconds leading to tragic crashes. These texts are seemingly innocent but reading them behind the wheel has had disastrous consequences. This study serves as a chilling reminder of the danger of texting and driving.

Trivial text messages sent or read by drivers at the wheel have claimed the lives of at least 20 people on the nation’s roads (in Australia) and left many more injured, a News Limited investigation shows.

A man believed to have crashed while texting a smiley face icon to a mate is among current cases being probed by state coroners and police. Other short messages linked to recent fatal accidents on the nation’s roads include “I’ll be home soon”, and “Hey are you still coming today?”.

The News Limited analysis of police, court and coroner’s records reveals text wreck victims over the past decade include drivers, their passengers, other motorists, cyclists and pedestrians.Revelations of the mounting death toll have prompted a coalition of grieving relatives, road safety groups, mobile service providers and others to unite in a bid to stop such accidents.

They are urging News Limited readers to sign a pledge promising not to text behind the wheel, and also to take action to stop friends or family if they see them in the act.Grieving relatives who have shared their harrowing stories hope by highlighting the long-lasting ripple effects a single message can have, they might save other families from similar suffering. Many of the grieving said the trivial nature of the messages which preceded the fatal accidents made the death even harder to deal with.Police and road safety bodies admit the injury toll caused by texting drivers is vastly under-reported, with many less serious accidents simply remaining undocumented.

A NSW woman who was lucky to survive last year after she ran under a truck while typing “just finished for the day already whats crakin?” is one of the few known prosecutions nationally for non-fatal texting accidents. Some studies have shown texting increases the risk of a crash or near crash by up to 15 times for car drivers, and over 20 times for truck drivers.

BROOKE RICHARDSON
Brooke Richardson was killed when her car careered off the road, her undamaged phone found at her feet. Vicki Richardson used to exchange texts with her hairdresser daughter Brooke at least 15 times a day.

Worried that something had happened that dreadful Tuesday morning last December, her first instinct was to send an SMS to her daughter, one that will never be read or answered: “Call ASAP, Brooke, please text me!! I love you.” By the time it arrived, Brooke was already dead. Crash investigators found her phone, not damaged, between her feet in the wreck. A coroner last month found she’d been texting as she drove – arranging an appointment with a client at the new salon she had started working at in Cobram.

“She was only 10 minutes away from work, but she sent a message anyway,” Vicki says. Mrs Richardson has started a foundation with the aim of spreading the “don’t text and drive” message – a problem she fears will worsen.

JASON STORTZ
Jason Stortz was killed by a texting driver while riding his bike at Yallah near Wollongong in 2009. Harry was only 16-months-old when his triathlete dad Jason, out riding his new bike, was killed by an under-age, unlicensed, texting driver at the wheel of his new Ford Falcon. His son has just turned five. There are daily reminders of his dad’s absence. “I had to fill in forms at pre-school, was asked to put down dad’s details. What do you do?” Kylie Stortz says.

“My son asks me ‘mum, who will look after me if you go to heaven like dad?’ Or he’ll just ask things like ‘did my dad like to eat this food?’. That’s stuff he should just know because his dad should still be here.”

No one knows exactly what happened in the accident, with the young driver a reluctant witness and his female passenger telling police she couldn’t assist either – because she had been concentrating on her own phone at the time of the collision.

These real life stories serve as a chilling reminder of the consquences of texting while driving.

Read more stories here.

Fixers Feature: Jordan Bone – A reminder to think twice

Fixers Feature: Jordan Bone – A reminder to think twice

We recently featured an article about Fixers, a unique UK based campaigning platform that gives young people the opportunity to tackle issues they feel passionate about. The forum, entitled ‘Road Savvy’ was a unique dialogue between passionate youth road safety advocates and decision makers. The young people involved in the event showed relentless energy and determination for road safety for a multitude of personal reasons and we were so impressed by their passion that we have teamed up with Fixers to spotlight each road safety campaigner. We start with the inspiring story of Jordan Bone.

A young woman paralysed from a car crash is creating a wristband campaign to warn young people about taking unnecessary risks, both on and off the roads.

With the help of Fixers, Jordan Bone (23) is creating the wristbands to give young people a constant reminder about how precious life is, and how everybody is unique but not invincible. In a short film promoting her project (in the right column), Jordan explains how a car accident when she was 15 years old changed her life forever.

Jordan has turned her tragic crash into a reminder for other young people to take their safety seriously.

At the time, Jordan accepted a ride from a male friend who had only just passed his test. It was the first time Jordan had been in a car with someone her age, and soon after accepting the ride, the driver lost control of the car. The car slipped on the wet road surface, flipped onto its roof, and landed in a ditch. The other passengers in the car were fine, but Jordan broke her neck in the accident and lost the use of her limbs. Jordan has since regained some use of her arms and hands, and still continues with physiotherapy. 

She has not let her paralysis bring her down, and has a series of inspirational videos on Youtube, and her own blog.  

‘The wristbands will hopefully show young people just how amazing life is, and how there is no need to cut it short through unnecessary risks,’ says Jordan.  
 

‘I made a decision which has changed my life, and I feel stupid for getting in the car now. But I was lucky.   ‘These wristbands will be made after I’ve talked to young people to see what is important to them in life.  ‘Once made, they remind the wearer exactly how lucky they are to be alive, and how amazing life can be. The risks you take can not only affect you, but they can have consequences for the people around you too.’  

Jordan’s wristbands are currently in the design stages and are expected to be completed soon. You can watch the short film in the right column for more information about Jordan’s project. Author: Ashley Scrace

Read more about the ‘Road Savvy’ Forum here.

YOURS will be featuring more stories from road safety ‘Fixers’ and sharing their inspiring stories in the coming weeks so be sure to come and check them out. To find out more about Fixers in the UK, click here.

A free online road safety course from Johns Hopkins International

A free online road safety course from Johns Hopkins International

The Johns Hopkins International Injury Research Unit (JH-IIRU) is pleased to offer for the first time a free, online training certificate program on Road Traffic Injury Prevention and Control in Low- and Middle-Income Countries (RTIP), hosted via the platform TRAMS. Comprised of seven multimedia educational modules, this comprehensive program covers a wide range of topics, from the basics of road traffic injury prevention to setting up injury surveillance systems, evaluating road safety interventions and influencing policy on road traffic injuries (RTIs).

Injuries cause more than five million deaths every year, resulting in high economic and social costs for communities around the globe. These costs are greater in low- and middle-income countries, where many public health systems have yet to prioritize injuries as a major health concern, despite the cost-effective methods available to prevent them.

The Johns Hopkins International Injury Research Unit was established within the Bloomberg School of Public Health’s Department of International Health to respond to the growing burden of injuries worldwide.

Through research, collaboration and training, the Johns Hopkins International Injury Research Unit strives to identify effective solutions to the growing burden of injuries in low- and middle-income populations, influence public policy and practice and advance the field of injury prevention throughout the world.

The Johns Hopkins International Injury Research Unit is a World Health Organization (WHO) Collaborating Center for Injuries, Violence and Accident Prevention. 

The lectures are taught by a variety of instructors, including JH-IIRU faculty as well as experts in the field of injury prevention control and trauma care from around the world.

The program is free of cost and open to policy makers, researchers, educators and anyone in the general public interested in learning more about RTIs. They do not offer academic credit, but do provide a certificate for completing course modules.

Modules in this training include:

  • RTIP Module 1: Fundamentals of Road Traffic Injury Prevention
  • RTIP Module 2: Concepts in Injury Prevention
  • RTIP Module 3: Assessing the Health and Economic Burden of RTIs
  • RTIP Module 4: Risk Factors and Choosing Interventions for Road Traffic Injuries
  • RTIP Module 5: Injury Surveillance Systems
  • RTIP Module 6: Evaluation of Road Safety Interventions
  • RTIP Module 7: Influencing Policy for Road Traffic Injury Prevention
GTA V inspired road safety infographic focuses on UK statistics

GTA V inspired road safety infographic focuses on UK statistics

Grand Theft Auto, the incredibly popular and successful video game is definitely not known for promoting road safety. In fact, the game centers on stealing cars and driving them at high speeds around cities often ending in wrecks and fatalities. However, RED Driving School in the UK have capitalized on the recent launch of the smash hit game GTA V to release a road safety inspired infographic using the GTA comic book design.

Grand Theft Auto is hugely successful game franchise but its also the official name of quite a serious crime. That aside, we know its pretty clear that GTA doesn’t promote road safety but is rather a move away into a ‘virtual world’ of recklessness and entertainment with a riveting storyline. However, RED Driving School in the UK have capitalized on the fresh release of GTA V to publish an infographic in the same, comic book graphic design and depict the serious threat facing young drivers on the ‘real’ roads. 

While games remain an escape into the virtual, it must be stressed that the real life is quite different and we as young people aren’t the heroes of GTA V.

See below, RED Driving School’s GTA-inspired road safety graphic, put together based on a research report around the most common road risks for younger drivers.

The report pulled in data from the UK and the US relating to some of the more common accidents and fatalities experienced by Younger drivers, as well as surrounding information, on topics such as insurance and new driving tech. Here at RED we also ran a couple of surveys related to car insurance and attitudes to drink driving for younger drivers.

The full list of findings is available upon request to interested parties, and a RED spokesperson can also be made available for comment on any data which is mentioned within the graphic.

What do you think? Do games promote reckless road behaviour or are they are good opportunity to drive in a virtual world where consquences do not exist? Join the debate!

World First Aid Day celebrates ‘First aid and road safety’ with action

World First Aid Day celebrates ‘First aid and road safety’ with action

The World First Aid Day has been celebrated annually all around the globe for 13 years. The day acts as an chance to celebrate first aid and raise awareness about how important it is understand basic first aid which can save millions of lives the world over. This year, the World First Aid Day theme was ‘first aid and road safety’ acknowledging the huge safety issues surrounding the road.

Read the original story at the Internation Red Cross Red Crescent wesbite here 

World First Aid Day, which was introduced by the International Red Cross Red Crescent Movement in 2000, is an opportunity to raise awareness about a life saving act. This year on World First Aid Day, the theme is ‘First aid and road safety’.

Road traffic accidents have become a major global killer. Today, there is one road fatality every 30 seconds and more than 50 per cent of deaths from traffic accidents occur in the first few minutes after the crash. Yet much of this loss of life is preventable. First aid training educates citizens on accident and injury prevention, and gives them the skills to respond immediately to both major or minor emergencies.

This year the Red Cross Red Crescent is asking for legislative provisions to make first aid training compulsory for every driving licence candidate. It is also essential to introduce first aid training at all stages of a person’s life – at home, in school, at the workplace. First aid training should be accessible to everyone, not just to those who can afford it.


First aid saves lives. It is for everyone, everywhere.

The International Red Cross and Red Crescenet share some key examples of road safety in action around the world during the day from countries that implemented road safety action. 

Last September, the Slovak Red Cross first-aid team took part in a successful training course in the neighbouring Czech Republic. Organized by the Czech Red Cross youth, it aimed to improve practical and theoretical first-aid skills.

Throughout the weekend, participants had the opportunity to experience a range of realistic situations, both indoors and outdoors. One particularly challenging evening focused on how to handle injuries that could result from a road traffic accident. The weekend ended well, and with their training still fresh in their minds, the team headed back home along the motorway. They did not know, however, that their training would be put to good use so soon. 

Good morning, Tanzania! On your dial today, a little music, some chit chat, and how to save a life! For listeners more accustomed to the latest tunes, Radio Victory’s Usalama Wetu programme – Kiswahili for “Our Safety” – might not be quite what they had expected with their breakfast.

The programme, broadcast in conjunction with the Tanzania Red Cross National Society, is proving to be a vital component in the battle to tackle road accidents and prevent deaths in the northern Tanzanian region of Mara.  

Every year, nearly 100 people are killed on the region’s roads. The radio show, which is broadcast to thousands of people in northern Tanzania, is part of the urgent action being taken to solve the problem. With hard-hitting messages such as ‘driving + phone = death’, the charismatic host talks passionately about the need to follow the rules of the road with his guests Ngodoki Chupa, the Red Cross branch manager of Mara, and two local policemen. 

Read more stories at the IFRC’s Website.

NOYS Teen Distracted Driving Prevention Summit to kick off

NOYS Teen Distracted Driving Prevention Summit to kick off

The 4th Annual NOYS Teen Distracted Driving Prevention Summit will kick off tomorrow (18th September 2013) with more than 150 youth and adults from across the country meeting for impactful presentation, interactive training activities and creative ways to fight distracted driving amongst young people. The event is taking place in Washington DC, USA and takes place over three days.

The Summit, sponsored by AT&T and State Farm®, will provide teens an opportunity to hear from distracted driving crash victims and national transportation officials, and meet with exhibitors who will showcase products and information using the latest technology to improve traffic safety and eliminate distracted driving. At the conclusion of the Summit, the teens will use what they learned to create initiatives to prevent distracted driving in their hometowns.

Read about distracted driving in the Youth and Road Safety Action Kit

Traffic crashes are the leading killer of teens. Teens overwhelming use of cell phones coupled with their driving inexperience makes for a deadly combination. In fact, drivers under the age of 20 have the highest proportion of distraction-related fatal crashes.According to the National Highway Traffic Safety Administration, 3,331 people were killed in vehicle crashes in 2011 involving a distracted driver, up from 3,267 fatalities in 2010. That same year, an additional 387,000 people were injured in crashes involving a distracted driver.

A recent Centers for Disease Control study showed that nearly half of all U.S. high school students aged 16 years or older admitted to sending a text or email while driving.

Our CORE Group Representative for North America – Ms Emily Reynolds will be attending the event in her work with NOYS. She told us,

“Attendees have an opportunity to attend, exhibit, host workshops and network with hundreds of industry leaders that are working to address distracted driving on the local, state, and national levels. Be a part of this nationwide effort to work with youth to support distracted driving prevention efforts and help save the lives of youth on the roads! 

Youth teams will be selected from around the country through an application process to attend the 2013 Teen Distracted Driving Prevention Summit and lead year-long efforts in their community.  After the Summit, they will develop, implement, and support distracted driving prevention efforts in their local communities and host a Teen Distracted Driving Prevention Summit in their state”.

Breakdown of the event includes:

  • Wednesday September 18th: Travel day and evening youth meet and greet (evening youth activities will be youth only)
  • Thursday September 19th: Youth training and AT&T National Day of Action event (youth training will be youth only; All are welcome to attend the AT&T National Day of Action)
  • Friday September 20th: Teen Distracted Driving Summit (speakers, exhibitors and activities, All are welcome to attend)