Targeting taxi drivers in LMICs can save young lives – a Kenya example

Targeting taxi drivers in LMICs can save young lives – a Kenya example

We highlight a recent article by The Guardian with our own experience on the topic of road safety measures targeting taxi drivers in low and middle-income countries. As part of their focus on global road safety development the Guardian place a focus on a new UN Habitat report calling upon stakeholders to regulate the ‘informal taxi industry’ and we share our experience of our how our young Kenyan facilitators are engaging with this industry through their own workshops.

This article has been adapted from the Guardian’s article which can be found here.

Improving the safety of minibus taxis is critical to reducing deaths and injuries from road accidents in the developing world, according to UN-Habitat, the United Nations’ human settlements programme.

“In Kenya we call them matatus; in Dar es Salaam they are dala dalas. In South Africa they are simply called taxis,” says Andre Dzikus, co-ordinator of urban basic services at UN-Habitat. “And they’re a very important player at the moment, but they’re … not really addressed by the stakeholders who are doing transport planning in cities. The highest-impact strategy [for improving road safety] would be to make the informal transport sector part of the solution.”

Dzikus was speaking before the publication of the group’s human settlements report, published every year on World Habitat Day. The latest edition focuses on urban mobility. Policy challenges on that front include mitigating greenhouse gas emissions, ensuring equal access to transport services, reducing congestion, and dealing with crime on transport networks. But road safety is also a major focus.

The average ‘dala dala’ a bus service in Tanzania.

Road traffic crashes are the leading cause of deaths among 15-29-year-olds, according to data from the World Health Organisation. About 1.24 million people are killed in such incidents every year, nearly double the toll for malaria. And more than 90% of road deaths are in low- and middle-income countries.

As well as the personal costs of road accidents – such as fatalities and life-altering injuries – are costs to a country’s economy. One study found that road accidents cost developing countries about 1% of their gross national product each year; more than some of those countries receive in annual foreign aid. Dzikus says minibus taxis, ubiquitous in many cities of sub-Saharan Africa, are an important piece of the road safety puzzle.

“In many developing countries, 50% of trips are done through informal transport providers,” he says. “A lot of the [shared taxis] used in developing countries are secondhand vehicles, either imported from Europe or from Japan, and are relatively old. Some of them might not even be road-worthy … Some of the drivers work 14 hours, so that becomes a hazardous issue.”

But, says the report, a few policy steps can go a long way toward making shared taxis safer. Governments should start by introducing driver-training programmes, requiring seatbelts in minibus taxis, and obliging motorists to get their vehicles inspected regularly.

Over in Kenya, our trained facilitators identified informal transport providers as posing a threat to road safety and used their facilitation skills to run a session with Boda Boda Drivers in Kenya. Read more here.

YOURS commends the report calling for increased road safety measured to be targeted at the ‘informal’ transport industry, a service that has, in many parts, gone unregulated with disastrous road crashes. Last year, YOURS’ Training of Facilitators in Kenya brought together a group of young Kenyan leaders passionate about road safety to tackle some of Kenya’s most pressing road safety issues.

The premise of the Training of Facilitators is train a group of young people in key elements of road safety theory in both an international a local perspective coupled with on the ground practise of road safety facilitation. A key discussion that came out of last year’s training was the increasingly dangerous habits of the transport sector. This included the speeding and lack of seatbelt use of ‘matatu’ (mini bus taxis) and lack of helmet use of the ‘boda boda’ taxis (motorcycle taxis). A lively discussion ensued tackling some of the myths surround the perceived hygiene concerns in sharing helmets and some of the easy solutions.

The Kenyan facilitators identified the informal transport industry as a key target group to reach with the own youth and road safety workshops.

After the Kenya Training of Facilitators, the youth facilitators have already run a number of sessions targeting public transport providers including the boda boda and matatu community:

A session run by our facilitator from the Kenya Red Cross targeting the matatu and boda boda community. Read more here.

We take the opporunity on the publishing of the report by UN Habitat to encourage further focus on the informal taxi industry in low and middle-income countries. Our young Kenyan facilitators have more workshops planned with the industry (who are oftern their own peer group) to convince them of the importance of implementing road safety, not only for their own good practise but to save their passengers’ and their own lives.

We also call upon decision makers in low and middle-income countries to implement effiencetlaw and enforcement of road safety laws, safe infrastructure and roads, safe vehicles and road users as well as invest in quality post crash care. 

Find out more about our workshops and their impact here.

Rapping road safety! A ‘Krazy’ first targeting young drivers – Australia

Rapping road safety! A ‘Krazy’ first targeting young drivers – Australia

A brand new campaign from the Motor Accident Commission (MAC Australia) recently launched a clever two part video campaign that tells the story of ‘Krazy K’, a wannabe rapper from Adelaide, Australia who loses his license after being caught for speeding. His rap shows his attempts at making light of the situation, which has actually had a massive impact on his life; losing friends, his job, his girlfriend and his freedom. Check out this comedic and tongue-in-cheek video.

Our friends at MAC Australia, one of the leaders of innovative road safety campaigns, recently shared their new campaign with us, ‘Krazy K’ in two clever and comedic videos explaining what happened to Krazy K, in his own words, after losing his license to speeding.

MAC has entered new ground releasing the first rap music track of its kind specifically targeting young drivers. Rap meets road safety in a tongue-in-cheek track titled ‘Lights-Out’, starring a local rapper known on the media streets as Krazy-K, alongside his less eccentric side-kick DJ Got-Bangers. Claiming to be the leader of the Adelaide ‘Wolf Pac’, the over-sized, boxer shorts wearing loser from Paradise, raps about forfeiting his licence for six months after being caught speeding.

Passionately delivered with rap lyrics, rhythmic music and a heavy dose of false bravado, Krazy-K claims that he ‘doesn’t need a girl, doesn’t need job and doesn’t need to drive’. However, losing his licence affects his social life, leads to the loss of his job, his mates, and even his girlfriend. Having lost his licence Krazy is house bound and reliant on daily chores, such as grocery shopping, washing and gardening to earn ‘some cash’.

The campaign follows the first phase headlined ‘lose your licence and you’re screwed’.

MAC Chief Executive Officer, Jerome Maguire, said, more than 3,900 South Australian drivers aged 16-24 years have lost their licence this year to date.

“We want young people to enjoy the freedom and mobility that comes with holding a licence, but they jeopardise this if they don’t respect their licence privileges. The campaign leverages an insight that young drivers are motivated by their growing independence and social status and that their licence delivers both practical and symbolic value”.

We need young people to think about the consequences of driving dangerously and the impact on their new found freedom, independence and status if they end up losing their licence.

In a two part story as well as a multimedia campaign, Krazy K’s life after losing his license shows the real consquences in a comedic way.

“Amazingly, young people fear ‘social death’ more than death itself,” Mr Maguire said
 

On average, over the last five years, drivers aged 16-24 years accounted for approximately 27% of Compulsory Third Party (CTP) insurance claim costs – costing the fund over $100 million annually.  People aged 16 to 24 years make up 12% of the population, but account for 26% of all fatalities and serious injuries in South Australia. SA’s fatality rate for 16-19 year olds is almost double that of Victoria and New South Wales.

MAC’s campaign approach has been endorsed by Professor Mary Lydon, Director at the Centre for Automotive Safety Research (CASR) at the University of Adelaide. 

“This approach may inspire more young adults to encourage their peers and friends to make responsible decisions when taking to the roads,” Professor Lydon said.
 

“Research suggests that social threats, as opposed to physical threats such as injury or death, a more effective among young people.
Likewise, recent evidence suggests positive approaches that evoke humour are highly effective and  persuasive in social marketing campaigns. CASR is pleased to see an initiative that speaks to young people when they are at greatest risk and most vulnerable to road trauma,” Professor Lydon said.

Check out the videos in the right column!

Manpreet Darroch, Communications Officer at YOURS said, “This campaign is innovative, fresh and funny. A lot of campaigns focus on the consquence of road crashes in a ‘bloody’ fashion but this campaign shows Krazy K’s attempts at justifying his actions and his new found freedom, where in reality, the consquence of losing his license is very big. A clever and funny campaign’.

A chance to register for: Panel Debate – Target Youth: Mobile & Safe

A chance to register for: Panel Debate – Target Youth: Mobile & Safe

If you are around Brussels, Belgium on the 12th November 2013, or if you want to attend this special youth panel debate, an open invitation is presented to you here! The debate is focused on youth and road safety issues in a European context and will include our own Axl Druart (CORE Group Europe representative) and YOURS Director Floor Lieshout. 

Our Future Mobility Now (OFMN) and the Fédération Internationale de l’Automobile (FIA) are holding a debate between young people, the automotive industry, motor clubs and policy makers to examine three key topics:

  • Attitudes and awareness: How to connect with young people?
  • Driving skills and experience: How to make an impact?
  • Automation and apps: How can technology help?

A similar debate on youth and urban mobility  was explored last year and the videos are available to view in the right column.

What? 
Debate entitled ‘Target Youth: Mobile and safe’

When? 
12 November 2013, 12.00-13.00: lunch & registration; 13.00-15.00: debate

Where?     
Royal Museum of Art and History, Cinquantenaire Park, Brussels

Why?

Over the last 30 years, Europe’s roads have become far safer despite a three-fold increase in traffic. However, there is still much that can be done to further improve the situation, particularly with regard to young people, the most vulnerable category of road users. 

The Programme Includes:
Moderator: Carmen Paun, Brussels correspondent, International News Services,  Ward’s Auto

12.00-13.00: Lunch & registration

Royal Art and History Museum, Parc Cinquantenaire, Brussels.

13.00-13.05: Opening remarks

Eric Jonnaert, ACEA Secretary General

13.05-13.25: Setting the scene: Young drivers and road safety: The scale of the problem
Antonio Avenoso, Executive Director, European Transport Safety Council (ETSC)

Getting young drivers on the road in safety

Neil Greig, Policy Director, Institute of Advanced Motorists (IAM)

If you are around Brussels, Belgium on the 12th November 2013, or if you want to attend this special youth panel debate, an open invitation is presented to you here! The debate is focused on youth and road safety issues in a European context and will include our own Axl Druart (CORE Group Europe representative) and YOURS Director Floor Lieshout.

Brian’s Column: Get road safety on the agenda – development depends on it!

Brian’s Column: Get road safety on the agenda – development depends on it!

As a public health champion, Brian has flown the flag of global road safety in a range of settings but in this article, he explains how sometimes, road safety is often neglected from the development agenda. He explains his take on in and why road safety is crucial to development all around the world – especially Africa.

Its again that time of the month when I knock on your door just to be sure that you are alive! October is here! Those still suffering from ‘Wake Me Up When September Ends Syndrome’ can now wakeup, fasten their seatbelts, as we set our quest to define our present and future!

So, I will go straight to the point…as African youth leaders, we’ve set a remarkable trend in road safety at the continental level: In 2007, at the World Youth Assembly for Road Safety, Geneva, Switzerland, where youth leaders from more than 100 countries called on community-based organizations, private companies, media, celebrities and the entertainment industry, parents and guardians, educational institutions, community leaders and policy makers to declare ‘Road safety is no accident’, In November 2012, we also made another declaration at the launch of the Caravane Project in Niamey, Niger.

Now in Africa, I was back in my mother country Ethiopia where for 2 days a Youth Pre-Conference to the Africa Conference on Population and Development, also known as ICPD saw around 200 youth representatives gather in Addis Ababa from 24 – 25 September 2013 to identify their priorities for population and development agendas beyond 2014. The outcome of the youthful meeting was presented as a set of recommendations for the experts and ministerial segment of the African Regional Conference on Population and Development which was taking place in the same city throughout the week. 

“Governments need to increase investments into research and population data to inform design and implementation of rights-based health interventions for young people, in particular marginalized groups…Ensure appropriate allocation of the health budget, especially to adolescent and youth SRH programs,” read the Outcome of the Youth Pre-Conference to the Africa Conference on Population and Development (ICPD).

This was clearly a chance for African youth leaders to advance the war on avoidable Road traffic injuries: While the African youth leaders, indepthly discussed a number of pertinent issues including sexual and reproductive health and rights, education, youth employment, family planning and maternal mortality as well as inclusive participation, security and governance, surely, for God’s sake, the leading cause of death among young people aged between 15 and 24 should have stood out from the crowd.

Many African youth leaders have championed the road safety cause but more needs to be done.

Part of the recommendations was an appeal to the world to invest more resources in young people and ensure their human rights in order to promote socio-economic development and growth with equal access for the youth to health, education and economic opportunities doubling the potential for development and helps societies to break the cycle of poverty which is still prevalent in Africa. Does this sound familiar to you? Have you heard about the economic implications that arise from avoidable deaths and disabilities arising from road traffic crashes?

The statistics are clear; road traffic crashes are a serious development issue but sometimes overlooked. Read more about the stats here.

As Mr. Hassan Yousif, Representative of the Human and Social Development Division of the UN Economic Commission for Africa (UNECA), reminded the gathering that Africa is the youngest continent with a majority of its population below the age of 30 years:-noted that addressing their concerns in terms of “education, health, employment, inclusive participation, governance and security, remains one of Africa’s priorities.”

Robert Nkwangu, a member of the African Youth Panel (AYP) Steering Committee and Eastern Africa Focal Person, appreciated inclusion of the youth in decision making as the best way to address youth issues governments in the region having made a significant improvement regarding consultations with youth in policy making although young people still do not have a seat at the decision-making table. That could have been a confounding factor to the absence of strong faces of road safety.

Citizens of the world’s youngest continent, African youth represent an enormous development resource for the region their priorities are aimed at ensuring that their potential is released to drive sustainable economic development, but this can only happen when they are alive! Clearly, there is still a lot to do, to bring road safety to the faces of decision makers: another reason why we shouldn’t sleep! While road safety may have not appeared top on the agenda of the Africa ICPD conference, it remains a silent assassin and there is no way sustainable development can be realized without it! Sometimes, road safety is not seen as ‘the in’ Are we enemies of our own? Are you? STAY SAFE!

Youth and road safety conference to take place in Abu Dhabi

Youth and road safety conference to take place in Abu Dhabi

An international conference with the theme “Youth and Road Safety … Challenges and Solutions” takes place in Abu Dhabi on November 27 to 28, 2013. A conference organized by The Emirates Traffic Safety Society (ETSS), La Prévention Routière International (PRI) and Arab Road Safety Organization (AROSO). 

The United Arab Emriates (UAE) Abu Dhabi, will be the backdrop for the event.

Introduction to the conference from the organizers
In addition to the impact of traffic accidents on social tragedies, road crashes also represent the costs and burdens of the economic and health aspects. Youth are the most important target groups of this problem, according to statistics issued by the World Health Organization (WHO). The vast majority of the victims of traffic accidents are the young people.

The report which is also released by the United Nations, under the title “Youth and Road Safety” indicated that traffic accidents annually result in the loss of nearly 400 thousand lives of young people under the age of 25 years, along with hundreds of thousands of injured and disabled. The same report confirms that the vast majority of these deaths and injuries included low-and middle-income countries. The highest rates are found in Africa and the Middle East. 

Young people from economically disadvantaged backgrounds are at greatest risk in all countries. Males are also more likely than females to risk the death from traffic accidents, in every age group under 25 years old. Traffic accidents are still a problem worrying security agencies in the United Arab Emirates and the public despite the decline in 2012 numbers, compared to 2011. These numbours represented the number of deaths and injuries and the effects on other social life, in addition to material losses in the property damage which cost the economy a lot of money.

 

Road crashes remain the biggest killer of young people globally.

Who are the young people? The definition of youth is according to the specifics of communities, cultures and countries in terms of identifying the age group. Some countries classified youth based on the definition adopted by the United Nations,young people in the age group between 15 – 24 years old. Other countries adopted the age group of 15 to 39 years. Several international and regional organizations active in the fields of traffic safety and the prevention of road accidents refer to the youth who are aged between 16 – 30 years old. This is also consistent with the economic level of the various countries of the world, and the social situation and family status. 

Why Focus on Youth? There is no future without youth. Youth category represents the beating heart of the nations and the people’s march towards progress and prosperity. It is important to cope with the difficulties and the challenges efficiently and effectively. The safety of youth thinking and good planning and management prepare the youth for the future and preparing the future for young people. It means that the focus on establishing of an integrated system to ensure young people the right to health, safety and sound education balanced in an environment that is safe and immune from all kinds of risks that threaten their lives. We should provide them with all the ingredients that will help them to develop their talents and and building their way firmly in life.  

An international conference with the theme “Youth and Road Safety … Challenges and Solutions” takes place in Abu Dhabi on November 27 to 28, 2013. A conference organized by The Emirates Traffic Safety Society (ETSS), La Prévention Routière International (PRI) and Arab Road Safety Organization (AROSO).

Youth declarations for road safety now available to view in one place!

Youth declarations for road safety now available to view in one place!

In past years, YOURS has authored several youth declarations for road safety giving youth around the world a robust advocacy document to push for road safety at a governmental level. As we know, road safety is a multisectoral issue, meaning many of the different groups in society are required to work together to tackle different elements of road safety. With these declarations, young people have been able to lobby decision makers and open dialogue with those in power as well as their peers. We have now placed all declarations centrally available to view.

As part of our key pillar of ‘Advocacy and Awareness’, YOURS has been involved in a range of youth declarations for road safety. Declarations act as a fundamental advocacy tool to open dialogue between young people and key decision makers to discuss road safety and lobby for increased measures to save young lives. Youth declarations can be a powerful tool for advocacy, in fact, YOURS was born from the World Youth Declaration for Road Safety 2007.

The first World Youth Declaration for Road Safety was adopted during the United Nations World Youth Assembly for Road Safety 2007 and was taken around the world by hundreds of World Youth Ambassadors for Road Safety.

The World Youth Declaration for Road Safety was adopted by over 400 young people from 100 countries at the first ever United Nations World Youth Assembly for Road Safety 2007. The declaration was subsequently translated into many languages and presented to road safety and transport ministers all around the world officially creating the global youth movement for road safety. On the back of the ‘travelling declaration’ hundreds of road safety initiatives were started by young people who used their experiences to call for an organization to harmonize their voice and act as the global platform and umbrella of youth and road safety organization; that organization is YOURS – Youth and Road Safety.

It is clear how much of an impact a youth declaration for road safety can have and since then, we have been involved in the drafting, ratification and adoption of declarations around the world. Until now, the declarations have not been hosted in one central location and so we met the need to illustrate our advocacy efforts and have catalogued all of our declarations to view the evolution of the global youth movement for road safety.

One of our recent declarations includes the African Youth Declaration for Road Safety taken to seven countries in West Africa and presented to decision makers in the region.

Empowering young advocates with a tool, written with specific local issues in mind has given youth the opportunity to open up dialogue with key decision makers. Sometimes, young people have boundless energy and ideas to run road safety projects but when meeting decision makers on enacting road safety measures, can sometimes fall short in demanded or discussing the issues that matter to youth.

A declaration offers these advocates clear and concise ‘demands’ on which to open access to those in power and those who can make things happen on a local, national and regional level. Additionally, the more young people unified with a declaration and the more decision makers approached, the higher road safety will be in the mindset of these people with the potential for road safety to then appear higher on the agendas.

Youth Declarations for Road Safety are only as significant as their active persual and implementation. Youth can use these declarations to put pressure on decision makers for road safety but we must ensure that all declarations are followed up on to see if the adoption and endorsement of such declarations have been acted upon. 

Click here to the Youth Declarations for Road Safety in one place