The New Urban Agenda adopted in Quito, Ecuador – road safety included

The New Urban Agenda adopted in Quito, Ecuador – road safety included

This century will see a substantial majority of the world’s population living in urban centers. The Habitat III Conference had, at its mission, the adoption of a New Urban Agenda—an action-oriented document setting global standards of achievement in sustainable urban development, rethinking the way we build, manage, and live in cities through drawing together cooperation with committed partners, relevant stakeholders, and urban actors at all levels of government as well as the private sector. The Agenda has been adopted and specific reference to road safety, child health and urban mobility have been included!

The New Urban Agenda (NUA) has been adopted at Habitat III

Highlights of the Agenda

  • Countries adopted a global, non-binding agenda for making cities safe, sustainable and resilient, at the close of Habitat III in Quito, Ecuador.

  • The New Urban Agenda aligns with many of the Sustainable Development Goals (SDGs), and calls for effective linkages with the follow-up and review of the 2030 Agenda for Sustainable Development, and for an independent assessment of UN-Habitat, which will consider the possibility of establishing universal membership of its governing body
  • The UN University (UNU) notes the value of “resilience” as a concept uniting stakeholders, but cautions against approaches for “taming nature” rather than transforming urban land use and restoring ecosystems.

Habitat conferences take place once every 20 years. Since Habitat II took place in Istanbul in 1996, the world has changed from having a mainly rural population to having more than half the world’s people living in cities. The UN Development Programme (UNDP) estimates that, by 2030, 60% of world population will be urban dwellers.

The New Urban Agenda adopted at Habitat III aligns with many of the Sustainable Development Goals (SDGs), including SDG 11 on making cities inclusive, safe, resilient and sustainable. In preambular text, the New Urban Agenda also sets out aims to end poverty and hunger (SDG 1 and 2), reduce inequalities (SDG 10), promote sustained, inclusive and sustainable economic growth (SDG 8), achieve gender equality (SDG 5), improve human health and wellbeing (SDG 4), foster resilience  (SDGs 11 and 13), and protect the environment (SDG 6, 9, 13, 14 and 15). The Agenda promotes a vision for cities that is grounded in human rights, and recognizes the need to give particular attention to addressing multiple forms of discrimination, including discrimination against people in slum settlements, homeless people, internally displaced persons (IDPs) and migrants, regardless of their migration status.

The New Urban Agenda & Road Safety

Tthe formal adoption of the agenda marks a significant achievement: the New Urban Agenda includes our core objective of a ‘safe and healthy journey to school for every child as a priority’. The NUA Declaration, the result of an inter-governmental negotiation which concluded in September, also recognises the importance of the Safe System approach for tackling urban road safety and highlights motorcycle safety as a particular urban priority.

Ecuadorian schoolchildren celebrate inclusion of Safe & Healthy Journeys to School in the New Urban Agenda.

Attending Habitat III, FIA Foundation’s Secretary-General, Saul Billingsley said,

“The inclusion of safe and healthy journeys to school in the New Urban Agenda is a significant result for our Global Initiative for Child Health & Mobility, and has formed the key message for our engagement here in Quito. There is strong recognition that urban mobility planning that puts people first and prioritises pedestrians and cyclists is absolutely crucial for combating climate change, air pollution and road traffic injuries, and for creating liveable cities that can cope with rising populations and growing mobility demand. Our focus on children brings together all of these themes and provides a compelling campaigning agenda and a powerful convening space to build alliances that can translate the New Urban Agenda into measurable action.”


KEY INCLUDED POINTS:
PLANNING AND MANAGING URBAN SPATIAL DEVELOPMENT

113.

“We will take measures to improve road safety and integrate it into sustainable mobility and transport infrastructure planning and design. Accompanied by awareness-raising initiatives, we will promote the safe system approach called for in the United Nations Decade of Action for Road Safety, with special attention to the needs of all women and girls, as well as children and youth, older persons and persons with disabilities, and those in vulnerable situations. We will work to adopt, implement, and enforce policies and measures to actively protect and promote pedestrian safety and cycling mobility, with a view to broader health outcomes, particularly the prevention of injuries and non-communicable diseases, and we will work to develop and implement comprehensive legislation and policies on motorcycle safety, given the disproportionally high and increasing numbers of motorcycle deaths and injuries globally, particularly in developing countries. We will promote the safe and healthy journey to school for every child as a priority”.


 115.

“We will take measures to develop mechanisms and common frameworks at the national, sub-national, and local levels to evaluate the wider benefits of urban and metropolitan transport schemes, including impacts on the environment, the economy, social cohesion, quality of life, accessibility, road safety, public health, and action on climate change, among others”.


 

The FIA Foundation pubished some very interesting videos that focus on the key areas of road safety within the agenda. They are avaiable to view here:

Pedestrians:

 

Cyclists:

 

Air Quality:

 

The promotion of ‘Safe and Health Journey to School’ initiative relates directly to the promotion of the #SaveKidsLives campaign and the Global Child Health Initiative.

Get 20% off the EASST Academy Course for road safety managers.

Get 20% off the EASST Academy Course for road safety managers.

Developed by EASST in partnership with Cranfield University and IRU Academy, this course is delivered online through 10 video lectures led by industry experts. Real examples are used throughout with accompanying material to read as you go. Rather than dry academic learning – this course is blended with case studies, animation videos and quizzes.

Why Take This Course?

This course will give you the skills to deliver and sustain a robust road safety management strategy. Because safe fleet is in everyone’s interest.

Businesses that adopt a thorough approach to driver safety can benefit from reduced insurance, less damage to vehicles and goods, better staff retention and a significant reduction in working time lost through accidents.

Road safety management systems work. And they work everywhere.

The course is online meaning a huge flexibility in taking the time out to learn.

Get 20% off the course with code: YOURS20

By the end of the course you will be able to:

  • Evaluate your current position and set new targets
  • Manage and assess driver behaviour
  • Ensure the safety of fleet vehicles
  • Identify necessary training and devise a programme
  • Interpret financial data
  • Understand how poor road safety affects profitability and reputation
  • Make a business case for road safety

Benefits Of Online Course

 

timeiconLearn on the move 24/7
As it’s online, the course is available for you to access whenever you like, wherever you are. You can access the training on your laptop, smartphone or tablet 24/7 and even learn on the move.

globeiconNo geo-boundaries
With this course there are no geographical boundaries. It brings industry expertise to you. Which means wherever you are in the world you can access one of the most comprehensive training and expertise.

savingsicon 0Save money
It’s also a lot less expensive than traditional classroom style training. You don’t have to take time off to do it. Learn at a time and a pace that suits you. The course is available for you right now!

 

 Who Is It For?

Anyone with the responsibility for training, supervising and monitoring occupational drivers.

  • Fleet and Compliance managers
  • Transport, Health and Safety professionals
  • Managers of all levels with an interest in workplace safety
  • Employees looking to broaden their skills and enhance their CV

The course features a range of industry experts that walk you through the topics covered.

What Skills Will I Learn?

You know the importance of road safety but does everyone else in your workplace? As well as strengthening your logistical know-how, this course will help you develop the necessary leadership skills to communicate and implement your strategy effectively; whether it’s presenting a case for more investment to senior management, rolling out a new training programme or appointing key personnel.

Read more about the Easst Academy and take the course here.

Claim your 20% off the course with code YOURS20

Distracted driving ad has haunting plot twist – by AT&T, USA

Distracted driving ad has haunting plot twist – by AT&T, USA

For a full three minutes, AT&T’s latest PSA-style ad lets you think it might be the one distracted driving message that doesn’t end in tragedy. A cheerful father dutifully ignores his buzzing phone as he drives three laughing young girls to the pool — each vibration ratcheting up the underlying suspense.

When you see the driver next to you looking at their phone, it’s no longer safe to assume they’re texting. New research1 from AT&T shows nearly 4-in-10 smartphone users tap into social media while driving. Almost 3-in-10 surf the net. And surprisingly, 1-in-10 video chat.

7-in-10 people engage in smartphone activities while driving. Texting and emailing are still the most prevalent. But other smartphone activity use behind the wheel is now common. Among social platforms, Facebook tops the list, with more than a quarter of those polled using the app while driving. About 1-in-7 said they’re on Twitter behind the wheel.

The Plot:
Along comes an apparition of a cryptic little boy to dash any hopes of a drama-free drive with a do-gooder dad. After some idle small talk, the kid asks the dad if he wants to check his phone, but the dad says he’d never do so with a kid in the car.

“It’s okay. I’m not here,” the kid ominously replies before vanishing.

Evidently, thinking he imagined the whole encounter, the dad glances at his phone. In the same instant, the kid darts into the road, and the dad slams on his brakes a second too late.

The TV-friendly version of the commercial is pared down to just that final exchange, but the full three-and-a-half-minute scene adds an extra dose of context and masterfully built suspense.

It also allows for a few well-placed red herrings — a man walks to a mailbox as the driver is distracted, the driver reaches towards his vibrating phone only to adjust the radio volume — that make you brace for an impact that doesn’t come.

That the video spends more than three quarters of its time focused on innocuous chit-chat and everyday activities makes for an apt demonstration of how the dire consequences of a distraction can play out in a fraction of a second.

The ad’s narrative is rooted in research that shows that 64 percent of people admit to using a smartphone when driving alone. Just over half of that number say they have done so with passengers in the car and less if those passengers are children.

The telecom is also working with the team behind the behavioral psychology podcast and book Freakonomics to enumerate other quirks in how people think about phone usage behind the wheel.

The effort is part of AT&T’s long-running “It Can Wait” campaign.

Original Story written by Patrick Kulp @Mashable

Check out Easst Academy – an online course for road safety managers

Check out Easst Academy – an online course for road safety managers

Developed by EASST in partnership with Cranfield University and IRU Academy, this course is delivered online through 10 video lectures led by industry experts. Real examples are used throughout with accompanying material to read as you go. Rather than dry academic learning – this course is blended with case studies, animation videos and quizzes.

Why Take This Course?

This course will give you the skills to deliver and sustain a robust road safety management strategy. Because safe fleet is in everyone’s interest.

Businesses that adopt a thorough approach to driver safety can benefit from reduced insurance, less damage to vehicles and goods, better staff retention and a significant reduction in working time lost through accidents.

Road safety management systems work. And they work everywhere.

The course is online meaning a huge flexibility in taking the time out to learn.

By the end of the course you will be able to:

  • Evaluate your current position and set new targets
  • Manage and assess driver behaviour
  • Ensure the safety of fleet vehicles
  • Identify necessary training and devise a programme
  • Interpret financial data
  • Understand how poor road safety affects profitability and reputation
  • Make a business case for road safety

Benefits Of Online Course

timeiconLearn on the move 24/7
As it’s online, the course is available for you to access whenever you like, wherever you are. You can access the training on your laptop, smartphone or tablet 24/7 and even learn on the move.

globeiconNo geo-boundaries
With this course there are no geographical boundaries. It brings industry expertise to you. Which means wherever you are in the world you can access one of the most comprehensive training and expertise.

savingsicon 0Save money
It’s also a lot less expensive than traditional classroom style training. You don’t have to take time off to do it. Learn at a time and a pace that suits you. The course is available for you right now!

 

 Who Is It For?

Anyone with the responsibility for training, supervising and monitoring occupational drivers.

  • Fleet and Compliance managers
  • Transport, Health and Safety professionals
  • Managers of all levels with an interest in workplace safety
  • Employees looking to broaden their skills and enhance their CV

The course features a range of industry experts that walk you through the topics covered.

What Skills Will I Learn?

You know the importance of road safety but does everyone else in your workplace? As well as strengthening your logistical know-how, this course will help you develop the necessary leadership skills to communicate and implement your strategy effectively; whether it’s presenting a case for more investment to senior management, rolling out a new training programme or appointing key personnel.

Halving road deaths and injuries by 2020 – African RS 2016

Halving road deaths and injuries by 2020 – African RS 2016

The Global Road Safety Partnership (GRSP) and its partners will be working together to bring to the African continent Africa Road Safety 2016, 31 Oct – 2 Nov, in Durban, South Africa. This comprehensive capability building conference, our 5th annual event in Africa, will provide delegates with a range of stimulating capability building workshops, keynote addresses, high level panel discussions and plenary sessions over two full days with an invitational event for private sector organizations on day three. There will also be opportunities to cast an eye back to the 2015 conference, attended by delegates from 33 African countries, to investigate outcomes from return participants.

The target set out within the Sustainable Development Goals (SDGs) of halving road crash deaths by 2020 poses a significant challenge to us all. To meet this challenge, road safety stakeholders must engage across sectors with renewed vigour, and encourage new actors to join the global effort.

Africa Road Safety 2016 will focus on many of the challenges in addressing road safety in countries across the Africa region, and how different stakeholders can contribute to the ambitious road safety targets as set out in the new Sustainable Development Goals.

Road Safety and the Global Goals
The new Agenda, commits to the adoption of policies promoting sustainable transport systems. Road safety is specifically included in two goals for health and cities.

 

3 good health logo 1

Goal 3. ensure healthy lives and promote well-being for all at all ages.

3.6 By 2020, halve the number of global deaths and injuries from road traffic accidents.

11 cities goal 1

Goal 11. Make cities and human settlements inclusive, safe, resilient and sustainable

11.2 By 2030, provide access to safe, affordable, accessible and sustainable transport systems for all, improving road safety, notably by expanding public transport, with special attention to the needs of those in vulnerable situations, women, children, persons with disabilities and older persons.


 The event’s key objectives are to:

  • provide capacity building opportunities to participants on evidence-based good practice in road safety;
  • stimulate support for and action in the United Nations Decade of Action for Road Safety 2011-2020;
  • identify avenues for multi-sector contribution towards the targets of the Sustainable Development Goals;
  • develop networks to support information, good practice and knowledge sharing.

Key representatives from African countries will attend the seminar, including:

  • senior government officials, from road safety, transport, health, police and education;
  • regional and global road safety researchers and experts;
  • representatives of NGOs working in road safety in the region;
  • representatives from the private sector with a passion for road safety.

GRSP’s regional events have become flagship events on the road safety calendar. Since 2007, GRSP has conducted 13 such events in 10 countries bringing together more than 2000 road safety practitioners from over 50 countries to share knowledge and professional experiences, discuss successes and challenges, showcase good practice and build strong regional networks where previously few had existed.

We will be involved in the programme in a workshop:

“The impact youth can make on the promotion of road safety”

  • Host: Mr Michael Chippendale, GRSP
  • Mr Floor Lieshout, Youth For Road Safety (YOURS), The Netherlands
  • Ms Thandi Moya, Department of Transport, South Africa
  • Mr Maatla Otsogile, Societyof Road Safety Ambassadors, Botswana

Read more about Africa RS 2016

Dad’s Ride – an emotional campaign from our youth champions in Brazil

Dad’s Ride – an emotional campaign from our youth champions in Brazil

Recently, our longstanding youth champions from Brazil, Vida Urgente released a new video to mark their 20th year of operation as one of the foremost youth organizations working in the field of road safety in the region. Their new video entitled, ‘Dad’s Ride’ is both realistic, touching and memorable and we encourage you to view and share it.

About Vida Urgente
The Thiago de Moraes Gonzaga Foundation was established on 13 May 1996 by the couple and Régis Diza Gonzaga after the loss of his son.Thiago was 18 years old a week before 20 May 1995. Upon returning from a party, the car he was in crashed into a container irregularly placed in an avenue of the city of Porto Alegre, Rio Grande do South.

From the suffering of loss, the parents of Thiago decided that something should arise to promote road safety so that these events would not be repeated. Thus was born Vida Urgente,  whose mission to preserve and cherish life, developing educational, cultural and information programs targeted at children, adolescents, and young adults in order to develop the humanization in traffic

Today Vida Urgente resonates in families, schools, businesses, public agencies, in short; across the Rio Grande do Sul community, with operating reflections in other Brazilian states and also in other countries.

The President of the Foundation, Diza Gonzaga, summarizes the purpose of the institution:

“What happened with me and Régis, as parents, is nothing new. This is happening every day, and we have read and heard many reports sobres these losses. But despite feeling this pain does not decrease ever, and we just learn to live with it, I think the death of my beautiful Thiago can not be just one. This is vanity? Do not know. What I know is I need to do something, leave something that can grow. The Vida Urgente program will not save the world, we know, but if only young man with access to our campaign changes his actions in a car a for road safety, or change their behavior from the reflection that we propose, we will have achieved our goal.”

Celebrating 20 Years of Vida Urgente

Dad’s Ride

Watch Vida Urgente’s new video focusing on the reality of drink driving. It is an emotional reminder of the impact drink driving has on parents. We ask you to watch it and share it with your friends and family.

Read more about drink driving.