An article from Etienne Krug (WHO) on the Decade of Action

An article from Etienne Krug (WHO) on the Decade of Action

In the partnership between the Road Safety Fund and the Guardian newspaper entitled, ‘global road safety in focus’, Dr Etienne Krug Director of the Violence, Injury Prevention and Disability (VIP) department  of the World Health Organization (WHO) has written an article focusing on the importance of engaging with the Decade of Action for Road Safety.

Decade of Action for Road Safety offers an opportunity the world must take

Every hour, 150 people die on the world’s roads; a campaign to change that needs proper legal, media and political backing. Just over one year ago, governments around the world embarked on an important initiative that seeks to stop millions of lives being lost annually on the world’s roads.

Launched in more than 100 countries last May, the Decade of Action for Road Safety 2011-20 aims to make roads safer in all countries, but particularly those that have so far failed to address their road safety challenges. For the first time, we have a real chance of stopping, and even reversing, the rising number of global road deaths. It is predicted that, if no action is taken, road traffic accidents will have taken the lives of an estimated 1.9 million people annually by 2020, up from an estimated 1.2 million today.

In 2011 the world gathered to launch the Decade of Action for Road Safety.

Road traffic crashes kill nearly 150 people around the world every hour of every day. For people aged 15-29, road accidents pose a greater risk than HIV, Aids, tuberculosis and malaria. About three-quarters of those who lose their lives are men, and are often a family’s main or sole breadwinner. So, in addition to the emotional devastation road accidents cause, they can plunge families into poverty.

One of the most striking characteristics of global road death statistics is the huge variation in fatality rates between different countries. Statistics show your chances of being killed in a road crash vary depending on where you live. The worst-affected countries have approximately 10 times the number of deaths than the least affected. In the Netherlands, for example, the estimated road traffic death rate per 100,000 people is 4.8. But in Argentina it is 13.7, in the Philippines it is 20, in South Africa it is 33.2, Egypt 41.6 and Eritrea 48.4.

Comparing road traffic deaths with rates of vehicle ownership is even more startling. In 2007, in the 46 African countries comprising the World Health Organisation’s (WHO) African region, more than 234,700 people were estimated to have died on roads. This constituted one-fifth of the world’s road deaths that year, yet the region has only 2% of the world’s vehicles.

Serious action is required in the African region for road safety.

Drivers are not the ones most at risk. Nearly half of those who die are “vulnerable road users” – pedestrians, cyclists, motorcyclists and passengers using unsafe public transport. This inequity is most apparent in developing countries. In Thailand, for example, 81% of all road fatalities are vulnerable road users, while in the US it drops to 24%.

The biggest tragedy of global road fatalities is that we already know how to prevent them. In Australia, France, Sweden and the UK, for example, the number of road traffic deaths has declined by more than 50% in the past four decades. We must use the Decade of Action for Road Safety to make similar progress across the rest of the world. The campaign’s global plan outlines steps towards improving the safety of roads and vehicles, enhancing emergency services, and building up road safety management. Crucially, it also calls for increased legislation and enforcement on the use of helmets, seatbelts and child restraints, and urges stronger action on drink-driving and speeding.

Getting legislation in place to underpin a commitment to improving road safety is particularly important when you consider the 2009 global status report on road safety, which notes that, in 2007, only 15% of countries had comprehensive laws addressing the key risks. One of the new initiative’s targets is to increase this figure to 50% by 2020. However, although this would be an enormous achievement, legislation is only a first step.

New laws look good on paper but, alone, will not save lives. Legislation must be accompanied by strict enforcement backed by mass-media public awareness campaigns. If all countries implement and then effectively enforce the global plan, 5 million lives could be saved and 50m injuries avoided across the 10-year period. In those countries where considerable progress has been made, it was often spurred by a decision taken at the highest level of government. Political will is central to achieving the ambitious target outlined in the global plan.

Work with road traffic victims has shown that the pain and suffering of families whose lives have been shattered by road accidents lasts a lifetime. Like the war-affected, many survivors mark their lives before and after the crash. The next decade offers an opportunity to honour those who have lost their lives on the world’s roads by acting to spare the lives of others; we must take it.

Road Safety Grants Programme launches call for proposals

Road Safety Grants Programme launches call for proposals

The Global Road Safety Partnership (GRSP) wishes to announce a first competitive call for proposals for the Road Safety Grants Programme. The programme was initiated in early 2012 and the grants programme is part of the Road Safety in Ten Countries (RS210). Proposals will be accepted from organization working in nine countries covered by RS10: Brazil, Cambodia, China, India, Kenya, Mexico, Russia, Turkey and Viet Nam.

The Road Safety Grants Programme was initiated in 2012 as part of the RS10 project, funded by Bloomberg Philanthropies and managed and administered by the Global Road Safety Partnership. GRSP is a hosted project of the International Federation of Red Cross and Red Crescent Societies.The purpose of the grants programme is to strengthen the capacity of NGOs to advocate for improvements in road safety policy and actions in order to reduce deaths and serious injuries as a result of road crashes.

The Road Safety Grants Programme aims to strengthen the capacity of NGOs as they advocate for improvements in road safety policies, and work to reduce death and serious injury resulting from road crashes. Priority consideration will be given to high-quality project proposals that focus on risk factors addressed by RS10 in the selected nine countries. Projects with a focus on road safety advocacy at a national scale will also be considered.

Details on the selection criteria and grants process can be downloaded directly from the GRSP website in eight languages here. A set of application documents are also available (in English only) for organisations who wish to apply. Please note that proposals from countries outside the RS10 Initiative will not be considered.

The deadline for submission of completed applications is Friday, 10 August at 18:00 hours, Central European Time. Completed applications fulfilling the selection criteria will be reviewed by an international panel of experts, and recommendations for funding will be made by an advisory working group.

GRSP encourage applications and the circulation of this newsletter to organisations meeting the stated requirements. Applicants will be informed by the second week of October if their application has been selected for consideration.

Visit the GRSP website to find out more.

Don’t make-up and drive: road safety campaign targetting young females

Don’t make-up and drive: road safety campaign targetting young females

In a twist of road safety dynamics, a new campaign targeting young females has been launched by road safety campaigners backed by Volkswagen. The campaign calls for young females to ‘not make-up and drive’. While the most affected gender in road crashes is young males, this places a focus on young females to deliver a unique road safety message via a powerful viral video.

According to the Telegraph newspaper, nearly half a million females are involved in a road collision in the UK due to distracted driving in the form of applying make-up while behind the wheel. The statistics have been gathered by a women’s motor insurance company. Now, campaingers have created a new campaign to address this issue with a simple message; don’t make-up and drive.

In the grand scheme of road safety issues facing young people, young males remain the most affected group in road crashes and are disproportionately represented in global road deaths. While the campaign is unlikely to dramatically change our key focus on addressing road safety for young females applying make-up, its approach is unique and well thought-out.

Of course, the issue idenfitied here is relative to time a place and is most likely an issue facing the Western world related to social and cultural contexts. What is interesting is the approach taken to address the issue. The creative and unique campaign identifies its target audience well and utlizes that place where these young budding make-up artists spend a lot of their time; on youtube haul channels i.e. make-up tutorial videos that teach the ladies the stylistic applications of make-up for the secrets of glamorous looks. The result is a unique road safety video that addresses the issue head on.

The creative video identifies its audience and uses a unique route to deliver a road safety message.

Beautician Nikkie de Jager is just 17 years old, yet her YouTube tutorials about how to put on make-up has garnered more than 28 million views.Now she’s using her internet fame and teamed up with DDB Tribal and Volkswagen to create a video warning women not to drive while putting on make-up.She explains how to spice up eye make-up with gem stones when she suddenly is thrown forward as if she had been in a car crash.

NRMA spokesman Peter Khoury said putting on make-up was a clear driver distraction – but it was one of many. “It’s no different to eating a cheeseburger or playing with your iPod. This is what people do. Once you start doing these things your attention is taken off the road. It reduces your capacity to drive properly” Mr Khoury said.

By using a route that is popular with their target audience, the video has already amassed nearly half a million views. A lesson we can indeed learn from this campaign is to ‘think outside the box’ in addressing a road safety issue. Viral videos are incredibly powerful in the modern media age in delivering a message and so far, the video is potentially reaching hundreds of thousands of this particular target audience. What is needed, however, is a built in system that enables evaluation of the impact of this video alongside appropriate education and where necessary, rules and enforcement to curb distracted driving.

Did you know that: There are four types of distraction?

  1. Visual distraction is whenyou take your eyes off the road – even for a second.
  2. Auditory distraction is when your attention is on what you are listening to.
  3. Physical distraction is when you take your hands off the wheel.
  4. Cognitive distraction is when
    you take your mind off the driving tasks – the most risky one in terms of having a road crash.

The video is available to view in the right column.

Road Safety in Africa – more data is needed: a focus on Kenya

Road Safety in Africa – more data is needed: a focus on Kenya

We know that road traffic injuries are the leading killer of young people globally and in low and middle-income countries (LMICs) the burden of road crashes on young lives is significantly higher compared to the rest of the world. However, we have seen a deficit of information, data and research into these parts of the world and so YOURS is gathering some of the available information and sharing it with our youth network. In our first focus, we look at Kenya in Africa and examine the health burden of road crashes in this part of the world.

Road traffic injuries (RTIs) are one of the leading causes of death and disability worldwide. In 2012, road crashes account for 1.3 milion deaths with millions more being injuried. In low and middle-income countries such as those in Africa (developing countries) it is estimated that over 200,000 deaths are in Africa alone creating a disproportionate burden on the continent compared to the rest of the world. In other words, Africa accounts for nearly a quarter of all deaths on the road. This fact is particularly shocking when we note that the region only has 2% of the world’s roads. As LMICs in Africa develop and road infrastructure is enhanced, the number of vehicles as well as vehicle speeds are expected to increase, resulting in increased RTIs and fatality rates in these settings.

Kenya, for example, has seen a sharp increase in the number of registered motor vehicles over the past 2 decades. Motorcycle use in Kenya has also significantly increased over the last decade. A study conducted in Nairobi showed that in just 3 years, motorcycle registration rose from 4136 in 2004 to 16,293 in 2007.

As infrastructure in Africa develops, the use of motor vehicles has increased.

This, in addition to other factors, has led to a historically high burden of RTIs in Kenya when looking at Africa as a whole. In addition to the mortality and disability burden, RTIs have a significant economic impact. In Kenya, a study published by Odero and colleagues in 2003 revealed that as of 1991, RTIs were estimated to cost Kenyans as much as US$3.8 billion annually, corresponding to 5 percent of the annual gross national product. This is, however, thought to be only part of the picture because it does not include costs associated with lost productivity and other related costs due to the years of life lost.

As our coordinator of the African Region (Anglophone) Ms Sheila Atieno in our CORE Group puts it, ‘Deaths of young people in Africa is not only affecting the health of a whole generation but we are also loosing our workforce, this is not acceptable’.

One challenge facing road safety in Africa is the lack of data, research and comparative analysis on road traffic crashes and injuries. Though estimates quantifying the burden of RTIs in Kenya do exist, most of these studies date back to the late 1990s and early 2000s.There is therefore a very urgent need for more current estimates on the burden of RTIs in Kenya to accurately assess the scope and distribution of this burden such that interventions can be implemented to address it.

Our Coordinator in Africa is a native of Kenya and her organization works to promote road safety amongst young Kenyans.

The above cited resource states that data from the Kenya traffic police revealed that over the 6 years, RTIs increased at an annual rate of 1 percent showing that vehicle passengers were the most affected by RTIs, accounting for almost half of all RTIs
reported between 2004 and 2009.  Notably, injuries to motorcyclists more than doubled. Analysis of the police data at the provincial level showed that though Nairobi saw the highest rate of RTIs and fatalities in the nation.

The study in Kenya  focused on disctricts of Thika and Naivasha and with an analysis key risk factors it found: Less than one third of drivers in Thika (30.37%) and Naivasha (21.29%) wore helmets whiledriving motorcycles, and there was also minimal usage of helmets by passengers in both districts. Reflective clothing usage shows a large disparity between the 2 districts: 24.85 percent of motorcycle drivers in Thika compared to 63.22 percent of drivers in Naivasha wore reflective clothing; this difference was statistically significant. Speed observational studies conducted in the Thika and Naivasha districts revealed overall speeding rates of 69.45 and 34.32 percent, respectively, in the 2 districts, and rates in Thika were almost twice as high as Naivasha.

The analysis shows that RTIs and fatalities mostly affect males between the economically productive ages of 15 and 45 years.
These individuals are also often the heads of households, and their mortality could have potentially long-term implications on not only the financial sustainability of the family but also their social well-being. Furthermore, this analysis reveals that RTIs (and related fatalities) continue to increase in Kenya, with motorcyclists (both drivers and passengers) as well as pedestrians among the most affected.

YOURS will be running workshops in Kenya very soon to train facilitators on these topics. You can read about one of the leading organizations in Kenya working specifically on youth and road safety issues: Youths for Road Safety Kenya. You can read the full report in the attachments as well as see a video from Ms Sheila Atieno.

New European road safety report gives focus on youth road deaths

New European road safety report gives focus on youth road deaths

Yesterday, the Road Safety Performance Index (PIN) part of the European Transport Safety Council (ETSC) published their 6th report. The publication entitled ‘A Challenging Start towards the EU 2020 Road Safety Target’ places a focus on three areas of road safety; the progress of countries in road safety across the EU27, recommendations for national road safety changes and the road safety problem facing young people.

This 6th PIN Report provides an overview of European countries’ performance in three areas of road safety. It builds on the five previous Road Safety PIN Reports published in June 2007, 2008, 2009, 2010 and 2011. The report compares developments in the numbers of road deaths, during the first year of the 2020 EU road safety target, and estimates the cost benefit to society. It also sets these one-year developments in the context of the reduction in road deaths observed since 2001, the starting point of the first EU road safety target.

The new reports places youth and road safety issues high on the agenda in Europe. Its three main areas of focus are:

  • Mixed results in the first year of the 2020 target – reduction in deaths slows down
  • Institutional Setups Fit to deliver Road Safety (Road Safety Management)
  • Reducing road deaths among young people aged 15 to 30

For us, the report’s focus on young people offers organizations working for youth and road safety issues up-to-date and cutting edge data on the latest road safety situation relating to young people across Europe. The report also offers clear recommendations on improving road safety for young people across Europe through the road safety managment approach, that is, addressing all areas of road safety – awareness, education, infrastructure, appropriate laws, enforcement and policy.

Key findings from the PIN Report

Around 140,000 young people aged 15 to 30 were killed in road collisions in the EU27 over the past ten years. In 2010, 9,150 young people aged 15 to 30 were killed in road collisions, compared with 18,670 in 2001. Deaths among this age group decreased by 44% between 2001 and 2010, compared with 36% reduction in total deaths over the same period. Young people aged 15 to 30 represent 20% of the total EU population but 30% of all road deaths and this share has been reduced only slightly since 2001.

Young people, especially males, continue to have the highest number of road deaths per million population of any age group  Males account for 81% of all young people aged15 to 30 killed on the roads in the EU. 

View the PIN Report in the attachments

Young people continue to experience particularly high risk on the roads, especially young males. On average, the road mortality rate is 69% higher for young people than the corresponding risk for the rest of the population (Fig. 16). For young males, mortality is 168% higher than for the rest of the population. Approximately one in four young people who dies in the EU does so as the result of a road collision, about twice as many as die from suicide.

Collisions involving a young driver or rider account for 37% of total road traffic deaths. For each young driver killed there are 1.2 passengers or other road users killed in the same collisions. Young drivers, especially males, are not just a danger to themselves; they also pose a greater risk to their passengers and other road users than other drivers do.

While young people must gain experience in order to use the roads safely, the process of gaining that experience exposes them and others to high risk. Governments and road safety actors must find the right balance between the need to tackle the overrepresentation of young people in road collisions and encouraging young people’s access to experience and mobility.

Member States must make the fight against road deaths among young people a priority if they want to achieve the EU 2020 road safety target and their national targets. The share of young people’s deaths among total deaths will increase as road safety of the rest of the population increases unless young people’s safety is similarly improved.

The country comparison shows that the differences between countries are large. Curbing deaths among young people therefore requires general road safety measures, coupled with specific measures, for example targeting young drivers and powered two-wheeler riders, in particular males, in countries where reductions in young people’s deaths on the road are lower than the EU average reduction. 

Over the coming weeks, YOURS will focus on the areas of recommendation and study in the PIN report in separate news story spotlights. Some of these topics include:

  • The safety of young people compared to the rest of the population.
  • Safety is a greater challenge for young males than for young females
  • Enforcement, in particular against the three main killers.
  • Safer infrastructure and safer vehicles 58
  • Licensing
  • Technologies to support enforcement
  • Training and education

You can read more about PIN here. You can download the full report in the attachments.

Enjoying the football? Don’t let drink driving ruin the fun

Enjoying the football? Don’t let drink driving ruin the fun

Often referred as the ‘beautiful game’, football is truly on the radar around the world as people young and old sit back and enjoy the Euro 2012 football tournament. Whether you’re from Europe or not, scores of young people around the world are gripped by the tournament. This footballing extravaganza gives friends and families the chance to get together in their local pubs, clubs and venues to enjoy the moment with some drinks, but beware, drink driving is always a danger!

Drinking and football have become an integral affair but we should still stick to sober driving.

It is no secret that Europeans are passionate football supporters and when a national team is playing, a country is gripped by footballing mania with young people colouring themselves in their national football-kit colours. It is also no secret that Europe, just like many other continents, couple football with alcohol. Unfortunately, during these times, football and alcohol often leads to alcohol and driving. This occurrence has been the motivation behind recent road safety campaigns that coincide with the Euro 2012 to warn drivers of the dangers of drink driving. 

In the UK,  organizations have stepped up their road safety awareness of drink driving during the football sporting periods. The police also increase their patrols of drink drivers.

On page 16-17 of our Youth and Road Safety Action Kit, we place an important focus on one of the key risk factor leading to many road crashes; alcohol:

Even a small quantity of alcohol can have the following effects:

  • Poor coordination: trouble doing more than one thing at a time, difficulty steering the car.
  • Longer reaction time: reacting more slowly when something unexpected happens (a car approaching you from the side, people crossing the street).
  • Poor judgment: trouble judging your and other people’s behaviour (including speed, distances, movement) and estimating risks.
  • Reduction in concentration, memory, vision and hearing: focusing only on the road ahead, losing track of what is taking place in your peripheral vision area, missing out on things you see and hear.
  • False sense of confidence and overestimation of abilities: feeling more confident and taking risks that you would not usually take.

 

This combination of reduced ability and more risk taking is a dangerous mix!

Why does alcohol have this effect?
Alcohol is a nervous system depressant or a ‘downer’. It has a numbing effect on the brain making it slower and less able to concentrate.

How much can I drink?
To stay safe do not drink at all when you will be driving. Research shows that a single drink increases the risk of death or serious injury by five times12. You do not have to be drunk for alcohol to affect your driving. Your driving abilities will be reduced even if you feel perfectly normal. If you are awake and can hold a conversation with your friends it does not mean that you can drive safely.

What can help reduce the concentration of alcohol in my blood?
The only remedy to alcohol is time, allowing your body to break down the alcohol. The liver breaks down alcohol at a rate of approximately one standard drink per hour. A standard drink is a drink which contains about 10 grams of alcohol. Restaurants usually serve alcohol in standard drink size glasses. Wine, however, is normally sold in 140 ml or 200 ml glasses. One 200 ml glass of wine contains approximately two standard drinks. Glasses used at home are likely to be bigger than the standard drink size. The labels on alcoholic drink bottles and cans sometimes show the number of standard drinks they contain.

Exercising, drinking coffee, taking cold showers, vomiting, fresh air, and other things can make you feel more alert but will not reduce your blood alcohol concentration.

Can I drink and drive as long as my breath doesn’t smell of alcohol?
No. Alcohol is actually odourless. It has no smell. What you think is the smell of alcohol is the odour of things that are added to alcoholic beverages. So if your breath doesn’t smell of alcohol it does not mean you have no alcohol in your body and that you are safe.

Enjoy the Euros but stay sober when driving, for everyone’s sake.

We understand that alcohol is often intertwined with football but as young people, we must advocate zero alcohol and driving because the truth is; alcohol and driving just do not mix! Drink driving crashes destroy lives and while we do not want to dampen the footballing spirit, it is crucial that as young people, we stick to this simple message to enjoy the contest spirit without unnecessary road injuries and fatalities. 

  • If you drive to an event and drink, take a taxi home, you can always pick up your car when you have fully recovered (is it worth the risk? The answer will always be no). Be aware that in most places, the police will be on patrol because of the higher risk of drink drivers, not only do you risk legal penalties but also risk a crash that could kill you or others.
  • If you are going out with friends, choose a designated driver who won’t drink at all and will drive you home at the end.
  • You could even watch the match at home so you don’t have to travel in a car at all.

 

After all, why would you let good times go bad with drink driving? Keep safe and enjoy the football (if you are that way inclined!).

Let’s follow the example of those footballers who support road safety and keep safe on the road: