The Fourth European Road Safety Day is being hosted by the Cyprus Presidency of the Council of the European Union tomorrow in Nicosia, Cyprus. The day has a unique focus on young people’s active involvement in road safety across Europe as the day will recognize the overwhelming burden of road crashes facing young people in Europe; road crashes are still the single biggest killer of young people across Europe.

Cyprus recognizes that a big proportion of road crashes involve young road users and therefore it will host the “4th European Road Safety Day” dedicated to Youth with representatives from national authorities and Youth Organizations of EU and its neighboring regions.

The aim is to increase awareness on the sensitive issue of Road Safety among young people and to give the opportunity to the participants to exchange views and propose possible concrete actions on ways to improve youth road safety in a national and regional level.

The idea is to promote EU road safety policy and actions to EU’s neighboring regions and to “inject” the EU Road Safety Action Programme with specific references and possible future actions addressed to young road users, turning young people from policy followers to policy formulators.

The day will open with an introduction to the contemporary issues facing young people with regards to road safety across Europe. YOURS’ attendance is paramount in the day, YOURS Director Mr Floor Lieshout will speak in the opening ceremony of the event speaking of the active involvement of young people globally, the importance of engaging young people in road safety to initiate change from the ground up and will be orientated towards the policy makers attending the event to encourage them to engage with young people, use their skills, passion and unique ideas to stimulate road safety awareness, road safety action and ultimately, the potential saving of thousands of young lives across Europe. Mr Lieshout will document YOUR’s active involvement in youth engagement for road safety. From our three pillars strategic approach to the launch of our new Youth and Road Safety Action Kit.

The event will bring young delegates from across Europe up to date with information on key road safety studies in youth and road safety issues. In addition to policy presentations and a focus on measurable road safety actions in Cyprus, there will also be workshops focusing on fundamental areas of road safety development. These are:

• Road safety education – life long learning and engagement.
• Enforcement issues – the relationship between the police and young people and fostering mutual cooperation.
• Key risk factors – a quick-course in drugs, alcohol, speeding, vulnerable road users with regards to road safety.

Of course, YOURS will report from the event with more details of the events that took place, debates and reactions and we have also been asked to create the official video reporting the event. This will be managed by our Communications Officer Manpreet Darroch.

See the full agenda in the attachments and you can expect news tomorrow from the event. You can track a live Twitter feed of the event by searching #ERSD or clicking here.

The Guardian continues its focus on global road safety with guest articles from prominent global figures. YOURS recently featured an article written by Dr Etienne Krug of the World Health Organization for the Guardian. Today, Zindzi Mandela, the daughter of the world renowned former South African President Nelson Mandela has published her article placing a human rights perspective on road safety. After the tragic death of her ganddaughter Zenani in 2010, the Mandela family have stepped into the road safety field to raise awareness and save young lives.

Two years ago last month, my beautiful granddaughter Zenani was killed in a road crash. She had been a teenager for just two days when she was killed. My family will never recover.

When she left that morning for the World Cup kick-off concert in Soweto, I had no idea that it would be the last time I’d see her. I don’t remember what I said, I don’t even remember how long I hugged her for. You desperately try to reach for these memories but sometimes they start to fade away.

Yet there are reminders of Zenani every day. One less child to send out in the morning. One less uniform to buy. One less set of pencils. Sitting alone at the table is Zenani’s younger brother – I used to prepare breakfast for both of them there. And now he is alone. No one deserves his loss, no family should suffer our pain. But on the same day that Zenani was killed, 1,000 families around the world lost a child in a road crash. And every single day this is repeated again and again – 1,000 more families who will never see their children grow up.

This terrible daily slaughter on our roads is largely preventable. Yet we stand back and let it happen. The children who are being killed – and the many thousands more every day who are injured – could and should have been protected. It’s when you consider this that you become aware of the far greater tragedy – the tragedy of our failure. Until it struck at the heart of my family, I was one of those members of the public to whom road accidents were just that: accidents, a terrible fact of life, simply accepted. I didn’t think to ask – what are we doing about this?

Yet when you start looking for solutions to this particular human catastrophe, they are not hard to find. Road crashes don’t require a new vaccine, or years of research to design a remedy. The frameworks and practical policies to protect our children and prevent these tragedies are already in existence, yet in many places they are simply not being put into practice. Across the world, the rights of children are disregarded on a daily basis. Children have no direct political voice, and are therefore dependent on adults and wider society to keep them safe. They have a right to this protection, and we have a duty to provide it.

This principle underpins the UN convention on the rights of the child. This framework for upholding children’s rights is clear, well established and universally recognised. The legally binding convention, ratified by nearly every country in the world, is based on the understanding, as outlined in the text, that children need “special safeguards and care”. This includes the right to a “safe environment”. Yet it is precisely at the point when children are most at risk, when they are closest to what is most likely to kill or disable them, that their rights are most often neglected.

The greatest risk our children face as they grow out of infancy is road traffic injury. Worldwide, road injuries are the leading cause of death for children over the age of 10. More than 300,000 children and young people between the ages of 10 and 24 are killed on the world’s roads each year and a million more are permanently disabled. By allowing them to die and be injured in their hundreds of thousands we are neglecting our children’s right to protection and their very right to life, on a global scale.

So it is in Zenani’s name that my family is now campaigning and joining the Decade of Action for Road Safety to call for more to be done to protect children on the roads around the world. The solutions are right in front of us. It may be a safe crossing to school, a footpath to keep them safe from speeding traffic, child helmet standards, enforced legislation for child seats and seatbelts, or tougher action to prevent drink-driving and speeding.

And we are making a start. Under the banner of the Zenani Mandela Campaign more than a dozen organisations, including the Road Safety Fund, the UN Environment Programme and the World Resources Institute came together at the Rio+20 conference in Brazil to pledge action and resources to protect children on the roads and improve urban road environments. But much more is needed, and I call on companies, donors and the public to support our campaign.

On 18 July, the Zenani campaign will be an important part of Mandela Day, the day set aside to encourage people around the world to honour my father’s birthday through actions that will help others in society. It is an opportunity to commit ourselves to this new struggle for basic human rights, on every road in the world, so that other families do not have to suffer the tragedy that has befallen mine. For the sake of thousands of young lives, we can and we must do far more.

On the 25th of July 2012, young people from all across Europe will gather in Nicosia, Cypus for the Fourth Road Safety Day which has a unique theme of young people’s active involvement in road safety. One of the key presentations taking place at the event will focus on Road Safety Performance Index (PIN) report which was published last month. As a preamble to the event, YOURS is getting young people ready and equipped with some of its key pointers relating to its extensive focus on young people and road safety. In this edition, we take a look at the study which illustrates that road safety for young people has improved in Europe in some countries for this demographic group.

On average in the EU27, road safety of young people has improved faster than road safety of the rest of the population since 2001. In Luxembourg, Switzerland and Slovenia, the annual average reduction in road deaths among young people is more t than the for the rest of the population. In Hungary, Greece, Poland, Ireland, Finland and Romania the opposite is true and road safety of other age groups has improved more than than road safety of young people. While in some countries, road safety is not better for young people than other groups (i.e road safety is better for older groups in some countries) a promising trend illustrating that for many countries, road crashes has been significantly reduced shows that concerted road safety efforts are coming to fruition across Europe.

Some key explanations from country perspectives have stated: 

“Road safety of young people has improved faster in Portugal than road safety of the rest of the population since 2001. This is quite logical as young drivers benefited most from overall road safety improvements implemented over this period, in particular infrastructure safety improvement schemes. Young drivers also seem to have been more receptive to recent road safety awareness campaigns than older drivers”. – João Cardoso, LNEC, Portugal.

“We are concerned by the high number of young people killed per million young inhabitants in Belgium. This is why we recently conducted a new research on young drivers. As in other countries, collisions involving young people often combine aggravating factors such as driving at night or at weekends, carrying passengers, loss of control and drink driving. Findings from the EU project DRUID revealed that Belgian car drivers are among those who drive more under the influence of alcohol in Europe. Drink driving is particularly dangerous for youngsters. This is why volunteers are touring nightclubs and music festivals all year round to raise awareness among young drivers of the risk they pose to themselves and others if they speed, drink or take drugs before taking the wheel”. – Yvan Casteels, Belgian Road Safety Institute. 

However, as country situations differ vastly across Europe, with different approaches and programs, there is lots more work required to improve road safety for young people across many countries. While road safety for young people has improved vastly across Europe many countries appreciate the much more work is required. Some country profiles explain:

“In Hungary, young drivers are not yet subjected to probational period, nor graduateddriving licensing. We need to explore those solutions to avoid young people being left outof our recent progress in improving overall road safety”. – Peter Holló, Institute for Transport Science, Hungary.

“Our adverse performance is really disappointing. Many collisions involving young people take place at night on isolated rural roads which makes enforcement difficult. The Police have to set targets for enforcement action targeting young people’s high risks, speeding, drink driving, and non use of seat belts. In-depth analysis showed that more than half of the drivers aged 15 to 30 who caused a fatal road accident had been caught by the police at least once during the last five years before the accident. Those young people ‘at risk’ should be identified and offered additional training in order to prevent them from engaging in risky behavior in the future”. – Esa Räty, Finnish Motor Insurance Center.

“The Road Safety Authority has an ongoing research programme looking at the psychology of risky driving behaviour of young people which continues to inform our interventions. We might consider the introduction of a Hazard Perception Test, the introduction of R Plates for novice drivers, faster accumulation of penalty points for specified driving offences, and the enhancement of the role of the accompanying driver in the learning to drive phase”. – Michael Rowland, Road Safety Authority, Ireland. 

What is quite promising is the fact that since 2001, road crashes amongst young people has decreased. PIN estimate that this reduction has benefitted Europe exponentially. In a cost benefit analysis, PIN have estimated there have been 45,500 fewer road deaths among young people aged 15-30 since the adoption of the EU target in 2001 than if the 2001 numbers had continued. The total benefit to society from the reductions in road deaths among young people in the EU over the year 2002-2010 compared with
2001 is valued at approximately 78 billion Euro.

The EU has adopted a new target of a further 50% reduction in road deaths. If a 50% reduction in young people deaths from their number in 2010 were achieved in 2020 by equal annual percentage reduction, 29,500 young people’s deaths would be avoided over the years 2011-2020 compared with 2010. The benefit to society from these further reductions is valued at about 57 billion Euro at 2009 prices.

While much of the benefit here is measured in money saved, we know as young people that lives saved in human terms results in the saving of lives of our families, our peers, our friends, our loved ones and will reduce the emotional, psychologic and economic carnage inflicted by road crashes.

While we strive towards these goals in our road safety efforts, we must keep in mind that road crashes amongst young people is still disproptionately represented, in other words, young people are still the most effected group when it comes to road crashes. PIN states: Young people aged 15 to 30 represent 20% of the total EU population but 30% of all road deathsand this share has been reduced since 2001 by only about 4 percentage points. Overrepresentation differs between countries and between the age group 15-17, 18-24 and 25-30 and is concentrated in the 18-24 age group.

How was this data collected?
The annual average percentage reduction in the number of road deaths among young people aged 15 to 30 inclusive between 2001 and 2010 is used as main indicator in this PIN ranking. The data were retrieved from CARE when available and completed or updated by the PIN Panellists. The full dataset is available in the Annexes. Information on driving licensing as provided by the PIN Panellist are available on www.etsc.eu/PIN-publications.php. No data was received from Bulgaria. For Lithuania the data do not match the age groups used in this report. The number of young people killed in traffic is available only since 2007 in Malta and Slovakia, making the series too short for estimating the annual average percentage reduction. Population figures were retrieved from the Eurostat database.

You can read the report in more detail in the attachments.

Attachments

Download the 6th PIN Report

In the partnership between the Road Safety Fund and the Guardian newspaper entitled, ‘global road safety in focus’, Dr Etienne Krug Director of the Violence, Injury Prevention and Disability (VIP) department  of the World Health Organization (WHO) has written an article focusing on the importance of engaging with the Decade of Action for Road Safety.

Decade of Action for Road Safety offers an opportunity the world must take

Every hour, 150 people die on the world’s roads; a campaign to change that needs proper legal, media and political backing. Just over one year ago, governments around the world embarked on an important initiative that seeks to stop millions of lives being lost annually on the world’s roads.

Launched in more than 100 countries last May, the Decade of Action for Road Safety 2011-20 aims to make roads safer in all countries, but particularly those that have so far failed to address their road safety challenges. For the first time, we have a real chance of stopping, and even reversing, the rising number of global road deaths. It is predicted that, if no action is taken, road traffic accidents will have taken the lives of an estimated 1.9 million people annually by 2020, up from an estimated 1.2 million today.

Road traffic crashes kill nearly 150 people around the world every hour of every day. For people aged 15-29, road accidents pose a greater risk than HIV, Aids, tuberculosis and malaria. About three-quarters of those who lose their lives are men, and are often a family’s main or sole breadwinner. So, in addition to the emotional devastation road accidents cause, they can plunge families into poverty.

One of the most striking characteristics of global road death statistics is the huge variation in fatality rates between different countries. Statistics show your chances of being killed in a road crash vary depending on where you live. The worst-affected countries have approximately 10 times the number of deaths than the least affected. In the Netherlands, for example, the estimated road traffic death rate per 100,000 people is 4.8. But in Argentina it is 13.7, in the Philippines it is 20, in South Africa it is 33.2, Egypt 41.6 and Eritrea 48.4.

Comparing road traffic deaths with rates of vehicle ownership is even more startling. In 2007, in the 46 African countries comprising the World Health Organisation’s (WHO) African region, more than 234,700 people were estimated to have died on roads. This constituted one-fifth of the world’s road deaths that year, yet the region has only 2% of the world’s vehicles.

Drivers are not the ones most at risk. Nearly half of those who die are “vulnerable road users” – pedestrians, cyclists, motorcyclists and passengers using unsafe public transport. This inequity is most apparent in developing countries. In Thailand, for example, 81% of all road fatalities are vulnerable road users, while in the US it drops to 24%.

The biggest tragedy of global road fatalities is that we already know how to prevent them. In Australia, France, Sweden and the UK, for example, the number of road traffic deaths has declined by more than 50% in the past four decades. We must use the Decade of Action for Road Safety to make similar progress across the rest of the world. The campaign’s global plan outlines steps towards improving the safety of roads and vehicles, enhancing emergency services, and building up road safety management. Crucially, it also calls for increased legislation and enforcement on the use of helmets, seatbelts and child restraints, and urges stronger action on drink-driving and speeding.

Getting legislation in place to underpin a commitment to improving road safety is particularly important when you consider the 2009 global status report on road safety, which notes that, in 2007, only 15% of countries had comprehensive laws addressing the key risks. One of the new initiative’s targets is to increase this figure to 50% by 2020. However, although this would be an enormous achievement, legislation is only a first step.

New laws look good on paper but, alone, will not save lives. Legislation must be accompanied by strict enforcement backed by mass-media public awareness campaigns. If all countries implement and then effectively enforce the global plan, 5 million lives could be saved and 50m injuries avoided across the 10-year period. In those countries where considerable progress has been made, it was often spurred by a decision taken at the highest level of government. Political will is central to achieving the ambitious target outlined in the global plan.

Work with road traffic victims has shown that the pain and suffering of families whose lives have been shattered by road accidents lasts a lifetime. Like the war-affected, many survivors mark their lives before and after the crash. The next decade offers an opportunity to honour those who have lost their lives on the world’s roads by acting to spare the lives of others; we must take it.

The Global Road Safety Partnership (GRSP) wishes to announce a first competitive call for proposals for the Road Safety Grants Programme. The programme was initiated in early 2012 and the grants programme is part of the Road Safety in Ten Countries (RS210). Proposals will be accepted from organization working in nine countries covered by RS10: Brazil, Cambodia, China, India, Kenya, Mexico, Russia, Turkey and Viet Nam.

The Road Safety Grants Programme was initiated in 2012 as part of the RS10 project, funded by Bloomberg Philanthropies and managed and administered by the Global Road Safety Partnership. GRSP is a hosted project of the International Federation of Red Cross and Red Crescent Societies.The purpose of the grants programme is to strengthen the capacity of NGOs to advocate for improvements in road safety policy and actions in order to reduce deaths and serious injuries as a result of road crashes.

The Road Safety Grants Programme aims to strengthen the capacity of NGOs as they advocate for improvements in road safety policies, and work to reduce death and serious injury resulting from road crashes. Priority consideration will be given to high-quality project proposals that focus on risk factors addressed by RS10 in the selected nine countries. Projects with a focus on road safety advocacy at a national scale will also be considered.

Details on the selection criteria and grants process can be downloaded directly from the GRSP website in eight languages here. A set of application documents are also available (in English only) for organisations who wish to apply. Please note that proposals from countries outside the RS10 Initiative will not be considered.

The deadline for submission of completed applications is Friday, 10 August at 18:00 hours, Central European Time. Completed applications fulfilling the selection criteria will be reviewed by an international panel of experts, and recommendations for funding will be made by an advisory working group.

GRSP encourage applications and the circulation of this newsletter to organisations meeting the stated requirements. Applicants will be informed by the second week of October if their application has been selected for consideration.

Visit the GRSP website to find out more.

In a twist of road safety dynamics, a new campaign targeting young females has been launched by road safety campaigners backed by Volkswagen. The campaign calls for young females to ‘not make-up and drive’. While the most affected gender in road crashes is young males, this places a focus on young females to deliver a unique road safety message via a powerful viral video.

According to the Telegraph newspaper, nearly half a million females are involved in a road collision in the UK due to distracted driving in the form of applying make-up while behind the wheel. The statistics have been gathered by a women’s motor insurance company. Now, campaingers have created a new campaign to address this issue with a simple message; don’t make-up and drive.

In the grand scheme of road safety issues facing young people, young males remain the most affected group in road crashes and are disproportionately represented in global road deaths. While the campaign is unlikely to dramatically change our key focus on addressing road safety for young females applying make-up, its approach is unique and well thought-out.

Of course, the issue idenfitied here is relative to time a place and is most likely an issue facing the Western world related to social and cultural contexts. What is interesting is the approach taken to address the issue. The creative and unique campaign identifies its target audience well and utlizes that place where these young budding make-up artists spend a lot of their time; on youtube haul channels i.e. make-up tutorial videos that teach the ladies the stylistic applications of make-up for the secrets of glamorous looks. The result is a unique road safety video that addresses the issue head on.

Beautician Nikkie de Jager is just 17 years old, yet her YouTube tutorials about how to put on make-up has garnered more than 28 million views.Now she’s using her internet fame and teamed up with DDB Tribal and Volkswagen to create a video warning women not to drive while putting on make-up.She explains how to spice up eye make-up with gem stones when she suddenly is thrown forward as if she had been in a car crash.

NRMA spokesman Peter Khoury said putting on make-up was a clear driver distraction – but it was one of many. “It’s no different to eating a cheeseburger or playing with your iPod. This is what people do. Once you start doing these things your attention is taken off the road. It reduces your capacity to drive properly” Mr Khoury said.

By using a route that is popular with their target audience, the video has already amassed nearly half a million views. A lesson we can indeed learn from this campaign is to ‘think outside the box’ in addressing a road safety issue. Viral videos are incredibly powerful in the modern media age in delivering a message and so far, the video is potentially reaching hundreds of thousands of this particular target audience. What is needed, however, is a built in system that enables evaluation of the impact of this video alongside appropriate education and where necessary, rules and enforcement to curb distracted driving.

Did you know that: There are four types of distraction?

1. Visual distraction is whenyou take your eyes off the road – even for a second.
2. Auditory distraction is when your attention is on what you are listening to.
3. Physical distraction is when you take your hands off the wheel.
4. Cognitive distraction is when
   you take your mind off the driving tasks – the most risky one in terms of having a road crash.

The video is available to view in the right column.