Announcing our new CORE Group member for North America!

Announcing our new CORE Group member for North America!

We are very excited to announce that we have a new CORE Group Representative for the North American region. Ms Emily Reynolds will replace outgoing member Ms Jennifer Heatley who has worked with YOURs since its inception in 2007. Emily is a vibrant and passionate road safety advocate and will take over the reigns for the coordination of the North American Region.

 

The CORE Group has a very important role within the Global Youth Network for Road Safety structure.  The CORE Group serve as the key representatives of the regions who coordinate YOURS’ presence in regions around the world as well reach out to young people all across the world in a two way dialogue.

The CORE group explain their roles and grouped them into three key areas of focus:

  1. The YOURS Global Youth Network for Road Safety: ‘To improve what we currently have’- to expand, share more information about youth and road safety projects and create a thriving quality network.

  2. Coordination and Guidance: ‘To improve what we currently do’- of youth and road safety initiatives in every region consisting of coordinating and guiding activities, YOURS capacity development programs and creating regional information hubs on youth and road safety activities.

  3. Advocacy and Promotion – ‘To be heard and seen more’ – for YOURS to have a known and heard network worldwide and to reach out to the media more frequently.

The Coordinators of the Regions (CORE) were selected via a rigorous recruitment process and we selected the following representatives from an incredibly competitive list of applicants. Ms Emily Reynolds, currently active in NOYS joins us as the North American Coordinator replacing outgoing Coordinator Ms Jennifer Heatley. We interviewed her below so you can find out more about her.

‘I originally got started in the world of road safety after my 16 year old sister was killed by a severely distracted driver in 2007’– Emily Reynolds

Emily, why are you passionate about road safety?
Being fourteen at the time allowed for me to fully immerse myself in advocacy.  Not only can I relay facts and statistics, but my personal story allows me to bring a face to the importance of road safety. I began my call to advocacy by working with my parents forming C.A.R. Alliance for Safer Teen Driving in honor of my late sister.

How have you been involved in road safety in the USA and what are your plans for the North American Region?
When I was seventeen, I began working for National Organizations for Youth Safety (NOYS). Not only does NOYS make waves on its own, but it gave me all the tools and opportunities I needed to give state-wide awareness.

I see a need for awareness and change in every age group, demographic, and international society. Negligence to road safety takes away too much from the people of our world.

These are easily fixable problems as long as there is a call to change and respect for our lives and the lives of others. As a member of the CORE group I hope to assist all who wish to raise awareness in North America. I hope to get into our school systems and start the good habits young. I believe that change is very possible, and within our grasp.

Emily, how do you feel about your appointment to the YOURS CORE Group?

 ‘I am extremely honored to be a member of the YOURS CORE group and here is to a beautiful and successful term!’

We welcome Emily on board the CORE Group so expect to see an expansion of our work in the North American Region. Read more about the CORE Group here.

Brian’s Column: What will YOU do in the Global Road Safety Week?

Brian’s Column: What will YOU do in the Global Road Safety Week?

This week is all about the UN Global Road Safety Week and Brian writes about his recent experiences exploring why this week is so important. As a global community fighting for road safety, we must unite in this week and promote pedestrian safety everywhere! Come along and read Brian’s column here.

Ladies and gentlemen or should I say, ‘Gentlemen and Ladies’, MAY: -the shortest month of the year is here! Yes, that’s affirmative. I know, I know, because some of your eye brows are already raised thinking ‘Hmmm, what, under the sky is this guy talking about? May has 31 long days!’ Yes, that’s correct too, but you will find that out of 100 world’s spoken languages, 99% of them will be naming MAY as the shortest month, basing on the number of letters! (I got you LOL). Along with herself, Madam MAY comes with what everybody is talking about in the world of road safety! Christmas! Oh, no, not actually that, but the #GLOBALROADSAFETYWEEK!

The Second UN Global Road Safety Week to be held 6-12 May 2013 is dedicated to pedestrian safety.

Requested by the UN General Assembly, the Week intends to draw attention to the urgent need to better protect pedestrians worldwide, generate action on the measures needed to do so, and contribute to achieving the goal of the Decade of Action for Road Safety 2011-2020 to save 5 million lives bearing in mind that more than 5000 pedestrians are killed on the world’s roads each week. (Iam not proud to say this grrrrr).

So, that day, 20th April 2013 still reverbates in my cerebrum (ok this is the part of the brain responsible for memory recall, storing information) because then, I’d made it 2 years since I got my 2nd driving licence. That day meant that, it had reached its ‘Expiry date’ and needed a facelift. In the evening I went to Prestige driving school in my local town to fix a time when I’d start on the processes of getting my new driving permit. With me, on the waiting list were 8 young drivers whose argument about ‘Who is a better driver, males or females?’ I got involved in the mix.

We’ve been exposed to statistics about the incidences of road traffic accidents (actually that’s not correct, hence forth, we shall call them road traffic crashes or RTis), males are 2 times more likely to be involved in a road traffic crash, break road traffic rules like doing 80km/hr in a 20 km/hr zone than the female drivers. These young female drivers were very well informed about this and so were the young male drivers, as I later found out.

But, but, but, you see, social issues came in to define what the current trendy man and woman are: upon which the mirror factor showed up! Holy smokessss! The Francophone say, with twisted lips ‘Zut Alors!!!!’ Apparently, the ‘trendy young woman spends too much time in the mirror than average, possibly due to dressing, colour matches etc’ and such young women are at risk of using driving mirrors in a car for the same while on the road.

This hypothesis then, suggests that, young women could be significantly contributing to road traffic crash incidences than young drivers. I think, we need a documented and well-studied research to say this in public, but I am sure you already have your own views. This conversation turned into a really heated debate with young women drivers strongly stating that ‘Drug abuse, Drinking, Driving and Walking’ is commonly practiced among young male drivers whose hunger for ‘real masculinity’ may lead them to such actions. Maybe the debate will never reach a conclusive ending but the statistics do suggest that males are more likely to be involved in road crashes worldwide, in Uganda, it is as much as 79% male and 21% Female (according the Global Road Safety Status Report, World Health Organization, 2013).

Whatever the nut, at the global level, Road Traffic crashes are the leading cause of death among people, aged 15-44 years old, its still the biggest killer of young people aged 15-24 with 90% of road traffic deaths and injuries occurring in developing countries (including Uganda, my country), which have only 48% of the world’s registered vehicles.

Now, you have a very good reason to be worried, because you and I fall in the same age range: no need to show you my birth certificates, come on! A significant economic, political, social and psychological road safety burden in developing countries is caused by time-sensitive avoidable crashes. The Global Road Safety Week gives us a chance to make our contributions in solidarity with other stakeholders to ensure zero road traffic crash related deaths at least during this week in our communities.

As for my local organisation, the Uganda Red Cross Mbarara, we are aware that the provision of timely and professional first aid during life-threatening emergencies is not a priority for many road safety actors in Africa, but it makes a difference between life and death/disability. We have our action plans for the week ready to join the international community, all relevant stakeholders within the country (both the public and private) to ensure a fatality free Week while making a significant and long-lasting contribution towards making walking safe for all. Long Short Walk, zebra cross painting, road safety and first aid training and traditional road safety media competitions are some of the events we’ve planned already.

But the question is What will YOU do in the Global Road Safety Week? Go fishing?

Not all week certainly! Let’s unite, call for safer roads for pedestrians everywhere and save some lives! Forget the #DrivingMirrorAmongYoungFemaleAndMaleDriversJoke! Hahaha!

STAYSAFE <3

A poster series from WHO for the 2nd UN Road Safety Week

A poster series from WHO for the 2nd UN Road Safety Week

The Second United Nations Global Road Safety Week takes place on 6-12 May 2013 and is focused on pedestrian safety. Alongside international initiatives to promote safe walking with the launch of the Long Short Walk and a call for safer pedestrian spaces worldwide, a free poster series has been published by the World Health Organization for use during the week and beyond.

The Second UN Global Road Safety Week to be held 6-12 May 2013 is dedicated to pedestrian safety. Requested by the UN General Assembly, the Week will draw attention to the urgent need to better protect pedestrians worldwide, generate action on the measures needed to do so, and contribute to achieving the goal of the Decade of Action for Road Safety 2011-2020 to save 5 million lives.

Join the international community to ensure a fatality free Week and a significant and long-lasting contribution towards making walking safe for all.

The poster series is a ‘quirky’ and subtle portrayal of pedestrians crossing the road in a ‘cut-out’ depiction of characters using public footways. The posters promote each of the following key points:

  • More than 270 000 pedestrians die on the world’s roads each year. We are all pedestrians, but many transport systems neglect our needs.
  • Improving roadway lighting, removing obstructions, and wearing light-coloured clothing and reflective materials can save pedestrian lives.
  • Sidewalks, crosswalks, refuge islands, speed bumps and raised platforms at bus stops can save pedestrian lives.
  • Legislation and enforcement of laws related to alcohol and speed reinforced by mass media campaigns can save pedestrian lives.
  • Ensuring the safety of pedestrians encourages walking which impacts positively on health and the environment. 
World Health Organization launch Pedestrian Safety Manual

World Health Organization launch Pedestrian Safety Manual

Each year, more than 270,000 pedestrians lose their lives on the world’s roads, while millions are left with injuries or permanent disabilities.  Pedestrian safety: a road safety manual for decision-makers and practitioners, jointly developed by WHO, the FIA Foundation, the Global Road Safety Partnership and the World Bank, and many experts from around the world, provides practical information on how to plan, implement and evaluate a pedestrian safety programme.

The capacity to respond to pedestrian safety is an important component of efforts to prevent road traffic deaths and injuries. Proven interventions exist, yet in many locations pedestrian safety does not attract the attention it merits. The manual, designed for a multidisciplinary audience including engineers, planners, police, public health professionals and educators, will contribute towards strengthening national and local capacity to implement pedestrian safety measures in settings worldwide.

The manual equips the reader with necessary information on: the magnitude of pedestrian death and injury; key risk factors; how to assess the pedestrian safety situation in a country or area and prepare an action plan; and how to select, design, implement and evaluate effective interventions.

The manual stresses the importance of a comprehensive, holistic approach that includes enforcement, engineering and education.

It also draws attention to the benefits of walking, which should be promoted as an important mode of transport given its potential to improve health and preserve the environment. The manual is launched just ahead of the Second UN Global Road Safety Week 6-12 May, dedicated this year to pedestrian safety.  The manual can be downloaded in the right column, an 8 page summary of this report will be available shortly.

For more information contact:
Ms Laura Sminkey
Communications Officer
Email: sminkeyl@who.int
Tel: +41 22 791 4547

Global Road Safety Film Festival – Youth Category selection begins

Global Road Safety Film Festival – Youth Category selection begins

Thank you to all participants who submitted their road safety films to the Youth Category of the Global Road Safety Film Festival 2013. There were videos sent in from all across the world from Russia to Africa, from UK to Canada. The jury will meet tomorrow (23rd April 2013) and select the best film for Wednesday’s Global Road Safety Film Festival.

The LASER International Global Road Safety Film Festival entry closed on 20th April 2013 and we are happy to announce that films have been entered from around the world. The official list has been provided by LASER International which illustrates a great ‘take up’ from youth in our Global Youth Network for Road Safety and beyond.

Tomorrow, the jury will meet and YOURS will sit alongside selected jury members from the international field of road safety and communications at UNESCO Paris. The LASER International Global Road Safety Film Festival is the most celebrated film festival for the field around the world. It recognizes innovations in the field of film-making in transmitting robust road safety messages. This year, LASER International have teamed up with YOURS to present a brand new category to the festival; the Youth Category!

This category focuses on ‘Youth Films for Road Safety by Youth’ focusing on films targeted at young people or produced by young people with road safety messages.

The Festival highlights the priority themes of the United Nations; pedestrian safety, helmet, speeding, driving under the influence of alcohol, wearing seatbelts, the use of safety devices for children and improvement of road safety infrastructure.

This specialist youth category is the first time to showcase the films produced and we are calling on filmmakers in our network who have produced road safety films to submit them to the Festival.

An international jury, made up of personalities of global reach and experts in road safety will evaluate and select the films. Each document presented to the jury is evaluated on the basis of a specific criteria:

  • Intrinsic qualities (clarity and relevance of the message, adaptation to the target audience, quality and originality of the script and reproducibility)
  • Technical qualities (sounds, sound track, camera work, editing)
  • Cost effectiveness ratio
  • Youth appeal and engagement
The Caravane movie is now live – road safety in 7 West African countries!

The Caravane movie is now live – road safety in 7 West African countries!

On the 15th October 2012, the Caravane began its 50 day journey across 7 UEMOA (Economic Union in West Africa) taking road safety to hundreds of thousands of young people. Alongside the project, volunteers captured the key stages of the event of video and YOURS was tasked with the production of the Caravane Movie which is now available to view now.

The First Caravane for Road Safety is taking place in seven countries who are all part of the West African Economic and Monetary Union (UEMOA). The Caravane aims to prevent road traffic injuries by:

  1. officially launching the `Decade of Action for Road Safety 2011-2020´ in the UEMOA region;
  2. promoting youth participation in road safety;
  3. allowing young Africans to share experiences and good practices in road safety;
  4. advocating for youth and road safety issues at high level officials;
  5. designing a common road safety campaign in the UEMOA region.

This project can also be read in conjunction with the EU Policy orientations for Road Safety 2011-2020 and with the European Youth in Action programme launched by the European Commission and called `Youth in the World´.  Therefore two NGOs based in the European Union will offer their help and share know-how from good practices used in the EU (thanks to RYD) and worldwide (thanks to YOURS). 

Communications Officer of YOURS, Mr Manpreet Darroch trained the camera people and guided them on the kinds of shots and footage needed to create a story of the Caravane in an official movie, he said,

“I was sent around 1,500 clips from the camera volunteers who shot this footage. Their clips illustrated the vibrancy and energy of this ambitious project and thanks to their fantastic footage, editing this video was easy and enjoyable. I’m very proud of their work”