South American CORE Group Rep to attend World Urban Forum

South American CORE Group Rep to attend World Urban Forum

Mr Daniel Cano, our Coordinator of the Region for the South American Region is to attend the World Urban Forum which will focus on Urban Equity in Development – Cities for Life. The forum will also discuss the pressing issues for the Post-2015 Development Agenda. Daniel will be attending and bringing his experience of road safety to the table equipped with knowledge of the international road safety crisis facing young people.

The World Urban Forum (WUF) is a non-legislative technical forum convened by the United Nations Human Settlements Programme (UN-Habitat), hosted in a different city every two years, to examine the most pressing issues facing the world today in the area of human settlements, including rapid urbanization and its impact on cities, communities, economies, climate change and policies. It is the World’s Premier Conference on Cities.

The Forum gathers a wide range of experts from every walk of life. Participants at the Forum include, but are not limited to, national, regional and local governments, non-governmental organizations, community-based organizations, professionals, research institutions and academies, professionals, private sector, development finance institutions, foundations, media and United Nations organizations and other international agencies.

The WUF promotes the strong participation of Habitat Agenda partners and relevant international programmes, funds and agencies, thus ensuring their inclusion in the identification of new issues, the sharing of lessons learned and the exchange of best practices and good policies.

Our CORE Group Representative for South America, Mr Daniel Cano, a native of Colombia will be attending the conference and will represent YOURS. He told us,

“The World Urban Forum is an open space to discus the future of the cities of the world. This is a great opportunity to introduce Road Safety as a fundamental part of the urban development agenda.  A sustainable city can only be built by having roads that save and protect lives. For this reason, this the time to advocate to include road safety in the Post-2015 agenda.”

On the matter of including Road Safety in the SDGs Daniel has alread talked with Paula Caballero, the leader of the post-2015 agenda on the Colombian ministry of foreign affairs and member of the High Level Panel for the Post-2015 agenda. She is considering including the four road safety targets in her proposal proposal.

Get involved with the conversation by tweeting and following #ourWUF on Twitter

Daniel will be reporting after the event with a written news report for the YOURS website and will give his take on his experience in the forum so stay tuned for that!

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Read more about Mr Daniel Cano – Coordinator of the South American Region in the CORE Group

New global health report calls for safe and clean transport

New global health report calls for safe and clean transport

Safer and cleaner road transport is critical for achieving health and development goals around the world, according to a new report that—for the first time—assesses the global health loss from the combined impact of road injuries and pollution that can be attributed to motorised transport.

Entitled “Transport for Health: the Global Burden of Disease from Motorised Road Transport,” the report was prepared by the World Bank-led Global Road Safety Facility and the Institute for Health Metrics and Evaluation at the University of Washington, along with contributions from authors from other institutions.  Findings of the report were discussed on 31 March in London at an event hosted by the Overseas Development Institute and in partnership with the FIA Foundation.

Building on previous Global Burden of Disease (GBD) studies, the report breaks new ground by quantifying the health impacts from injuries due to road traffic crashes over the last two decades, and air pollution from vehicles. Findings show injuries and pollution from vehicles contribute to six of the top 10 causes of death globally.

Combined with the health losses from vehicle pollution, the road transport death toll exceeds that of HIV/AIDS, tuberculosis, malaria, or diabetes, based on GBD data.

The report also highlights the growth in road deaths and injuries globally, and their substantial impacts on maternal and child health. The report confirms that road crashes result in 1.3 million deaths annually and it also highlights an annual total of 78.2 million nonfatal injuries warranting medical care. Road injury is also among the 10 leading causes of death in children ages 1 through 14, and a top five cause of death among women ages 15 to 29.

In his forward to the report, World Bank President Jim Yong Kim writes: “This is a powerful wake-up call… these alarming findings underscore the urgent need to spread improvements in transport pollution and safety across world regions. Road crashes cost an estimated 1 to 5 percent of GDP in developing countries, undermining efforts to reduce poverty and boost shared prosperity.”

“Transport for Health” calls for increased collaboration of the transport, health, and urban sectors, among others, to achieve sustainable transport and health policies, noting that the benefits of road safety and air quality improvements outweigh their costs, thus making a compelling case for urgent action.

“Health officials are typically viewed as the chief stewards of countries’ population health, but reducing the burden of disease from motor vehicles requires action from multiple sectors,” says Christopher Murray, Director of the Institute for Health Metrics and Evaluation. “As demand for cars and roads increases, the transport sector plays a vital role in designing, building, and maintaining an infrastructure and regulatory system that encourage economic growth while minimising health loss.”

The report describes how the health burden associated with road transport spreads with economic growth and rapid motorisation, and notes that mitigating this risk requires a long-term investment strategy to build the capacity of national institutions so they can better manage safety and mobility performance.

Report launch in London with Marc Shotten – World Bank, Kevin Watkins, Executive Director Overseas Development Institute; Saul Billingsley, Director General

FIA Foundation Director General Saul Billingsley was on the panel to launch the report. He said:

“This research serves as strong confirmation that the health impacts of road transport must be included in the emerging post-2015 agenda for global development. The current paradigm is unsustainable and comes at a cost to society and human health that is entirely unacceptable. We must take advantage of this report and ensure that it becomes a starting point for a new approach that puts people first.”

The report reveals the extent of the global health impact of road transport. It shows that:

  • Road transport represents the eighth leading source of health loss globally. Injuries and pollution from vehicles contribute to six of the top 10 causes of death globally. The burden due to motorized road transport is growing. Over the last two decades, deaths due to road crashes grew by 46%. Deaths attributable to air pollution, to which motor vehicles are an important contributor, grew by 11%.
  • Globally, road injury is the No.1 cause of death for boys and men aged 5-29 years; it is a top five killer of women for that age group. Road injuries have a substantial impact on maternal and child health. Health loss attributable to motorized road transport exceeds that from key risk factors affecting children, including childhood underweight and suboptimal breastfeeding.
  • Pollution from vehicles is the cause of 184,000 deaths globally, including 91,000 deaths from ischemic heart disease, 59,000 deaths from stroke, and 34,000 deaths from lower respiratory infections, chronic obstructive pulmonary disease, and lung cancer. These figures are likely an underestimate, due to the limitations of available data.
  • Official government statistics substantially underreport road injuries. Estimates based on GBD data suggest, for example, that road injury deaths are more than twice the official statistics in India, four times those in China, and more than six times the official numbers in parts of Africa. Underreporting ranges from 100%-500% in some low and middle income countries. 

The report sets out a series of policy recommendations. It emphasises that there is a strong financial case for investment in road safety with losses equivalent to 1%-3% of GDP per annum rising as high as 4-10% for some countries. The report recommends investing in national road safety agencies with legislative powers, safe road infrastructure and vehicle safety, enforcement and social marketing campaigns.

The report acknowledges that in investment plans for road projects, more effort is placed in estimating economic return than social benefit or social harms. Comparable efforts to quantify the full costs and benefits must be made. Analytical models of crash causation are needed. Similarly analytical models to characterise vehicle emissions that accompany road projects are needed.

A ‘multi-sectoral’ approach to address the health impacts of transport is needed, the report says. In particular promoting ‘active transport’ – walking and cycling –  is key. However, these programmes can make people vulnerable to road injury. Programmes are most successful when they employ an integrated approach that includes providing safe infrastructure such as sidewalks and bike lanes, supportive land use planning, and advocacy and education.

For air pollution, emissions controls technologies, catalysts and particle traps, and global agreement to lower sulphur content will be of critical importance, it concludes.

Click here to read the Transport for Health Report.

Road Safety: Second good year in a row for European Region

Road Safety: Second good year in a row for European Region

Our Regional Coordinator for Europe, Ms Ana Rita Lavado has shared information about her region, Europe. A press release issued by EUROPA indicates that Europe has seen its second ‘good’ year for road safety putting Europe firmly on track to hit its road safety targets.

2013 is the second year in a row that saw an impressive decrease in the number of people killed on Europe’s roads. According to preliminary figures, the number of road fatalities has decreased by 8% compared to 2012, following the 9% decrease between 2011 and 2012. This means that the EU is now in a good position for reaching the strategic target of halving road deaths between 2010 and 2020. Road safety is one of the big success stories of Europe. The 17% decrease since 2010 means that some 9000 lives have been saved.

Vice-President Siim Kallas, EU Commissioner for mobility and transport, said:

“Transport safety is a trademark of Europe. This is why it is extremely important that the good results from 2012 were not a one-off. I’m proud to see that the EU is fully back on track to reach the road safety target for 2020. However, there are still 70 people who die on Europe’s roads every day, so we cannot be complacent. We must continue our joint efforts at all levels to further improve the safety on European roads.”

Siim Kallas partaking in the YOURS edition of the Long Short Walk campaign.

Country by country statistics (see table here) show that the number of road deaths still varies greatly across the EU. On average, there were 52 road deaths per million inhabitants in the EU. The countries with the lowest number of road fatalities remain the UK, Sweden, the Netherlands and Denmark, reporting around 30 deaths per million inhabitants. Notably Spain, Germany and Slovakia have improved their positions on the list, moving in among the traditional top performers.

Only a few years ago, in 2011, progress in cutting road deaths fell to a disappointing 2%. However, a reduction of 9% in 2012 and of 8% in 2013 mean that Member States are back on track towards the strategic target.

Those Member States that have made progress but whose road fatality figures are still much higher than the EU average (Poland, Bulgaria, Croatia, Latvia, Lithuania and Greece) are encouraged to strengthen their efforts. The situation in Latvia, where the road safety situation unfortunately did not improve at all during the past year, merits particular attention; the number of road fatalities also increased in Malta and Luxembourg although the total numbers in these countries are so small that the big fluctuations from one year to the other are not statistically significant.

Another worrying feature of the statistics is the situation of vulnerable road users: The number of pedestrians killed is decreasing to a lesser extent than expected and the number of cyclists killed has recently even been increasing. This is partly due to the fact that more and more people cycle; the challenge for Member States is to encourage people to use their bicycles rather than their cars more often, but to make sure that the shift from car to bicycle is a safe one.

EU Road safety action programme 2011–2020
The European Road Safety Action Programme 2011–2020 (see MEMO/10/343) sets out challenging plans to reduce the number of road deaths on Europe’s roads by half in 10 years. It contains ambitious proposals focusing on making improvements to vehicles, infrastructure and road users’ behaviour.

For example, key recent initiatives include the new European driving licence (IP 13/25) and the entry into force of the cross-border enforcement directive, for the pursuit of traffic offences across borders (1). A proposal for improved technical checks of cars has been adopted by the European Parliament (MEMO 14/637), and a major step has been taken towards a strategy to reduce the number of people seriously injured in road traffic (IP 13/236).

Following the breakthrough last year with a new common EU definition of serious road traffic injuries, EU Member States have now started to collect the first data by the new definition. The data collected during 2014 should be available in early 2015 and preparations can then start on a target for reducing the number of seriously injured in road traffic. From 2015, a strategic target for the reduction of serious road traffic injuries is expected to be adopted. 

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This update was provided by Ana Rita Lavado – Regional Coordinator for Europe.

Could in car emotion detectors checking road rage make safer drivers?

Could in car emotion detectors checking road rage make safer drivers?

It is stated that human error accounts for nearly 90% of all road crashes. European car safety researchers have developed a camera-based system that watches your facial expressions while you drive, and then uses highly accurate emotion detection algorithms to work out when you’re suffering from road rage. The idea behind this system is that, when you’re irritated or angry, you become a more aggressive driver and less attentive — leading to more accidents.

The same technology can also be used to measure tiredness and fatigue, by measuring the percentage of your eyelid closure, and then warning you to take a break before you fall asleep at the wheel.

This work, developed by EPFL’s Signal Processing 5 Laboratory (LTS5) in association with PSA Peugeot Citroen, uses an infrared camera placed behind the car’s steering wheel to track the seven universal hard-coded emotions that your face can show. Fear, anger, joy, sadness, disgust, surprise, and suspicion are so intrinsic to human nature that they have very specific muscle movements — movements that can be fairly easily picked up with an infrared camera and some computer vision software. As you can see in the video below, the software tracks your eyes, mouth, and nose, and from their movements it can work out what emotion you’re currently experiencing.

The emotion detector system in action.

If your face registers “anger” or “disgust” for long enough, the software decides that you are stressed out and probably about to do something stupid. Because this is a prototype, all the EPFL system does is tell you when you’re suffering from road rage — but presumably a production version of the technology would do a lot more. Maybe it would pre-charge your breaks, ready for when you tailgate the guy in front of you? Or maybe, if your car has some autonomous driving features, they could quietly take over — so you think you’re still driving, but it’s actually your car that’s preventing you from swerving out of your lane or piling into the car in front of you. Maybe such a system could disable your car’s horn, too…

Moving forward, LTS5 hopes it can use its computer vision to detect other states, such as distraction, and to read your lips, which could considerably help with in-car voice recognition. It’s also worth pointing out that similar systems are already in production vehicles — ExtremeTech’s car of the year, the Mercedes-Benz S-Class, uses the steering wheel to detect when you’re drowsy. These systems don’t have quite the same range of emotion detection as camera-based solutions — but really, the ultimate system would combine both steering wheel and computer vision technologies, and also use sensors in your seat, noise sensors in the cockpit (noisy kids), and other clever techniques of assessing your road worthiness.

One day, when autonomous vehicles are the norm, you’ll be able to get into your car — and then it will automatically detect that you’re completely wasted, and then drive you home using a route that minimizes the risk of throwing up. One day.

Watch the video in the right column or click here to see it on Youtube.

MADD – Be a Part of the National Teen Influencer Group in USA

MADD – Be a Part of the National Teen Influencer Group in USA

Mothers Against Drunk Driving, based in the United States have opened up a new opportunity for young Americas aged 13-18 to apply for the National Teen Influencers Group to work closely with their organization. Teens will serve as ambassadors for MADD and gain valuable experience in promoting road safety and campaigning empowering teens not to drink and drive before 21 in the country.

Founded in the United States of America by a mother whose daughter was killed by a drunk driver, Mothers Against Drunk Driving® (MADD) is the nation’s largest nonprofit working to protect families from drunk driving and underage drinking. MADD also supports drunk and drugged driving victims and survivors at no charge, serving one person every 8.6 minutes through local MADD victim advocates and at 1-877-MADD-HELP

Do you know a teen who is wants to take a stand against underage drinking? MADD is searching  for outstanding teens to lead teens across the nation to take a stand against underage drinking as a part of the 2014-2015 MADD Power of You(th)® National Teen Influencer Group.

MADD is involved in mass awarness campaigns of underage drinking.

Make a difference in your community, and nationwide. Ten teens will be selected to work closely with MADD National staff to shape and create initiatives to empower teens to not drink before 21 or ride in a car with someone who has been drinking.  Teens will also serve as youth ambassadors for MADD within your state and community, which may include speaking with media about MADD’s mission. 

Develop new skills. As a teen influencer, teens will build a network of like-minded peers from across the country and experience leadership skills, media training, effective underage drinking prevention initiatives, and new friendships. 

Help save lives. This position requires time, thought and creativity.  We will meet monthly and ask you to share your ideas, thoughts and passion with the Group. The biggest reward is the opportunity to positively influence teens across the nation and help save lives!

YOU have the power to take a stand by applying to be a member of MADD’s National Teen Influencer Group!

MADD is looking  for outstanding teens to lead teens across the nation to take a stand against underage drinking as a part of the 2014-2015 Power of You(th)® National Teen Influencer Group, nationally sponsored by State Farm®. This position requires time, thought and creativity. The biggest reward, however, is the opportunity to positively influence teens across the nation and help save lives!

To be eligible to participate you must:

  • Be 13-18 years old.
  • Be enrolled as a full time student in an accredited high school, private school or home school program during the 2014-2015 school year.
  • Be a citizen or legal resident of the United States.
  • Commit to participate for one year in monthly meetings. Most will be via phone, but there may be the opportunity for at least one face-to-face meeting (travel scholarships provided).
  • Have an email address that you can access and utilize on a regular basis.
  • Be a role model and a positive influence on teens.
  • Serve when needed as a teen media representative for MADD.
  • Commit to be drug and alcohol free. Learn more about becoming a MADD National Teen Influencer.

 

MADD are accepting applications online now, through May 21st for the 2014-2015 National Teen Influencer Group. Help us spread the word to teens that are involved in significant underage drinking prevention work in your community.

Update from Russia: The Brake in Advance Campaign launches

Update from Russia: The Brake in Advance Campaign launches

Our Regional Coordinator for the Russian Region Mr Alexander Revskiy has been involved in promoting a new Russia wide road safety campaign called ‘Brake in Advance’. The campaign has been coordinated by Road Safety Russia the leading road safety NGO in Russia.

The “Brake in advance!” campaign is a large-scale public awareness campaign initiated by the General Department of Road Traffic Safety of the Russian Ministry of Internal Affairs and the Russian Association of Motor Insurers, with information support provided by NGO Road Safety Russia.

Every year pedestrians account for one third of all road accident deaths. These road users are unprotected: they do not have an iron shell around their body. If a pedestrian is hit by a car, especially a car travelling at high speed, they cannot escape injury. 

In 2012, to promote the use of pedestrian crossings, the Russian Association of Motor Insurers and the General Department of Road Traffic Safety of the Russian Ministry of Internal Affairs ran a campaign entitled “The Walk of Life”. Its results are best demonstrated by the statistics: the number of accidents involving pedestrians in places other than pedestrian crossings has fallen! In 2013 the number of people killed in such accidents fell by 6.5%.

However, despite an overall reduction in the number of pedestrians killed, in 2013 the number of accidents at pedestrian crossings increased by 10.3%, and the number of deaths by 7.5%. In most cases, it was drivers who were to blame. Drivers break the speed limit, fail to observe the rules for pedestrian crossings, and jump red lights. This is why it was decided to run the “Brake in advance” campaign.

Road Safety Russia have been at the forefront of creating innovative camaigns in the region.

The objective of this new campaign is to reduce the number of accidents caused by drivers failing to observe the rules for uncontrolled pedestrian crossings. Our task is to inform drivers that it is very important they reduce their speed in good time before a zebra crossing.
As part of the campaign, events aimed at increasing pedestrian safety will be held for the general public in a number of Russian regions. The main events will take place in ten regions:  Perm Krai, the Chuvash Republic, St. Petersburg, and the Vladimir, Kaluga, Moscow, Nizhny Novgorod, Novgorod, Omsk and Yaroslavl regions.

From mid-March, events will be held at pedestrian crossings: pedestrians will be told about the rules for crossing the road, and sixty meters before the crossing a special sign at the side of the road will warn drivers that they must reduce their speed in good time before a zebra crossing.

During the course of a week, special classes will be held in universities, nurseries, schools and driving schools in each region. There will also be special events at petrol stations. The main event will be training in “The Art of Braking”, during which drivers will be taught the principles and basics of effective and safe braking, and, supervised by instructors, they will have the chance to master braking techniques.

Click to watch the Pictograms Advert by Road Safety Russia.

Other regions will also be involved in the campaign. The “Pictograms” advert, audio clips, and outdoor advertising will remind drivers to slow down in good time and pedestrians to take care when crossing the road. The advert is already being shown on federal television channels and online. At the end of the campaign, all the materials (training film, studies, teaching aids) will be made available to download.

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This update was provided by Alexander Revskiy – Coordinator of the Russian Region