Youth to talk about road safety practices at Marrakech NGO meet

Youth to talk about road safety practices at Marrakech NGO meet

A group of Serbian students recently shared their campaign video with us on the trend of young using social media behind the wheel. In their efforts to raise awareness, the girls have created a campaign video focusing on “selfies” behind the wheel. Check it out here.

Students studying Traffic Engineering with a focus on road traffic safety, in their pre-exam period worked on a special road safety campaign project; shooting video and creating the preliminary design of posters.

The aim of the campaign is to point out how dangerous it is to use a mobile phone while driving, whether for communication and especially when taking photos a.k.a #selfies. Although the Law on Road Traffic Safety allowed the use of hands-free devices, it is not considered completely safe and recommended that the mobile phone is not used while driving.

Eighteen-year-old Akash Shah, a city-based activist who spearheads the non-profit organization (NPO) Action For Pune Development, is busy making last-minute preparations for his big day. Shah has been selected to speak at the Fourth Global Meeting of NGOs dealing with road safety to be held in Marrakech, Morocco on March 13.

“It is great that the committee selected a speaker on the basis of work. This is a very big platform and is a great opportunity for the youth group to express its views,” said Shah, a resident of Satara Road who is studying mechanical engineering in a city college.

The event is being organized by the Global Alliance of NGOs for Road Safety, which represents over 130 NGOs dealing with road safety in 90 countries, in collaboration with the World Health Organization (WHO). Shah is the only youth delegate to be selected to attend the bi-annual meeting as a speaker this year. This year, the event aims at sharing knowledge, experiences and good practices on road safety. It will also encourage and mobilize NGOs to contribute to the Third United Nations (UN) Road Safety Week.

“At the meet, I will present the strategies that we applied for the SaveKidsLife campaign and how we managed to rope in so many people without spending a single rupee. I will also showcase how the youngsters were able to work together and advocate this programme,“ Shah added.

“Akash will share his experiences on the UN Road Safety Week’s official campaign #SaveKidsLives. He has been chosen as he has very successfully mobilized thousands of youth in India to sign the Child Declaration which is a key part of the campaign,” said Lotte Brondum, administrative director, Global Alliance of NGOs for Road Safety.

YOURS has been liaising with Akash on the #SaveKidsLives Campaign and we are looking forward to meeting him in person in Marrakesh.

According to Lotte, Shah was asked to advocate for road safety by the Federation Internationale de l’Automobile (FIA) Foundation and the alliance in January 2015. He has been asked to reach out to people with the ‘Save Kids Lives’ Campaign, which is an official campaign for the Third United Nations Road Safety Week in May 2015. The campaign is to sign the petition for children’s safety and the target of the alliance was to reach 1 lakh people globally. Shah reached a target of 25,000 supporters.

Shah will also run a workshop in association with the FIA Foundation to mobilize its members to take part in the UN campaign.

Representatives from the alliance said the global meet is a step towards preparations of NGOs ahead of the two important road safety events that will take place this year, the Third UN Road Safety Week in May and the Ministerial Conference on Road Safety in Brazil in November.

For the Ministerial Conference, alliance members will finalize a joint statement from NGOs to governments titled ‘The Marrakech Declaration’, which is a call for collaborative efforts on road safety.As many as 150 participants from NGOs, experts on road safety and prominent guest speakers from the civil society, public health and the host country’s government are expected to attend the meet.

Shah has been involved in social work for the past two years. In 2013, he entered the Limca Book of Records for being the youngest person to establish a non-profit organization.

Continuing the Post-2015 Development Agenda push – Policy Briefing

Continuing the Post-2015 Development Agenda push – Policy Briefing

A group of Serbian students recently shared their campaign video with us on the trend of young using social media behind the wheel. In their efforts to raise awareness, the girls have created a campaign video focusing on “selfies” behind the wheel. Check it out here.

Students studying Traffic Engineering with a focus on road traffic safety, in their pre-exam period worked on a special road safety campaign project; shooting video and creating the preliminary design of posters.

The aim of the campaign is to point out how dangerous it is to use a mobile phone while driving, whether for communication and especially when taking photos a.k.a #selfies. Although the Law on Road Traffic Safety allowed the use of hands-free devices, it is not considered completely safe and recommended that the mobile phone is not used while driving.

Governments, UN agencies and experts in road safety and sustainable transport convened at UN Headquarters in New York on 4 March to advance the agenda on road traffic injury in the Post-2015 Sustainable Development Goals (SDGs).

The briefing session, which was timed ahead of the forthcoming negotiations on the SDGs later in the month, was organised by the FIA Foundation and included 27 UN Permanent Missions, the World Health Organisation, the UN Environment Programme, UNICEF and the World Bank.

Leading the session were the UN Permanent Missions of the Russian Federation, the Government of Brazil, the Sultanate of Oman and the Republic of South Africa. The session provided an opportunity for Governments that are negotiating the SDGs to engage with UN agencies and experts on the proposed target to halve road traffic fatalities in the post-2015 goals that will replace the Millennium Development Goals when they expire at the end of the year.

In the draft SDGs being negotiated at the UN, road safety is included in two targets, within the proposed Health Goal (3.6) to halve road traffic fatalities and injuries and in the Cities Goal 11.2 which calls for access to safe transport systems. The UN Secretary General’s December 2014 ‘Synthesis Report’ on the SDGs includes action on road traffic fatalities as a health priority.

Dmitry Masksimychev, Deputy Permanent Representative of the Russian Federation to the UN spoke at the session. He said: “Road safety must become a global priority. It is important that the Sustainable Development Goals confront the carnage on the roads which is posing an unacceptable burden in many countries. This is an agenda for sustainable development and we have a duty to act and to save lives with road safety.”

Ambassador, Guilherme Patriota, Deputy Permanent Representative of Brazil to the UN said:

“Road traffic injury must become a priority issue for global development. Road injury is a burden on all countries. But there is a heavy impact on developing countries which account for over 90% of the 1.2 million road deaths worldwide each year.”

Brazil is hosting the Second Global High Level Conference on Road Safety in November 2015 which will review progress made in the UN Decade of Action for Road Safety, and can be the opportunity to focus on implementation of a post-2015 SDG target on road traffic injury.

Ambassador Kingsley Mamabolo, Permanent Representative of South Africa to the UN.

Delegates at the briefing session focused on how a post-2015 target on road traffic injury could be achieved. In his remarks during the opening session, Ambassador Kingsley Mamabolo, the Permanent Representative of South Africa to the UN said: “This is a man-made epidemic but we do not need to search for a cure. The solutions are well known: safe roads, safer vehicles, legislation enforcement and education, better post-crash care. Implementing these solutions can lead us to achieving a global target of halving road traffic fatalities. This is an ambitious target for the SDGs. But with sustained action and support we can achieve it worldwide.”

Representing their Governments, the UN Permanent Missions attending also included Argentina, Belgium, Canada, Columbia, the Czech Republic, Denmark, France, Georgia, Germany, Iceland, Ireland, Jamaica, Lebanon, Malaysia, Mexico, the Netherlands, New Zealand, Norway, Qatar, Singapore, the Slovak Republic, Thailand, Uruguay and Zimbabwe.

Technical briefing presentations on the post-2015 target were given by representatives of the World Health Organization, UNICEF, UNEP, the World Bank, Bloomberg Philanthropies, the High Level Panel on Global Road Safety being convened by the FIA, and Embarq. 

Werner Obermeyer, Deputy Executive Director, WHO Office at the United Nations

On behalf of the WHO, Werner Obermeyer, Deputy Executive Director, WHO Office at the United Nations presented data from the 2013 Global Status Report on Road Safety showing that some progress has been made in reducing road fatalities particularly among high income countries adopting a ‘safe system’ approach to road safety but more progress needs to be made particularly among low and middle income countries. He concluded that a 2030 target to halve road traffic fatalities globally from the current 1.2 million per year to 600,000 worldwide would be ambitious but achievable.

The FIA Foundation presented its policy briefing ‘2015 – Safe Roads for All’, and the session was chaired by FIA Foundation Director General Saul Billingsley.

Saul Billingsley chaired the briefing session.

He said: “This session has provided a highly valuable opportunity to gather Governments who are negotiating the SDGs together and to hear from a full range of UN agencies and experts on the proposed target to halve road traffic fatalities, and how it can be implemented. We are entering the final stages of negotiations on the SDGs in the coming months so it’s crucial that there is support for retaining the target as we move ahead.”

In its presentation the FIA presented the proposed work of a High Level Panel on Road Safety to be launched by FIA President Jean Todt, which will aim to advocate and attract further global support for road safety with a view to implementation of an SDG target.

Representing UNICEF, Nicholas Alipui, Director & Senior Advisor Post-2015 Development Agenda, said:

“The proposed SDG target to halve road traffic fatalities and injuries is of vital importance to our objectives. Building on the Decade of Action for Road Safety we could stabilise and begin to reduce the level of casualties in the next five years post-2015 – but only if we significantly increase the level of resourcing and political commitment globally. And then through to 2030, with sustained commitment, an SDG target to halve the total road traffic fatalities worldwide, for countries at all income levels, would be both ambitious but achievable.

“To fulfil the post-2015 vision we will need to ensure that the ‘Safe System’ is in place to protect the poorest and most vulnerable, and particularly our children.”

Participants at the session also pledged their support to the Save Kids Lives campaign which is calling for road safety to be included in the SDGs. The campaign has been launched ahead of UN Global Road Safety Week, 5-11 May which has road safety for children as its theme.

Support the Save Kids Lives campaign at www.savekidslives2015.org and show decision makers your stance that road safety should be a focus in the Sustainable Development Agenda.

UK drug driving campaign focuses on ‘paranoia’ effects

UK drug driving campaign focuses on ‘paranoia’ effects

Drink driving is a well documented cause with scientific backing on how alcohol impairs driving to a large extent. Blood Alcohol Content (BAC) is quite clear cut and now, drug driving is being given the same treatment in the UK. A new campaign by THINK! the road safety campaigning arm of the UK Department for Road Safety focuses on the effects of ‘paranoia’ on driving as well as the impairment effects of drug driving.

In the UK it is illegal to drive if your driving is impaired by drugs or if you have certain drugs above a specified level in your blood. If the police stop you and think you’re on drugs they will either test you at the roadside using a drug screening device or a “Field Impairment” test to assess your ability to drive.

If drugs are detected in your system or you are deemed impaired by drugs, you’ll be arrested and taken to a police station for blood or urine tests. If the tests show you’ve taken drugs or show a specified drug above the specified blood limits you could be charged with drug driving.

You don’t have to be on illegal drugs to be impaired to drive – prescription or over-the-counter medicines can also impair your ability to drive. If you’re taking medicines, talk to your doctor, pharmacist or healthcare professional before driving.

In the UK the penalties for drug driving are the same as for drink driving. If you are convicted you will receive:

  • A minimum 12-month driving ban
  • A criminal record
  • A fine of up to £5000 or up to 6 months in prison or both

It’s illegal to drive if either, you’re unfit to do so because you’re on legal or illegal drugs; you have certain levels of illegal drugs in your blood (even if they haven’t affected your driving).

Alcohol and drug consumption by road users results in a higher crash rate. These substances impact on human behaviour and judgment. No person is too skilled, too big, or too clever to avoid the effects. 

Superhero gives helping hand to Georgian pedestrians

Superhero gives helping hand to Georgian pedestrians

Our friends and network member from the country of Georgia, Georgia Alliance for Safe Roads shared a great story of a ‘superhero zebra’ offering a helping hand to pedestrians across Georgia. Zebraman took to one of Georgia’s smaller cities to promote safer pedestrian actions and spoke with people about road safety.

A new superhero has appeared in one of Georgia’s smaller towns to help people cross the street. The superhero, known as Zebraman, spent time in Gori today and helped people cross pedestrian crossings. Typically, drivers refuse to stop at pedestrian crossings, meaning people are often unable to cross the busy street.

The news about Zebraman was shared by Georgian media outlet netgazeti.ge. It stated that the ‘It’s Time to Obey the Road Rules’ campaign was initiated by Gori-based non-governmental organisation (NGO) It’s Time, and aimed to raise awareness of Georgian law, in which drivers were obligated to slow down or stop at a pedestrian (zebra) crossing if a person was walking on it.

However NGO members said this rarely happened in Gori and all throughout the country.

“This is a problem that bothers all of us; people of any age or social condition. So we wanted to do something that would attract attention and raise awareness,” It’s Time representative Kato Kotolashvili said.

“We handed out excerpts from the law about driving to pedestrians and drivers and distributed stickers with our slogan ‘It’s time to obey road rules’,” she said.

Zebraman helped pedestrians safely cross the street all day today. The pedestrian crossing where the action took place was also painted in different colours to attract the attention of drivers and pedestrians. 

“Georgia Alliance for Safe Roads” Executive Director of the Foreign Minister also held a peaceful demonstration of solidarity, which is dedicated to all the people who died in a car accident due to negligence of the driver. Zebra man also made an appearance here.

The number of people injured in a crash in the gap: 8,000 injured people in January-December 2014. According to him, the message of today’s meeting: “together make way for infants and safe drivers”.

The Red Cross representative, Irakli Iakobidze said, ‘The girl who died in a car accident action is needed on footpaths including zebra lines and drivers giving way to pedestrians. This is not a one-time action and future planning, “- says Mr. Iakobidze. Action “symbol” was a dressed up young zebra.

Vote for FedEx’s video – Boston College Contest to #SaveKidsLives

Vote for FedEx’s video – Boston College Contest to #SaveKidsLives

FedEx is one of the largest companies in the world and have actively been working to spread the messages of road safety around the world. As company that works in over 250 cities in the United States offering key delivery services, they also recognise that road safety is incredibly important, especially since they have many delivery vans on the road. They have created an hard hitting video on road safety and kids and entered it into a CSR contest.

In just three minutes, you will find yourself crying with compassion and empathy alongside a mom whose daughter lost her life while walking distracted, you will be inspired by an engineer who gets to use her day-job skillset to make the walking environment around a middle school safer for kids, you will be amazed at a corporate CEO’s commitment to safety, you will find yourself cheering at a New York Stock Exchange bell-ringing event, and you’ll see a nonprofit’s CEO blowing a kiss.

Each spring, the Boston College Center for Corporate Citizenship sponsors an International CSR Film Festival. Scores of companies share their corporate social responsibility stories through their three-minute video entries.

The Film Festival offers a refreshing look at how communities benefit from the social investments of corporations around the world. A leading voice in the corporate citizenship arena, the Center convenes one of the largest gatherings of CSR practitioners in the world each spring at their annual conference. The favorite videos will be showcased at the conference. I hope you are inspired by the FedEx entry!

Click here to view the video and vote for the entry!

Unique crowdfunding opportunity for road safety initiatives in UK

Unique crowdfunding opportunity for road safety initiatives in UK

Crowdfunding gives you the platform to raise money and generate support for individual projects and gives the crowd the opportunity to invest in an idea they believe in. As part of their Road Safety campaign AXA have teamed up with Crowdfunder to enable local initiatives to find the funding necessary to make roads safer for everyone.

AXA launches crowdfunding initiative in partnership with Crowdfunder.co.uk as part of its ongoing work to tackle road safety issues

AXA has launched a crowdfunding initiative to enable local communities to raise money for projects that aim to improve road safety in their area. As the next phase of the insurer’s RoadSafe Schools campaign, which initially launched in 2013, AXA will be providing £15,000 worth of match-funding to help support the projects that successfully register via its Crowdfunding campaign page that can be found here.

James Barclay, who leads the RoadSafe Schools initiative at AXA, said, “We began our road safety campaign back in 2013 and since then we have endeavoured to highlight the safety issues that face our roads. Despite significant road safety improvement in the past 20 years, far too many road traffic accidents still occur; In fact, there are approximately 2,000 people killed* on our roads every year.

“Teaming up with Crowdfunder.co.uk and pledging to match-fund road safety improvement projects is the natural progression of our road safety campaign, and it is our way of empowering local communities to take action and make their roads safer. No road safety project is too small; we feel that those involved in local community life are best-placed to decide what is best for their area, and it’s often the little things that can make a big difference.”

James Barclay from AXA, commented: “Crowdfunding is a great way for us to connect directly with communities, “Match funding projects that the communities themselves have pledged on means that we are helping to support projects that we know are important to local areas across the UK.”

Phil Geraghty, MD of Crowdfunder, commented: “At Crowdfunder we are committed to helping every community in the UK raise the funds they need for more sustainable and secure society.

“Our relationship with AXA gives us the opportunity to bring alternative digital finance to communities alongside empowering them to make their roads safer for younger generations.”

Four projects are already live at launch, while others will join the campaign page in the coming week. To view or donate to current live projects, or to submit your own road safety project for your local area, visit the campaign.

To learn more about AXA’s road safety initiatives and wider programme, visit: www.axa.co.uk/roadsafeschools