Calling on Caribbean and Latin American youth for Project Yellow Light

Calling on Caribbean and Latin American youth for Project Yellow Light

Our friends over at the Caribbean Development Bank are working with Project Yellow light to encourage young people to create road safety awareness videos. Make a video. Their straplines are simple, “Win a prize. Save a life”. Caribbean and Latin American youth can enter the  contest and could win a trip for submitting your video to attend the Grand Prix Formula 1 in Mexico or win an iPad mini!

With your video you will motivate and persuade other young people to drive safely and responsibly. You have until September 20 to submit your video. The winners will be contacted before October 6Project Yellow Light wants to know your ideas and views through the videoUse your creativity to convey the message in the best way possible. This is a unique opportunity to make your voice heard and to promote road safety in your community.

Let us work together for a region free of road accidentsYellow Light project is based on “Project Yellow Light” created by the parents of Hunter Garner, a teenager who died in the US in a traffic accident in 2007. The participants, aged between 18 and 30 years of age in Latin America and the Caribbean, are invited to produce short videos of 25 or 55 seconds to encourage his generation to drive safely.

See the promotional posters from the project below:

MAKE YOUR VIDEO NOW
To participate, send your video and fill out the registration. As a participant, you have the potential to play a key role in spreading this important message. Only you have the ability communicate with young people of your generation in a more direct and effective way in which adults can not, and so let them know the tragic consequences that can generate sending a text message while driving and the risk of similar behavior. This is a unique opportunity to make your voice heard and to promote safety and good habits in your community. Remember that the more people you reach, the more lives are saved.

Yellow Light project is based on “Project Yellow Light” created by the parents of Hunter Garner, a teenager who died in the US in a traffic accident in 2007. The participants, aged between 18 and 30 years of age in Latin America and the Caribbean, are invited to produce short videos of 25 or 55 seconds to encourage his generation to drive safely. Read more here (Spanish). Read more here (English).

Road safety targets in Sustainable Development Agenda secured!

Road safety targets in Sustainable Development Agenda secured!

As you would have seen on the YOURS website, we have been involved in the push to include road safety targets in the forthcoming Sustainable Development Agenda Post 2015. Along with our Global Youth Network for Road Safety we have been at the forefront of advocating for road safety targets to be included from a youth perspective in the UN’s youth calls for input. We are very happy to announce that road safety targets have been included in the final text of the new Sustainable Development Goals adopted by UN member states in New York!

A specific stand-alone target in the Health Goal to reduce road traffic fatalities by 50% by 2020 and a target on sustainable urban transport in the Cities Goal have been approved, in a landmark achievement for the global road safety community. For our friends at the FIA Foundation, it marks a successful culmination to more than three years of advocacy and coordination of a campaign, in partnership with a wide coalition including YOURS, to secure inclusion of road safety in the global development agenda for the first time. FIA Foundation staffers participated in the final two-week session of intergovernmental negotiations, as they have done in every relevant session for the past 18 months, talking to government missions and UN agencies to ensure that the targets retained support. YOURS also helped with this push.

The SDGs will guide all global development efforts over the next 15 years, designed to ‘stimulate action in areas of critical importance for humanity and the planet’.

The final wording of the targets, which will be formally adopted by world leaders at a special summit in New York in September, is:

Goal 3: Ensure healthy lives and promote well-being for all at all ages:

3.6. By 2020, halve the number of global deaths and injuries from road traffic accidents

(In the Health Goal, the stand-alone road safety target is lined up alongside other major priorities including maternal and under-5 mortality, AIDS and universal health coverage. The 2020 SDG target is far more ambitious than the 2020 goal set for the UN Decade of Action for Road Safety to ‘stabilize and reduce’ road deaths.)

Goal 11: Make cities and human settlements inclusive, safe, resilient and sustainable:

11.2. By 2030, provide access to safe, affordable, accessible and sustainable transport systems for all, improving road safety, notably by expanding public transport, with special attention to the needs of those in vulnerable situations, women, children, persons with disabilities and older persons

At the UN in New York Antonio de Aguiar Patriota, Permanent Representative of Brazil to the United Nations, joined Nicholas Alipui, UNICEF Director and Senior Adviser on the Post-2015 Development Agenda, Werner Obermeyer, Deputy to the Executive Director of the World Health Organization office at UN Headquarters in New York, Saul Billingsley, FIA Foundation Director General, Avi Silverman, Director of Advocacy and Communications, and Natalie Draisin, Manager, US Office to celebrate the inclusion of road safety in the Sustainable Development Goals.

A delegation of #SaveKidsLives campaigners from New York schools presented Ambassador de Aguiar Patriota with the Child Declaration on Road Safety, a call to action for safer roads for all the world’s children. A ministerial-level conference will be hosted by the Brazilian Government in November 2015 to discuss the implementation of the road safety SDG targets.

The FIA Foundation’s director, Saul Billingsley, said: “This is an historic advance for road safety. For the first time this issue is recognised and included as part of the mainstream global priorities for the next fifteen years. For the first time UN member states have committed, in lengthy intergovernmental negotiations, to a specific, time-based, numerical global target for road fatality reduction. By setting a 2020 health target, and demanding early results, the international community is recognising the urgency of the road traffic fatality epidemic and making this a priority issue within the SDGs. Governments, donors and the road safety community must rise to this challenge – which goes far beyond the goal set for the UN Decade of Action – and accelerate and amplify efforts to reduce this avoidable carnage on the roads.”

Director of YOURS, Floor Lieshout, said: ““We must ensure that there is mainstream youth involvement in implementing these goals over the next 15 years. Young people are hugely affected in terms of road traffic injuries and together with robust laws, enforcement, infrastructure improvements and education, youth can make a massive impact amongst their peers for positive road safety action. This was the motivation in recruiting Mr Aakash Shah as our Ambassador for the Post-2015 Agenda”.

YOURS has been working in alignment with the international community in pushing for Safe and Sustainable Transport to be recognized and acknowledged on major international platforms pertaining to youth priorities for the Post-2015 Development Agenda. Read some of our highlights for our involvement in the consultation rounds in the Post-2015 Development Agenda. 

As consultations on the post-2015 development agenda moved forward, YOURS amplifed young people’s voices and advocated for road safety. YOURS was heavily involved in the GPY2015 (Global Partnership on Youth) a consultation run by the Secretary General’s Special Envoy on Youth. This culminated in a Crowdsourcin platform where youth addressed ideas and solutions to pressing youth issues and voted on the most pertinent. Safe and Sustainable Transport, proposed by YOURS was voted as the #1 issue in Health and overall. Read more.

In our consistent push to bring road safety to the international agenda, our Global Youth Network for Road Safety strongly believes that road safety should be on the agenda, so we wrote written a letter to the United Nations Secretary General Ban Ki Moon’s special Envoy on Youth Mr Ahmad Alhendawi. We publish it here for you to see. Read more.

Our CORE Group Representative for South America, Mr Daniel Cano attended the  prestigious World Urban Forum 7 (WUF) in Medellin, Colombia representing YOURS with the mission of bringing the global road safety cause to the table in discussions for the Post-2015 Development Agenda. He has written a report for YOURS and we share it with you here.

YOURS officially joined the Global Partnership for Youth on the Post-2015 Development Agenda. This partnership brings together a list of organizations around the world interested in the youth element of the Post-2015 Development Agenda. YOURS joined representing the youth arm of the global road safety push. Read more.

YOURS was involved in a landmark conference for the Post-2015 Development Agenda; the World Conference on Youth which took place in Sri Lanka.  The biggest youth conference in the world brought together young people from over 170 countries. The event carried the tagline of ‘Mainstreaming Youth in the Post-2015 Development Agenda’ and served as one of the principal methods of hearing young people’s voices in the next development agenda moving beyond Millennium Development Goals. Read more about it here.

The objective of the GPY2015 partnership is to ensure that young people are actively participating in the setting, implementing, and evaluating the new development agenda due to replace the MDGs in 2015. This partnership offers a unique platform for all stakeholders working on youth development to express their views, and help identify specific targets and indicators for youth empowerment, which could feature in the Post-2015 Development Agenda. Read more.

In New York, the third annual ECOSOC Youth Forum concluded with a Global Youth Call being presented to the Member States. Endorsed by more than 1,000 youth and civil society organizations from some 140 countries, the Global Youth Call is an emerging global consensus on concrete proposals for target areas on youth in the Post-2015 Development Agenda. Forty speakers from the floor provided their comments and reflections on the consolidated document. Read more.

We share that a specific road safety goal has been mentioned in the zero draft in the “Introduction and proposed goals and targets on sustainable development for the Post-2015 Development Agenda”. Read more.

YOURS CORE Group Representative for South East Asia Dr Naren Nallapeta is a trained surgeon and a member of the International Federation of Medical Students’ Association (IMFSA), the biggest association of medication professionals around the world. He is also passionate about road safety and on the basis of this, attended the 63rd IMFSA General Assembly in Taiwan, Province of China, with the mission of sharing road safety for the Post-2015 Agenda. Read more.

The #SaveKidsCampaign has been lead by YOURS in collaboration with United Nation Road Safety Collaboration. The campaign is the official signature movement for the Third UN Global Road Safety Week which holds the theme of ‘children and road safety’. This constitutes children from age 0-18. The campaign creates a tangible movement for road safety all around the world and places an increased focus on the cause to influence the Post-2015 Sustainable Development Agenda. Read more.

In our mission to promote youth and road safety issues across the world, a new member of the team comes aboard at YOURS with a specific and robust mission to embed youth into the forthcoming Post-2015 Development Agenda. Aakash Shah is a young, passionate and talented young man who has previously worked closely on the MY World survey in India and continues to make strides for youth involvement in road safety. He joins YOURS’ global team in a Global Ambassador position to bring awareness to the road safety crisis facing youth on an international platform. Read more about his role here.

Within this process, YOURS’ Ambassador on the Post 2015 Development Agenda, Mr Aakash Shah has been leading an advocacy push to reach out to permanent missions at the United Nations calling for specific support on targets in the Sustainable Development Agenda and involvment in the High Level Conference on Road Safety in Brasilia. Read the letter sent to permanent missions across the UN here.

Brian’s Column: African youth must ACT locally for road safety

Brian’s Column: African youth must ACT locally for road safety

Our regular columnist Mr Brian Bilal Mwebaze is back with his regular column. This time he’s talking about the milestones that have influenced change in Africa while focusing on the things that still require immediate attention. His column is challenging the current status quo not mainstreaming youth in road safety decisions and calls upon all to do so.

I think we’re sick and tired of mentioning road traffic injuries to be the eighth leading cause of death globally, with an impact similar to that caused by many communicable diseases, such as malaria. Sadly, they are still the leading cause of death for young people aged 15–29 years; a fact that should scare the hell outta you noting the heavy toll road traffic crashes have on us as we announce our arrival in our most productive years.

Africa continues to have the most dangerous roads in the world, with the risk of death from road traffic injury being highest on the continent (24.1per 100 000 population), and lowest in Europe (10.3 per 100 000). Road Traffic Crashes play the chameleone game most often finding us in places where we obviously chill. Half of the world’s road traffic deaths occur among motorcyclists (23%), pedestrians(22%) and cyclists (5%) – i.e. “vulnerable road users” – with 31% of deaths among car occupants and the remaining 19% among unspecified road users.Young adults aged between 15 and 44years account for 59% of global road traffic deaths and more than three quarters (77%) of all road traffic deaths occur among men (WHO, 2014).

After a lot of negotiations, and convincing the organizers, I was invited to participate in the Mid-Term Review of the African Road Safety Action Plan from 9-10 July 2015 in Addis Ababa, Ethiopia; an event that was better publicized as the #3AfricaRS on social media and Third African Road Safety Conference in traditional media. But, how have young people been meaningfully involved at Continental level in road safety activities? The jaw dropping question is, ‘What impact have we achieved?’

Perhaps, the most remembered event is the African Road Safety Conference that was held in Accra, Ghana in February 2007.   The conference made several recommendations related to road safety institutions; data; education; management; policy harmonization; partnership and collaboration. The recommendations also covered rural road safety; national road safety targets; as well as actions that were considered as “quick wins”, particularly the enforcement of road safety legislation related to speed control, drink-driving, and use of helmets, among others. No pre-conference youth consultation was conducted.

But, young people’s voices begun to be heard at the African Regional Road Safety Seminar that was held in Dar es Salaam, Tanzania in July 2009 on the theme “Setting Road Safety Targets: A Way Forward for Reducing Accident Fatalities by Half by 2015” . This was a great milestone in road safety management in Africa as it developed and adopted targets and indicators to help track the implementation of the Accra recommendations. Young people’s participation in this event was partially as a result of the global preparations for the Youth Meeting on 18 November 2009 that culminated into Youth Declaration Moscow.

In the Second African Road Safety Conference, held in Addis Ababa in November 2011, which developed the Action Plan for the Decade by aligning the Accra recommendations and the Dar es Salaam targets and indicators with the 5 Pillars of the Decade:-about 12 young people participated. This was also catalysed by the first African Youth Assembly on Road Safety held in Niamey Niger. Needless to say, Youths for Road Safety earlier this year appointed Youth Champions for Road Safety in Africa in 14 African Countries.

 

Back to #3AfricaRS, organized by ECA in collaboration with the African Union Commission (AUC), African Transport Policy Programme (SSATP), the Global Road Safety Facility of the World Bank, the African Development Bank,the International Road Federation (IRF) and other partners, the conference aimed to ensure the effective participation of Africa at the mid-term review of the UN Decade of Action 2011-2015 Decade to be held in Brasilia in November 2015. African Young people do not have a clear structure to be in this global meeting and our participation may depend on luck herself. This shouldn’t be the case, as youth mainstreaming in road safety shouldn’t be undercooked.

However, these are issues that we might not be able to change immediately. African Young leaders in road safety must go back and act locally with public, private, academia partners to realize immediate impact especially in fields of Education as well as especially advocacy in the fields of Engineering and Enforcement for better roads. While a young person may not be enabled to participate in a high level meeting, he/she has the ability to turn his guns to his/her peers, hood, school, or University to make a difference. Procrastination shouldn’t be in our wardrobes. Let’s ACT MORE LOCALLY. #StaySafe

YOURS pushes for SDG targets and high level involvement in Brasilia

YOURS pushes for SDG targets and high level involvement in Brasilia

Alongside the Global Alliance of NGOs for Road Safety and the global momentum of the #SaveKidsLives campaign, YOURS has been involved in an advocacy push calling for selected permanent missions to keep in the specific road safety targets mentioned in the Sustainable Development Agenda. Alongside this, we have called on global leaders to be involved in the Brasilia conference in November and bring a youth delegation with them. The advocacy push has been lead by Mr Aakash Shah, YOURS’ Ambassador for the Post 2015 Development Agenda.

The United Nations is in the process of defining a post-2015 development agenda. This agenda will be launched at a Summit in September 2015, currently being elaborated through informal consultations of the UN General Assembly. The President of the General Assembly has appointed two Co-facilitators to lead those informal consultations.

The process of arriving at the post 2015 development agenda is Member State-led with broad participation from Major Groups and other civil society stakeholders. There has been numerous inputs to the agenda, notably a set of Sustainable Development Goals (SDGs) proposed by an open working group of the General Assembly, the report of an intergovernmental committee of experts on sustainable development financing, GA dialogues on technology facilitation and many others.

Read more about udpates on the Post 2015 Development Agenda.

Within this process, YOURS’ Ambassador on the Post 2015 Development Agenda, Mr Aakash Shah has been leading an advocacy push to reach out to permanent missions at the United Nations calling for specific support on targets in the Sustainable Development Agenda and involvment in the High Level Conference on Road Safety in Brasilia. The letter is reproduced here as follows:

Dear Sir or Madam,

The impetus of this letter is to underline the importance of keeping road safety in the Post-2015 Development Agenda and to encourage you to participate in the Second High Level Conference on Road Safety which will take place on 18-19 November 2015 in Brasilia, Brazil.

The #SaveKidsLives campaign is a unique global road safety campaign shaped with the prime motive of drawing attention to the urgent need for better protection of children against road traffic fatalities. Currently globally over 680,000 people support the Child Declaration for Road Safety . This massive support illustrates a plea to make road safety for children a priority.

The Child Declaration for Road Safety is a call for action; children and experts jointly drafted it. Children have voiced their thoughts and fears about traveling on roads, and experts have summarized measures that must be taken to keep children safe on roads. These measures are already well known but too often they are not put in place. They must become a priority for governments for future development. This is why we are very pleased to read within the Post-2015 Development Agenda  a proposed global health goal on road traffic crashes (3.6) and a road safety goal within safe, sustainable cities (11.2): 

  • By 2030, halve the number of global deaths and injuries from road traffic accidents and, in the interim, by 2020, stabilize and then reduce global deaths and injuries from road traffic accidents
  • By 2030, provide access to safe, affordable, accessible and sustainable transport systems for all, improving road safety, notably by expanding public transport, with special attention to the needs of those in vulnerable situations, women, children, persons with disabilities and older persons

The #SaveKidsLives campaign, together with partners around the world, is calling on world leaders to ensure that these targets remain featured in the Post-2015 Development Agenda when they are launched in September 2015. We urge you to support this much-needed target to reduce the burden of road traffic crashes globally.

Once these targets are officially adopted within the Post-2015 Development Agenda, we are calling for governments worldwide to show their commitment and to discuss action at the Second High Level Conference on Road Safety , which will take place on 18-19 November 2015 in Brasilia, Brazil. This will be an exceptional opportunity for governments to make the words in the Post-2015 Development Agenda real and to ensure they will not remain ink on paper.

Therefore we would like to encourage you to take part in the Second High Level Conference on Road Safety and request you to ensure your country is represented through a high-level delegation. Believing in the power of youth and civil society, we would highly recommend the inclusion of real youth and NGO participation in the conference and kindly suggest incorporating youth leaders and NGO representatives in your delegation.

We are very grateful for your support towards the proposed targets, your consideration in taking part in the Second High Level Conference on Road Safety and for your continued commitment to ending the carnage that occurs daily on the world’s roads. If you have any queries, please do not hesitate to contact us.

Yours sincerely,

A beauty blogger and road safety campaigner: Jordan’s inspiring story

A beauty blogger and road safety campaigner: Jordan’s inspiring story

Not so long ago, we met with road safety campaigner and beauty blogger Jordan Bone who travels around the UK telling her story of ‘Remembering to think twice’. When she was 15, Jordan was involved in a road traffic crash that left her paralysed. Turning her life around, Jordan’s fashion blog has lifted off globally and along with it, her message for road safety.

A young woman who was paralysed from the chest down during a traumatic car crash at the age of 15 has defied all expectations to became a successful beauty blogger who counts Kylie Jenner amongst her fans. Now 25, Jordan Bone, from Kings Lynn, Norfolk, is busy running a YouTube channel which has more than 17,000 subscribers, a blog and an Instagram account with more than 23,000 followers.

Jordan talks to road safety expert in London.

Jordan, who also believed she would never find a man to love her after the crash, is also now preparing to marry the man of her dreams. Her story of resilience and road safety continues to make national and international news and her beauty blog inspires people all around the world include Kylie Jenner.

Jordan has turned her tragic crash into a reminder for other young people to take their safety seriously.

At the time, Jordan accepted a ride from a male friend who had only just passed his test. It was the first time Jordan had been in a car with someone her age, and soon after accepting the ride, the driver lost control of the car. The car slipped on the wet road surface, flipped onto its roof, and landed in a ditch. The other passengers in the car were fine, but Jordan broke her neck in the accident and lost the use of her limbs. Jordan has since regained some use of her arms and hands, and still continues with physiotherapy. 

She has not let her paralysis bring her down, and has a series of inspirational videos on Youtube, and her own blog

Jordan says, ‘You just have to focus on the positives and try and enjoy your life because you only have one.’
As well as her work as a beauty blogger, Jordan now campaigns with the road safety charity Fixers. The charity gives young people a voice in the UK, to make young drivers realise that they are not invincible and that they shouldn’t take unnecessary risks on the road.

Jordan’s passion is beauty blogging, but road safety is her mission too as highlighted in the video in the right column.

Jordan, who takes her road safety campaign into schools, says: ‘Doing my campaigning has made me believe in myself. It’s also made me feel inspired that it may have changed someone’s life and that’s the main thing. If I’ve helped someone then I’ll feel like I’ve set out to do what I wanted to do.’

She is keen to reach out to as many people as possible and promotes her road safety campaign alongside her beauty channels.

She says: ‘I don’t just want to reach people who already have an interest in road safety, I want to reach people who maybe haven’t thought about it before and get them to realise that they’re not invincible behind the wheel.  

This is an incredible story of resilience and turning a passion into inspiring others. Jordan is a great example of how young people can enact road safety through peer messaging and embed a road safety message in a topic such as beauty and makeup. We wish her the best of luck in her campaign!

Can Funny Traffic Signs Save Drivers’ Lives?

Can Funny Traffic Signs Save Drivers’ Lives?

Highway agencies are increasingly using humor and wit to try to get people to drive safer but do the messages work? We’ve covered the topic of jokes and comedy in road safety before.

Utah transportation officials call the three months between Memorial Day and Labor Day the state’s “100 Deadliest Days,” because of a surge in highway deaths that regularly occur when residents take summer trips. The fatality rate is 35 percent higher during that time than during the rest of the year.

Utah officials are also worried because the number of traffic fatalities in the state, which hit the lowest point in half a century in 2012, has been inching up for the last two and a half years. So this summer, Utah will begin a tactic that’s increasingly popular among transportation agencies: Using electronic highway signs to display catchy, and sometimes even funny, messages to make motorists focus on highway safety.

Every Monday, it’s a new message. One week signs displayed “Steering wheel: not a hands-free device.” Another week, they showed “Turn signals: the original instant message.” To discourage speeding, the agency used “It’s not a race, leave some space.”

An electronic highway sign in Massachusetts that plays off the regional dialect.

The lines alone won’t get Utah to its goal of zero road deaths, but officials in the state — like their counterparts elsewhere — hope the messages will get people talking and thinking about highway safety.

“I don’t know that anybody is going to say that an electronic message board is going to change the world, but it can be part of that plan,” said John Gleason, a spokesman for the Utah Department of Transportation.

A study commissioned by the Federal Highway Administration shows that drivers in four cities responded positively to more straightforward safety messages, such as “Click it or ticket” and “Slow down, save a life.” Survey respondents said the on-road messages would be more likely to change their behavior than messages shared in other media, such as TV commercials. The study did not track drivers’ actual behavior in response to the signs. The messages were less effective for younger drivers, those with lower education levels and those who received a ticket or were in a crash in the last five years, according to the survey.

Utah launched its effort this spring with “That seat belt looks good on you,” which is still the message that received the most positive feedback. The state only displays the safety messages on Mondays, but it also shows the year-to-date count of road deaths every Friday.

Gleason said Utah got the idea, along with some of the messages, from other states. Massachusetts, for example, got a lot of attention last year for a campaign that played off of the regional dialect, with signs such as “Changing lanes? Use yah blinkah” and “Make yah ma proud, wear yah seatbelt.”

An Iowa highway sign alludes to Star Wars in a message displayed on May 4. (Iowa Department of Transportation)

Iowa began posting safety witticisms nearly two years ago. It’s taken inspiration from pop culture (“May the 4th be with you. Text I will not” on Star Wars Day) and used humor (“Get your head out of your apps”) to get its points across. One of the most popular messages, though, succeeded on its content and clever formatting (“Pass on left; drive on right,” with the message divided accordingly).

“What we found is that the more popular ones are the ones where we’re pushing the envelope a little bit and not sounding like a government agency,” said Andrea Henry, a spokeswoman for the Iowa Department of Transportation.

Iowa, like Utah, focuses most of its messages on five driver behaviors: distracted driving, sober driving, drowsy driving, seat belt use and speeding. But the agency will also address seasonal topics, such as work zone safety and awareness of pedestrians and cyclists.

Iowa road deaths in the last two years, while the Transportation Department has displayed the signs, are lower than in prior years. At this point it’s impossible to say how much of a role the messages played in that decline, but Iowa recorded 365 road deaths in 2012, compared with 317 in 2013 and 321 in 2014.

In some parts of the world, such as Australia – a more direct approach has been undertaken, with some humour.

“Our more attainable goal is to get recognition in people noticing the boards, talking about the boards,” Henry said. The agency hopes the messages will “enter [drivers’’ consciousness as they’re getting behind the wheel.”

The Illinois Tollway, which operates a number of highways primarily in the Chicago region, asked residents this spring to propose safety messages and then, using an online vote, to choose which ones would end up on electronic message boards. More than 22,000 people participated in the contest.

“The new safety messages have only been displayed along our roadways for about two and a half months, so it’s too soon to have any measurable results,” said spokesman Dan Rozek. “But the contest in and of itself was successful in focusing media and public attention on the public safety challenges.”