GRSP – Mobilising Road Safety Action – Resource Centre

GRSP – Mobilising Road Safety Action – Resource Centre

The Global Road Safety Partnership (GRSP) have published a great tool for use in your own materials and road safety activities. The Advocacy Resource Centre provides tools and training to build targeted and innovative road safety advocacy campaigns. Explore the content gallery for case studies, images, facts, sample social media posts and so much more.

The following information offers a guide on how to use GRSP’s Advocacy Resource Centre. If you are looking for specific information, data or resources such as images, videos that you can readily use, this Resource Centre is perfect for your campaigns and beyond.

The content gallery provides raw materials and examples of all types of content needed to manage your communications campaign efforts.

The content gallery is organized via three types of filtering criteria:

These criteria can be mixed and matched to display the precise type of information you’re looking for (e.g. a search could be limited to ‘Videos’ and ‘Messaging’ that relate to ‘Speeding’)

The site also contains additional criteria that can be selected to further refine or search the content gallery:

Tactical Area: content that represents strategic ‘tactical buckets’

  • Building Public Awareness: content related to educating the public-at-large
  • Mobilizing Public Action: content focused on public action to influence a decision-maker or decision-making process
  • Engaging Key Opinion Leaders: engaging highly visible individuals who can build greater awareness or influence decision-makers
  • Engaging Traditional Media: content to engage journalists, editors and others at media houses, television and radio stations and newspapers
  • Engaging Decision-Makers: engaging government officials who have a direct role in advancing the advocacy objective

Risk Groups: content that specifically relates to a particular audience/affected population

  • Bicyclists: content relating to two-wheel, non-motorized transportation
  • Children: content relating to minors
  • Commercial & Occupational Drivers: content relating to professional drivers, including car services, taxi cab drivers, and delivery drivers, as well as any type of motor vehicle used for transporting goods or paid passengers
  • Elderly Drivers: content relating to the elderly
  • Novice Drivers: content relating to those new and learning how to operating a motor vehicle
  • Passengers: content relating to occupants in/on motorized vehicles
  • Pedestrians: content relating to the interaction and relationship between pedestrians and motorized vehicles
  • Powered 2 & 3 Wheel Wheelers: all content relating to motorcycles, scooters, bicycles, dirt bikes, and 3-wheelers

Additional Tags: content that is tagged with a particular attribute

  • Campaign: used for multiple pieces of content related to the same overall campaign/organization
  • City: specific content used in a specified metropolitan area
  • Content Use: content intended to be used in your own communications materials or to be informative of a best practice/creative idea
  • Country: content originated from a specific country
  • Featured: content that is particularly exemplary and/or performed very well
  • Media: content reflective of Paid Media or Earned Media activity
  • Phase: content pertaining to passing a new policy or implementing an existing policy
  • Region: content associated with a particular geographic region 

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Sad or Mad? Stay Out of the Car! Emotional Driving

Sad or Mad? Stay Out of the Car! Emotional Driving

New research finds that driver-related factors such as fatigue, error, impairment and distraction – including getting behind the wheel while angry or sad – were present in nearly 90 percent of motor vehicle crashes. We’ve all heard “Don’t Drink and Drive.” But did you know that “Don’t Sad and Drive” might be nearly as important?

A new study from researchers at Virginia Tech Transportation Institute finds that drivers increase their crash risk nearly tenfold when they get behind the wheel while observably angry, sad, crying or emotionally agitated.

The Virginia Tech Transportation Institute researchers, writing in Proceedings of the National Academy of Sciences, also reported that drivers more than double their crash risk when they choose to engage in distracting activities that require them to take their eyes off the road, such as using a handheld cell phone, reading or writing, or using touchscreen menus on a vehicle instrument panel. And, according to the institute’s research, drivers engage in some type of distracting activity more than 50 percent of the time they are driving.

“These findings are important because we see a younger population of drivers, particularly teens, who are more prone to engaging in distracting activities while driving,” said Tom Dingus, lead author of the study and director of the Virginia Tech Transportation Institute. “Our analysis shows that, if we take no steps in the near future to limit the number of distracting activities in a vehicle, those who represent the next generation of drivers will only continue to be at greater risk of a crash.”

Virginia Tech Transportation Institute researchers used results from the Second Strategic Highway Research Program Naturalistic Driving Study, the largest light-vehicle naturalistic driving study ever conducted with more than 3,500 participants across six data collection sites in the United States.

The study represents the largest naturalistic crash database available to date, with more than 1,600 verified crash events ranging in severity from low, such as tire and curb strikes, to severe, including police-reportable crashes.

While previous naturalistic driving data analyses required combining crash data with “surrogate” crashes – or near-crashes and minor collisions – to determine driver risk, the magnitude of the Second Strategic Highway Research Program Naturalistic Driving Study facilitates the first crash-only analysis, resulting in the most conclusive findings to date of the biggest risks faced by drivers today, the researchers said.

Researchers Examined 905 Serious Crashes
For the current research, transportation institute researchers considered 905 higher severity crashes involving injury or property damage in the data set and found that, overall, driver-related factors that include fatigue, error, impairment and distraction were present in nearly 90 percent of the crashes.

“We have known for years that driver-related factors exist in a high percentage of crashes, but this is the first time we have been able to definitively determine – using high-severity, crash-only events that total more than 900 – the extent to which such factors do contribute to crashes,æ Dingus said.

Traveling well above the speed limit creates about 13 times the risk, and driver performance errors such as sudden or improper braking or being unfamiliar with a vehicle or roadway have an impact on individual risk.

Researchers found several factors previously thought to increase driver risk, including applying makeup or following a vehicle too closely, actually had a lower prevalence in the naturalistic driving study, meaning they were minimally present or were not present at all in the crashes analyzed.

Factors such as interacting with a child in the rear seat of a vehicle were found to have a protective effect, or had a risk lower than the base risk value.

“All of these findings are especially important as we work with policymakers, educators, drivers themselves, law enforcement officials and vehicle designers to define and help mitigate driver risks,” Dingus said. “Our ultimate goal is to identify those risks and to help others create the necessary countermeasures to ensure the safety of ground transportation users.”

Road rage can be a real contributor to dangerous driving, reports show.

All factors analyzed in the article were compared to episodes of model driving, or episodes in which the drivers were verified to be alert, attentive and sober, marking the first known time such a comparative analysis has been made.

Real-World Driver Performance Data Collected

The naturalistic driving study method pioneered at the Virginia Tech Transportation Institute involves equipping volunteer participants’ vehicles with unobtrusive instrumentation – including a suite of cameras, sensors, and radar – that continuously collects real-world driver performance and behavior, from the time the drivers turn on the ignition to the time they turn off their vehicles.

Drivers in the Second Strategic Highway Research Program Naturalistic Driving Study participated between one and two years each, resulting in more than 35 million miles of continuous naturalistic driving data that are securely housed in a data warehouse located on-site at the transportation institute.

The Second Strategic Highway Research Program Naturalistic Driving Study is one of the largest projects funded by the National Academy of Sciences, with more than $50 million awarded to the Virginia Tech Transportation Institute alone, which led the study with several partners. The institute was recently awarded a contract with the National Academies to support users who wish to access data from the naturalistic driving study, including researchers, government agencies and auto manufacturers and suppliers.

A view on road safety in India: much to do – Opinion Piece

A view on road safety in India: much to do – Opinion Piece

Road safety is a critical issue in India. The number of vehicles on its roads is rising, urban centres are congested, and motorway networks are expanding. However, the rules and regulations governing road safety date back to the Motor Vehicle Act 1988 (MVA), which is outdated and poorly enforced.

Then there is a general lack of awareness of basic traffic rules, absence of traffic signage and lights, and dangerous road conditions. Finally, neither passenger nor commercial vehicles come equipped with basic safety features. It is common to drive without a license or seat belt. The general public are reluctant to help accident victims for fear of getting caught up in court battles, whilst medical help is often too little too late. So, unlike other developing countries such as Brazil and Russia, the number of people dying on the roads of India shows no sign of falling.

Unlike other developing countries such as Brazil and Russia, the number of people dying on the roads of India shows no sign of falling.

There is no shortage of government ministers, activists and non-government organisations (NGOs) trying to address this problem. Take, for example, Nitin Gadkari, Minister of Road Transport and Highways; Vijay Chhibber, Secretary for the Department of Road Transport and Highways (RTH); and Prince Singhal, a road safety expert and an advisor to the Ministry of RTH. Then there are non-profit organisations, such as the SaveLIFE Foundation, and initiatives by motor companies such as Hyundai Motors’ Safe Move -Traffic Safety Campaign. The latter hopes to increase acceptance and recognition by drawing in celebrity sponsors such as Bollywood star Shah Rukh Khan.

Bollywood superstar, Shah Rukh Khan joins action for road safety in India.

Community programmes aim to build ‘road safety as a mass movement’ especially amongst the youth who tend to suffer disproportionately in accidents. According to Prince Singhal, these programmes are necessary to help strengthen the core goals of India’s road safety programme or the “Four Es” of road safety — Education, Engineering, Enforcement and Environment.

However, initiatives undertaken in the past five years have been unsuccessful according to the International Road Federation (IRF). Statistics from the National Crime Records Bureau (NCRB) show that 1.2 million people died in road accidents between 2004 and 2014. In 2014 alone there were 140,000 road traffic deaths, 17,000 of which were children. However, the Global Status Report on Road Safety (GSR) 2015 published by the World Health Organisation (WHO) estimates that the actual figure is 46% higher — 200,000 deaths annually. A lack of “legislative and executive interventions” is largely to blame.

With a strong culture in India, is road safety embedded in that?

Initiatives undertaken in the past five years have been unsuccessful according to the International Road Federation (IRF).

Piyush Tewari, chief executive (and founder) of the SaveLIFE Foundation, says, “the report should be an eye-opener for our law makers, as it categorically states that Indian road safety laws do not meet the best practice requirements for four of five risk factors — enforcing speed limits, prevention of drunk driving, safety of children and use of helmets. Even for seat belts, where the MVA is in line with WHO standards, enforcement is poor and India has a score of four out of 10.” India meets only two out of seven basic minimum standards for vehicle manufacturing.

Government ministers insist India is committed to “improving safety, efficiency and sustainability in the transport sector.” According to Mr Gadkari, India is working with the IRF, the WHO and the World Bank to strengthen regulatory institutions, design and engineer safer roads, and improve emergency response and medical care systems. It is working to increase awareness of road safety, the importance of obeying traffic rules and driving safely. The government has endorsed the United Nations’ Safe System Approach, and is introducing road safety as part of school curriculum. More significantly, the minister is pressing the government to replace the MVA with a more comprehensive law to promote road safety and the development of “efficient, seamless and integrated multi-mode public transport system.”

Despite his best efforts, there has not been much progress. Former transport secretary S Sundar, led the Ministry of RTH in drafting a “comprehensive road safety law”, which is still awaiting approval by Parliament. Possible reasons include resistance and lobbying by local governments, manufacturers, regulatory authorities who have much to lose from an efficient, transparent, properly enforced regulatory system. Mr Gadkari has promised to reintroduce the bill in winter 2015.

Policy changes are all very well… but enforcement is key along with good education.

Good Samaritans, meanwhile, are mostly unaware that the Ministry of RTH has issued guidelines (2015) for their protection, so there is a significant number of accident victims that are dying preventable deaths for lack of roadside first aid. Dr Mahesh Joshi, co-chairman of Emergency Medicine in India, says 50% of traffic fatalities are preventable but for the lack of emergency medical aid, and strongly recommends setting up an “emergency medical response system”. Similarly, Ravishankar Rajaraman, of JP Research India, recommends a comprehensive database of traffic accidents to be used to develop targeted safety programmes. Traffic police need better road infrastructure and technology to police speeding and drunk driving — two primary causes of road accidents — and enforce penalties. Enforcement is a huge problem. Policy changes are all very well, according to The Spinal Foundation’s Komal Kamra, but enforcement is key.

Life changing injuries and deaths affect India dearly in terms of health care and economic costs. The government’s planning commission estimates the annual economic loss of road deaths at 3% of GDP — ₹3,800 billion or US$56 billion (2014). These costs are borne disproportionately by the “poor and vulnerable… pedestrians, cyclists, drivers of two- and / or three-wheel motor vehicles and passengers of unsafe public transportation.”

India’s road network is the second longest in the world and its transport sector key to its economic growth. The government plans to continue building at the rate of 30km of highway daily. Without significant improvements in traffic infrastructure and road safety, the current average of one death per each 2km of national highway can only rise.

Brian’s Column: Dying Like A Man? Mind your language!

Brian’s Column: Dying Like A Man? Mind your language!

In this article, Brian explores the concept of masculinity and road safety; what does it mean to “be a man” and what are the implications for road safety practise? Students studying Traffic Engineering with a focus on road traffic safety, in their pre-exam period worked on a special road safety campaign project; shooting video and creating the preliminary design of posters.

The aim of the campaign is to point out how dangerous it is to use a mobile phone while driving, whether for communication and especially when taking photos a.k.a #selfies. Although the Law on Road Traffic Safety allowed the use of hands-free devices, it is not considered completely safe and recommended that the mobile phone is not used while driving.

I don’t know about you, but there is a consistent language, behaviour and action among male road users in Africa that throws one’s brain to (oh my word) ask “Is the world really coming to an end?”  It’s becoming as common as potholes to see new slogans clearly encrypted on motorcycles, passenger and saloon cars trying to praise the masculinity of the drivers or passengers.

Hold it! Iam not talking about “Mourir Comme Un Homme” (To die like a man) which is a French-portuguese film directed by João Pedro Rodrigues in 2009. As men, it should worry us as much, as males have more than three times the death rate of females on the roads.

The tendency of most African males to view themselves as invincible superhuman is perhaps best summarized in the words of Bright Ambeyi Oywaya:-a renowned road safety activist as ‘Madness just’

Andrew Mugasha, a 25 year old local boda boda (commercial passenger motocycle) disagrees however when he says “I know it’s risky, but look, we don’t have ambulances either. Can I have a seatbelt on my bike?” Clearly, there is a knowledge gap and a less perception of risk.

Ofcourse we cant talk about road safety without talking about Engineering, Education and Enforcement, but personally inclined choices are key. The socio-behavioural sciences and their impact to health and health seeking behaviour have a canny explanation related to our culture.

Young people have been creating ‘memes’ about road safety.

Men were supposed to be this muscular, strong, risk taking character who could quite literally wrestle with a leopard, but with the decreasing wildlife, modernisation coupled by emergence of public health disasters, the definition of men has (so it is) changed. If we keep thinking, we can drink and drive, throw away seatbelts, speed whenever we like, overtake when we want and do whatever we please on the road, we can as well confine ourselves into a cultural museum.

As a ‘Stick is bent when it’s still young’, young males could take this opportunity to make a personal pledge to be safe on the road before daring to positively influence their peers otherwise we don’t have a reliable cat in hell’s chance of positively tipping the road safety arena.

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Delft Road Safety Course applications now open

Delft Road Safety Course applications now open

Our friends over at the Delft Road Safety Course have opened the applications for their new course, which takes place in September 2016 in the Netherlands. This renowned course offers a robust, multi-faceted insight into road safety and offers scholarships for people in low and middle-income countries. Find out more.

The new Course on Road Safety in low and middle income countries has been opened for registration. The two-week course is offered by Delft Road Safety Courses (DRSC), hosted at the Delft University of Technology in the Netherlands, in association with the FIA Foundation. Both organizations can build on several successful years of running this and similar training programmes.

DRSC is a cooperation between Delft University of Technology, SWOV Institute for Road Safety Research, Delft Post Graduate Education and Road Safety for All. The objective of DRSC is capacity building for road safety professionals in low and middle income countries by transferring knowledge on effective road safety strategies, action plans and projects. The annual Road Safety Course in Delft is one of the core activities, besides on line learning, organizing similar courses abroad and supporting training and research programmes in LMIC’s. FIA Foundation is supporting DRSC.

WHO SHOULD ATTEND?

The course is targeted at road safety professionals from LMIC’s who are or will be active in road safety for some time during their professional career.

Participants may have a background in engineering, behavioural sciences, public health, law enforcement, transportation/land use planning, statistics, economics, public policy etc. 

Potential participants may, for instance, (aim to) play a role as lecturer or trainer, or be affiliated to road safety policy and research. They may work for central or regional public authorities, for international organizatons, in the private sector, as a consultant, at universities, research institutes, police or NGOs, etc.

 Thus students at universities will not be admitted.

Those who are interested in participating are invited to submit a motivation letter. The course leader will decide on admittance to the course based on the following criteria:

  1. Academic or higher professional education, preferably master degree, with relevance for road safety
  2. Strong position in road safety policy and/or research, preferably at a regular permanent post
  3. Mastering the English language
  4. Motivation shown in the motivation letter

In addition we put a limit on the number of participants from a country (max 2 or 3).

The course will be held at 11-23 September 2016 in Delft, the Netherlands.

In the last 40 years the Netherlands has established a leading position in the field of road safety. Its mortality rate in traffic is now one of the lowest in the world. This is the result of an integral approach in which science, research, road engineering, enforcement and governmental policy have all played their part. In terms of concrete results, this means that over this period of 40 years, in spite of a huge growth of traffic (250%), the number of fatalities has declined by over 80%.

Please visit www.delftroadsafetycourses.org for more details. There you will find all information on the programme, the target groups, the registration procedure and scholarship opportunities. The new website also shows other activities of DRSC aiming at capacity building in LMICs: supporting educational programmes in those countries or offering tailor made courses inspired by the course in Delft.

“The best course ever, with 20 participants from 17 countries: Iran, Armenia, Bangladesh, South Africa, China, Vietnam, Romania, Ghana, Tanzania, Uganda, Brazil, Indonesia, USA, Nepal, Algeria, Cambodia, Morocco” – testimonial.

Please feel free to share this announcement with other people who might be interested in participation. You can also contact info@delftroadsafetycourse.org for further information.

Road safety campaigning in Russia takes leaps forward

Road safety campaigning in Russia takes leaps forward

Our Regional Coordinator on the YOURS CORE Group, Mr Alexander Revskiy gives us an update on road safety activities, campaigning and efforts taking place across the country. Lots has been happening since he last updated us.

First of all we have carried out the all-Russian social campaign “Safety Forecast” which this time was launched with the aim of reducing the number of road accidents caused by poor weather conditions.

As always we launched 360 degree campaign using all possible instruments to involve drivers and pedestrians into the subject ant therefore – reduce the number of deaths and injuries.

This social project received support at the highest level – campaign press and round-table conferences engaged regional leaders wherever they were held. “Safety Forecast” received support not only from heads of relevant institutions and departments, but also from heads of local authorities and city administrations, Ombudsmen for Children Rights, head officers of mass media, health and educational institutions, Russian Hydrometeorological Centre employees, opinion shapers and leaders.

Screening of the Invisible Menace scientific documentary became a key campaign event for a hundred Russian universities. The documentary targets primarily younger audience, – high-speed picture and artistic graphics attract the viewer’s attention and help take in the information on snow, rain, ice and fog influence on road safety. Viewers noted not only rules of behavior on the road, but also scientific facts about weather conditions – it was shown by the results of a test held right after the screening.

Safety Forecast engaged kindergartens and schools as well. Special physics lessons were held in numerous schools throughout the country – about 30 schools per every Russian region-participant of the campaign. Based on previous campaign experience, the organizers noted that road safety issues can be an effective part of the existing school program, especially in context of Fundamentals of Health and Safety classes. Such a new format of ordinary classes was interesting to the students – physics problems acquired a storyline, their main subject turned from being an abstract object to being a real car.

Cartoon-like campaign heroes (Lighter and Tempest ) taught children in more than 250 kindergartens and 300 primary schools how to identify first signs of poor weather and how to act on the road. Kids learned about safe traffic schemes (schematic maps with highlighted safe passages) and the way to use those, discovered such terms as “retroreflective elements” and “braking distance of a car”, and were told how to behave themselves in rain, fog, or blizzard. To remember everything better, little students received useful gifts: keychains, badges, vests, shoe bags with reflective elements, and coloring books on rules of behavior in poor weather.

And of course prior to the Global Road Safety Week, Lighter and Tempest asked children to write and draw their wishes for adults. After the Let’s Be Safe In Spring play, and in all Safety Laboratories installed in recreational centers In Astrakhan, Voronezh, Volgograd, Yoshkar-Ola and other Russian cities, children left #SaveKidsLives signboards addressing drivers and pedestrians on road safety, especially in poor weather.

As a result of this campaign there were more than 3500 publications in Russian Media.

We continue our project Junior Campus and the City of children roads, initiatives of BMW and Peugeot-Citroen accordingly, which help children to learn more about rules of transportation in the city and main rules of behavior on the road.  Under the care of highly qualified teachers, kids receive lessons on the most common dangerous situations that can be potentially harmful for pedestrians and bikers; they are taught to be careful on the road and to think about their safety.

During the Global week children of the Campus also used #SaveKidsLives signboards to draw their vision of safe transportation in the city for drivers, motor bikers, bikers and pedestrians.

Within these two projects we also launched the educational program for the children hard of hearing and with Down Syndrome. Several groups have already passed them.

We launched a new project – Play It Safe – joint project by the State Road Traffic Inspectorate, Ministry of Health and Road Safety Russia NGO which can help adults to learn more about child safety. First initiative within the project involved informational trainings for future and new parents in perinatal centers in Russia, with the key topic being proper child transportation. After all, road accidents rank first in the list of death and injury causes among children under 14.

Trainings has been held for new and future mothers and contained information on safest ways of transporting a child by car. Special attention has been paid to the criteria by which you should choose a car seat, its mounting, installation and location particularities, and infant psychology, as newborns rarely prefer anything to their mother’s arms in their first days of life, so their transportation has its own subtleties.

In support of the Global Road Safety Week, the State Road Traffic Inspectorate, radio station Militceiskaya Volna and Road Safety Russia also asked Russian celebrities to address the public and draw attention to child road safety. In special radio spots Militceiskaya Volna listeners learned about safe child transportation, road safety for little bikers and pedestrians, and the importance of a parental example. Engaged Russian celebrities (singers, actors etc.) left their wishes for all road users on special #SaveKidsLives signboards.

Alexander  Revskiy
Alexander Revskiy -Coordinator of the Russian Federation
This update was provided by our CORE Group Representative in Russia.

After graduating from university, Alexander worked on a number of civil society projects. He now works for Road Safety Russia and works as an expert in the Strategic Department. He is responsible for research into current road safety issues in Russia, developing proposals to tackle the problems which exist there and planning information campaigns to raise awareness of road safety among the people of Russia. Since he started working at Road Safety Russia, the organisation has implemented projects on safety for children travelling as passengers, pedestrian safety, passive safety systems and motorbike and scooter safety.