The safe system approach: an example in action in São Paulo Brazil

The safe system approach: an example in action in São Paulo Brazil

Each year, around 38,000 people die from traffic-related crashes in Brazil. Most of the victims are pedestrians, cyclists and motorcyclists. The staggering number is a direct result of the lack of road safety precautions in Brazilian cities, which are growing quickly both in size and population but also the number of vehicles on the road.

Recognizing this as a serious problem, two of Brazil’s largest cities, São Paulo and Fortaleza – home to 12.1 and 2.6 million people, respectively – have become the first to adopt new road safety policies and protocols. To save lives, these cities are turning to what’s called a “Safe System” approach.

Lower Speeds, More Pedestrian Ways

São Paulo and Fortaleza have taken two important steps. The Safe System approach says mobility systems must be designed with human error in mind. Such errors are inescapable, but fatalities and serious road traffic injuries should not be.

thesafesystem chart v2To this end, both cities are lowering vehicle speed limits and improving road infrastructure to protect people walking and cycling. Pilot projects last year, led by the cities with technical guidance from WRI Brasil and funded by the Bloomberg Initiative for Global Road Safety, converted some streets into pedestrian-only areas, transformed a busy intersection into a roundabout, and created new public spaces. Communities reacted positively, convincing Fortaleza to replicate the process and design similar interventions in other parts of the city.

According to recent data, 2017 was the third consecutive year of declines in Fortaleza’s road traffic crashes to 256 deaths, a reduction of 9 percent from 2016. The fatality rate in traffic crashes has also been falling, reaching 9.7 deaths per 100,000 in 2017.

São Paulo also reduced the number of road fatalities in 2017, to 6.6 deaths per 100,000. According to data from the Traffic Engineering Company, there were 796 deaths in total, the lowest number recorded in the city since 1979.

But this isn’t enough. Inspired by countries like Sweden, where fewer than 3 in 100,000 people are killed in traffic crashes each year, and there is a goal set to reach zero road deaths, both cities are now formally developing citywide road safety plans.

A Master Plan
Both São Paulo and Fortaleza have hosted meetings with city leaders and planners this year to mark the beginning of this new chapter on road safety.

“A road safety plan is a way to capture all of the work that is being done in cities and present it as a document,” says Anne Eriksson of the Danish Road Directorate, who consulted with the cities on development and implementation. “It is very important to have a plan agreed upon at the political level, the result of discussions on important actions.”

In 2017, Fortaleza recorded the third consecutive annual drop in the number of road traffic fatalities. Photo by Rodrigo Capote/WRI Brasil.

Launching São Paulo’s internal deliberations in March, Secretary of Mobility and Transportation Sergio Avelleda emphasized that his main goal is to reduce traffic deaths. “For the first time in the history of the city, we got the death rate under 7/100,000,” he said. “It is a low index compared to the estimated 23.4 deaths in Brazil; however, there is no ‘good’ number when we talk about people dying for a cause that could be avoided. And all traffic deaths can be avoided.”

At a similar launch event in Fortaleza, Luis Alberto Saboia, executive secretary of Municipal Conservation and Public Services, explained that enacting a road safety plan is an important legacy for the administration. “Having a road safety plan established and formalized allows for stability and continuity of road safety policies.” Toward Zero Road Deaths

All eyes will be on São Paulo and Fortaleza as they draft and implement their new road safety plans. Both cities have an important path to travel this year, as they work collaboratively toward a safer future on the roads and blaze a trail for other cities facing similar challenges in the region.

“Cities that embrace the Safe System approach are more sustainable, more human, and more pleasant places to live,” said WRI Ross Center’s Claudia Adriazola-Steil, who also met with city leaders. “They are the cities that are more prosperous, and they are the cities that are safer to live and walk and bicycle in.”

The Safe System approach is part of a global effort to reduce road deaths and injuries, often branded under the name Vision Zero. More than a million deaths could be avoided each year if the rest of the world achieved levels of road safety comparable to the best-performing countries.

In São Paulo, improving road design is a key factor in reducing traffic accidents. Photo by Mariana Gil/WRI Brasil

WRI Ross Center for Sustainable Cities, in partnership with the World Bank, launched a report this year, “Sustainable and Safe,” which presents eight action areas to take into account when creating a safe road system. The report argues that we already know how to save millions from dying on the world’s roads. And it’s time to start doing so.

Written by: Paula Tanscheit, Communications Analyst for WRI Brasil Sustainable Cities. Read the original article here.

Reporting from Leipzig – International Transport Forum session summary

Reporting from Leipzig – International Transport Forum session summary

The 2018 Summit on “Transport Safety and Security” is addressing issues ranging from terrorism and cyber-security to road safety and extreme weather disruption, including the risks and benefits of automated driving. Safety and security are core concerns for transport.

A transport system that is safe and secure enables passengers to travel without fear and allows businesses to ship goods reliably and efficiently. Enhancing transport safety and security is also an essential element in the implementation of two major international agreements, the UN Sustainable Development Goals (SDGs) and the Paris Climate Agreement.

Raising awareness for safer, more secure mobility – session summary

Read more about the session here

Public awareness campaigns influence people’s habits and perceptions – often via an emotional angle, sometimes with a focus on children – leading to a safer, more secure mobility. This session featured examples of some of the most effective safety information and education campaigns.

Ms Lambeck stressed out the need for awareness campaigns: “after decades of reduction in casualty figures, the media are less likely to take the topic on board”. Ms Lambeck and Minister Solvik-Olsen both noted the importance of having campaigns based on facts, and therefore connected to the most recent and relevant research findings. For Mr Solvik-Olsen: “raising awareness involves building knowledge: in order to change behaviour, road users have to understand why”.

Mr Solvik-Olsen and Mr Cliff both mentioned the risk that some awareness campaigns depict extreme behaviours rather than more common behaviours that, by their frequency, present greater risk. Worse, people may not identify with extreme behaviour.

Mr Mezghani suggested we raise the awareness of the role which is played by public transport in reducing the dramatic impact of road transport which kills thousands each day: “Tramways are six times safer than cars”. UITP’s approach to road safety is to avoid personal motorized transport (through the integration of sustainable land use and transport planning), shift to safer modes, and improve urban space design and operations.

Further experiences from the field were discussed in the session. Ms. MacLennan reported that, in Tajikistan where she ran a seat belt wearing campaign, 36% of seat belts in cars did not work. Her point is that “you can’t run an effective campaign, without properly understanding the root causes of behaviours”.

Mr. Cliff pointed out that most drivers think they are better than average. On this basis, he described a successful campaign from New Zealand showing that moderate speeding can have fatal consequences in the event where other road users make a mistake. He also made the case for consistent enforcement (as opposed to verbal warnings) in order to prevent confusion on the importance of vital traffic rules, something which could undermine awareness campaigns.

For Ms. Zammataro “Education and awareness campaigns are not enough. To break the road safety silo, we need a game changer: strong public engagement and youth engagement in particular.” This is facilitated by the emergence of new cooperative planning tools.

In line with this, Mr. Lieshout called for a paradigm shift: “Stop blaming young people for dying on the roads, but fix the system around them”. Simply raising their awareness is not enough. They need to be empowered, to become our partners towards a safe system.

From the session, it is clear that awareness campaigns would greatly benefit from being integrated with both enforcement campaigns and public involvement.

Speakers for the panel included:

dave_cliff.jpgkarola_lambeck.jpgfloor_lieshout_1.jpgemma_maclennan.jpg

David Cliff
CEO, Global Road
Safety Partnership (GRSP)

Karola Lambeck
Head of the Cycling and
Road Safety Taskforce,
Federal Ministry of
Transport and Digital
Infrastructure, Germany

Floor Lieshout
Founder/Director
YOURS – Youth for
Road Safety

Emma MacLennan
Founder and Director,
Eastern Alliance for Safe
and Sustainable
Transport (EASST)

mohamed_mezghani.jpgketil_solvik_olsen.jpgsusanna_zammataro.jpgali_aslan.jpg
Mohammed Mezghani
Secretary General,
International Association
of Public Transport (UITP)

Ketil Solvik-Olsen
Minister of Transport
and Communications, Norway

Suzanna Zammataro
Executive Director
International Road
Federation (IRF)

Ali Aslan (Moderator)
TV Host and Journalist

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Brian’s Column: Traffic cops being killed on the road should be a concern

Brian’s Column: Traffic cops being killed on the road should be a concern

Our regular columnist and Anglophone Africa CORE Group Representative Brian Bilal Mwebaze is back with another feature on road safety happenings in Africa. This time he focuses on crashes in Africa with traffic cops and the wider need for road safety to be translated to the local level.

There is a long standing African story of the Lizard…heard about it? No? Oh dear!

Anyway, the Agama Lizard one afternoon decided to sun-chill on a rock that stood in the middle of a lake. History was written when a hungry one-eyed Eagle hovered over. When the Lizard realized it was do or die, it learnt to swim instantly taking a 90 degree plung-dive not even Michael Phelps could dare in his prime. He survived…but this only remains a story. This however is not a story.

traffic checkBetween March & May 2018, 2 Traffic Police Personnel were knocked dead in Kampala, 1 was knocked and killed in Naivasha and another was knocked and killed in Limpopo. So, we humans have this obsession with numbers: But this is outrageous! Why did these folks have to die? Humans have used the road from inception at fertilization stage when the sperm cell meets the ovum (Sorry for the science) but I kid you not. Humans are mobile creatures and most importantly depend on each other. These 4 humans are not any different from me and you. In addition to carrying red blood cells within their bodies, they played a physical, economic, social, cultural, religious role in the lives of their families, pets, employers and country.

The FIA Foundation in their Report popularized on social media under the hashtag #walkthetalk #WHA71 #ITF18 state that “There is a fatal disconnect in global policy on child & adolescent health. Our new report calls for urgent action from the international community, including a first ever UN Special Summit on Child & Adolescent Health”.

unfinished journey coverIt gets rather personal when the same Report states that 350,000 Children and Adolescents are killed annually by road traffic crashes or Urban outdoor air pollution. Millions more children experience life changing injuries or long lasting health problems arising from physical inactivity.

Let me bring you up to speed. Coined under the theme: Unfinished Journey: The Global Health Response to Children & Road Traffic highlights the gap between evidence on the scale of road traffic’s impact on child and adolescent health and the action. It argues for integrating road traffic injury prevention, air pollution and child NCDs into the UN’s ‘Every Woman, Every Child’ health strategy; sets out the many health and environmental benefits that can accrue from achieving child-friendly health streets in cities across the world; and calls for a first ever UN Summit on Child & Adolescent Health to give momentum to this policy agenda.

Well, at least, we can see this at the global level but this has to be localized as well. If our traffic officers are being killed, who will help children to cross the ill-lit traffic-full roads? Who will help the elderly and people living with special needs use our unforgiving roads? Who will scare the mean boda boda cyclists who freely colonize pedestrian walkways (where they exist) and miss hitting road users by a butt-hair’s breadth. A uniformed traffic corp in broad day light knocked and killed on the road is an indicator of very many road safety concerns and it’s more of a disaster for to a local person than it looks on TV or in a local newspaper. By the hand of Zeus, we can and should do better as soon as now!

agama lizardIn response to a growing global concern, to our lives and the lives of others, perhaps the Agama Lizard has the right approach. We have to try things beyond our comfort zone to survive.

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We will be live from Leipzig, Germany for the International Transport Summit

We will be live from Leipzig, Germany for the International Transport Summit

The 2018 Summit on “Transport Safety and Security” will address issues ranging from terrorism and cyber-security to road safety and extreme weather disruption, including the risks and benefits of automated driving. Safety and security are core concerns for transport.

A transport system that is safe and secure enables passengers to travel without fear and allows businesses to ship goods reliably and efficiently. Enhancing transport safety and security is also an essential element in the implementation of two major international agreements, the UN Sustainable Development Goals (SDGs) and the Paris Climate Agreement.

The ITF Summit is the world’s largest gathering of transport ministers and the premier global transport policy event. The Summit will take place from 23 to 25 May 2018 in Leipzig, Germany. Around 1400 decision-makers from more than 80 countries are expected to attend, including more than three dozen ministers. Participants come from governments, business, international organisations and academia.

Panel session: Raising awareness for safer, more secure mobility

We will be taking part in a panel session at theInernational Transport Forum focusing on safer and more secure mobility. This session will feature examples of some of the most effective safety and security information and education campaigns. Public awareness campaigns influence people’s habits and perceptions –  often via an emotional angle, sometimes with a focus on children – leading to a safer, more secure mobility.

Key facts:

  • 1.3 million people die in road crashes every year
  • Crashes are the leading cause of death for 15-24 year olds
  • 76% of traffic fatalities are males
  • Collisions with a vehicle travelling at 50 km/hr are 85% likely to cause fatal injuries to pedestrians or cyclists

Lead questions:

  • Which data is collected to measure the success of a campaign?
  • Do safe system principles apply to awareness campaigns?
  • How to articulate education campaigns with new regulations and with enforcement?

Speakers for the panel include:

dave_cliff.jpgkarola_lambeck.jpgfloor_lieshout_1.jpgemma_maclennan.jpg

David Cliff
CEO, Global Road
Safety Partnership (GRSP)

Karola Lambeck
Head of the Cycling and
Road Safety Taskforce,
Federal Ministry of
Transport and Digital
Infrastructure, Germany

Floor Lieshout
Founder/Director
YOURS – Youth for
Road Safety

Emma MacLennan
Founder and Director,
Eastern Alliance for Safe
and Sustainable
Transport (EASST)

mohamed_mezghani.jpgketil_solvik_olsen.jpgsusanna_zammataro.jpgali_aslan.jpg
Mohammed Mezghani
Secretary General,
International Association
of Public Transport (UITP)

Ketil Solvik-Olsen
Minister of Transport
and Communications, Norway

Suzanna Zammataro
Executive Director
International Road
Federation (IRF)

Ali Aslan (Moderator)
TV Host and Journalist

The event takes place on 23 May12:30 – 14:00 Hall 3, Level +1 in Leipzig, Germany.

You can be sure to be kept updated about the event by following us on Twitter or follow the hastag #ITF18

VISIT THE ITF WEBSITE

Read about our ground breaking multi-award winning workshops!

Read about our ground breaking multi-award winning workshops!

We use our years of expertise in workshop delivery  to develop the capacities of young people in the field of road safety. With global experiences from Belize, Cambodia, Kenya, Niger, Oman, Saint Lucia, South Africa and the USA, YOURS is able to provide youth-friendly, highly interactive and dynamic workshops for young people.

These workshops have big impact on the lives of young people are create robust youth action to reduce road traffic crashes amongst 15-29 year olds.

From Africa to the Caribbean, Europe to Asia, our workshops resonate with young people everywhere. This is because every training is placed within a local context, real life stories as well as embedding concepts within the local youth culture of a country. Our trainings are universally accepted and we see the same results everywhere they have been delivered.Our workshops have been described as some of the most creative and innovative road safety experiences out there. We have done away with the ‘sit down listen and take notes’ approach.

south africa 4Our trainings are as creative, diverse and energetic as our youth participants themselves.

With global experiences from Belize, Cambodia, Kenya, Oman and Saint Lucia, YOURS is able to provide youth-friendly, highly interactive and dynamic workshops for young people. The programme builds on the Youth and Road Safety Action, which is recognized globally as a ‘brilliant introduction to global road safety’ by WHO and CDC.

We take complex road safety concepts and present them in a way that speaks to young people’s own reality. Our trainings use creative activities such as music, art, expression, role-play and real life demonstrations that give young people a unique insight into the world of road safety issues. Engaging young people is our speciality and our mission is to create a generation of skilled road safety champions. Coupling theory with creativity, engagement with knowledge and peer-messaging with tangible action, our participants are able to grasp road safety topics in way that empowers and educates.

Multi-Award Winning!
In June 2015, our workshops were awarded the ‘Best Road Safety Initiative Award’ as part of the 2014 Fundacion MAPFRE Social Awards. These international awards recognize people and institutions that have made outstanding contributions for the benefit of society. In 2015, there were over 450 nominations for Best Road Safety Initiaive, which was awarded to YOURS. The Award came with a grant of 30,000 euros. Her Majesty Queen Sofía of Spain chaired the Award Ceremony on the 18th of June at the prestigious Casino of Madrid and officially handed over the award to YOURS.

Our workhops were selected via a rigorous process of reviewing our materials, method of engagement, unique resources and the impact they have made on the lives of young people all around the world.

In December 2017, our workshops were awarded the prestigious Prince Michael International Road Safety Award, making our work multi-award winning.

The awards for our workshops recognize the unique and innovative way in which we engage with young people. Booking a YOURS training comes with a royal seal of approval.

READ MORE ABOUT OUR WORKSHOPS

“Heroes drive in pajamas” – youth campaign wins Golden Award in Solvenia

“Heroes drive in pajamas” – youth campaign wins Golden Award in Solvenia

We recently featured the campaign, “Heroes drive in pajamas”, a campaign targeting young drivers in Solvenia. The campaign focuses on encouraging young people to be picked up from nights out, even if their parents are in pajamas. The innovative campaign shared the responsibiity of young people getting home safely, focused primarily on youth who have been drinking or are under the influence of other substances.

“Heroes drive in pajamas” receives a Golden Award at SOF (Slovenian Advertising Festival)

Photo (Žiga Intihar): Receiving the golden award for the initiative “Heroes drive in pajamas”.

The glamorous awards ceremony is already 27 years old. The Slovenian Advertising Festival (SOF) has awarded a Golden Award in group “direct communication for the initiative of reducing drink driving among youth” to Heroes drive in pajamas by Zavod VOZIM and partners; insurance company Generali zavarovalnica, Toyota S.

Improved road traffic safety among youth in Slovenia
The project “Heroes drive in pajamas” was a result of integrated cooperation of all national and local co-creators from the area of road traffic safety and public health. Results reflected in improved road traffic safety among youth (aged 15 – 24) in 2017 comparing to the year 2016:

  • by 28% reduction of DUI among youth,
  • by 27% reduction of road traffic accidents due to alcohol, caused by young drivers.*

The year 2017 was, from the point of view of road traffic safety, one of the most successful in the last 60 years, but claim they still need to work more on this, in order to improve the level of road traffic safety even more. Please have a look at how we contributed to this.

Source Police, Ministry of the Interior (Republic of Slovenia)

Case video “Heroes drive in pajamas”

Future plans
Zavod Vozim started with the holistic initiative last year in three Slovenian regions. The structured dialogue between the youth and the ones responsible for road traffic safety and in the local area, Slovenian Traffic Safety Agency (AVP) and National Institute of Public Health (NIJZ), led to the implementation of concrete proposals for improving the road traffic safety among youth.

The emphasis was also on activating the parents with driving in pajamas for the wider safety of their children.

In the year 2018, heroes are moving forward to next regions, for our purpose is to visit the whole Slovenia! Take a look at where they are going this year:

Regions in 2017: Savinja, Gorizia, Lower Sava
Regions in 2018: Carinthia, Mura, Upper Carniola, Littoral-Inner Carniola
 
We can all be heroes and contribute to improving road traffic safety among youth! How? With a heroic example in the middle of the night pick up our children and their friends and with that take care of their safety (and the safety of others).

READ MORE ABOUT HEROES IN PAJAMAS BY ZAVOD VOZIM