World Day of Remembrace – Embrace Life Photo Exhibition

World Day of Remembrace – Embrace Life Photo Exhibition

20/11/11 is the World Day of Remembrance for Road Traffic Victims (WDR) and today, YOURS launches its Embrace Life Photo Exhibition. During the WDR we mourn the nearly 1.3 million deaths on our roads and reminds us to embrace life and commit to road safety. We share with you this collection of inspiring pictures from people around the world who have shown us how they embrace life and commit to road safety. Check out our exhibition now.

The Embrace Life Campaign was our 2011 road safety campaign powered by YOURS – Youth for Road Safety. This year’s campaign was all about appreciating life and recognizing that our actions to keep safe on the road has enabled us to live, while many have been taken on the road.

We asked young people to capture how they Embrace Life and commit to road safety through a photo and we have received hundreds. Each photo we have received resembles a unique culture and a personalized setting capturing a young person in their own time and place. By capturing what they hold dear in life, the young people are firstly recognizing what is important to them and subsequently, they consciously make the personal pledge to be safe on the road to safeguard these valuable moments/items/people.

We have received pictures from the four corners of the world, from the United Kingdom to New Zealand. From Kenya to Pakistan, from Croatia to India! All the pictures received are incredibly unique and we are very proud to share them with you to commemorate the World Day of Remembrace for Road Traffic Victims.

The sentiment of the Embrace Life Campaign is fitting with the WDR principles whereby young people from around the world have reflected upon the importance of life while remembering those who have been victims of road crashes. We know that reflecting upon the value and importance of life, our delegates appreciate that road safety enables life to continue with minimized dangers and hindrances.

Some of the responses from the young people have been captured in these quotes:

“The Embrace Life Campaign has really enabled be to see the value of life, by remembering what is important makes me feel that I need to take care on the road 
William, UK

“The Embrace Life Campaign gave me the motivation and sight to see that life is good”-
 Amon Focus, USA

“I believe this has been a a unique way to raise awareness and empower people around road safety. The new campaign gives every one the opportunity to actively participate in the global effort of reducing accidents by promoting Life”. – Affi Luc, Ivory Coast

Manpreet Darroch, Communications Officer at YOURS said, ‘This campaign has seen an uptake of participation nearly 10 times that of the World Crossing Campaign last year. This campaign has been truly participatory with hundreds of photos sent in from hundreds of countries and each person has embraced life in their own unique way. I particularly like the photos of family, a young person clutching their neice, nephew, son or daughter and the smiles on their faces really bring home the fact that road safety is so important because many people who have fallen victims to the road are no longer here to enjoy the love of their families. The campaign illustrates the diversity of youth from around the world who are united by one value; life and preserving it through road safety’.

You can view our exhbition in the gallery to the right and view our flash gallery here. 

World Day of Remembrance for Road Traffic Victims – Sunday reflection

World Day of Remembrance for Road Traffic Victims – Sunday reflection

Ban Ki Moon: “Each day, nearly 3,500 people die on the roads. Tens of thousands more are injured. Families are broken apart. The futures of young people are dashed. Road accidents have become the leading cause of death for people aged 15 to 29. This is an unacceptable price to pay for mobility”. The World Day of Remembrance is an annual event that takes a moment to reflect upon the lives lost on our roads and to make conscious efforts to change the situation through road safety.

About World Day
The World Day of Remembrance is the day on which all those killed and injured in road crashes are remembered, together with their families, the emergency services and all others affected or involved in the aftermath.

Why is there a need for World Day?
Road deaths and injuries are sudden, violent, traumatic events, and their impact is long-lasting, often permanent. Each year, millions of newly bereaved and injured people from every corner of the world are added to the many millions already suffering as the result of a road crash.

The sense of grief and distress of this huge group of people is all the greater because many of the victims are young, because many of the crashes could and should have been prevented and because the response to road death and injury and to road crash victims is often experienced as inadequate, cruelly unsympathetic, and inappropriate to a loss of life or quality of life.

WHO and UN promote global recognition
From 2003 onwards the World Health Organisation has been supporting the recognition of this day. The United Nations official recognition came with UN resolution 60/5, adopted by the General Assembly on 26 October 2005 who welcomed the proposal to designate the third Sunday in November as the World Day of Remembrance for Road Traffic Victims, in recognition of road traffic victims and their families’ loss and suffering and invited Member States and the international community to recognize this day.

YOURS’ Contribution to the WDR
We will mourn the lives lost on our roads this special day. It also reminds us once again to Embrace Life and commit to road safety. Therefore YOURS announces that our 2011 global road safety awareness campaign, Embrace Life, will launch its picture exhibition to coincide respectfully with the World Day of Remembrace. We have received hundreds of pictures from people around the world who are aware of the fragility of life and therefore embracing life and are fully committed to road safety.

You can read Secretary General’s Statement for WDR in our attachements along with a host of articles about the WDR.
UNRSC Chair Dr Etienne Krug’s Statement for the WDR can be read here.

Please take a moment this Sunday 20th November to reflect on the lives lost and pledge to make efforts for road safety to prevent such tragedies.

4th European Youth Forum for Road Safety set for 24-25th November

4th European Youth Forum for Road Safety set for 24-25th November

Last year, YOURS had the pleasure of attending the European Youth Forum for Road Safety in Brussels, Belgium. YOURS helped chair a road safety workshop as well as giving a presentation about the global youth network for road safety.

Looking back at the last decade in regards to road safety action, European youngsters and youth NGOs have proven their professionalism through several awareness campaigns and their will to take part in the European collaborations to save lives on the world’s roads. Supported by the European Commission since the creation of the European Youth Forum for Road Safety, youth delegates have committed to follow up and help the European Commission reaching their new goal proposed by the European Road Safety Policy Orientations 2011-2020, aiming to cut European road deaths by 50% by 2020.

Last year’s 3rd Edition of the Forum showed a strong will from all participating European youngsters and NGO’s to implement common actions on the field and to benefit from effective road safety tools. Moreover, support from the European Commission enabled the forum to reach a maximum of youngsters through cost-efficient campaigns.

The 4th Edition of the EU Youth Forum for Road Safety 2011 will aim to help national/local NGO’s to continue the development of the Common European road safety awareness campaigns launched during the first edition with their autonomy and to draw the attention of European Road Safety Stakeholders through the redaction of a road safety youth declaration aimed at lobbying Europe for better support within the new Decade of Action 2011-2020 (based on the previous Youth Declaration created by YOURS – Youth For Road Safety in Moscow in November 2009).

Furthermore, on the 20th of July 2010, the European Commission has adopted challenging plans to reduce the number of road deaths on Europe’s roads by half in the next 10 years. The Forum will therefore highlight initiatives proposed in a set of European Road Safety Policy Orientations 2011-2020 which all encompassing, ranging from setting higher standards for vehicle safety, to improving the training of road users and increasing the enforcement of road rules. The Commission will work closely with Member States to implement this programme.

All the Delegates who participated last year will of course be conveyed to the event and receive an invitation email very soon in order to keep to ensure the EU Youth Forum continuity all through the decade…

2nd African Road Safety Conference – An Opinion Piece from a young delegate

2nd African Road Safety Conference – An Opinion Piece from a young delegate

YOURS is proud to have one its active young spokespeople for road safety Mr Brian Mwebaze from Uganda report back from the 2nd African Road Safety Conference. Brian has written his own report from his own opinion and YOURS gives Brian the opportunity to provide his analysis from a young person’s perspective.

Please note that opinions expressed in this article are that of Mr Brian Mwebaze (who is a national of Uganda), more information can be found at his blog. YOURS gives young people an open platform to debate their opinions.

Was It A Wastage Of $$$$? My Analysis Of The 2nd African Conference On Road Safety-Ethiopia

We are all used to this, aren’t we? Decision makers attending to conferences half way only to appear on the last minute to sign for their perdiems, poor participation and involvement of relevant stakeholders, domination of discussions on key topics, and a consistent wave of general unseriousness? That was typical of International African Conferences>>>>Am not kidding by the way, we have records that were set by some African Leaders in 1978 during the formation of Alma Alta Declaration on Primary Health Care! As some news paper (which ofcourse Iam not gonna write here) later reported, ‘Participants from Africa were a disgrace to the conference, sometimes daring to appear with their spouses in the conference hall’. We know that Africans did not understand the rules of the game as regards the primary health care approach…and you know the story concerning the public health arena in Africa.

But that was years ago…and here is my analysis of the 2nd African Conference on Road Safety…

There was a sheer brilliance of representation of all the key stakeholders that are involved in the game of road safety in Africa. As we know it, Health Education x Healthy public policy=Health Promotion! I have this feeling that the United Nations Economic Commission for Africa and the Ethiopian government who were organizing this conference had some good public health brains on their steering committee! Sub-Saharan Africa Transport Policy Program (SSATP); Global Road Safety Facility (GRSF); Government of Ethiopia; and International Road Federation (IRF) in collaboration with the African Union Commission, the African Development Bank and the World Bank were also part of the team.

The second African Road Safety Conference kicked off on Wednesday 9th Nov 2011 in Addis Ababa Ethiopia at the UN-ECA conference center with an aim of examining and validating African Road Safety Action Plan being devised for the coming decade following the UN recommendation on the first conference held in February 2007 in Accra. It should be noticed that participants were drawn from nearly all African countries and International Road Federation were deliberating on the five pillar issues of the coming decade road safety action plan namely road safety management, safer road and mobility, safer vehicles, safer road users and post crash responses.

Other participants came from Victims of Road Accidents,NGOs and most importantly Youth Associations-and guess what? The African Youth Network on Road Safety had 3 representatives by the end of the conference namely: Aliou (Niger) Michael (Kenya) and Myself (Uganda). Wait a minute, somebody is gonna question the gender balance, but nope, we had other young people from other platforms too. Like all the others, we never sat down looking at the ‘older’ generation speak! I delivered the speech on behalf of the African Youth Network On Road Safety that urged respective African states to think about involving their youths as best as they can (My speech appears on this blog and the final report of the conference)

While at the opening of the conference, Ethiopian President, Girma Woldegiorgis (I really liked him and his name..ooopss..sounds greek) pointed out that Ethiopia has adopted the road safety action plan and is working to reduce road damage. Ethiopia’s President Girma Wolde Giorgis welcomed the African Action Plan and said it would assist in “promoting awareness of the huge economic losses and human suffering caused by road crashes.” Ethiopia, said the President, has developed a 10-year strategic plan….talk about political will! Arguably, Ethiopia had the best high way roads among the African Countries I have visited, well S.Africa too has some cool stuff!

Head of National Road Safety of Ethiopia, Abebe Asrat for his part said Ethiopia has managed to reduce road crash deaths recently and he promised to the successful implementation of African Roads Safety Action Plan considering that globally 3,300 people die every day due to road accidents.

Mr. Abdalla Hamdok, Deputy Executive Secretary of the United Nations Economic Commission for Africa (ECA) said that road crashes are the second leading cause of death for the 5-44 age group in African countries and “they exact a heavy toll on African economies.” It is not that this is a new statement, but I liked the tone he had in his voice when he stated the last statement. In simple terms, he was examining the DALYs and QALYs-the economic implications of road accidents. He underscored that the high crash incidence is attributed to “poor road networks, inadequate road signage, limited knowledge on road safety, poorly enforced legislation and the poor emergency-preparedness by medical facilities.” “In Ethiopia, a 2008 estimate of economic costs (attributed to road crashes) conservatively put this at close to $80 million per year,” he said. The Road Safety Conference is one in a series of similar forums dating back to 1997 and organized by the ECA. Hamdok noted that in this regard, recent declarations by Ministers have helped to push for national attention and to mitigate the “growing tragedy of deaths and injuries on African roads.”

The outcomes of such meetings have been incorporated in the Global Road Safety Action Plan. In addition, efforts by NGOs and the private sector have contributed to increased road safety awareness. “We strongly believe that we have to act together to develop sustainable policies and action points if we are to realise a safe traffic environment for our continent,” he said. “Through the African Action Plan, Africa will have a voice.” The only thing I could request from Mr Hamdok was continued support and implementation of the programme of action.

Testimonies by road crash victims from Ethiopia and South Africa’s Maputo Corridor brought home the gut-wrenching impact of the carnage and the reality of the statistics shared by Hamdok: Globally more than 1.2 million people die in road crashes around the world and 65 per cent of these deaths are pedestrians who do not own cars. Much worse, 35 percent of pedestrian deaths are innocent children. The majority of these deaths – about 70 per cent – occur in developing countries. Testimonies by Vitale Sandra had me almost cry (It never happens to me always)..but she talked about the whole idea of loosing her 25 year old son thanks to speeding and no mandatory seat belts in Ethiopia by then. She was like talking to me! Hamdok lauded the efforts made by the private sector in road safety campaigns and said: “The private sector has the capacity to greatly extend our efforts to serve communities, more especially young people, for this is what secures our future as the human race. The African Road Safety Action Plan 2011-2020 – is a comprehensive document containing five broad issues that will form the basis for the outcomes of the discussions: Road Safety Management; Safer Roads and Mobility; Safer Vehicles; Safer Road Users; Post-crash Response.

While I can confidently say, the out come document was outstanding and practically we uploaded it since our voices were very much in it, I nevertheless do not stand firm to answer the question of whether it was a wastage of resources. For me, it will be so, if there is no action that is taken in this decade and if the accidents are not reduced by ahalf as we hope.

But I also wish to see one more thing…

From the youth perspective, the best way is to involve young people as possible. I raised the issue of having young people on national safety working groups and I was told that it was the responsibility of the states to do this but I felt that it would have given another dimension all the same. However I was impressed by the recognition of the African Youth Network on Road Safety-un umbrella of over 30 youth organisations operating in road safety in Africa. I just hope the next conference in Luanda at the end of this month, our ministers will form an African Transport Ministerial Council on Road Safety to show solidarity for the decade. I would wish that on this same Council, we have atleast 2 youth representatives boy and girl (for french and english speaking countries). Salutations to the United Nations Economic Commission for Africa for making it possible for me to attend.

Submission period for Embrace Life is over! Thank you for your photos!

Submission period for Embrace Life is over! Thank you for your photos!

The sumbmission period for the Embrace Life Campaign is now over! We have received hundreds and hundreds of photos and we will now begin the process of branding each photo to explain how you embrace life and commit to road safety! YOURS thanks all participants for submitting their photos and taking the time to embrace life!

Browsing through the Embrace Life photo submissions, we have received some truly inspiring pictures. Embrace Life has reached all around the world with submissions from all continents and we were particularly touched to see pictures from several remote villages in Kenya, Pakistan, Sudan, Uganda and China!

YOURS will now begin the task of branding each photo like the one above from Canada and we will then begin our exhibition online! Our exhibition will go online to coincide with the World Day of Remembrace for Road Traffic Victims (WDOR) and YOURS is using the pictures in a very special format that will be revealed on the day of the exhibition. The online exhibition will go live on 20th November 2011 and will also be part of YOURS’ contribution towards the WDOR 2011.

Here at YOURS, we have been moved by the sentiment expressed in the pictures submitted.

Manpreet Darroch, architect of the campaign said, ‘People have really embraced life in their pictures and their photos really speak for themselves. People embracing life with their families, embracing career aspirations and even a simple reflection on life fulfilling hobbies. These young people have reflected on the positive aspects of their lives and by doing this, realise that they must commit to road safety to safeguard their precious lives’.

YOURS will work with our Campaign Judges to find the best photo submission and award a 1000 Euro award for the participants own road safety project! While the submission deadline has now passed, we are still accepting photos beyond the deadline until 20th November but please note that all submissions after 13/11/11 will not be added to our competition for the 1000 Euro award.

So if you still wish to embace life, you can still do so!

Submit your photos for Embrace Life! 13/11/2011 deadline

Submit your photos for Embrace Life! 13/11/2011 deadline

This Sunday (13/11/2011) at 23:59 is the deadline for the Embrace Life Campaign photo submission! We have received lots of photos already and we are so excited to showcase them on the last Sunday of this month for the World Day of Remembrace for Road Traffic Victims. We have included some of the pictures above and as you can see, they are a beautiful mix!

There is one week left to get your photo submissions in for the Embrace Life Campaign! We have already received lots of beautifully orginal pictures, some of which are included above and we are very excited to start compiling them for our online exhibition!

From posing with a guitar to posing with a video camera, a picture with a loved one to a lifesize wordspell with friends; the Embrace Life Campaign has drawn in lots of photos from around the world. All entrants have an equal chance of winning our 1000 Euro award for a road safety project and we know that this year, it will be an incredibly difficult choice once again!

So if you want submit your photos now is your chance before the 13/11/11 deadline!  More information about taking part can be found here!

YOURS will be revealing more pictures soon and shortly, each picture will be branded with the Embrace Life words and explanations of the photos to be showcased very soon. Now is your last chance to take part, embrace life and have a chance of winning 1000 Euros for your road safety project!