Special Announcement: Winner of the Embrace Life Campaign is revealed!

Special Announcement: Winner of the Embrace Life Campaign is revealed!

The Embrace Life Campaign has been a creative journey. Hundreds of young people from around the world came together to show their unity for road safety in our 2011 global road safety awareness campaign. From India to Botswana, Canada to Columbia, Europe to Africa, the Embrace Life Campaign saw entries for our photo exhibition from around the world and we can now reveal our winner!

Congratulations to Ms Daphne Kemunto and Ms Sheila Atieno.

Our winners hails from Kenya, Ms Daphne Kemunto’s photos capturing her work for road safety guiding young people safely to school really captured our hearts. The photo was taken by Ms Sheila Atieno and therefore we are honoured to award them with our 1000 Euro grant to run a road safety project in their local community.

The Embrace Life Judges were touched by the emotion conveyed in all of the photo submissions but they all agreed that Ms Daphne’s collection was the one that really stood out for them.

Mr Amon Focus, internationally renowned photographer expressed, ‘What I enjoyed most about this piece is that it was full of action and balance. The picture also had a nice contrast between the children, traffic and the space they left behind as they head to school. It also embodied the very essence of road safety. Great job’.

Mr Affi Luc, creative media guru told YOURS, ‘The participants have been outstanding and I was really touched by the photos submitted. The life in these pictures are visible and its clear that these are the lives we need to save’

Ms Krishna Maroo, Children’s Rights Champion expressed, ‘The images were EXCELLENT. Daphne’s collection was by far the stand out and really brought the idea of embrace life to being’

While Ms Dapnhe Kemunto undertook her personal efforts through her work at Usalama Initiative that deals with the safety of the children on the road, our CORE Group Representative Ms Sheila Ateino, made it a personal mission to go along to Ms Kemunto’s work and capture these photo’s herself! Her tireless efforts to capture photos in an around rural Kenya on her own digital camera has inspired everyone at YOURS and we personally thank her for her tireless efforts to promote road safety in the African region. 

Yesterday, we informed Sheila of the winning entry which she facilitated and she told YOURS, ‘What started as an ‘idea’ saw a worldwide innovative participation, created awareness and hope and finally the curtain has fallen down but it is just the beginning for the winner Miss. Daphne Kemunto. BRAVO! I feel proud to be associated with your group. Hongera (congratulations) to all the participants and above all YOURS team for the captivating campaign. Let’s all be safe on the roads!’

What Happens Next?

YOURS will be awarding Ms Sheila Atieno the 1000 Euro award to work with Ms Daphne Kemunto to implement a local project in Kenya in 2012. This will ensure that the children in the photos are given something back with regards to road safety!

Communications Officer, Mr Manpreet Darroch architect of the Embrace Life Campaign said, ‘We at YOURS have been overwhelmed with such a positive response for the campaign. We knew that the campaign was different but the buy in from young people around the world has been truly inspiring. Ms Daphne’s photos were a personal favourite and I am so thrilled that the judges saw this too. We want to give something back to these precious young children in Kenya and this is why we will support Ms Atieno to implement a project that works directly with these young children in the pictures. We are incredibly happy with the result and knowing that there will be continued impact after the campaign gives a real tangible result for the intiative’.

You can view Ms Kemunto’s photos in the attachments as well as the whole exhibition too!

Links

A unique road safety parade: 3000 shoes depicting road crashes in Kenya

A unique road safety parade: 3000 shoes depicting road crashes in Kenya

Around the world, road crashes claim over 1.3 million lives every year and this amount is disproportionately represented in the African region. In Kenya, Youths for Road Safety Kenya headed by Ms Sheila Atieno, our CORE Group representative for African English speaking countries has shared a touching initiative that couples road safety with blood donation to raise awareness of the cause in Kenya.

Road crashes are a cross-sectoral multi-faceted problem and this could not be more apparent in Kenya than with the linkage of road crashes to dangerously low blood reserves. In Kenya, hospital patients requiring blood face a 60% deficit in blood reserves and therefore lives are being put a risk.

Seeing the direct link between road crashes and blood donation, road safety organizations YOURSK – Youths for Road Safety Kenya and the  Association for Safe International Road Travel (ASIRT) partnered with blood donation organization BloodLife to raise awareness of both causes simultaneously. This manifested in the 3,000 Shoe Parade.

As well as 3000 Kenyans dying every year due to road crashes, 3000 young Kenyan mothers die due to the lack of blood during birth and so the two intitatives joined hands to combat this crisis by undertaking the parade. The 3000 Shoe Parade was a unique illustration of lives lost. The young volunteers layed out pairs of shoes down a designated path to which a parade of a musical band, scores of road safety volunteers and road safety banners marched down the route and met at the final exhibition point.

Shoes laid on the parade path serves as a chilling reminder of the lives lost.

The final route of the parade lead to a pile of shoes, illustrating the sheer quanitiy of life lost. These shoes each depict a precious life, the shoe is a personal choice of garment but is left behind after a road crash. The amount of lives lost, particularly young lives is a stark reminder that people in Kenya have to do something about the road safety crisis while simultaneously providing an active solution to the depleting blood stocks in the country.

The parade reached its finale at a park ground where alongside the shoe-pile, young volunteers had set up a camp ready for blood donations and at the same time, sensitizing young Kenyans on the dangers of the road.

The portrayal of shoes above and the blood donation carried out with the support of YOURS Kenya volunteers

The Executive Director of ASIRT, Ms Bright Oywaya, an international advocate for road safety and herself a victim of a road crash said, “I am worried over the casual manner acidents are being treated and it is time more effort was put in to reduce the number of deaths on our road”.

Moving into 2012, YOURS believes it is absolutely crucial that more initatives like this one are put into place to tackle several issues with one brush. These kinds of approaches raise awareness about more than one issue and offer not only partnership building between initatives that aim to preserve life but bring together causes that share common goals and hold similar links.

Road safety tips this winter period: A message from YOURS

Road safety tips this winter period: A message from YOURS

As the yuletide song goes; ’tis the season to be jolly’ and young people around the world are the center of attention this season with families ticking off present lists. The winter period offers a chance for family and friends to celebrate the festive period and the end of the year but this season, we urge young people around the world to keep the festivities happy by committing to road safety by making it an embedded part of the enjoyment. Why let good times go bad?

In the winter period, most of the Northern Hemisphere is covered by snow and icy conditions, afterall many of us are ‘Dreaming of a white Christmas’ and white blankets of snow is the youthful preamble for snowmen, snowball fights, snow angels and wonderful memories immortalized in winter photo snaps.

Many of us are enjoying the festive period by coming home from university, college or home from work and will sit back at enjoy the winter party season with a few drinks (if you are that way inclined) and spending time catching up with friends and family. Here at YOURS, we are young people ourselves and we know that at this time, inhibitions are often lower than the rest of the year, kisses are claimed under the mistletoe and young people everywhere will be toasting to the new year ahead, so why let this happy period go sour?

In many countries around the world, the month of December constitutes one of the worst months for road traffic crashes with more crashes happening in this month alone than in the rest of the year. Why is this? There are increased cases of drink driving, drunk pedestrians, crashes related to poor road conditions and lots of other issues making road crashes more prevalent during this season. We don’t want to bring the happy spirits down but we do want preserve life and reduce road crashes! With this in mind, you can follow simple tips to ensure the holiday period continues without the tragic loss of life or serious injuries…keep safe this season to enjoy the year ahead!

During the winter period, there is often more traffic on the roads and as drivers you should: 

  • Always prepare yourself before traveling by using a serviced car that is suitable for the road
  • Ensure your car is fit for the road, check your battery and anti-freeze levels
  • Think about your journey before you leave and incorporate rest breaks to combat fatigue
  • During bad weather conditions, you should be prepared in case of a breakdown with extra clothing, blanket, torch and so forth
  • Always follow your nation’s safety rules in case of a breakdown
  • Leave extra distance from vehicles in bad driving conditions (icy, rainy, muddy etc)
  • Leave extra time for your journey and drive slower in bad driving conditions

Whether you are a driver or not, you can increase your safety by ensuring:

  • As a pedestrian, using reflective clothing in reduced light conditions and not being distracted
  • As a two-wheel driver, ensuring you can be seen and always wear a helmet
  • The driver never speeds and observes the safety rules
  • All occupants of the car wear a seat belt
  • The driver never drives tired and encourage regular breaks from driving
  • The driver is not distracted
  • Never ever drink and drive or drive under the influence of drugs 

This year, if you are driving, why not try ‘Mocktails’ instead of cocktails? They are alcohol free and you should definitely not drive under the influence of alcohol at all!

We wish everybody a very happy holiday season and hope you will all commit to road safety during this challenging driving period. Remember, road safety is not just important during the winter period, it is important all year round. We as young people embrace life and commit to road safety, just like our 2011 campaign, so continue to enjoy your life into the new year by being a road safety ambassador and protecting your loved ones and each other!

A Christmas road safety message from Africa – Brian’s Column

A Christmas road safety message from Africa – Brian’s Column

Our regular columnist, Mr Brian Bilal Mwebaze publishes his first article with YOURS with a message from Africa on keeping safe on the road during this holiday season. A time to be festive and merry for many, Christmas is a massive deal in Africa and Brian offers us a candid expression of the importance of safety during this time.

As you may have heard, I (Public Health Freak, Brian) will, starting from now, officially be sharing the African road safety cake from a youth and technical perspective thanks to YOURS. In other words, for my fellow youths whose first kiss was to miss road safety, I suggest you start sending me your addresses so I can quench your thirst (read hunger) from all corners of the incredible Africa! #MuchRespect!

Pretending to be a priest (which I should have been if only I had not been expelled from seminary on grounds that I was asking ‘a lot of questions’), Christmas is celebrated throughout the African continent by Christian communities large and small and people enjoy the holiday season. It is arguably, the most celebrated day in Africa! There are approximately 350 million Christians in Africa, and of course that includes myself, but with Muslim roots, I also celebrate the Muslims’ all time day ‘Ramadan’. Back to the point, on Christmas day carols are sung from Ghana on down to South Africa, from Equatorial Guinea to Kenya. Meats are roasted at Christmas dinner, Christmas decorations and carols are held, gifts are exchanged, family visits made and needless to mention, God has a chance to see unfamiliar faces in His churches on this special period. The Coptic Christians in Ethiopia and Egypt celebrate Christmas on the 25th of December in their calendar, which is the 7th of January for most of the rest of us. Even in some of Africa’s predominantly Muslim countries, Christmas is still marked for celebration. I am reliably informed that in  Dakar and Niamey (where we were this year, October) for the first African Youth Assembly on road safety, street-sellers are happy to sell plastic trees and inflatable Santas.

During this Christmas period, there is a lot of excitement and as many of you will agree with me, this is for many the right time to taste a few drinks (winks), it’s a time to meet new faces, it’s a time to catch a new movie that is sending your fight or flight hormone to abnormal heights, this is the same time that we stay out late…you know, trying out new things. It is practically the end of the year, and you want to leave a mark and start the next year on your right foot!

However, and rather interesting, to do so and participate fully in this period, one has to be alive. To remind you of the figures, according to the World Health Organization (WHO), 1.3 million people are killed annually and up to 50 million people are injured annually due to road traffic crashes. 90% of all of the world’s road fatalities (which can be preventable) take place in low and middle income countries. However, the low and middle income countries do not even own half of the world’s vehicles – this fact alone is very intriguing and telling and I am not being political here! This is a human being issue. To make it worse, road traffic injuries (RTI)Is are the leading cause of deaths among the people aged under 29! Now, if someone calculates what the technocrats call ‘Dalys & Qalys´, that shouldn’t scare you: they mean the amount of money that road traffic injuries are costing our society (loss of productive years, health care, etc.) . The global losses due to RTIs are estimated to be US$ 513 billion and cost governments between 1 and 3 % of their gross national product – more than the total amount that these countries receive in development assistance!

So, as we prepare for Christmas, how about putting safety shopping on the agenda. On parties, you can expect some common emergencies as chocking, unconsciousness, drowning etc (so make sure you put to use your first aid skills) and try to prevent these tragedies. While on the road, you will need some visible clothes with reflectors so you can easily be seen from a distance by dreaded drunk drivers, for those that use motorbikes don’t for any excuse abandon a helmet! (there is more than enough proof to justify the effectiveness of helmets), When in the car, remember, there was a point why seat belts were put in the car. In addition, please never drink and drive! Make safety your number 1 priority because you are very much expected home alive!

On such arenas, I have not heard someone proposing a toast to driving safely and observing pedestrian safety. On the religious angle, in the villages of the Central African Republic, like in other strong African cultures, the first drink is poured into the soil as part of paying homage to the Gods: -so that the Gods can bless them and the party….but how about also adding that the Gods should also help us to stay safe?

While I was in Denmark in 2009, I had a ‘quick’ conversation with one of the students at Frisenborg, and he told me that, ‘In Africa, you dudes care about one another. Here, it´s different, we call it respect and every one is on his own’. This later became one of my best change phrases as far as social life and solidarity is concerned. If you relate this to safety in general, then, by caring for each other, the taxi driver being aware of his safety and the safety of his passengers and pedestrians. Also the passengers are being mindful and reminding their fellow passengers to buckle up their seat belts…every one playing their role, wouldn’t we reduce road carnage in our lands?

I have heard about the always polio-infested excuse of ‘We are poor’…but are we really that poor? How much shillings, Kwachas, Dollars would be raised on a Christmas fundraising dinner in your home district? Come on now, I personally have visited our local TV and they have given us, free time to run a safety campaign during this Christmas! Young people, it´s our time, we are the people very much affected by the mess that our forefathers created, but IT IS part of our responsibility to solve this mess. The good news is, the grounds are fertile, let us make Youth Safety our concern and do something nw with all traits of the Haddon Matrix! Oh, and I will be looking forward to what you did in reference to road safety during the Christmas season ;).

I was watching some cartoons on our local TV in Uganda when one of the cartoons asked: -Question: When does a person decide to become a Safety Manager?

Answer: When he realizes he doesn’t have the charisma to be an undertaker. Me and you know this very well, technocrats call it ‘peer group influence’, but for us (youths) we call it ‘Blending in the Hood’. Be wise enough to make safety decisions when such matters arise! Did I also say, procure a first aid kit and make a bandage and razor blade key items in your kit?

Stay Safe because road fatalities are more dangerous than malaria and HIV/AIDS. I am going to say merry Christmas in quite a number of African Languages!

In Runyankole (Uganda) Mugire Kurisimaasi y’eihorere
In Luganda (Uganda) Mbagariiza Kurisimaasi enungyi
In Amharic (Ethiopia) Melkam Yelidet Beaal
In Egyptian (Egypt) Colo sana wintom tiebeen
In Yoruba (Nigeria) E ku odun, e hu iye’ dun!
In French (Congo& Rwanda) Joyeux Noel
In Akan (Ghana) Afishapa
In Zimbabwe Merry Kisimusi
In Afrikaans (South Africa) Geseënde Kersfees
In Zulu (South Africa) Sinifisela Ukhisimusi Omuhle
In Swazi (Swaziland) Sinifisela Khisimusi Lomuhle
In Sotho (Lesthoto) Matswalo a Morena a Mabotse
In Swahili (Tanzania, Kenya) Kuwa na Krismasi njema

Brian Bilal joins YOURS as a regular columnist on road safety!

Brian Bilal joins YOURS as a regular columnist on road safety!

Here at YOURS, we are always looking for ways to empower young people to speak out about road safety issues and give them an interntational platform to voice their views and opinions. We are very excited to announce that Mr Brian Bilal from Uganda, an active member of the International Federation of Red Cross and Red Crescent Societies and self confessed ‘public health addict’ is joining YOURS as a regular fortnightly/monthly columnist to give his opinions on the road safety situation in the African region.

Brian Bilal Mwebaze, a national of Uganda will be joining YOURS to give an international audience to his views on the road safety situation in Africa as well as top tips on how to work more effectively for road safety. Brian has a youthful and engaging tone and has been writing about his work in road safety and public health concerns on his blog. We loved his candid style so much that we thought it would be a fantastic idea to give Brian a regular column at YOURS!

Brian’s Biography

Brian K M. Bilal better known by his first name *Brian*  is a 25 year old Public Health Youth Specialist, with a high zeal and zap in youths participation and involvement in community, national and international matters of Youth Sexual & Reproductive Health, Environment and his all time passion Road Safety and First Aid. Brian has been in the road safety arena since 2000 as an adolescent when his father survived a fatal motor accident but sustained a left leg disability and eye sight loss.

He joined and headed the local school Red Cross group which experience would help him be appointed while at Mbarara University of Science & Technology as the ‘Road Safety Campus Coordinator’- a very prestigious position that saw him plan and implement a number of road safety projects in the 6 public campuses in Uganda, Tanzania, Rwanda, Burundi and Kenya. He won the East Africa Road Safety Campus Youth Award. His achievements were recognized by the International Red Cross through the Uganda Red Cross Society which sponsored him to be trained as an Emergence Medical Technician-Intermediate/ Road Safety Trainer at the famous Magen David Adome, Israel. He would later come back on an exchange programme to Denmark under the Danish Red Cross Youth where he was part of the team that implemented the ‘School to School Project’ in 4 Danish Schools and 4 Ugandan Schools: an experience that helped him understand and appreciate road safety in a developing and developed country

Brian is also the vice president of the African Youth Network on Road Safety-a network of 30+ youth organisations working on road safety in Africa. On 11.11.11, he was voted the Communications Officer for the Africa NGO Network on Road Safety:-a network of national organisations working in road safety arena in Africa.

Currently the Public Health Youth Advisor for the Red Cross, and Youth representative to Uganda National Safety Working Group Brian advises on what he calls ‘The 3 Women of His Life’ which is First Aid & Road safety programmes, youth sexual and reproductive health programmes and the environment as regards to design, monitoring and evaluation and needless to mention, advocacy

While not reading and writing about and to ‘‘The 3 Women of His Life’, Brian is a freestyle soccer player, rice glutton, a certified movie addict, factual and ardent fan of ‘Take That Rock Band’. Brian also has a BSc., A Master of Public Health and is almost Doctorate Student of Public Health at University of Sydney.

YOURS is looking forward to publishing Brian’s regular column so stay tuned and be sure to check his blog out shortly!

Check out our workshop videos from The Muscat Youth Summit!

Check out our workshop videos from The Muscat Youth Summit!

At YOURS, we endevour to capture all of our work with young people in a way that is easy to disseminate. With this is in mind, YOURS has created some unique videos of our global road safety workshop in action at the Muscat Youth Summit that took place earlier this month! You can see what we got up to in Oman and see the learning journey that our youth participants joined us on building the capacities of these young people to grasp the seriousness of road safety.

The 3rd Muscat Youth Summit (MYS) gave focus to a plethora of pressing youth issues facing young people in a changing world. From sustainable cities to urban arts, from graffiti expression to digital activism; the Muscat Youth Summit was an engaging and progressive exploration of global youth issues in an interactive and participatory approach.

This year, the YOURS staff team were in attendance to the MYS to bring attention to the global road safety problem against a backdrop of important issues to be addressed in the coming years for global youth development.

Our worskhop coupled fun with serious learning to create an engaging atmosphere of learning.

Our workshop was attended by over 30 young people who had chosen to give road safety their attention. The workshop facilitated by the YOURS team gave the young people a taster on the global road safety problem from ‘Why Road Safety is a Global Issue’ to ‘Why young people are vulnerable road users’ with a focus on how young people can be road safety actors and ambassadors back home.

The workshop was inherently participatory and interactive with lots of ice-breakers, energizers, role plays and multi-platform expression with the embedding of many different activities to enable active learning.

The day long workshop started by gauging young people’s knowledge of global road safety to which many were not aware the road crashes were the biggest killer of young people globally. Young people then went on to explore the reasons behind this and came to grasp the fact that young people are vulnerable road users with reference to the key risk factors causing road crashes.

Our workshop attendees then went through fast paced learning sessions on seatbelts, speed and distracted driving and with young people taking the message and personalizing it through interactive role plays, expression through art and learning through doing.

At the end of the workshop, YOURS assessed learning again to see a visible change in their knowledge and attitude. From 40% of young people saying they thought seatbelt wearing was important at the start of the workshop to 100% expressing their support for seatbelt use saw a clear attitude change and learning journey take place from start to finish.

YOURS then encouraged young people to write down their personal action plans to commit to road safety beyond the workshop. The young people not only pledged to be safer but also said that they wanted to share the road safety message with their peers as well as not speed, encourage safer driving amongst family and friends as well as many other personal road safety commitments.

The young people told YOURS: ‘This workshop was really important and really fun, I learnt a lot and my attitude towards the road has changed’. A video report with testimonials is now available to view on the right column of this page!

YOURS will also provide an evaluative report shortly. As YOURS moves forward into 2012, our focus on global workshops will continue!

YOURS thanks Brand Oman and the organizers of the Muscat Youth Summit for their commitment to road.