The YOURS CORE Group meeting – reporting back from the final 2 days!

The YOURS CORE Group meeting – reporting back from the final 2 days!

‘I can’t believe how quickly these three days have passed’, said Mr Joel Tucker, Coordinator of the Western Pacific region on day three of the CORE Group meeting. Our CORE Group undertook three intensive days of action planning, training and strategic direction in their role as Coordinators of the Regions in the YOURS Global Youth Network for Road Safety.

The CORE Group Meeting is supported by:

The CORE Group and YOURS Staff take a moment for picture outside the WHO building.

On day two of the YOURS CORE Group meeting, the group underwent communications and media training from Ms Elena Altieri, Communications officer at the Violence and Injury Prevention and Disability Deptartment (VIP) at the World Health Organization (WHO). In this session, Ms Altieri challenged the group to ‘Have a real grasp of which audience every piece of communication is aimed at’. The group tackled the myths on communication; that communication is an important part of every element of the organization’s work and should therefore be built in to everything that we do.

Ms Elena Altieri, Communications Officer at VIP proudly wears the YOURS tag during her communications workshop,

Ms Altieri created a stimulating atmosphere for brainstorming and her workshop also focused on the importance of media relations and to investigate whether YOURS’ current strategy can foresee media outreach through the CORE Group to raise awareness of youth road safety and to bring attention to our work.

In the latter part of the second day, Ms Nellie Ghusanyi, Programs Officer at YOURS gave a break down on the latest in road safety training the CORE Group on the ‘Systems Approach’ in road safety. Ms Ghusayni then went on to introduce the CORE Group to the Capacity Development Pillar one of YOURS’ key stategic pillars in its activities. Her workshop focussed on introducing the new Youth and Road Safety Action Kit; our maiden publication which is soon to be published.

The CORE Group undergo a training workshop on the YOURS Capacity Development Strategic Pillar.

On day 3 the group continued with training on the Action Kit including understanding the theory and motivations behind the kit, its design and the practical translation of the Action Kit into capacity development workshops. On seeing the Action Kit for the first time, The CORE Group’s response was that of excitement, enthusiasm and keenness to see the kit published and in the hands of young people around the world. Ms Sheila Atieno, Coordinator of the African Region (Anglophone) said, ‘ This kit is the first of its kind and I am so excited to see it in the hands of young Kenyans and wider Africa because it is a tool that can really change lives in simple steps’.

Mr Axl Druart, Coordinator of the European Region said, ‘This kit is truly special, there is nothing like it ever created before on understanding and tackling the youth and road safety crisis around the world and YOURS have done such a great job’.

Ms Ghusayni went on to train the group on theory behind peer-to-peer communication and the theories related to future YOURS workshops. She gave a comprehensive picture of the capacity development pillar and especially on how this area of work will be bolstered significantly during YOURS’ launch of the Youth and Road Safety Action Kit and subsequent workshops.

The Coordinators of the Regions mapped how best to market the Action Kit for maximum global outreach.

Mr Manpreet Darroch, Communications Officer and Global Network Coordinator at YOURS filmed individual video interviews with the CORE Group on the importance of road safety with young people in their regions as well as what they have learned in the whole meeting. These videos will be available very shortly on the YOURS website!

The meeting ended with final action points for the group to take away and implement on return home. The group were joined by World Health Organization Staff, Dr Margie Peden; Coordinator, Ms Laura Sminkey; Communciations Officer at VIP and Ms Jelica Vesic; Communications Officer at VIP.

Mr Floor Lieshout, Director at YOURS thanked the World Health Organization for hosting the CORE Group meeting as well as the Road Safety Fund for its support of the meeting via a contribution from Johnson and Johnson as well as long standing support from YOURS Founding Member; Michelin.

Dr Peden told the CORE Group, ‘I cannot believe five years have passed since the United Nations World Youth Assembly and back then we really took a gamble on bringing young people together to act on road safety. The movement has grown so much and YOURS has developed so much since 2009, continue to do what you are doing and continuously bring in the new generation of youth and road safety leaders’.

A video report will be available to view shortly as well as the CORE Group’s video interviews!

The CORE Group are in high spirits after their three day meeting!

The YOURS CORE Group meeting – Reporting back from Day 1

The YOURS CORE Group meeting – Reporting back from Day 1

The YOURS CORE (Coordinators of the Regions) Group representing five regions of the world came together today at the headquarters of the World Health Organization in Geneva, Switzerland to create a concrete action plan for their role as Coordinators of the Region. Day one of three has proven to be an incredibly fruitful and energizing exchange of information and ideas which holds testament to the exceptional leadership qualities of this group.

The CORE Group Meeting is supported by:

Today the YOURS CORE Group along with the YOURS Staff Team were warmly welcomed to the Violence and Injury Prevention and Disability Department (VIP) of the World Health Organization (WHO) to begin plans for the CORE Group meeting. Mr Aliou Oumarou; Coordinator of the African Region (Francophone), Mr Axel Druart; Coordinator of the European Region, Mr Joel Tucker; Coordinator of the Western Pacific Region, Ms Jennifer Heatley; Coordinator of the North American Region (via remote connection) and Ms Sheila Atieno; Coordinator of the African Region (Anglophone) travelled from around the world to take part in a momentous occasion for YOURS; the first CORE Group Meeting.

core group

The group meeting was opened with an welcoming word from Dr Margie Peden, Coordinator of Unintentional Injury Prevention who told the CORE Group, ‘It is exciting to have a next generation of young leaders taking up the cause of road safety and it is inspiring to see that young people are so active and passionate about road safety since the 2007 United Nations World Youth Aseembly for Road Safety’. Dr Peden has been a supporter of the youth movement for road safety from its start and co-organized the World Youth Assembly almost five years ago. Dr Peden commended the ‘evidence based information featured on the YOURS website’ and challenged the group to ‘enable road safety at a grass roots level and for young people to demand for road safety’.

The YOURS CORE Group introduced the road safety situation in their region.

Director of YOURS, Mr Floor Lieshout thanked The Road Safety Fund and its supporter Johnson & Johnson as well as Founding Member of YOURS Michelin for their contribution in making this meeting happen. In addition Floor thanked the World Health Organization for hosting the meeting. He told the story of how we started as an organization and welcomed the group. He explained the important role that the CORE Group will play in the YOURS network and said, ‘This group will enable us to be closer to the network, develop capacity on the ground; to meet its needs easier and expand our impact bringing YOURS closer to young people’. He continued, ‘We are honoured to work alongside such talented, connected and passionate youth leaders and we are excited for the work ahead’.

The group were introduced to the YOURS organization in depth through an interactive workshop and set about understanding their place in YOURS’ organizational structure.

We were then joined by Ms Jelica Vesic, Comminications Officer of VIP who co-faciliated a workshop with Mr Manpreet Darroch, Communications Officer at YOURS, to map the current communication activities carried out by YOURS. Ms Vesic offered the group valuable feedback on the current status of YOURS’ communications and commended us on the appealing and ‘youthful’ nature of our website which made it easy for young people to find information. She also offered the group expert tips on how to maximize our online presence such as capturing ‘local stories’ of road safety and offering a platform for the network on which share their opinions about road safety in their region.

Ms Jelica Vesic, Communications Officer at WHO gives us feedback on YOURS Communications Activities.

The CORE Group then undertook their next workshop which went about tackling one of their primary objectives for the meeting; the creation a CORE Group Action Plan for their term of office to guide their work in the years to come. The group set goals to expand the YOURS network; to represent more youth and road safety organizations around the world and offer clearer incentives for youth active in road safety to join the global youth movement for road safety.

As the day drawed an end, the CORE Group had a clear idea of their roles and as they move forward in their positions, will develop regional action plans to tailor their global objectives to the unique dynamics of each region. Coordinator of the Global Youth Network for Road Safety Mr Manpreet Darroch said, ‘We are so excited at the clear potential of the group and after an intensive workshop of brainstorming and bringing ideas to the table, the CORE Group will leave with a global picture of YOURS’ global activities and a concrete action plan on how we move forward as an organization’.

Tomorrow, the meetings continues with a media training workshop from Ms Elena Altieri, Communications Officer at VIP as well training from our Programmes Officer, Ms Nellie Ghusayni on the soon to be release Youth and Road Safety Action Kit.

It has been an incredible day and a video report is to come in due course.

Spotlight On: Youths for Road Safety Kenya – grass roots and youth led!

Spotlight On: Youths for Road Safety Kenya – grass roots and youth led!

Youths for Road Safety Kenya is a unique African organization which was conceived by young people and is led by young people. YOURS-K, as referred to by its members, operates in Nairobi, Kenya and has undertaken a range of projects to sensitize young people in Kenya and the African region as a whole.

YOURS-K is an NGO founded in 2010 by a small group of youths from Nairobi-Kenya who are bound together by their conviction that too many lives have already been and continue to be lost on our roads unnecessarily, and that there are already too many young casualties.

YOURS-K are convinced further that these unfortunate deaths and injuries can be minimized or completely done away with, with some discipline on our roads. The organization are kept on track by the following vision, mission and motto:

VISION
YOURS-K envisions a society that is enthusiastic enough to utilize the road to its full potential to spur both socio-economic and political growth and development while at the same time cautious enough not to turn the same road into a death trap.

MISSION
To use all means possible to ensure that all road users arrive safely to their destinations. We hope to accomplish this through advocacy, research, collaborations and trainings.

MOTTO Respect for humanity, for the road and for the vehicle!

TARGET GROUP
Their major target group is the youth who are statistically the most vulnerable.

MAJOR ACTIVITIES Our activities include: advocacy for road safety, organizing for youth assemblies to lobby the youth to own the road safety agenda as well as networking with several stake holders to try an influence road safety oriented policies.

Kenya submitted many photos to the Embrace Life Campaign facilitated by YOURS-K.

YOURS-K recently ran the 3,000 Shoe Parade in Kenya which placed a direct link between road crashes and blood donation, road safety organizations YOURSK – Youths for Road Safety Kenya and the  Association for Safe International Road Travel (ASIRT) partnered with blood donation organization BloodLife to raise awareness of both causes simultaneously. This manifested in the 3,000 Shoe Parade.

Additionally, Ms Sheila Atieno, Coordinator of the African Region (Anglophone) in our CORE Group started her road safety journey in the organization!

Brian’s Column: Hit & runs in Africa – a dangerous trend needs change!

Brian’s Column: Hit & runs in Africa – a dangerous trend needs change!

Brian’s column this month focuses on a serious trend that has says has emerged in Africa; the disturbing act of the ‘hit and run’, a devastating action that destroys lives and illustrates a lack of human emotion in the time of a road traffic crash. As always, Brian’s column is thought provoking and offers us an insight into his perception of the road safety situation in Africa.

The YOURS CORE Group meeting is the first of its kind since the organization began its operations in 2010. After the rigorous process of recruiting and selecting our Coordinators of the Regions (CORE Group) late last year, the group is being brought together for the first time at the World Health Organization headquarters in Geneva, Switzerland to plan for the years ahead in their two year term as coordinators.

The grant provided from the Road Safety Fund with generous support from Johnson & Johnson, will go towards operational costs involved in training our international CORE Group in the work of YOURS and the use of the soon to be published, Youth and Road Safety Action Kit. YOURS is recognized as the international body for youth and road safety issues and this fund demonstrates the important role of young people in saving lives during the Decade of Action for Road Safety 2011-2020.

In addition to the grant of the Road Safety Fund, Michelin (founding member of YOURS) made this meeting possible and we would like to thank them for their continues support of our work.

Supporters


About the Fund

The Fund is gathered by raising financial support from corporations, the international donor community and the general public. The Road Safety Fund is managed under UK charitable law by the FIA Foundation (UK registered charity No. 1088670) and the World Health Organization.

Proceeds raised through the Fund are invested in two ways:

  • Road injury prevention programmes in developing countries – working with a wide range of partners on the frontline of the global road death epidemic to save lives.
  • Enabling global advocacy for the Decade of Action, building awareness and support for the Decade’s injury reduction goals.

YOURS thanks Johnson & Johnson, the Road Safety Fund and Michelin for their support for the CORE Group meeting. In conclusion we would like to thank the World Health Organization for hosting the meeting.

In most countries a hit and run is a criminal offense.

There is however a disturbing tactic that has successfully managed to establish itself firmly in the very bones of a number of road users in Africa. The road users in this case include the pedestrians, the motorcyclists, cyclists and drivers of cars. This tactic is called Hit & Run!

Now, this famous trick comes with no surprise masks, considering that it was used in successfully executing missions to do with sorting out inter tribal wars. Hit-and-run tactics are a game of combat. Its a tactical doctrine where the purpose of the combat involved is not to seize control of territory, but to inflict damage on a target and immediately exit the area to avoid the enemy’s defense and/or retaliation.

This phenomenon seems to be catching on among drivers who run over people (whether that is their intention or not). In the case of an unintentional collision, such kind of drivers often make sure they drive in high gear and run away from the casualty leaving him or her to die on the road. More sad to say and very shockingly, other drivers or cyclists, in some cases, make sure they have killed, rather than merely injured the victim because, according to common argument, ‘it is more costly and time consuming to deal with an injured person than in cases where the victim has died’. So, the casualty literally dies when he /she is not supposed to die considering that the response time (the time taken for the emergency medical services to be activated and respond) is between 1 hour often leading to days wait as well. Imagine that in the Western world?

In Africa, Brian explains that emergency response time can be too late in its medical assistance to a road victim.

The hit and run tactic has some information pothole as regards the law in Africa. When you knock someone who is carelessly crossing the road, you have no case to answer. But if investigations reveal that you were in the wrong, then you are taken to the magistrate’s court which passes a sentence according to the Traffic Control and Road Safety Act. Section 108 of the Traffic Control and Road Safety Act states that a driver who causes an crash commits an offense and can be imprisoned for two years or fined between 600USD and 1600USD in court. The court which convicts a person may award to any person injured by the offense or the dependents of any person whose death arises out of the commission of the offense, compensation not exceeding 50% of any fine paid by the convicted person in respect of the offence. The Acts states that in the case of an crash, arising directly or indirectly from the use of a motor vehicle, it is the driver’s duty to render all practicable assistance to the injured person. The injured person or the dead victim’s family can then file a civil suit for compensation for injury or loss of life. Doesn’t make much sense right? This legal web of complicated rhetoric is the reason why many Africans do not pursue civil legal matters, which sometimes requires hiring a expensive lawyers. To avoid all this bureaucracy and legalities, some African drivers prefer to use the short cut of either killing the casualty completely or rapidly escaping out of the scene.

Economically, the Injury Control Centre Uganda (ICCU) estimates that road accidents cost about 2.7% of the country’s GDP in terms of the cost of loss of lives, injury, vehicle loss and other property lost. These figures are not any different from other African countries, for example in Niger (2.5%), Kenya (2.6%), Nigeria (2.5%). The rapid motorization in Africa has increased the volume of vehicles moving on the continent’s infamous single-lane roads, yet roads have not been improved or widened from those built in the colonial days. Even worse, Africa’s traffic is not segregated. Lorries, trailers, buses, commuter minibuses, saloon cars, motorbikes, bicycles, wheelbarrows and pedestrians use the same narrow roads!

A typical busy African road which needs desparate reform and improvements.

Oh…then there is this guy called human error. Human error accounts for about 80% of road traffic crashes in the Africa, according to the Global Road Safety Authority. This of course includes reckless driving, speeding, inconsiderate use of the road, careless or ignorant pedestrians, incompetent drivers and driving under the influence of alcohol or drugs. The prescribed speed limit for buses and trucks is 80 kilometres per hour and for other vehicles, 100 kilometers per hour. Reckless bus drivers claim more lives on highways because many drive under the influence of alcohol, drugs and fatigue, and sometimes overtake a stretch of cars at black spots, in dangerous corners and on slopes.

Now, personally, I don’t think there is any human error in stopping and offering any form of first aid to a victim of a road crash but a sign of human decency and human compassion!

While Mr. Abdalla Hamdok, Deputy Executive Secretary of the United Nations Economic Commission for Africa (ECA) is right when at the 2nd African Conference on Road Safety in Addis Ethiopia, November 2011 blamed tha lack of road safety in Africa on the poor road networks, inadequate road signage, limited knowledge on road safety, poorly enforced legislation and the poor emergency-preparedness by medical facilities. And that road crashes are the second leading cause of death for the able body age group in African countries and “they exact a heavy toll on African economies.”, the famous spirit of communitarianism in Africa seems to be getting diluted.

In Africa, we were (are) known for caring for others, our neighbours and even strangers. It becomes a real paradox when African drivers run over some one and they leave them to die…where is our #humanity and #Communitarian values? Shall the real African (with those values) please stand up and be counted?

The Road Safety Fund supports YOURS CORE Group Meeting

The Road Safety Fund supports YOURS CORE Group Meeting

The Road Safety Fund, the official Fund for the Decade of Action for Road Safety, have given its support for the YOURS CORE Group Meeting taking place next week in Geneva. The grant is made possible through the generous support of Johnson & Johnson to the Fund. Its support is an illustration of the importance placed on youth and road safety during the Decade of Action.

The YOURS CORE Group meeting is the first of its kind since the organization began its operations in 2010. After the rigorous process of recruiting and selecting our Coordinators of the Regions (CORE Group) late last year, the group is being brought together for the first time at the World Health Organization headquarters in Geneva, Switzerland to plan for the years ahead in their two year term as coordinators. 

The grant provided from the Road Safety Fund with generous support from Johnson & Johnson, will go towards operational costs involved in training our international CORE Group in the work of YOURS and the use of the soon to be published, Youth and Road Safety Action Kit. YOURS is recognized as the international body for youth and road safety issues and this fund demonstrates the important role of young people in saving lives during the Decade of Action for Road Safety 2011-2020.

In addition to the grant of the Road Safety Fund, Michelin (founding member of YOURS) made this meeting possible and we would like to thank them for their continues support of our work.

Supporters


About the Fund

The Fund is gathered by raising financial support from corporations, the international donor community and the general public. The Road Safety Fund is managed under UK charitable law by the FIA Foundation (UK registered charity No. 1088670) and the World Health Organization.

Proceeds raised through the Fund are invested in two ways:

  • Road injury prevention programmes in developing countries – working with a wide range of partners on the frontline of the global road death epidemic to save lives.
  • Enabling global advocacy for the Decade of Action, building awareness and support for the Decade’s injury reduction goals.

YOURS thanks Johnson & Johnson, the Road Safety Fund and Michelin for their support for the CORE Group meeting. In conclusion we would like to thank the World Health Organization for hosting the meeting.

Surreal Poster Series wins prestigious Award!

Surreal Poster Series wins prestigious Award!

The YOURS Surreal Poster Series that was released in May last year to coincide with the Decade of Action for Road Safety 2011-2020 have won an award at the world’s most presitigous global awards for new product design and graphics; Good Design Awards by The Chicago Athenaeum, United States.

 

logo gd
The Good Design Awards is the world’s most prestigious standard for design excellence.

Over one thousand of the world’s leading manufacturers, corporations and design firms from over 38 nations garner the worlds most important awards for design excellence; The Good Design Awards lead by The Chicago Athenaeum: Museum of Architecture and Design.

YOURS is incredibly honoured with the award for outstanding Graphics Design for the Surreal Poster Series, which were released to coincide with the Decade of Action for Road Safety. The posters feature five key road safety messages; wearing a seatbelt, wearing a helmet on two wheels, being visible on the road and an anti drink driving and anti speeding message. These are five simple safety precautions that could potentially save millions of lives worldwide.

Creation of the Posters
The Surreal Poster Series was designed and created by Fabrica– a powerhouse of international design solutions who have designed for the United Nations, World Health Organization and a range of internationally recognized brands. The design of the posters was supported by the World Health Organization Violence and Injury Prevention and Disability Department (VIP) and YOURS thanks WHO for its assistance in designing these posters.

Fabrica is no stranger to YOURS, the very conception of our logo and branding were the design of this world leading design company. With this award for the Surreal Poster Series as recognized by the Good Design Awards, it is testament to the impact of these posters; the high potential of awareness raising of this simple tool that was the motivation behind publishing  such designs during the Decade of Action.

“GOOD DESIGN is referred as the ‘Oscars’ of industrial design, states Christian K. Narkiewicz-Laine, Museum President, The Chicago Athenaeum: Museum of Architecture and Design and chief curator of the GOOD DESIGN program.

Why the posters?
One of the issues in preventing road traffic crashes is the lack of awareness in the world about the global road safety crisis. Road traffic crashes are the biggest killer of young people. Therefore YOURS wanted to provide a range of tools to raise awareness about road safety and equipping young people with a fresh new poster series to use absolutely free! Of course it is free for others to use as well.