The YOURS Surreal Poster Series that was released in May last year to coincide with the Decade of Action for Road Safety 2011-2020 have won an award at the world’s most presitigous global awards for new product design and graphics; Good Design Awards by The Chicago Athenaeum, United States.
The Good Design Awards is the world’s most prestigious standard for design excellence.
Over one thousand of the world’s leading manufacturers, corporations and design firms from over 38 nations garner the worlds most important awards for design excellence; The Good Design Awards lead by The Chicago Athenaeum: Museum of Architecture and Design.
YOURS is incredibly honoured with the award for outstanding Graphics Design for the Surreal Poster Series, which were released to coincide with the Decade of Action for Road Safety. The posters feature five key road safety messages; wearing a seatbelt, wearing a helmet on two wheels, being visible on the road and an anti drink driving and anti speeding message. These are five simple safety precautions that could potentially save millions of lives worldwide.
Creation of the Posters
The Surreal Poster Series was designed and created by Fabrica– a powerhouse of international design solutions who have designed for the United Nations, World Health Organization and a range of internationally recognized brands. The design of the posters was supported by the World Health Organization Violence and Injury Prevention and Disability Department (VIP) and YOURS thanks WHO for its assistance in designing these posters.
Fabrica is no stranger to YOURS, the very conception of our logo and branding were the design of this world leading design company. With this award for the Surreal Poster Series as recognized by the Good Design Awards, it is testament to the impact of these posters; the high potential of awareness raising of this simple tool that was the motivation behind publishing such designs during the Decade of Action.
“GOOD DESIGN is referred as the ‘Oscars’ of industrial design, states Christian K. Narkiewicz-Laine, Museum President, The Chicago Athenaeum: Museum of Architecture and Design and chief curator of the GOOD DESIGN program.
Why the posters?
One of the issues in preventing road traffic crashes is the lack of awareness in the world about the global road safety crisis. Road traffic crashes are the biggest killer of young people. Therefore YOURS wanted to provide a range of tools to raise awareness about road safety and equipping young people with a fresh new poster series to use absolutely free! Of course it is free for others to use as well.
