The power of peer education – an experience in Kenya

The power of peer education – an experience in Kenya

by | Dec 5, 2023 | News & Blog

One of the mantras of our work at YOURS is based on the belief that young people of a similar age, background, interests and social identities can influence each other in positive ways. This approach to social health education is called ‘peer education’ and is a key proponent of our work. Read about the power of peer education in the example of Kenyan young people taking the lead in their own road safety workshops.

Peer education is powerful tool that has been embraced in life saving education programs the world over. One of the most profound examples in recent times has been the promotion of young people as ‘educators’ to their peers in the prevention of HIV Aids run by UNICEF.

Peer education is based on the reality that many people make changes not only based on what they know, but on the opinions and actions of their close, trusted peers. Peer educators can communicate and understand in a way that the best-intentioned adults can’t, and can serve as role models for change. Peer educators can help raise awareness, provide accurate information, and help their classmates develop skills to change behavior. – UNICEF

Translating this approach to road safety has also illustrated the groundbreaking strides that peer education can make. Most recently, our Training of Facilitators, a two-week intensive program that was undertaken from 26th November-6th December 2012 in Nairobi, Kenya put road safety peer education to the test.

After undergoing an intensive week of road safety theory through brain friendly, interactive learning workshops, our 11 facilitators from across Kenya became skilled in their topic of interest; preventing road crashes amongst their peers, loved ones and communities. The training equipped the young people with the skills needed to understand the road safety crisis in Kenya and steps needed to challenge the current status.

Facilitators wearing the ‘traffic light logo t-shirts’ connect with their local peers.

In the second week of the training, the practical element, YOURS staff undertook a demonstration workshop with local young people from Nairobi at the Kenya Red Cross, the purpose of which was to enable the facilitators to watch and observe the concepts of learning in practice with a relatively uninformed group of young people; uninformed in the case of road safety. On observation, the participants were receptive, eager to learn and engaged well in the training session, however, when the facilitators (all Kenya born and bred) took the reigns for their own sessions with another group of young people, the results were remarkable.

It is here that the power of peer education took its own dimension. The facilitators interacted with their peers, those of similar, background, interests and social expectations, in a way that our demonstration workshops clearly lacked. The ability of Kenya based facilitators interacting with their own ‘real’ peers manifested in an interaction between the peers in powerful demonstration of cohesion. The facilitators were able to draw upon local examples that struck chords with the participants; they were able to offer explanations in the local Kiswahilli language, engage the group in educative games sensitive to social expectations and connected with the group in a way that no other young people from any other country would be able to connect.

The facilitators designed their sessions in their own unique style engaging their peers in a local context.

In other words, local young people educating local young people; their peers, was more profound in transmitting a message than I could ever have imagined. On reflection of pre and post evaluation questionnaires (used to map attitude change in the young participants) there results were indicative of the power of peer education in changing attitudes. All participants who answered in the pre-workshop questionnaires a ‘lack in knowledge on a road safety topic’ showed that they had learned a lot in short period of time as noted in their ‘post-workshop questionnaire’. Some participants even stated that they would always wear a helmet on two wheels and will encourage all their friends to do the same because of its importance.

While peer education does have its limitations in the sense of assessing long term attitude and behavior change, what is clear is that skilled young people educating their peers is a very strong approach in transmitting messages of safety to young people; a group who is particularly difficult to reach in terms of public safety messages.  This approach, however, does only focuses on one aspect of the road safety system; that of awareness and education, however, if peer education is coupled with adequate road safety laws, enforcement, good road safety infrastructure and safer vehicles, strides could be made for road safety in Africa. This is why our program equipped our facilitators to also become advocates for road safety, calling for better road safety on all levels.

The dynamism of the young Kenyan people was harnessed in the facilitators’ own workshops.

Through follow-up with the facilitators and the participants of the workshops, we will map whether the group still hold the same attitudes towards road safety as they did at the end of the workshops. If young people, passionate about road safety can continue to convince their peers on the importance of being safe on the road, we can create a generation of safety conscious young people that include road safety in their agendas for decades to come. One day, road traffic crashes will cease to be the biggest killer of young people because young people themselves took action to change these statistics.

Brian’s Column: The ‘Zemijahn’ factor in the road safety of Benin

Brian’s Column: The ‘Zemijahn’ factor in the road safety of Benin

by | Dec 5, 2023 | News & Blog

In his regular column for YOURS, Brian draws upon his experiences across Africa and gives us his unique perspective on road safety issues in the African region. In his final article of the year, he writes about his recent experience for his visit in Benin and reflects upon some good and bad road safety practises as well as his safety tips for the holiday period.

Hello every one!!! Merry Christmas and happy New Year! I wish I could give everyone a Christmas and a happy New Year’s card! Every one say, ‘Thank you!’ Greetings from Porto Novo, Benin! Wait, now you must be wondering what I am doing in Benin, but yeah…I didn’t come here to conduct a coup on the current Benin government- I can explain. As you may be aware, YOURS conducted the first ever African Youth Assembly on Road Safety in Niamey-Niger, October 2011 yes? Right, that platform marked a generation of road safety ambassadors (including myself) in my continent-Africa!

Brian talks about his experience in Benin

Now, you are also aware of something called the ‘African Union’ yes? Well, it’s an umbrella of all African countries united by the word ‘Pan Africanism’ I will discuss with you more about this if you invite me over Christmas. The point is, I am part of the African Union Youth Volunteers who from 9th-22nd December 2012 are undergoing an intensive course in African leadership, volunteerism and staying safe. We are live in Songhai-a very historic and cultural site…please consult my other half, Madam Google for details. I thank you!

So, I touched down Cotonou Airport in Benin at 11:30am on 9th Dec and oh, boy…the temperatures…It must have been around 38 degrees! I hurried myself into a taxi, put on my seatbelt, upon which I yelled (not really) to the driver ‘Your seatbelt Monsieur Sil vous plait’ (considering my inefficient French) before we started our way to Porto-Novo town which is just 25km from Cotonou airport.

Listen carefully; I was left in a state of ‘Wao’ when I saw that motorcyclists and pedestrians had different routes from the cars, Lorries along the highway! Yesssssss!!!!! This is not a joke! ‘This is Impossible’, I could hear myself saying. I’ve never, never, NEVER, NEVER seen something like this in any of the African Countries I’ve visited! It was really amazing to see a 25km long road with a separate highway for motorcyclists! I almost felt like summoning all presidents of my continent for a ‘learning experience’ before I realized that I am not the Secretary General of Africa or the UN in this case! At least, not yet!

Benin champions separate lanes exclusively for the motorcycles.

3 days ago, my friends and I headed out to have a look around Porto Novo town. Everything seemed interesting until I realized that Motorbikes here are sold like a cigarettes in a shop. You have the money? You pay now. You go away. You start riding! There is no period for certification or registration of the motorcycle. In fact, there is NO registration numbers on all the motorbikes I saw that very day! That’s not interesting no? How about this: – selling petrol on the streets in transparent-like glass…and WHAT?!…I have seen some men smoking around those zones! As usual, I don’t sit and start speculating, so to gather some evidence, I jogged to the police who were doing amazing work of controlling and directing traffic (which to me, is the work of traffic lights).

Petrol being sold on the streets in Benin in a very unstable and dangrerous format – a scary experience when people were smoking near by!

‘The government tried registering these motorbikes, but we had too many coming from the neighboring countries. The system fell and we no longer register them. We are encouraging people to buy cars instead’, said one of the traffic police officers. Now, that’s kind of interesting because it means, the government doesn’t have an idea of how many motorbikes are in the country. There was no need of inquiring whether the motorbike riders were certified officially as well as investigating why they don’t put on helmets.

Road traffic crashes continue to claim lives in Benin with at least 3 crashes being registered in Porto Novo alone every day. That’s very scary considering Doctor Santi and Mademoiselle Christmas are coming in town! Needless to mention, young people are at the heart of the negative outcomes of these crashes! 

The influx of motorcycles in Benin has left them unregulated and unlicensed

While the New Year will come along with her own challenges, the road safety situation in Benin continues to be jaw dropping and our governments need to style up. It is important that we know how many motorcycles are on our roads with correct licensing, to ensure adequate access to high quality helmets and ensure motorcyclists are tested on their ability to ride before they do so. While there may be a motorway for motorcyclists, even more can be done to make sure road users are safer such as providing safer pedestrian routes free from all motorized vehicles!

Meanwhile, as we get set for Christmas and the New Year’s celebrations Just don’t do something I wouldn’t do, here are my safety tips for the holiday period:

  • Don’t drink and drive!
  • Don’t speed (its even more dangerous if conditions are icy, wet etc.)
  • Don’t forget to use your helmet & seatbelt!
  • Be visible at all times , especially in dark areas as a pedestrian, cyclist, motorcyclist etc.
  • Don’t forget to check your car before you set off for the road and ensure its in good working order!
  • Take breaks after 2 hours drive and never drive tired!
  • Install first aid boxes in your car!

Don’t eat too much during Christmas and the New Year! STAY ALIVE! STAY SAFE! See you next year! Inshallah!!!!

Texting and music put distracted pedestrians at risk – US Report

Texting and music put distracted pedestrians at risk – US Report

by | Dec 5, 2023 | News & Blog

A report issued today by the University of Washington and Seattle Children’s Hospital indicates that pedestrians distracted by talking on the phone, texting and listening to music are less likely to pay attention to the road. The report highlighted in the journal Injury Prevention adds to growing bank of evidence that distracted pedestrians are flouting basic road safety principles.

Source: USA Today

Many pedestrians crossing busy streets are also busy doing something else — usually listening to music, texting or talking on a phone — and those distracted walkers are often failing to look both ways for traffic or follow other safety rules, a new study confirms.

The study, conducted in Seattle this past summer, may be the largest yet to look at real-world pedestrians in our age of distraction: It found that more than 26% of the 1,000-plus walkers were using electronic devices as they navigated intersections where pedestrians had been hit in the past.

In the US, texting and walking is becoming a rising trend according to the new report bringing pedestrian injury numbers higher than ever.

And the distraction showed: Texters were nearly four times less likely than other pedestrians to follow all safety rules, including looking both ways, staying in the crosswalk and obeying signals; and both texters and talkers took extra time to cross the street. Music-listeners walked faster, but often failed to look for cars, say researchers from the University of Washington and Seattle Children’s Hospital, who reported findings Wednesday in the journal Injury Prevention.

The findings could help explain why pedestrian deaths are increasing nationwide, even as other traffic-related deaths hit historic lows, as reported by the federal government this week.

Walkers who text, just like drivers who text, may be most at risk, says researcher Beth Ebel: “Texting is pulling you out of where you are and putting your mind somewhere else… You are on autopilot and that puts you on risk.”

The facts about texting and driving from the It can Wait Campaign.

The findings are generally in line with those from other researchers, including some who test pedestrian behavior in lab simulations.

“We are finding very clearly that it’s dangerous to be distracted when you cross the street,” says David Schwebel, a professor of psychology who runs a pedestrian behavior lab at the University of Alabama-Birmingham.

In some of his experiments, people listening to music are more likely to be hit by virtual cars than those who are texting. He speculates that hearing cars may be at least as important as seeing them. But he says “we’ve looked at talking on the phone, browsing the Internet, listening to music, talking to someone next to you… all of those things increase the risk for pedestrian injury.”Unpublished data from emergency room records shows injuries among pedestrians using cellphones increased steadily from 2005 to 2010, says Jack Nasar, a researcher at Ohio State University.

Some communities have considered fining distracted walkers and Schwebel says it may take that to change behavior. Nasar says he favors taking steps such as posting “Put down your cell phone” signs at crosswalks and educating the public. “Parents should tell their children to put down their cellphones while walking,” he says. And they “should model and follow their own advice.”

Ebel, a pediatrician, says most of the distracted walkers in her study were adults, but she thinks changing the behavior of children and teens is most urgent. One suggestion: She would like to see middle and high school students repeat her study and watch for distracted pedestrians in their neighborhoods. That alone, she says, could raise awareness and change habits.

In the UK, since 2008, Manpreet Darroch, Director of Tune into Traffic and Communications Officer for YOURS – Youth for Road Safety has been campaigning for better pedestrian awareness of the road and in particular, to remove earphones while on the road.

He said, ‘It is alarming that pedestrian injuries are on the increase around the world according to this report. As young people are the most affected age group in terms of road traffic crashes we must do more to reduce dangers such as walking distracted and lower speed limits around schools and play areas. In many parts of the world, pedestrians still need safe footpaths and pedestrian crossings, this can go a long way to preventing crashes with pedestrians. We already know that texting while driving is an incredibly dangerous action that has cost many young lives on our roads. We must ensure that this message is transferred to pedestrian safety. We urge young people to take extra care while on the road, to remain distraction free as the road is a dangerous place, it is up to us youth to set the example for our peers’.

The Training of Facilitators in Kenya is complete! – a milestone

The Training of Facilitators in Kenya is complete! – a milestone

by | Dec 5, 2023 | News & Blog

From 26th November – 7th December 2012 YOURS brought together a group of passionate young Kenyans in Nairobi. The two weeks of intensive road safety training commenced and the young leaders were trained on a range of local road safety issues like: speeding, non-use of helmets and distracted driving. Further topics were communication and facilitation skills, evaluation methods and overall road safety knowledge. It is with great pleasure that we announce that all participants graduated from the course

All participants take moment for a picture with Dr Walter Odhiambo (Medical Students Association), Bright Oywaya (ASIRT Kenya), Liana Vetch (United Nations).

Against the beautiful and inspirational backdrop of the United Nations Office, 11 budding facilitators joined the YOURS team to undergo an unique programme that coupled evidence based road safety study, interactive learning with on the ground practical experience. This gave the participants a chance to truly develop into skilled youth advocates and peer educators for road safety.

This training provided the chance for young people on the ground and who witness the impacts of poor road safety standards in Kenya every day, to take action as powerful advocates and peer educators. Now the young Kenyans will begin their journey to run their own workshops across the breadth of Kenya. Together they will reach thousands of young people throughout their local communities and positively influence a generation of road safety conscious young people.

In our closing ceremony, our partners took a moment to reflect on the milestone of finishing the training and seeing their freshly trained young people.

Floor Lieshout, Director of YOURS said: “It is essential that we have more skilled and educated young people in the road safety field who can advocate for road safety. This training is a benchmark for us for future trainings and we realize once more that the local partners on the ground make the difference and make our work in reaching young people so much easier”.

Felistas N Kioko of the Kenya Red Cross came to observe the facilitators in action, she said:
“You have done a lot in a short period of time. The young people are the most affected group in Kenya in regards to road crashes and it is great to see you train advocates all under the age of 30. This is youth passing on the message to youth. They can make a big impact for road safety in Kenya. It is also good to see our young Kenyan Red Cross workers develop so much through your training. The training of facilitators is great”.

One of our participants, Boniface Ngria who is also behind Youths for Road Safety Kenya wrote in a fitting round-up of the training: “Finally the Youth Road Safety Facilitators Workshop came to an end yesterday. This, however, marked the commencement of the ripple effect since the graduands have now been released to different regions including, Nairobi area, Naivasha town, Thika town, Machakos town and Mombasa as well as to different organizations.

He continued, ‘With this diversity, the message can only go viral and hopefully the training will have the impact it was intended to achieve. The fact that the time of the training coincided with the transport crisis resulting from the ‘Matatu’ (PSV) operators strike in opposition to the just implemented New Traffic Act was indeed a blessing in disguise: nothing could have mirrored the magnitude of the problem at hand than this”.

He concluded, “The onus now is on the graduands to make proper use of the knowledge they have acquired to make the difference. Knowledge is never lost when shared but developed and matured! Go out there and do your best as that is not just the best but the only way of celebrating this milestone. Best of luck to you all and Bravo!!!

We are proud to announce the graduates with their certificates below!

Ms Sheila Atieno – Coordinator of the African Region Anglophone Countries (YOURS) and Youths for Road Safety Kenya

Mr Boniface Ngira – Youths for Road Safety Kenya

Ms Lucie Lucia – Kenya Red Cross Society

Mr Duncan Matheka – IPPNW

Ms Martha Wanjiro Wainaia – Youths for Road Safety Kenya

Mr Harrison Muiruri – ASIRT Kenya

Mr Isaac Ouma – Youths for Road Safety Kenya

Mr Joel Njoroge – Kenya Red Cross Society

Mr John Mwikwabe – Kenya Red Cross Society

Mr Kevin Ochieng – ASIRT Kenya

Mr Micheal Otieno – Kenya Red Cross Society

As we reach this great milestone, we use this training as a benchmark for further trainings around the world reaching more young people and creating a ripple effect of road safety action, advocacy and awareness all around the globe. More pictures, videos and testimonials are coming shortly! An official report will be published soon so stay tuned to the YOURS website.

Updates from the training of facilitators – Nairobi, Kenya

Updates from the training of facilitators – Nairobi, Kenya

by | Dec 5, 2023 | News & Blog

After a week of road safety, peer education and facilitation theory in week one of the training of road safety facilitators in Kenya, week two is now in process to put theory into practice. The 11 facilitators from across Nairobi, who were specially selected via their respective organizations are in now in the phase of designing their own workshops to run with a group of young people tomorrow.

We rounded off week one with the young Kenyans who are part of our two week training program with a focus on three key risk factors which a prevalent in Kenya; Speeding, Non-Use of Helmets and Distracted Driving. The programme trains each young person to become a skilled road safety facilitator, peer educator and road safety advocate and after a week of intesive theory workshops, the flourishing facilitators are now putting theory into practise this week by designing their own road safety workshop sessions to run with a group of young people tomorrrow.

Yesterday, we ran a demonstration workshop with a group of 30 young volunteers from around Nairobi in collaboration with the Kenya Red Cross.

The demonstration workshop run by the YOURS team was set up to enable the facilitators to see all their facilitation theory into practise, to see how the workshop process runs in half a day and see how we want them to design and deliver their workshops. Today, the young peple gather back at the United Nations Office in Nairobi to start designing their own road safety workshops based on the road safety information they have learned.

Yesterday’s session focussed on the scope of the road safety session around the world and in Kenya followed by a focus on the key risk factor of non-helmet use in Kenya.

Manpreet Darroch, Communications Officer at YOURS said, ‘This training of facilitators is really unique. After a week of interactive workshops based on all elements of creating effective youth road safety facilitators, from how humans learn, to key facilitation skills right up to the current data on national Kenyan road traffic statistics, this week poses a real genuine challenge to the budding facilitators. Now they have to put all of their theory into practise, design their own sessions and run it with a group of young people tomorrow. What is unique about this programme is that its not just about creating knowledged youth road safety advocates, its about putting these young facilitators straight to work to educate and influence their peers and that is really exciting!’.

Sheila Atieno, our CORE Group Representative and participant in the training said, ‘I am extremely excited about the training. Having been a participant of this programme, week one focused on a range of important topics affecting the youth in Kenya such as the proper use of helmets, distracted driving and speed. I was very excited at how the workshops were structured using a logical and infomed process and I’m looking forward to running the workshops this week.’

Our youth facilitator Duncan Matheka observes a demonstration workshop.

We will be back to tell how the facilitators did in their first workshops this week so stay tuned!

Caravane Updates: Senegal – the Caravane completes its journey!

Caravane Updates: Senegal – the Caravane completes its journey!

by | Dec 5, 2023 | News & Blog

The Caravane completed its journey across seven West African countries at the end of November reaching thousands of young Africans. The journey took place over a duration of 50 days and left Niger in October. Since then, it has been welcomed into the seven U.E.M.O.A countries who all undertook road safety action during its passing through prominent West African locations. Read about the closing ceremony of the Caravane!

DAKAR, SENEGAL: On November 24th and 25th, 2012

On Saturday 24th, the Caravanners arrived in Dakar, in Senegal, at around 8 am: Final City of their long journey through West Africa. After 45 days of travelling through more than 8.000 km, sensitizing thousand young people in every crossed country.

It is tired, but nevertheless very excited and always full of motivation, that they continue their mission in Dakar, where they organized, with the support of LASER International, a huge Closing Ceremony with the authorities of the country, the representatives of international institutions (e.g. WHO, the association of the disabled persons, etc.), their African and European colleagues, as well as the other Senegalese youngsters who especially came for the event. They also enjoyed from this opportunity to pay tribute to the Road Victims for World Day dedicated in their Remembrance.

On November 25th, marking their last official day of awareness raising of their peers, the Caravanners organized a football game at the Dakar Sacré-Coeur (DSC) with the Atlantic Bank team, as well as a concert of Daraa J, especially personalized for the Caravanners, where numerous youngsters spent the entire evening jumping and dancing on their awesome beats.

This Caravane is a real success, thanks to your precious support… YOU, all young people (African and European, TOGETHER) understood the this urge of reacting on this plague of road fatalities. As we can avoid it !!! Together we managed to mobilize the authorities of all these countries (by handing them the Youth Declaration). From now on, they are by our side to stop road crashes (which sadly remain the first worldwide cause of death among young people, in front of suicides, AIDS and the Malaria – at least and thankfully, WE do something about it), in order to reduce the number of victims by 50% before 2020.

You were more than 300.000 to read us every week during 2 months (in total gathering more than 1.400.000 views), with more than “7.000 Likes” on our Facebook page (www.facebook.com/caravanedesjeunesUEMOA – in French). We sincerely thank you for it!

Now we must encourage those 36 young Caravanners, 36 heroes, on their way back to their respective countries (where they will arrive on December 1st), and wait for a 2nd edition in 2013.

Thank you again to all for your precious support,
See you very soon on the road, somewhere in Africa, or in Europe.

Sincerely yours,
THE CARAVANNERS

Read about the journey of the Caravane from start to finish here.