Last month, European Directoral General MOVE initated a poster competition for Europe. They receieved over 800 entries from designers all around the 27 EU Member States. The European Commission’s own poster judging jury have selected the 10 best posters and nows its over to you to choose your favourite one!
Engaging young people in road safety through design is one of the ways the European Commission are passing a message of road safety to young people to make their own posters.
You can vote for your favorite poster out of 10 potential winners by clicking on the image below:
This unique opportunity had the following briefing:
“Safer roads in Europe. Yes we care!”
You think you’ve got what it takes to design a poster that speaks to young European drivers and gets them thinking about road safety? We are looking for cleverly thought-out, eye-catching and original designs – we are not looking for posters that rely on lazy shock and awe tactics or tired clichés. We need to inspire drivers in the 18 to 25 age bracket to take care on the roads and we want to grab their attention through your creative flare.
There are few rules and how to approach the poster remains largely up to you! The only mandatory text that must appear on the poster is the baseline:
“Safer roads in Europe. Yes we care!”
This text will remain in English in all language versions of the poster; however a few lines of explanation may be added in local languages at a later stage. It is up to you whether you want to include any other text on the poster, but if you do include some, make sure it is in one of the EU’s 23 official languages. You must also provide a translation of any text on the poster in either English or French. Bear in mind that sometimes phrases and puns don’t translate very well!
The pariticpants could also choose to focus one of 12 areas of focus on road safety:
1. Alcohol & Driving- Drinking and driving has not been socially acceptable for a long time, and young people are (literally) driving the fight against it. Night owls know that having a designated driver or planning ahead and booking a taxi are key ingredients for a good night out.
- 2. Drugs & Driving
- If your ability to drive is affected by alcohol, then it is certainly affected under the influence of drugs. No ifs or buts.
- 3. Speed
- What’s the rush? Respecting the speed limit doesn’t ruin your street-cred, causing an accident whizzing up and down your local high street does.
- 4. Distraction
- We’re talking mobile phones and checking your Twitter feed behind the wheel here. In a world full of instant updates how can we keep young people’s eyes on the task in hand?
- 5. Tiredness
- The biggest killer on the road is weary eyes. Break up journeys and stay fresh.
- 6. 2-wheels (Motorbikes / Cyclists)
- Four wheels good, two wheels better! Are young drivers aware of their effect on other road users? And are they ever tempted to leave the car at home and join the green road revolution?
- 7. Helmet and other security issues
- Did you know that yellow vests and sturdy helmets are in this season? All the trendiest people around town are wearing them!
- 8. Visibility
- For all road users visibility is vital. If you want to be safe, make sure you are seen.
- 9. Seat belt
- As well as saving your own life, this tiny piece of apparatus can save the lives of your passengers too.
- 10. Pedestrians
- Pedestrians and drivers – where is the love? Do drivers respect pedestrians, and do pedestrians make life difficult for cars?
- 11. Consequences
- We all know the realities of dangerous driving, but how can we illustrate these consequences beyond the obvious?
- 12. Other theme
- Your poster can also reflect any other road safety issue not mentioned above.