Our new Coordinators of the Regions (CORE Group) are creating ripples of global participation in our new campaign, Embrace Life. Our new global road safety awareness campaign came into full swing at the start of the month and we are pleased to announce that the CORE Group have initiated actions for wider participation through their new roles.
Last month, YOURS went through a marathon recruitment process and selected the new YOURS CORE Group and five new Coordinators of the Regions joined forces with YOURS to become part of a bolstered network with wider reach and scope. As our Embrace Life Campaign is in full swing, the CORE Group has been busy creating wider participation in the region and this means that this year’s campaign will reach many more people and engage a wider group of young people from around the world!
The CORE Group are engaging their regional networks and creating a global buy-in for the campaign and give us these messages about their thoughts on the Embrace Life Campaign:
Ms Sheila Atieno – Coordinator of the African Region (English Speaking Countries)
“‘The Embrace Life Campaign is a campaign that brings fresh life into the road safety agenda. It is powerful, unique and exciting! Young people should participate because they are the highest victim of road crashes and therefore should be proud of their life, use it for a quality purpose.”
Ms Jennifer Heatlery – Coordinator of the North American Region
“Embrace Life is an important campaign designed to honour those who have lost their lives on the roads and to remind us all that life is precious. Please join us in taking the pledge to Embrace Life and stay safe on the roads.”
Mr Joel Tucker – Coordinator of the Western Pacific Region
“The Embrace Life Campaign is about encouraging people around the world to acknowledge what they enjoy in life and the tragedy of the 1.3 million people who are killed on the roads each year. I encourage young people to participate because we all have people we care about that we want to stay safe on the roads for.”
Mr Axel Druart – Coordinator of the European Region
“The Embrace Life Campaign is a campaign that shows that we do care about each other, that life is so easy to embrace through simple emotions, care of the others, and respect. And I feel it is so easy to do! As for road safety, fastening your seatbelt only takes few seconds, while it takes only 5 minutes to “Embrace Life” and immortalize it with your camera. The more pictures we’ll have, the more powerful… I encourage young people to participate because WE are the youngsters who can eventually show the world that we are active and thinking ahead to find solutions to sensitize our young peers to save as many lives as possible”
Mr Aliou Oumarou – Coordinator of the African Region (French Speaking Countries)
“I shared with the participants at the African Youth Assembly for Road Safety and it seems they are all interested in the campaign, I can say that the idea is great. It is up to us now motivate the members of our network and I know that we are able.”
Our CORE Group becomes pivotal in our global advoacy and awareness efforts.
