We are incredibily excited to share with you, Embrace Life! Our 2011 global road safety awareness campaign. This is a participatory campaign that you can take part in with a simple click of a camera and the capturing of a picture. Check out more information and take part today!
The campaign takes a unique approach, it focuses on the positive promotion of road safety through creative means and YOURS employs a participatory approach that enables young people from around the world to take part easily. The campaign is orientated around its primary participatory element; a photo competition where young people are encouraged to take a photo of themselves and their loved ones while holding an object that depicts ‘how they embrace life’. For example a football fan who embraces life with his favorite jersey and football, or someone who embraces life with his helmet in his hand.
Also people who have been personally affected by road crashes; those who have been involved in crashes or lost loves ones can take part by taking a photo of themselves with their loved ones photo or their loved one’s favourite item.
The end result will be revealed during World Remembrance Day on 20 November 2011, showing our respect to the loved ones we lost on the road and to remember the world to take action in preventing these tragedies. In addition the photos will be showcased in an exclusive online photo exhibition as well as in a printed exhibition at YOURS’ coming events taking place in the succeeding years. Like last year’s awareness campaign (World Crossing Campaign), the most creative and best photo will win a 1000 EURO grant for a road safety project in their local community.
By embracing life, we recognize that our lives are precious and that we as young people are vulnerable on the road, we therefore pledge to follow road safety so we can continue to enjoy our lives without carrying the burden of road crashes.
Manpreet Darroch, Communications Officer at YOURS who is the architect of the campaign said, ‘There are lots of reasons why we embrace life and by capturing this, we have an opportunity to reflect on the things that are important to us. This is a powerful tool in appreciating our safe mobility and by reflecting on our precious lives, we take a pledge to safeguard them by being safe on the road and enjoying life’.
You can see how to get involved by watching the instruction video! Find out how to take part here.