Our friends at the Inter American Development Bank (IADB) have launched a new project entitled, ‘Project Yellow Light’ calling on Spanish young people in South America and the Caribbean to take part in a video making contest on distracted driving with a chance to win $2000. The light yellow LAC project is a short film competition designed to encourage a change of attitude among young drivers in Latin America and the Caribbean.
MAKE A VIDEO. WIN A PRIZE. SAVE A LIFE.
The project is calling on Spanish speaking youth to take part, information here has been translated into English. Read the Spanish version here.
Participate in our competition and you could win up to $2,000. This contest is designed to motivate, persuade, and encourage other young people to drive without distractions. The light yellow LAC project is a short film competition designed to encourage a change of attitude among young drivers in Latin America and the Caribbean. It is based on “Project Yellow Light” created by the parents of Hunter Garner, a teenager who died in the U.S. in a traffic accident in 2007. Since its inception, this initiative has had great impact at the national level. The participants, aged between 18 and 30 years of age in Latin America and the Caribbean, are invited to produce short (from 25 to 55 seconds) videos to encourage his generation to drive safely.
The competition is sponsored by the Inter-American Development Bank (IADB – BID) The Federation International De L’Automobile (FIA) and MTV.
To participate send your video and fill out the registration form we sent you. As a contestant, you can play a key role in spreading this important message. Only you have the ability to go to other young people of your generation of a more direct and effective way, that adults cannot, and thus let them know the tragic consequences that may result in sending a text message while driving and the risk of other similar behavior. This is a unique opportunity to make your voice to be heard and to promote safety and good habits in your community. Remember that while more people it impacts, more lives are saved.
Geared at primarily a Spanish, youth are encouraged to create a video on distracted driving.
Rules and terms of the contest
- Send us your video together with your contact details before 10 October 2014. Registrations after the deadline will not be accepted. Don’t wait until the last minute!
- The finalists will be notified on 20 September 2014 and will be chosen based on the criteria contained in the request. Winners will be chosen and subsequently announced after 10 October.
- The winning video will be selected by the yellow light project partners, i.e. FIA Region 4, IDB, MTVLA, etc.
- All videos will become property of the yellow light project in order to promote safe driving. We ask this in order to promote safe driving to a wider audience and attract great attention to this important issue. There is also the possibility that show the videos of the finalists on our website or through other digital platforms. We hope to share this message with young people in the region.
- The length of the videos is limited to exactly 25 seconds or just 55 seconds.
- All material must have a resolution of at least 720 x 480. If possible, he recorded with an HD camera. When you use a cell phone or a Tablet, be sure to record the images horizontally.
- Please keep all the material you recorded during the making of your film. If your video is chosen as the winner, this will be converted into a public service announcement. Keep in mind that throughout the filming must be recorded as a relay. To ensure this, it uses the following criteria during the shoot:
- Any entry with images of a person texting while driving will be accepted!
- Videos must be exact length of 25 to 55 seconds. If your video is selected as a winner to be distributed as a public service announcement, we will add a box 05 seconds at the end.