This month, YOURS puts the spotlight on Don’t Be That Someone (DBTS) an innovative campaign that focusses on the dangers of drink driving with a particular pursuance of educating young people on the dangers of drink driving.
Don’t Be That Someone is campaign based in London, United Kingdom which focusses its message to 14-18 year olds. It aims to equip young people with information about the dangers of drink driving. It also examines further dimensions of the effects of drink driving such as:
- Peer pressure
- The responsibility of passengers
- The effects of causing serious injury or death
- Consquences on wider communit and families.
The campaign aims to change attitudes, raise awareness and reduce casualties relating to drink driving.
When explaining his motivation for initiating the campaign, Founder and Trustee Mike McAdam told YOURS,
‘My uncle was killed by a drink driver, and after researching that young people’s attitudes towards driving safety are established well before the age at which they legally begin driving (especially under the influence of role models and based on personal traffic experiences), I realised that there was such a need for something like DBTS.’
DBTS run workshops with young people and also have an educational pack available for professionals to use. This gives professionals an opportunity to deliver the workshop themselves. The Resource Pack is being used nationally by Police Forces, Local Authorities, Youth Offending Teams, Fire and Rescue Services, Schools and the NHS.
To find out more about DBTS, you can visit their website here.