On April 29, Sesame Workshop provided Muppets fans with a sneak peak at its new public service announcements (PSAs) for road safety. Grover, the energetic blue Muppet from “Sesame Street,” is the Road Safety Ambassador for the United Nations Decade of Action for Road Safety.
The three short spots, each under a minute long, are entitled “Grover the Pilot,” “Astronaut Grover,” and “Safari Grover.”
In the PSAs, an animated Grover stars in three different scenarios where he imagines himself a savvy traveler during everyday activities, his role-play identified in the above titles. The spots show Grover demonstrating good road safety: using a seatbelt or helmet and practicing safe road-crossing behavior.
After each instance of good road-safey behavior Grover, who does not speak in these spots, gives viewers a thumbs up, the “all systems go” sign. Grover wears the official international road safety symbol, a yellow Road Safety tag, to signify his ambassadorial role.
The PSAs, developed in partnership with the FIA Foundation, were uploaded to the YouTube channel for “Sesame Street.” According to Sesame Workshop, the goal of the PSAs is “to make road safety a family priority and a shared family experience.
Thanks to ToughPigs, the website for “Muppets fans who grew up,” for linking to the Sesame Workshop’s PSAs on its ToughPigs Facebook page.
In addition to PSAs, Sesame Workshop and the Global Road Safety Partnership are developing a Road Safety Education Framework. The materials will provide educators, parents and practitioners with content and strategies to help children better understand the risks associated with travel on or near the roads, and to learn and adopt safe practices.
The three PSAs, animated by LA-based Rubicon Studios, will be distributed to broadcasters in Africa, Asia, Europe, Latin America and the Middle East. They will be broadcast starting on May 11, 2011, marking the global launch of the UN Decade of Action for Road Safety.
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