Could smartwatches be a new danger behind the wheel?

Could smartwatches be a new danger behind the wheel?

Road safety campaigners are calling for a ban on the use of wearable technology, including smartwatches, by drivers. Smartwatches from high-tech giants Samsung, Sony, Motorola and LG – which can be used for calls, texts and calendar notifications – are for sale in New Zealand. Apple is releasing its Apple Watch here later this year. Laws banning drivers’ use of phones – with an $80 fine and 20 demerit points – do not cover the use of wearable technology. Caroline Perry, of road safety charity Brake, said the law should be widened, stating motorists using smart technology on their watches while driving should face the same sanctions.

 

“Smartwatches and other wearable technology are extremely distracting if used while driving.

Our advice to drivers is to take them off and put them out of reach so that you aren’t tempted to use them at the wheel.”

Governments around the world are taking action over motorists using wearable technology. Canadians can face fines of up to $120 for using smartwatches while driving. In the UK, motorists using a smartwatch face the same $442 fine as motorists caught on a phone.

British research shows the use of a wearable device may be even more distracting than a handheld mobile phone.

A recent study showed a driver reading a smartwatch message took 2.52 seconds to react to an emergency situation. A driver talking to a passenger would react in 0.9 seconds and someone on a mobile phone would respond in 1.85 seconds.

With the rising trend of wearable technology and young people’s passion (where affordable) for access to the cutting edge of technology, it won’t belong before these gadgets are as common as the smartphone. As always, new technology brings some great benefits to life as well as some serious potential risks. In terms of distracted driving (and distracted pedestrians for that matter) the approach must be a simple one; no matter what the distraction, doing it behind the wheel could be disastrous.

Read more about Distracted Driving in the Youth and Road Safety Action Kit

Multitasking and driving don’t mix. Even for skilled and experienced drivers, driving safely requires that you use most, if not all, of your mental capacity: it doesn’t take much for your driving to be distracted.

For example, when talking on a mobile phone, one of your hands is holding the phone; your mind is on your conversation; your attention is on the sounds coming from the phone; and although your eyes are on the road, you will not be really ‘seeing’ what is happening around you. Using an earpiece will not solve the problem. You still haveto press a button to take the call; your attention will still be on the voice of the person talking to you, your mind will be processing what you are hearing, and you’ll be thinking of what to say next. The only distraction you have avoided is that of having to carry the phone in your hand. 

Smartwatches are on the rise and are ultimately adding to the number of potential distractions behind the wheel.

Distracted driving is a serious and growing threat to road safety. With more and more people owning mobile phones, and the rapid introduction of new “in-vehicle” communication systems, this problem is likely to escalate globally in the coming years. This Report focuses on the use of mobile phones while driving as one example of the broader problem of driver distraction. – Mobile phone use: a growing problem of driver distraction – WHO 

The result is that drivers using a phone to talk, text, or browse the internet are less able to stay in the appropriate lane, detect any changes around them and respond in time. Drivers talking on the phone are also more likely to exceed the speed limit and not maintain a consistent speed. When texting, people often drive at lower speeds, but their delayed reaction time and inability to maintain appropriate lane positions and assess traffic conditions still makes texting while driving extremely dangerous. Read more about this article from New Zealand.

If you knew how we saw you – 3 creative videos targeting UK youth

If you knew how we saw you – 3 creative videos targeting UK youth

As you will know, we are quite active on the Twittersphere and every so often, a Tweet comes along that has some awesome road safety targeted messages. This time, the campaign we are featuring comes from the UK and the West Midlands Road Safety Partnership. Three videos take a funny twist on a serious issue; wreckless and somewhat ‘childish’ behaviours on the road. As young people, sensation seeking behaviour or driving while distracted is not clever or funny and most people see it in a very annoying light.

The West Midlands Road Safety Partnership teamed up B3 Creative www.b3creative.com and Napoleon Creative www.napoleoncreative.com to create a set of road safety short films focusing on how people really see bad road safety behaviour. Let’s face it, most people are not impressed by reckless or immature driving, especially when we understand the risks on the road.

As you will be fully aware by now, youth aged 10-24 and in many cases up to the age of 29 are at the biggest risk of road traffic crashes in comparison to every other group. Many reasons form the factors as to why youth are at increased risk on the road:

Young people under the age of 25 are the main victims of road traffic crashes worldwide. More young people aged between 15-29 die from road crashes than from HIV/AIDs, Malaria, Tuberculosis or homicide. This means that road crashes are a serious threat to youth no matter where they are.  There are certain factors that put young people are particular risk, they are explained here.

What do we know?
The statistics are clear and there is no doubt that the crisis facing young people is very real:

  • Road traffic injuries are the leading cause of death among 15-29 year olds, causing more deaths than HIV/AIDS or Tuberculosis.
  • Over 30% of those killed and injured in road traffic crashes are less than 25 years old.
  • Among drivers, young males under the age of 25 years are almost three times as likely to be killed as females of this age.
  • Most young people killed by road traffic injuries live in LMICs and are vulnerable road users – pedestrians, cyclists, motorcyclists, and users of public transport.
  • The socioeconomic condition of a family affects the likelihood of a child or young adult being killed or injured in a road traffic crash. Those from economically poor backgrounds, in both richer and poorer countries, are at greatest risk.

 

A range of humour inspired videos offer a serious message. Click on the images below to watch them or see them in the right column.

Brian’s Column: Do we need Boda Boda training schools in Africa?

Brian’s Column: Do we need Boda Boda training schools in Africa?

Brian is back with his regular monthly column on all things road safety in Africa, especially youth issues! This month he reflects on a personal experience of a road crash, with a boda boda driver. A scary experience that illustrated his experience in handling first aid situations as well as a reflection on what could change to stop dangrous road behaviours.

Strange things continue to happen on our roads most so often that one’s blood pressure could be high enough to fly a plane. When I was younger, cycling was so much  fun as there were fewer people who owned motorcycles as finding a pregnant guinea fowl today. That has changed so fast in my sub urban town of Mbarara with an estimated 70,127 (as at 2014) yet harbouring more than 30,000 motorbikes, also referred to as ‘Boda Boda’s’. (Named after the taxi bikes that go border-to-border).

Boda Bodas lined up in Africa.

In fact, we don’t know how many motorbikes we have in this town, let alone the country. Wait, this means, for  every 2 adults, 1 owns a motorbike putting the need for ‘Boda Boda’ family planning to peak value. It’s no surprise as there isn’t really the second best alternative to travelling within the town, as most passenger taxis offer routes outside to neighboring smaller towns. ‘Boda Bodas’ enjoy a kiss- me- here kiss-me-there relationship with motorists and pedestrians as they struggle to share the rat-hole sized but surprisingly tarmacked road. Most children and adults alike either walk to town or jump onto ‘boda boda’s’ . The heart attack you will get for thinking about existence of City buses, in town passenger vehicles or at worst a train is still gathering momentum to strike you.

Believe it or not whole families often ride Boda Bodas.

For the record, there isn’t a ‘Boda Boda’ Rider Training School in this town which is seeking to be upgraded to city status. Most riders learn their trade from their peers with less knowledge and adequate time to familiarize themselves with road traffic rules and regulations. 2 Wheeled vehicles are the number 1 leader of hospitalization by injuries at Mbarara Regional Referral Hospital Emergency ward. As you might correctly suspect, young males aged less than 29 are most prone. This is a contributing factor to why mortality rate from road traffic injuries has been included in the World Health Organizations 100 Core Health Indicators in the Post 2015 Agenda. This is a major step in the right direction to providing funding and necessary attention to reduce avoidable deaths for the world’s untapped resource: young people.

So, on that beautiful Tuesday morning, as I was heading to work, a rocket-speeding ‘Boda Boda’ appeared on my driving mirror, impatiently lighting and signaling to overtake. As the traffic upfront was busy, I signaled a warning to not overtake just yet. The rider whom you’d think had just got a phone call to take the president to an emergency hospital, I suspect didn’t even understand my signal hit the back of my car with a sound which I am quite familiar with in Fast and Furious 7.

Getting out of the car, I found the gentleman and his passenger unconscious and as a trained EMT who carries a first aid kit, together with the mammoth of a crowd who quite sure knew they were dead, gave them first aid and manual stabilization before driving them to the emergency ward at Mbarara Regional Referral Hospital. They’ve spent 8 days so far nursing arm fracture and tibia fracture respectively. I will do a cost evaluation of how much time and money they’ve lost as well as their personal productivity. (Wish me luck)

While our governments are busy promising heaven on earth-like roads and constructing short term roads, we are yet to see a standard road that will not just take a test of time but also take provision for pedestrian walkways, 2 wheeled vehicles and 4+ wheeled vehicles. A University equivalent structure would not just continue to provide evidence for  death and injury concerns on the road, but also advise on ever changing trends on Engineering (road design), Education (Knowledge, skills, attitudes) Enforcement (law on who rides) and Emmergency (activation of ems and evacuation procedures). But again, policy enforcers have to first learn to WALK TALL whether it’s a local rider or a Member of Parliament violating road rules. It doesn’t seem the case so far. #RideSafe

YOURS awarded by MAPFRE Foundation in Madrid

YOURS awarded by MAPFRE Foundation in Madrid

FUNDACIÓN MAPFRE has announced its 2014 Social Awards. These international prizes recognize people and institutions that have made outstanding contributions for the benefit of society. This year there were over 450 nominations. The Jury selected YOURS unique Capacity Development Programme as the Best Road Safety initiative in 2014. The Award comes with a grant of 30,000 euros. Her Majesty Queen Sofía of Spain chaired the Award Ceremony on the 18th of June at the prestigious Casino of Madrid.

Globally, road traffic crashes are the number one killer of young people, ahead of HIV/Aids, Tuberculosis, and Malaria. Every day more than 1000 young lives (under the age of 25 years1) are lost and thousands more young people are injured on the world’s roads. The numbers are not merely statistics. Behind each number are a person, a family, a friend and a story of how life can change in an instant. But there is hope. Youth want to be part of the road safety solution and claim a seat at the road safety decision-making table.

YOURS accepts award for ‘Best Prevention and Road Safety Initiative’ from her Majesty Queen Sophia of Spain

In response to this crisis, many young people set out to become road safety activists, raising awareness to those around them and advocating for the cause to their governments for more serious action. The global youth movement for road safety is gaining pace but there are still many who find road safety information inaccessible to them and there are lots more passionate individuals who need guidance in getting started.

This is precisely why YOURS developed their Capacity Development Programme. The Programme has three elements: the Youth and Road Safety Action Kit, the Youth and Road Safety Workshops and its flagship workshop, an intensive two-week Training of Facilitators. The Programme has been created by young people for young people and maximizes learning through fun and active participation. 

Director of YOURS Floor Lieshout delivers his speech in thanks of all the supporters of YOURS at the Madrid ceremony.

The Capacity Development Programme introduces youth to road safety, inspires them, and equips them with the knowledge and the skills they need to take immediate action. The Programme is attractive, youth friendly and highly interactive, giving much needed attention to the global road safety threat facing young people. Workshops have been conducted all over the world including the Sultanate of Oman, Cambodia, Kenya, Niger, Italy, St.Lucia and Belize. The Programme has already reached tens of thousands of youth worldwide and continues to create ripples of road safety action the world over.

On the importance of the Award, Floor Lieshout – Director of YOURS – Youth For Road Safety said:
“On behalf of the entire team of YOURS – Youth for Road Safety, it is an absolute honour to accept this distinguished award. We are thrilled to receive this award from such a well-respected organization, FUNDACIÓN MAPFRE, a leader in the field and esteemed colleague at the United Nations Road Safety Collaboration. It is an extreme pleasure to get this important recognition for our hard work over the past couple of years.”

YOURS wins best road safety initiative award!

YOURS wins best road safety initiative award!

Everybody at YOURS is incredibly excited to announce that our Capacity Development Programme can now be termed ‘award winning’ as the Fundación MAPFRE award us the Best Road Prevention and Safety Initiative. We are very happy to have our programme recognized and share this news with you all.

FUNDACIÓN MAPFRE has announced its 2014 Social Awards. These international prizes recognize people and institutions that have made outstanding contributions for the benefit of society. This year there were over 450 nominations. The Jury selected YOURS unique Capacity Development Programme as the Best Road Safety initiative in 2014. The Award comes with a grant of 30,000 euros. Her Majesty Queen Sofía of Spain will chair the Award Ceremony on the 18th of June at the prestigious Casino of Madrid.

Globally, road traffic crashes are the number one killer of young people, ahead of HIV/Aids, Tuberculosis, and Malaria. Every day more than 1000 young lives (under the age of 25 years) are lost and thousands more young people are injured on the world’s roads. The numbers are not merely statistics. Behind each number are a person, a family, a friend and a story of how life can change in an instant. But there is hope. Youth want to be part of the road safety solution and claim a seat at the road safety decision-making table.

In response to this crisis, many young people set out to become road safety activists, raising awareness to those around them and advocating for the cause to their governments for more serious action. The global youth movement for road safety is gaining pace but there are still many who find road safety information inaccessible to them and there are lots more passionate individuals who need guidance in getting started.

This is precisely why YOURS developed their Capacity Development Programme. The Programme has three elements: the Youth and Road Safety Action Kit, the Youth and Road Safety Workshops and its flagship workshop, an intensive two-week Training of Facilitators. The Programme has been created by young people for young people and maximizes learning through fun and active participation. 

The Capacity Development Programme introduces youth to road safety, inspires them, and equips them with the knowledge and the skills they need to take immediate action. The Programme is attractive, youth friendly and highly interactive, giving much needed attention to the global road safety threat facing young people. Workshops have been conducted all over the world including the Sultanate of Oman, Cambodia, Kenya, Niger, Italy, St.Lucia and Belize. The Programme has already reached tens of thousands of youth worldwide and continues to create ripples of road safety action the world over.

On the importance of the Award, Floor Lieshout – Director of YOURS – Youth For Road Safety said:

“On behalf of the entire team of YOURS – Youth for Road Safety, it is an absolute honour to accept this distinguished award. We are thrilled to receive this award from such a well-respected organization, FUNDACIÓN MAPFRE, a leader in the field and esteemed colleague at the United Nations Road Safety Collaboration. It is an extreme pleasure to get this important recognition for our hard work over the past couple of years.

For more information: www.fundacionmapfre.org

Updates from the YOURS Training of Facilitators – Belize

Updates from the YOURS Training of Facilitators – Belize

The YOURS Training of Faciliators in Belize in well into the second week of training workshops as young Belizean leaders prepare to slip into their roles as Faciliators of Youth and Road Safety Workshops. After a week of theory based training through a highly interactive and a selection of participatory workshops, the youth approach the ending of their training programme and will end by runing pilot workshops with youth from across the country.

The Training of Facilitators (ToF) took place over a two week period and is the full delivery of the YOURS programme to train a group of young people to become facilitators of their own youth and road safety workshops to run in the local community. The ToF was initiated and conducted by YOURS in partnership with the organizations named above. The training kicked off on 1st June and will complete on 12th June 2015.

Week one comprised of theory based active learning where 18 young leaders gain all the knowledge needed to run their own workshops.

In week one, a selection of road safety topics as well as the fundamentals of workshops facilitation was focused upon in an interactive and ‘brain friendly’ methodology which couples fun with key learning. In total, 18 youth have been trained including a selection of 16 youth leaders who will become road safety facilitators and peer-educators and 2 Junior Master Trainers who will look to train the next groups of facilitators looking forward.

After a week of interactive learning, the young Belizean leaders will now work on their own workshops as they pilot their skills for the first time.

The aims of the training is to:

  • Increase young people´s understanding of the road safety crisis in Belize and the risks they face on the roads (e.g: speeding, drink and distracted driving).
  • Promote and increase the involvement of young people in road safety efforts in Belize.
  • Build the knowledge and develop the skills of 18 youth leaders in order for them to implement their own road safety activities

Using a selection of methods, YOURS trains the second cadre of Faciltators through brain friendly learning.

As we commence the second week, the facilitators begin to prepare their own workshops after observing a demonstration workshop with youth from the field. This week, all knowledge and skills will be put to the test as the facilitators will be working in smaller teams to facilitate a real life 3 hours road safety session with their peers from across the country.

As well a building of capacity of the facilitators chosen for the programme, the training was featured on Belizean morning television with the road safety programme being explained to the wider public on national television. The programme will conclude on 12th June and after this Belizean Youth for Road Safety (BY4RS) will take to the country to train in excess of 2000 youth with. Our aim is to see a 20% reduction in youth traffic fatalities and injuries on the road in the coming year. We are incredibly excited to see Belize as the robust test bed for the programme as we plan to roll the programme out across the region.

Final updates on the Capacity Development Programme in Belize will be online soon!