Road Impact Cayman Islands: a documentary on road safety

Road Impact Cayman Islands: a documentary on road safety

Following one of the deadliest years on Cayman’s roads, a new documentary is shedding light on the issue of road safety in the Cayman Islands. Cayman 27 has partnered with the Royal Cayman Islands Police Service to produce the 30-minute documentary, called “Road Impact: Cayman Islands,” which aims to improve road safety and prevent the tragic crashes in which individuals can be seriously injured or killed.

So far this year, there have been 12 traffic related fatalities in Cayman – one of the worst years on record.

According to police traffic data, in the first six months of 2015. there were 462 traffic accidents, 50 people were arrested for driving under the influence, and 593 people were cited for speeding.

Watch the documentary here or in the right column.

The short film’s release was timed to coincide with RCIPS’s Holiday Safety Initiative, which began this week. The initiative focuses on improving road safety over the holiday season, which is often a particularly dangerous time on the roads.”

The documentary looks at the causes of road crashes and the impact they have on the lives of people involved in them and the wider community,” said RCIPS Public Relations Officer Jacqueline Carpenter in a press release.

The film, which was produced and shot in Cayman, features interviews with individuals whose lives were irrevocably altered by road accidents, including many family members of people who have been killed on Cayman’s streets. It also includes interviews with medical professionals and first responders.

Side-event in Brasilia a hit with participants

Side-event in Brasilia a hit with participants

Within the context of the Second High Level Conference on Road Safety, a number of side-event took place, which focused on a range of key thematic road safety topics. In the evening of the first day of the conference, a side-event of Road Safety for Children and youth brought much needed critical focus to the plight of children and youth on the world’s roads. The side-event proved to be a big success and offered a positive experience with participants.

On the 18th November, the 2nd High Level Conference on Road Safety convened with the world’s road safety leaders, including government ministerial delegations, academia, civil society, and the private sector and beyond. A ‘full-house’ of delegates attended the event to learn about how and why children and young people should given the opportunity to participate in the road safety crisis they face, as well as highlighting some key good practise examples from around the world.

Prevention Alliance (CIPA) along with a collaboration of partners hosted a side-event. FedEx sponsored the event.

Collaborating Partners included:

  • AAAM – The Association for the Advancement of Automotive Medicine
  • AIP Foundation
  • Amend
  • FIA Foundation
  • Fundacion MAPFRE
  • CIPA – The Child Injury Prevention Alliance
  • Michelin
  • RTIRN – Road Transport Injury Research Network
  • Vida Urgente
  • Safe Kids Worldwide

The side-event opened with the inspiring words by Mr. Mansour Elimane KANE – Minister of Infrastructures and Ground Transportation, Government of Senegal

Globally, 1000 young people under the age of 25 die every day on the roads. Road traffic injuries are the biggest killer for young people aged 10-24 years.

A broad coalition of organizations proposed a side event with a focus on road safety for children and youth. The side event had the aim of offering delegates to the conference the opportunity to delve deeper into the road safety crisis facing children and youth. It’s aims were to explore the actionable steps that Ministers, civil society, foundations and the private sector could and should take to create a future generation of road safety conscious young people to ultimately save lives.

Objectives
By the end of the side-event participants will be able to:
1.    Identify key road safety problems facing children and youth globally
2.    Understand good practices for preventing road traffic injuries among children and youth
3.    Explain the benefits of involving children and youth in road safety
4.    Kick-start their own children and youth road safety initiatives

The side event kicked off at 18:15 with an overwhelming response; a full-house with delegates representing an array of sectors.

His Excellency Mr. Mansour Elimane Kane made opening remarks: Minister of Infrastructures and Ground Transportation, Government of Senegal. Subsequent presentations offered participants an insight into the global perspective on road safety for children and youth.

Avi Silverman – Director of Advocacy and Communications, Fia Foundation presented: Children Campaigning for Road Safety – #SaveKidsLives. This presentation focused on the power of children to take the reigns on road safety campaigning as well as mobilizing their peers for effective youth messaging.

Dr. Olive Kobusingye – Board Vice-Chair, Road Traffic Injuries Research Network subsequently focused on: Importance of Supporting the Next Generation of Researchers.

Manpreet Darroch – Director of Communications, YOURS closed the global perspectives with a presentation on Youth for Road Safety Youth as Road Safety Advocates and Peer Educators. This presentation built the case for youth involvement in road safety as decision makers as well as activators of creativity, strong peer-to-peer education and advocacy for road safety initiatives spearheaded from the ground up.

Collaborating Partners pose for a #Safie

From a global perspective, the side-event then shifted its focus to a regional perspective in the form of the continental carousel. This interactive session offered participants a chance to hear good practices taking place on different continents of the world. The premise of this activity was to enable participants to hear ‘real life’ case studies of evidence-based activities, projects and initiatives taking place around the world with a view to kick-start ideas, meet the stakeholders involved in such activities as well as offer a networking opportunity.

The carousel worked to promote movement in the room whereby six ‘stations’ located on the periphery of the room were set up by collaborating partners and participants were given time to visit each station for a ten minute presentation from road safety organizations. After ten minutes, the participants moved to another station of their choice and witnessed another presentation.

Latin American Station by Vida Urgente  focused on Youth Engagement with Diza Gonzaga, President

North American station by Safe Kids Worldwide focused on Child Restraints  with Lorrie Walker, Technical Advisor

Asian station by AIP Foundation focused on Children Helmets with Kim Pagna, Country Director Cambodia

Latin American Station by the Mapfre Foundation focused on Education in Schools with Jesus Monclús, Road Safety Director

European station as Michelin focused on Young Drivers with Rodrigo Santiago, Public Relations.

African station by Amend focused on Walking to School with Jeffrey Witte, Director

This was undertaken a total of three times and each presentation offered gave an insight into road safety action taking place with children and youth as well opening the opportunity to ask questions, give feedback and reflect on potential ‘importation’ of such activity in the participant’s countries of operation.

Following on from the regional perspective, ways forward were discussed and Dr. Gary A. Smith – President, Child Injury Prevention Alliance (CIPA) presented the work of CIPA as a network of professionals from different sectors working on road safety for children and wider. Dr Smith invited participants to join the network as a means to continue the conversations as well as offer support in ‘incubating’ ideas via mentorships and matching with experienced road safety actors who can help bring ideas and initiatives to life.

The closing remarks were made by The Honorable T. Bella Dinh-Zarr, PhD, MPH – Vice Chairman, United States National Transportation Safety Board who gave passionate remarks about the involvement of young people as active and invested members of society. Her comments invited participants to build on the collaborations and conversations had in the side-event as well as believing in the power youth to unleash their power as active road safety change agents.

Overall, participants expressed the value of having the chance to meet stakeholders in the field of child and youth road safety in an informal and interactive setting. Participants also expressed that overall, they were able to ‘learn something new’ and network with key road safety actors with a view to kick-start their own road safety initiatives.

A call to action for decision makers – youth statement at Brasilia

A call to action for decision makers – youth statement at Brasilia

The 2nd High-Level Conference on road safety took place at the CICB in Brasiia, Brazil from 18-19th November 2015. The event brought together a global host of road safety stakeholders from international organizations, national government delegations, ministers, the private sector academia, NGOs and campaigners. As part of the closing ceremony, Director of YOURS – Youth for Road Safety Mr Floor Lieshout delivered a statement on behalf of youth.

More than 70 ministerial-level government delegations and 2000 multi-sectoral participants meeting at the 2nd Global High Level Conference on Road Safety agreed to the ‘Brasilia Declaration‘ to “intensify both national action and international cooperation” to meet the road safety targets included in the Sustainable Development Goals. Hosting the conference, President Dilma Rousseff of Brazil said: “In five years, I hope we can reflect on the Decade of Action for Road Safety in a positive light and build on the success into the next decade”.

As part of the closing ceremony, YOURS Director, Mr Floor Lieshout delivered a statement in the closing ceremony. The closing panel included statements from Dr Carissa Etienne, PAHO Director, Christian Friis Bach, Executive Secretary of the United Nations Economic Commission for Europe, Rt.Hon. Lord Robertson of Port Ellen KT GCMG, Chairman of the Commission for Global Road Safety.

Read the full statement below or download it here.

Honourable ministers, distinguished guests, my fellow youth delegates, friends,

Today’s generation of young people is the largest ever in our history. Over 3 billion people – nearly half of the world’s population – are under the age of 25. Almost 90% of all young people live in low and middle-income countries. Of these young people, more than 1000 die every day on the world’s roads. Tens of thousands more are injured.

It was rewarding for me to see yesterday the overwhelming response to our side event on road safety for children and youth. Your participation demonstrates that we, the youth, have been recognized at the global level as an important stakeholder.
Nevertheless the real world looks a bit different from this conference and the international road safety community in which YOURS and its network of youth champions operate.

Road traffic injuries have been the leading killer of young people worldwide for over a decade, so why are we, the youth, so often not included in preventing these tragedies?

Our system is failing us. Our policy makers are failing us. And yet, we have little say. We are often ignored.
Just telling youth what to do, and how and when to do it, is never going to be an effective approach. Saying to youth “I don’t need to hear your views” is not really engaging them. Is it?

Young people have a right to be adequately informed, consulted and empowered to contribute to preventing road traffic injuries. After all, this is the biggest threat to our lives. Youth themselves have a vital role to help saving lives on the world’s roads.

Back in Moscow, at the birth of the Decade of Action for Road Safety, the fist ever global youth movement for road safety was launched. Since then thousands of young people have been empowered worldwide. Now we, the youth, are asking for your help.
We know that we can tackle this global road safety crisis by inspiring and empowering young people from around the world. Together we can take action as positive agents of change in our communities.

Young people can do so much to contribute. Is there any group better placed to act as role models, lead peer education, raise awareness, mobilize communities and advocate for change?

The world has five years to deliver the most ambitious safety target ever set: to halve road deaths globally.

We need a revolution for action on road safety. Surely we must look to young people to lead and energize this revolution. Therefore, we insist on meaningful youth participation to be built in to (inter-) national, regional and local road safety strategies and action plans. That means involving young people from the start.

You the international community, you the governments of the world: You can partner with us to kick start real change.
Look through our eyes and see our potential. Imagine the power of youth as initiators, peer-to- peer communicators and implementers of good road safety practices and leadership.

There has been a lot of talk during this conference of the need for action. We’ve spent two days saying how we need to innovate for faster change. And do you know what? We’ve not just been saying this for two days. We’ve been saying it for 10 years.

My son Jasper was born just ten weeks ago. As things stand, I will bring him up in an unsafe world. And I ask myself, will he be able to play, walk and cycle safely? Or will be grow up in a world where he faces an unacceptable risk on the road? Are we going to continue this business as usual? Or will we all take the responsibility to shape the future that all our young people deserve and want?

We have the Brasilia Declaration before us. It is a manifesto for real action. On behalf of the youth around the world, I urge you to make a real commitment to this Declaration.

You have the power to decide. Will this Declaration sit on the shelf, or will it act as tipping point. Go back to your countries and make the decision: a nice visit to Brazil and a load of empty promises or renewed energy and a sense of urgency to translate the words into real and lasting action to save lives.

Ladies and gentlemen. You can count on us to play our part and to continue our journey: advocating for youth and road safety issues, inspiring youth to join our cause and to empower youth to take road safety action.

We ask you to play your part. Join us, stand with us and let’s unleash the power of children and youth. No more delay, and no more excuses. Let’s build a better future for all our young people, for all of us and for the generations to come.

I thank you very much. Obrigado

Reporting back from Brasilia – NGO Rally and Child Health Forum

Reporting back from Brasilia – NGO Rally and Child Health Forum

November has been a massive month for global road safety with a number of key events taking place. The pinnacle of which was the 2nd Global High-Level Conference on Road Safety, which took place on the 18th-19th November 2015. In the same week, a number of pre events took place bringing renewed focus on a range of road safety topics.

On the 16th November, the FIA Foundation convened at the Child and Urban Health Forum asking the question, “How can urban mobility be transformed to improve health and quality of life for children?” As many parts of the world experience both rapid urbanisation and motorisation, combined with a big increase in the youth demographic, providing safer streets, safe routes to school and sustainable transport alternatives becomes ever more critical.

A number of key discussions and round table events took place within the context of the forum with a focus on the importance of protecting our society’s most vulnerable members, children. The forum also offered participants a chance to take stock of the achievement of attaining key road safety targets within the Post-2015 Development Agenda.

“We have our global goals for Road Safety, it’s time to remind governments what they signed up for” – Lord Robertson

The event gave a focus on achieving the two targets set in the Post-2015 Development Agenda’s Global Goals.

To achieve safe and sustainable mobility for all children under SDG targets 3.6 (Health) and 11.2 (Cities) will require a coalition of governments, cities, donors and civil society organisations. The Roundtable, convened at the 2nd Global High Level Conference on Road Safety, heard from a range of partners committed to making a difference. YOURS Director, Floor Lieshout took part in a panel discussion mapping various approaches to achieving the said goals as well as celebrating the achievement of 1 million signatures for the #SaveKidsLives Campaign.

Also on the 16th, 500 children gathered in Brasilia to mark the #SaveKidsLives 1million signature count as well as call on leaders attending the 2nd Global High Level Conference on Road Safety to prioritize children and youth in their future road safety plans.

On the 17th November, within the context of 2nd Global High Level Conference on Road Safety which provided a vital opportunity to secure new political commitment and momentum for the UN Decade of Action for Road Safety and the road safety targets included in the new Sustainable Development Goals. NGOs will be key to delivering these ambitious objectives, as they make road safety an issue that is personal, highlighting the real human impact, and holding policymakers to account. On the eve of the Brasilia Conference the Global Alliance of NGOs for Road Safety organized a Rally to discuss global campaigns, exchange views with Ministers, hear updates from members and make partnership announcements.

The rally celebrated the achievement of one million signatures for the #SaveKidsLives Child Declaration and discussed future collaborations. It was decided at the rally that the campaign should continue to inspire and move towards a phase of concrete action.

Director of YOURS, Floor Lieshout delieverd a presentation on the success of the #SaveKidsLives campaign and asked the NGO community if the campaign should continue. The resounding response was that the campaign should continue and move towards action.

Both events gave a robust focus to the plight of children and young people on the world’s roads. As effective pre-events for to the 2nd Global High-Level Meeting on Road Safety, the events energized both the road safety leadership and civil society NGO community to call on their decision makers to take action during the conference.

Side-Event on Children & Youth at Brasilia High-Level Meeting

Side-Event on Children & Youth at Brasilia High-Level Meeting

Along with a multitude of partners, YOURS have organized a side-event Road Safety for Children & Youth at the 2nd High Level Meeting on Road Safety, taking place on 18th November 2015 in Brasilia, Brazil. The side-event is part of the meeting’s official list of side-events taking place during the event to bring attention to road safety issues facing the global community at large.

On 18th November, day one of the 2nd High-Level Meeting on Road Safety, YOURS along with its partners will host a side-event on Road Safety for Children and Youth. Globally, 1000 children and young people under the age of 25 die every day on the roads. Road traffic injuries are the biggest killer for young people aged 15-29 years.This side event will give you the opportunity to delve deeper into the road safety crisis facing children and youth. It will explore the actionable steps that Ministers, civil society, foundations and theprivate sector could and should take to #SaveKidsLives.

By the end of the side-event you will be able to:
1.    Identify key road safety problems facing children and youth globally
2.    Understand good practices for preventing road traffic injuries among children and youth
3.    Explain the benefits of involving children and youth in road safety
4.    Kick-start their own children and youth road safety initiatives

The event is organized by YOURS and the Child Injury Prevention Alliance and sponsored by FedEx. The side-event will be hosted by Mr Mansour Elimane KANE – Minister of Infrastructures and Ground Transportation, Government of Senegal.

You can read the full programme for this side event here.

Brian’s Column: Why are road crashes reported like normal occurences?

Brian’s Column: Why are road crashes reported like normal occurences?

Our regular monthly columnist Mr Brian Bilal Mwebaze is back with his take on all things youth and road safety in Africa. This month, he places a focus on journalism and road safety in the media. A time where road traffic crashes remain the biggest killer of youth, he stresses that news should stop painting crashes to be an normal occurance but rather an investigative journey into prevention.

So, Johnson-the Lizard asked his wife for a surprise visit to his grandparents who lived in a one roomed grass thatched house overlooking the feet of Mt. Kilimanjaro, the highest mountain in Africa. Night fell, and by midnight, it was getting hotter!  Mrs. Johnson, turning to his snoring husband said in an irritated voice, ‘You, this house is toooo hot!’ The husband, seemingly entering the second half of sleeping mode retorted ‘It has always been hot here. Leave me alone!’ This was no ordinary heat; the hut was burning for real. Atleast, they survived with 2nd degree burns. They had taken business as usual. Road Safety Communication can’t afford to be like this, not anymore!

The WHO released New 2015 Global Status Report on Road Safety sadly noting Road traffic injuries remain the number 1 cause of death for people aged 15-29! Download the full report here.  But, have you thought about how road traffic crashes are reported in your country?

Look at these 2015 headlines:

“Fort Portal accident claims seven “Read about this crash in Uganda here.
“Horrific car accident on Ethiopia’s new expressway left eleven dead” Read it here.
“In DRC Two lose lives following Congo Road crash” Read about it here.

These headlines do not shed any light on what caused the crash for example. What was the risk? Was the driver speeding or driving under influence of drugs? Was the car overloaded? Was it a road design issue? Or was it God’s plan? I mean, come on! By not publicly answering such questions in the headlines, the real root causes of road traffic crashes remain hidden from you, me and decision makers.

How are your journalists reporting road safety?

Also, do you notice that most road safety articles are born when a road traffic crash has already happened? Where are the ‘investigative’ reporters who could report on the dangerous parts of our roads, dangerous road safety behaviors and actions by all road users? Or even sought and aired some experts’ views on the worrying trends of road traffic crashes in our neighborhoods? There is consistently less attention to disseminate in detail WHY a certain road traffic crash occurred.

Of great concern too is that none of the headlines above relate the road traffic crashes mentioned to previous crashes. For example, a follow up effort should have been made by now to disseminate what happened to the victims or relatives of road traffic crashes, did they get justice? Were they compensated? Or did the traffic police or concerned parties ever investigate the issue fully in the first place? By continuously reporting these stories as single, episodic events, we’re not able to get the attention, this preventable serial killer deserves.

As WHO notes, Road traffic crashes are often covered in the media simply as events—not as a leading killer of people and an enormous drain on a country’s human, health and financial resources. By framing road safety as a health and development story, with data and in-depth information, journalists have the opportunity to affect the way these stories are told and potentially to help shift public behavior and attitudes, influence policy and therefore contribute towards saving lives.

Perhaps, it’s time all journalists acted and started to download and share the WHO Reporting Guide on Road Safety as well as a Road Safety & Media Reporting Brief We can do more and better. #StaySafe