‘Life-saving’ children stickers aim to increase Brisbane road safety

‘Life-saving’ children stickers aim to increase Brisbane road safety

A new road safety campaign involving wheelie bins and life-sized child stickers seeks to make Brisbane’s suburban streets safer.The “life-saving” stickers shaped to look like a child about to run out on the road have been placed on bins in the inner-city suburb of Paddington in an effort to encourage motorists to slow down. Russell White, the chief executive of the Australian Road Safety Foundation (ARSF), said the stickers had a real visual impact.

New campaign focuses on pictures of children crossing the road.

“When we look at road safety generally, we look at figures and numbers”.

“But what we often overlook is the human face behind that. The stickers put the human element to the potential situations we can find on the roads we travel each day. It’s the streets around our suburban areas which we are the most familiar with and often the most complacent with.”

According to research by the Bureau of Infrastructure and Regional Development, Queensland road fatalities rose from 223 in 2014 to 242 in 2016.

Statistics show accidents are most likely to occur on weekdays, during daylight hours, when children are most likely to be crossing roads.

“The stickers put the human element to the potential situations we can find on the roads we travel each day.”ARSF Russell White

Mr White said the new campaign had drawn widespread praise from around the country.

“The moment I saw the drawings, it resonated with me, We need to educate people to pick their eyes up and look further down the road and to be scanning the side of the road more.”Mr White said there was little concern that the stickers would be distracting to drivers.

“Our view was that it’s a weekly thing [when people put their bins out] so they won’t be out all the time,” he said.

#SaveKidsLives

The #SaveKidsLives campaign has created a massive movement to make the world’s roads safety for children. This creative wheelie-bin campaign focuses on one of the campaign’s key 2020 Action Agenda measures; safer journeys for children and lower speeds on school zones. It is a great example of campaigning action that be taken to #SaveKidsLives.

Commit to the 2020 Action Agenda now and join over a million people campaigning to #SaveKidsLives.

Snapchat and driving… you could be sending your last snap

Snapchat and driving… you could be sending your last snap

For the older generations, Snapchat is a super-confusing trend! I once heard an uncle asking, “Why on earth would anyone want to send a picture that disappears?!”. Amongst millions of youth though, Snapchat is huge! However, it’s motto, “Life’s more fun when you live in the moment!” is increasingly being taken to every part of life, even behind the wheel.  Lately, I have been seeing a lot of people snapping while driving…

For many youth, using Snapchat is a daily routine. Some people send a Snap as soon as they get out of bed, literally with a bed head and half opened eyes.

The Snapchat ghost represents a pic/vid appearing and disappearing quickly.

Now, I joined the Snapchat party recently. At first, I was thinking, “What the shizz is this?!” and it took me a bit of time to get to grips with it. I even downloaded, deleted it and then downloaded it onto my phone when more and more friends kept talking about the ‘Snapchat hype bro’.

Now the basic idea is this, you capture a moment within the app on your phone. You can then send it to friends and it lasts up to ten seconds before the picture (or video) is deleted forever.  So really, you only get a chance to see something in the said moment. It’s more intimate than texting and much more fun. People use it to send funny pictures and updates on what they’re doing, you can overlay text, doodle over it and add amusing taglines, all in all its quite fun. You can also add ‘Snaps’ to your Snapchat story which stays on your profile for 24 hours so all of your friends (and stalkers) can see you brush your teeth or watch you jogging through the Himalayas.

Of course, it’s a whole new creative way of sharing (or oversharing) your life and connecting. Naturally, people are interested to see what their favorite celebrities are up to day in day out. Think of it as being a fly on the wall that disappears after a few seconds without the need for bug spray.

Snapchat can be weird to downright hilarious.

More recently, however, I have been seeing people Snapchat behind the wheel of their cars. People like to show off the songs that are playing in their car, where they’re going, the speed they’re travelling at, what road they’re on and “car banter”.  All this has to be done in the app,  many youth are grabbing their phone while driving, snapping, adding a caption (and in some cases doodling over it) and uploading, all while operating a big metal box down a road at speed.

As a passionate road safety advocate, it really drives me mad to see people Snapchatting and driving! As one friend put it, “Damn bro, that is like suicide”, and they are so right!

We all know that driving requires a massive level of concentration. We also know that driving is a ‘cognitively demanding task’, in basic terms; driving requires your full attention. In an ever changing environment, kids running to grab a ball in the road, people crossing and other road users such as cyclists, motorcyclists and cars, the road is a pretty tricky thing to navigate…so why then are youth attempting to multi-task and drive?

Multi-tasking and driving? No such thing!

Maybe my peers don’t realize that multi-tasking is a myth. Instead, the human brain can only “toggle-task” choosing to give full attention on one thing after another. Our friends from National Safety Council in America have studied it, they found that you are up to 23 times more likely to be involved in a crash or road incident if you are texting (or Snapchatting) while driving! If you still think “Oh, I’m a great multitasker”, I’m not talking about ironing while on the phone, I’m talking about two mentally demanding tasks. Take for example watching a film and someone calls you, you have to choose one or the other. You cannot partake in a meaningful conversation and be fully immersed in the film right? What about when your significant other is trying to talk to you while you’re watching your favourite TV show, in the same room? Doesn’t happen right?

Driving is perhaps one of the most cognitively demanding tasks we undertake, whether we think it or not, a lot of brain power is needed to operate a vehicle. So how is Snapchat and driving any different?

Snapchat’s relatively new face-filters are cool. They track your face and turn you into a teddy bear, a panda, a martian or whatever else is current at the time. To use that behind the wheel, the phone must be placed in front of your face and track your facial features. That’s the crucial time…in that time, anything can happen in the road, even a split second taken off the road can result in a serious collision.

A Snapchat filter (at least she looks ridiculous while not driving).

But don’t just take my word for it, this has already been happening. One of Snapchat’s features is to show how fast you are going, one 19 year old posted this:

The legal limit on Britain’s motorways is 70mph.

One of the most famous Snapchatters, USA’s Music Moghul DJ Khaled allegedly crashed his Ferrari while snapping:

But let’s take this seriously…in the USA, this report focuses on a triple fatal crash, perhaps caused by Snapchat and drinking.

So what’s the solution? Snapchat have realized that many of its users are snapping and driving and added this filter:

But will that stop young people from Snapchatting and Driving? I’m not so sure… I think young people are smart enough to know that this is deadly serious but maybe they need a reminder. How would you feel if Snapping behind the wheel led to you killing a child on the road? What about your family, if you caused your own crash because you couldn’t wait to Snap? Is that how you want to be remembered? Would your last 10 second snap say all it needed to say about you as a person? 

Let’s be educated on distracted driving.

Quite simply, distracted driving is a real menace facing our youth the world over. Now this is not me being a technophobe (or a party pooper), I am on Snapchat myself (holla Maxingh 🙂 but these things have a time and a place. While new age apps enable us to be more connected, we are at increased danger of crashing because we wanted to Snapchat that song we were listening to in the car. That goes for all other apps and distractions too.

As role models, let’s lead by example and leave the phone alone when we are driving, the apps can wait but your life can’t.

UL Safer Roads India Grants – road safety for Indian youth apply now!

UL Safer Roads India Grants – road safety for Indian youth apply now!

Road safety is the biggest public safety challenge that India faces, with an average of 15 deaths every hour caused by road accidents. As the safety thought leader, UL has been working on game-changing ways to address road safety in India. With more than 50% of India’s population under age 25, we believe that India’s young people are uniquely suited to help solve this problem, especially since it personally affects them and their peers.

Building on the Safer Roads, Safer India campaign, UL is partnering with YSA to support creative solutions from young people about how they can help create safer roads and a safer India. Now is a pivotal time for youth to contribute and make the Safer Roads, Safer India campaign their own.

Two YSA Grants programs are helping youth find their voice, take action, and make an impact on the issue of road safety in India.

Through these programs, youth are:

  • raising public awareness about road safety,
  • educating their peers and community members to increase safe behaviors,
  • leading community service projects that engage volunteers in addressing road safety issues, and
  • advocating for policies to increase road safety.


Safer Roads, Safer India Youth Fellows

Youth Fellows, ages 15-25, will be selected from Bangalore, Delhi, Mumbai, Ahmedabad and Pune. Youth Fellows will receive a grant of up to USD $1,000 and an in-person training in August 2016 to lead a 4-month-long road safety campaign that includes public awareness and education events, volunteer service projects, and policy advocacy activities.

CLICK HERE TO APPLY FOR A YOUTH GRANT


Classrooms with a Cause: Safer Roads, Safer India

Primary, secondary, or college/university classrooms will be selected from Bangalore, Delhi, Mumbai, Ahmedabad and Pune. Educators will receive a grant of up to USD $1000 and in-person training in August 2016 to support a student-led service-learning project that challenges students to use what they’ve learned in the classroom to lead a 4-month-long road safety project in their community.

CLICK HERE TO APPLY FOR A CLASSROOM GRANT

Need inspiration? Check out the 2015 program results and join the movement on Facebook.

These programs are managed by YSA and sponsored by UL as part of their Safety Smart program.  If you have questions during the application process, please contact Rebecca Levy, Manager of Global Partnerships.

Get Social with YSA:

Facebook: https://www.facebook.com/youthserviceamerica/
Facebook “Safer Roads, Safer India” Group: https://www.facebook.com/groups/SaferRoadsSaferIndia/
Twitter: @YouthService 
Instagram: YouthService

Youth and Road Safety Action Kit now available in 3 more languages!

Youth and Road Safety Action Kit now available in 3 more languages!

We are proud to announce the launch of the Youth and Road Safety Action Kit in 3 additional languages; Portuguese, Persian and Spanish! These translations were offered by organizations on the ground in Iran and Spain who saw an immediate usage of the Kit in the translated languages. In Spain, the MAPFRE Foundation worked with us to translate the Kit into Spanish and Portuguese. In Iran, TACI translated the Kit into Farsi (Persian).

Our Action Kit is the backbone of the work we do to empower young people in road safety. All around the world, youth who have been affected by road traffic crashes or want to take real action have picked up the Action Kit as an effective starting point. Our groundbreaking workshops were built from the concepts in the Action Kit and is given out to every youth that experiences a workshop.

Youth in Belize participate in a YOURS road safety workshop.

There are hundreds of reports out there that offer an insight into road safety, many of them 1000 pages long and scattered over different risk factors, regions and themes. For a young person wanting to learn about road safety, tackling all these reports would be a daunting task! That’s why we have done it for them. We condensed reams of information into easy, bitesized and youth-friendly chunks to make it easy for young people to grasp the global road safety crisis facing young people, why youth are at particular risk, the key risk factors and how they can get started.

The Action Kit has been written by and for young people, reviewed by experts and endorsed by the World Health Organization (WHO) and Centers for Disease Control (CDC).

MAPFRE Foundation in Spain, joined us to translate the Youth and Road Safety Action Kit into Spanish and Portuguese. In Iran, TACI joined us to translate the Youth and Road Safety Action Kit into Farsi (Persian) and over 3000 kits were printed in Iran for young people to take road safety action now.

Download the Youth and Road Safety Action Kit in four languages here!

Applications for MENTOR-VIP open until 6 May 2016

Applications for MENTOR-VIP open until 6 May 2016

WHO’s global mentoring programme, MENTOR-VIP, is designed to assist junior injury prevention practitioners to develop specific skills through structured collaboration with a more experienced person who has volunteered to act as a mentor. Since its inception in 2007, more than 70 mentorships on a range of violence and injury topics have been undertaken.

MENTOR-VIP is a global injury and violence prevention mentoring programme. It has been developed through the efforts of WHO and a network of global injury prevention experts. Mentoring allows for skills development through exchange of experience between a more skilled or experienced person and a person seeking to develop those skills. Whereas the TEACH-VIP training curriculum provides a strong basis for transferring knowledge to a wide variety of training audiences, MENTOR-VIP offers an opportunity for individuals committed to the injury area to further develop key skills. TEACH-VIP and MENTOR-VIP therefore have different objectives and potential target audiences while providing complementary approaches to capacity building.

Recent collaborations include:
  • Review and situation analysis of poisoning; development of an intervention strategy or plan for poisoning prevention in Bangladesh;
  • Hospital-based bedside counselling to prevent child injury in China;
  • Study of pedestrian knowledge, attitudes and behaviour around a busy highway in India;
  • Gap/problem analysis of a national injury surveillance system and improvements to surveillance system design and implementation in Jamaica;
  • Literature review of child injury and application of Haddon’s Matrix to case series in Pakistan;
  • Social acceptability of barriers to prevent drowning in children and publication of papers summarizing drowning prevention in the Philippines;
  • Linkage of data on road traffic injuries using police and hospital data and development of a policy brief in Romania;
  • Preparation of research proposal on psycho-social factors related to suicide in South Africa;
  • School area road safety assessments for primary school children in United Republic of Tanzania.
MENTOR-VIP is an excellent opportunity for committed injury and violence prevention practitioners to improve their skills and benefit from the guidance of a more practiced mentor. Applicants who wish to apply to be mentored during 2016-2017, or individuals who would like to volunteer to be mentors, may find out more information about MENTOR-VIP by visiting this link.
 
For more information contact Dr David Meddings (meddingsd@who.int).
UN Resolution: calling on governments to meet road safety targets

UN Resolution: calling on governments to meet road safety targets

Governments call on WHO and partners to support development of global road safety targets and request UN Secretary-General to explore establishment of a road safety trust fund. The UN General Assembly and its Member States adopted a resolution on “Improving global road safety”. The resolution, which was tabled by the Government of the Russian Federation, was co-sponsored by 55 governments.

UN General Assembly, New York, USA

Among key decisions, resolution A/70/L.44 reaffirms adoption of the Sustainable Development Goal (SDG) targets on road safety outlined in the 2030 Agenda for Sustainable Development:

SDG targets :
3.6: which aims to reduce global road traffic deaths and injuries by 50% by 2020 and SDG target;

11.2: which aims to provide access to safe, affordable, accessible and sustainable transport systems for all by 2030.

The resolution acknowledges their importance and calls for action to reduce road traffic deaths and injuries as a pressing development priority. It also endorses the outcome document of the 2nd Global High-Level Conference on Road Safety, held in Brazil in November 2015, namely the “Brasilia Declaration on Road Safety“.

The resolution invites two major development conferences – the UN Conference on Housing and Sustainable Urban Development (Habitat III, Quito, Ecuador, October 2016) and the 9th Global Conference on Health Promotion (Shanghai, China, November 2016) – to give appropriate consideration to road safety and sustainable mobility generally. It asks these to do so, while paying special attention to the needs of those in vulnerable situations, including people with disabilities.

Read more about the road safety crisis facing young people.
With regard to Member States, the resolution renews its call on governments to take a leading role in implementing the road safety-related SDG targets and the activities of the Decade of Action for Road Safety 2011-2020. In line with the Global Plan for the Decade of Action, and as documented in previous UN General Assembly resolutions, Member States are specifically invited to adopt comprehensive legislation on key risk factors, including speeding, drinking and driving, and failing to use motorcycle helmets, seat-belts and child restraints; improve the safety of vehicles and roads; and strengthen emergency trauma care for victims of road traffic crashes.
Lord Robertson of Port Ellen and Dr Etienne Krug of WHO take a #safie for the #SaveKidsLives campaign.
Member States are also requested to develop and implement targeted social marketing campaigns to raise awareness; commemorate the annual World Day of Remembrance for Road Traffic Victims; organize activities in 2017 to mark the Fourth UN Global Road Safety Week; support the activities of the UN Secretary-General’s Special Envoy for Road Safety; and explore new and innovative funding modalities.
 
The resolution requests WHO, in collaboration with other UN agencies and UN regional commissions, to continue facilitating a transparent, sustainable and participatory process with all stakeholders to assist countries to develop voluntary global performance targets on key risk factors and service delivery mechanisms to reduce road traffic fatalities and injuries. WHO is also encouraged to continue to monitor, through its global status reports, progress towards the achievement of the goal of the Decade of Action.

YOURS Executive Director, Foor Lieshout, Administrator of the Global Alliance of Road Safety NGOs, Lotte Brondrum and Director of Violence Prevention, Injury, Disability and Non-Communicable Diseases; World Health Organization, Dr Etienne Krug take a #Safie.

Finally the resolution requests the UN Secretary-General to consider the possibility of establishing, from voluntary contributions, a Road Safety Trust Fund, to support the implementation of the Global Plan for the Decade of Action and road safety-related SDGs.
 
Road traffic deaths and injuries are a major health and development concern. WHO’s Global status report on road safety 2015 indicates that worldwide the total number of road traffic deaths has plateaued at 1.25 million per year, with the highest road traffic fatality rates in low-income countries. In the last three years, 17 countries have aligned at least one of their laws with best practice on the key risk factors noted above. While there has been progress towards improving road safety legislation and enhancing vehicle safety, the report shows that the pace of change is too slow. Urgent action is needed to achieve the ambitious targets reflected in the 2030 Agenda for Sustainable Development.