Pokemon Go! Is catching Pokemon the new distraction on the road?

Pokemon Go! Is catching Pokemon the new distraction on the road?

Playing popular game Pokémon GO has made some people lax about their personal safety, according to police around the world. Many local authorities have began asking people playing the augmented reality game to look while they are crossing the road – or catching that Jigglypuff might just end up costing a life.

A PSA from Arizona’s Department of Transportation in the USA.

The game encourages people to ‘switch between the virtual world and the real world’ using their smartphones in the real world, which could potentially cause danger if people are not paying attention to the real world…and the dangers of the road.

Northern Territory Police in Australia warned on Facebook that people were being reckless while playing the game:

The Pokémon GO website explains how the game works. It says: “Travel between the real world and the virtual world of Pokémon with Pokémon GO for iPhone and Android devices.

“Get on your feet and step outside to find and catch wild Pokémon. Explore cities and towns around where you live and even around the globe to capture as many Pokémon as you can. As you move around, your smartphone will vibrate to let you know you’re near a Pokémon”.

“Once you’ve encountered a Pokémon, take aim on your smartphone’s touch screen and throw a Poké Ball to catch it. Be careful when you try to catch it, or it might run away! Also look for PokéStops located at interesting places, such as public art installations, historical markers, and monuments, where you can collect more Poké Balls and other items.”

 

In India, Mumbai Police have also issued warnings to consumers of the app that ‘Life is not a Game’ and shows a policeman catching a Pokemon. After hearing about all the incidents and injuries Pokemon Go has caused in the last few weeks (traffic accidents, broken bones, pedestrians hit), a few San Francisco creatives wanted to remind people to be careful.

The result is a series of safety signs featuring adorable Pokémon Road Kill. The posters and decals show Pikachu, Squirtle and other Pokémon favorites all run over by traffic, with the hashtag #GoSafely. The signs were put up around San Francisco, specifically at Pokémon Gyms and high-traffic intersections.

The dangers of distraction are all too real.

Campaigners in San Fransisco enourage players of Pokemon Go to #GoSafely

So what’s the verdict?
Pokemon Go is a a game changer, integrating a game into the real world landscape is truly exciting. The game offers players the chance to get up and get active, explore, meet new people and relive the nostaligia of being a Pokemaster! It also brings a whole new generation of Pokemon trainers into the fold making the world Pokemon crazy once again.

However, its clear that the game is also causing some dangers. Keeping our eye on the road is fundamental to safety as a pedestrian. Behind the wheel, distracted driving is absolutely deadly. We want our youth to enjoy the exhileration of catching a Pokemon, but we also know that it’s important to be wise to the road and stay safe. That’s why we say, happy ‘safe’ Pokemon hunting, and echo the point #GoSafely.


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Pokemon Go! Is catching Pokemon the new distraction on the road?

Brian’s Column: Why do we applaud when a vehicle almost crashes?

A culture of road safety is growing in low and middle income countries but some approaches and attitudes still need challenging…Brian explores.

Ever been driving in a public taxi, you miss someone by a hair’s breadth and passengers applaud the driver, screaming ‘You should have finished him (pedestrian, cyclist, other vehicle) off’? Have you experienced the confusion of munching, regurgitating, and re-digesting this brilliance of utter madness? It is through this kind of a masterpiece that led one wise man to say “Understanding the behaviour and actions of humans is as good as future impossible tense!”. That wise man was me. (Save me the stick).

A typical Ugandan road.

Anyways…Having a rat escape from the cat’s canines literally justified by my escape back to Uganda following sporadic uncontrollable reactive and counter reactive political clashes in Juba, South Sudan midway last month, I had another encounter to never forget. Within the capital, Kampala lies an ant-like vehicle pattern characterized by public taxis which I hurled myself onto as I headed to my hotel. Like in most developing countries, the roads are narrow with limited designated pedestrian walkways, no two wheeled vehicle lanes:-you’d say our roads are organisingly disorganized.

As our driver maneuvered through the traffic, we had a near-miss with a commercial cyclist (also referred to as Boda Boda) as our vehicle lightly hit him from behind. Neither the rider nor the passenger sustained any injuries but they seemed visibly scared to death. It’s  like both the rider and passenger  just saw a parliament of ghosts sipping orange juice with that trademark Kermit line ‘None of my business!’ encrypted on their faces.

To my utter shock, about 6 fellow passengers were cheering the driver for a job ‘almost well done’. Within the lines (as I still need a PhD in Luganda:-the local language), I read that “These goons need to be swept off the road for good. They are a menace!” This is a common occurrence among young males living in urban and suburban areas.

Well, Uganda looses about 3.400 lives annually on the road according to Uganda Police (2013). But ofcourse, with the gaps at every stage of data collection and under reporting, the number is significantly higher. More than half of the registered injuries are pedestrians and two wheeled vehicles. Almost 50% of crash victims are more vulnerable road users such as pedestrians and cyclists.

As we correctly know, multitasking and driving don’t mix. Even for skilled and experienced drivers, driving safely requires that you use most, if not all, of your mental capacity: it doesn’t take much for your driving to be distracted.  You would expect empathy and patience to share the available road with calmness amongst ourselves. Besides, yelling at the driver or rider is already a form of distraction (auditory, physically, visual, cognitive) and passengers could earn themselves an unplanned encounter with their creator adding salt to an injury.

Young males might need to do a little more shopping…of ‘PATIENCE’ Cheers from Bangladesh. Wait, that’s another long story related to Emergency Response!

Stay calm as Christmas is close!

Do you have what it takes to be a youth champion for road safety?

Do you have what it takes to be a youth champion for road safety?

We are building a generation of road safety conscious young people all around the world. Young people that not only live the ideals of good road safety practise, behaviour and attitudes but also encourage their friends, relatives, loved ones and peers to also adopt safer approaches. Do you have what it takes to be a youth champion?

Become a YOUTH CHAMPION for road safety!

We believe young people should be part of the road safety solution. Start by being a role-model and pledge to be a road safety champion!

A youth champion in Kenya.

A youth champion for road safety has no specific profile; no defined background, ethnicity, colour, educational record, wealth, income or status. Just as the carnage of road traffic crashes care little about the person in the crash, so is the universal approach to saving lives, one role model, one champion at a time!

A youth champion in Canada

It doesn’t matter where you are from, what you do or how you do it, if you care about saving lives on the roads or have even been affected by road traffic crashes; we invite you to become a road safety champion today!

Become a Youth Champion for Road Safety. This is what it takes!

You pledge to..

  • use a seatbelt
  • wear a helmet
  • respect the speed limits
  • not drive under the influence of alcohol or drugs
  • not get distracted when driving
  • be visible on the road as pedestrian or cyclist
  • know how to react in the case of a crash

A youth champion at the Kenya Red Cross.

And you want to take action! You commit to…

  • act as a role-model for your friends, family and your community.
  • learn about road safety. Download the Youth and Road Safety Action Kit, which is an easy and good introduction to road safety.
  • reach out to your Regional Champion! They are here to help you taking the next step.
  • spread the word: You don’t have to be a professional or formally engaged in the field to talk about road safety. Spread the word among your family, friends, colleagues, and anyone else you know. You could use our posters!
  • join our campaigns. For example you could check out the #SaveKidsLives campaign and help promoting it.

 

Become a Champion – Join Us!

Halve traffic accident deaths and injuries by 2020: can it be done?

Halve traffic accident deaths and injuries by 2020: can it be done?

The UN has an ambitious goal to cut road deaths and injuries by 50% in five years. Are governments and donors finally prioritising the issue? The Guardian’s Global Development Professionals explore the world’s road safety targets as established in the Sustainable Development Ageda known as the ‘Global Goals’.

“If you read any newspaper in India, across Africa or south-east Asia, you regularly see big stories about crashes involving multiple casualties,” says Saul Billingsley. “There’s awareness that these things are happening [in developing countries] but not an awareness of how to deal with it.”

Some 90% of the 1.2m deaths caused by road crashes each year occur in developing countries. Road injuries are the leading cause of death among people aged between 15 and 29, and the ninth leading cause of death overall, according to the World Health Organisation.

I’ve always described it as a hidden epidemic … there is an incredibly low level of awareness – Kevin Watkins, ODI

These are big numbers, and the issue goes beyond the immediate impact. Every year, 1 million children are either killed or seriously injured in road crashes, and miss out on an education. If a parent is injured or killed, children often have to drop out of school to look after them or find a way to earn money. And there is a strain on health systems that are already under pressure, says Billingsley, director of the FIA Foundation, a global road safety charity.

Globally, the development sector has been slow to recognise road safety as an issue. “I’ve always described it as a hidden epidemic,” says Kevin Watkins, executive director of the Overseas Development Institute (ODI). “If you ask people working in international development or infrastructure planning whether they’re aware of the level of road traffic injuries and the associated social and economic costs, there is an incredibly low level of awareness.”

Billingsley blames on the millennium development goals (MDGs) – road safety was not one of them. Research into road safety as a development issue fell away from the end of the 1990s, he says, as governments, NGOs and UN agencies concentrated on the eight key areas of the MDGs.

Traffic accident in Delhi. Photograph: Mani Babbar / www.ridingfreebird.com/Getty Images

But the dawn of the new sustainable development goals (SDGs) means that awareness of the issue now needs to grow fast. One of the many ambitious targets is to halve the number of global deaths and injuries from road traffic accidents by 2020. How can such a huge problem be halved in such a short amount of time?

A group of organisations have been quietly campaigning on road safety for the past 10 years. The campaign, coordinated by the FIA Foundation, worked to establish the UN Decade of Action for Road Safety 2011-2020 and was instrumental in getting the issue included in the SDGs. Two high-level ministerial conferences – in Russia in 2009 and Brazil in 2015 – also proved to be “momentum changers” in getting road safety on to the international agenda.

Over the past few years, this group of organisations have a built a rich body of evidence which shows exactly what can be done by different stakeholders to tackle deadly road traffic incidents. For governments – both national and municipal – the need is to pass stringent laws, such as those to reduce speed and enforce helmet-wearing.

Belizean Youth for Road Safety continue action with youth in Belize!

Belizean Youth for Road Safety continue action with youth in Belize!

Over the last two years, we have been working youth leaders in Belize to stimulate sustainable action for youth and road safety issues in the country. Part of the Caribbean Development Bank’s all encompassing road safety project in Belize, we began our work with youth in Belize in 2014 and since then, they have gone above, beyond and further to take change forward for road safety!

One of our massive successes in capacity development and empowering youth is the two year programme established in partnership with the Caribbean Development Bank (CDB) and the Government of Belize (GOBZ).

Check out the Belizean Youth for Road Safety (BYRS) promoting their work:

Having seen our ground breaking workshops in action at the VYBZING Forum in Saint Lucia, CDB approached YOURS to help them reach their goals to educate and inspire young people to take road safety action in Belize. These efforts were part of the Bank’s wider all-encompassing road safety project, which focuses on improving Belize’s infrastructure, emergency response, enforcement and education.

Floor Lieshout, Executive Director at YOURS said,

“We are so inspired to see our Belizeans champions taking the initiative beyond all expectations. They are a symbol of the power of youth to make change for road safety! A torch of change that energize the road safety revolution in the country”

We realized this mission by establishing a strong partnership with the government, universities, youth groups and media and to train 34 young facilitators over two years. We trained two cohorts, one in 2014 – one in 2015, and took young leaders from Belize through the full YOURS interactive workshop experience. These facilitators successfully trained a futher 2000+ youth in road safety by the end of 2015. This year, we will be returning to Belize to wrap up our final review visit and work with BYRS on sustainable growth.

 
Meet Graham, the body built to survive a crash – Project Graham

Meet Graham, the body built to survive a crash – Project Graham

The #SaveKidsLives campaign is well into its second phase, which encourages campaigners and supporters to gather action and commitments from decision makers to enact five proven measures for road safety. The ultimate aim is to #SaveKidsLives. We fully support this campaign and invite the youth network for road safety to take part and follow the campaign’s steps. The 2020 Action Agenda is the centerpiece of the campaign. Explore it with us.

 

#SaveKidsLives is an official campaign coordinated by the United Nations Road Safety Collaboration. It was launched 6 months before the Third United Nations Global Road Safety Week in May 2015. The campaign is co-led by children and calls for urgent action to halve road deaths and injuries by by 2020; the target established in the Global Goals, the Sustainable Development Agenda for the next 15 years (2030).

It does so by:

  • highlighting the plight of children and the vulnerable on the roads;
  • generating worldwide action to better ensure our safety on the roads, starting with children;
  • calling for strong commitments to save lives on the roads to reach the Global Goals targets.

The campaign operates on the principles of the Decade of Action for Road Safety 2011-2020 and is managed by a broad coalition of members from the United Nations Road Safety Collaboration.

Graham has been making an appearance all around social media – his body has been designed to survive a road crash.

Created by TAC as part of the ‘Towards Zero’ campaign they explained,

‘Our aim with Graham is to remind Victorians (Australia) of how vulnerable our bodies really are by showing them what we might look like if we were built to survive a crash on our roads’.

Although our bodies will never look like Graham’s, there’s a safe system in place that can help protect us in much the same way. And at the centre of this system is the belief that human health is more important than anything else. Our bodies are strong, but there’s only so much force we can withstand before we break. That’s why we need to ensure we have a safe system in place – one that protects us from our own mistakes and those of others.

A catalyst for conversation and ultimately an educational tool, Graham shows us what we might look like if we were built to survive on our roads. He’s a reminder of just how vulnerable our bodies really are when speed and impact forces as low as 30km/h are at play.