Teen app promotes road safety with rewards – with frisky adverts

Teen app promotes road safety with rewards – with frisky adverts

Shotgun uses GPS to track each car journey you make for 1,000 miles. The app then scores the different elements of your driving and dishes out points based on your overall performance. Collecting these points unlocks different reward levels, earning you things like vouchers and free cinema tickets. You’ll also be given pointers along the way, giving you the tools to improve and win even more.

You can even compare your score with friends on the leaderboard for extra bragging rights.

 

The first-of-its-kind app in the UK, encourage safe driving for 17 – 25 year olds. Young drivers are most at risk when they first take to the road and we want that to change. So keep safe out there and help us make a difference.

“As you are now well aware, road traffic crashes remain the single biggest killer of young people”

1.5% of all drivers are 17-19 years old, yet they’re involved in 9% of all fatal or serious crashes

The app uses GPS technology to monitor new drivers first 1000 miles on the road and scores them on various elements. They are then rewarded with giveaways and experiences from well known high street brands such as Virgin Experience Days, Pizza Express and BoostJuice.

Encouraging young people to drive safely through rewards is a clever way to promote safe driving. This trend has been popular in other countries too, with youth being rewarded for safer driving with lower insurance rates through blackbox technology.

Alongside safe driving for physical rewards, it remains important for young peope to understand the benefits of safe driving for safey’s sake; being a safer driver means making the road safer for everyone.

What’s your view on this type of road safety promotion?

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New UN Road Safety Week website goes live! Save Lives – #SlowDown

New UN Road Safety Week website goes live! Save Lives – #SlowDown

We have been working with the World Health Organization and the FIA Foundation to build a new platform for the United Nations Global Road Safety Week (UNGRSW). The fourth week takes place on 8-14 May 2017 with the tag line Save Lives #SlowDown. The week focuses on speed management and encourages people to take the pledge to #SlowDown.

Why #SlowDown?

003 speed meterSlowing down is very safe
We all want to arrive safely at our destination. By slowing down we make our roads safer for our children, families and friends.

002 crossingSmall changes, big results
Research shows that a 5% cut in average speed can result in a 30% reduction in the number of fatal road traffic crashes.

 

001 stopSpeed up the solutions
When the world commits to #SlowDown and implements evidence based solutions, road traffic crashes will fall and we will save lives.

The website covers a great wealth of information and resources as to why drivers should #SlowDown. It also features an archive of the previous three Global Road Safety Weeks.

You can use this banner on your social media – download social media graphics here.

We invite all youth and road safety champions to log on to the new website for the Fourth United Nations Global Road Safety Week.

PLEDGE TO #SLOWDOWN

Brian’s Column: Folks who overtake EVERYTHING on the road…why?

Brian’s Column: Folks who overtake EVERYTHING on the road…why?

Our regular columnist, Brian Bilal Mwebaze from Uganda, Africa is back with a take on all this youth, road safety and Africa. This month, he places his eye on people who feel the need to overtake everything on the road. Those that need to get there quicker than anyone else and asks the question, “Why?”. Check out his latest article.

Depending on which corner of this strange planet you’re in, safer new year 2017, safer valentine’s day, safer women’s day, safer fathers’ day, safer animal rights day, safer independence days, safer Eid, safer Christmas 2017. I have to say all this so I won’t have to say them again for the whole year. 2017 is yet another action packed year giving us a chance to make lives better for ourselves and our future generation:-to do this however, we must be alive making safety a top priority.

There is an old saying “Time is the best litmus test for everything”. But somehow, some self styled ‘experienced’ drivers claim to have unearthed a ground breaking research to shorten time. They have coined it rather a familiar word called ‘Overtaking’. One would think they have earned a PhD in overtaking everything that moves anytime on the road be it cats, cows, dogs, humans and other vehicles. They’re so immaculately consistent at overtaking that they could make Fast & Furious directors mad.

“I’m experienced enough on this road to know where and when I can overtake”, said the taxi driver.

I could over hear him boast of his enviable skills and knowledge. While experience is a valuable asset, he forgets (or pretends) that a public road is not like one in the movies because the later is under controlled conditions.

On a public road, you don’t know what’s going to happen. Some folks hit their indicators going right when they’re actually going left and dare I say, others never indicate. We have got quite a lot of kids crossing on unmarked and ill lit bends on our roads and hey, we’ve got both domestic and wild animals having a conversation on the roads too, especially all across Africa!

You really wonder why these folks overtake all the time irrespective of the road signs and road conditions? Is it a yet unidentified form of cancer? Is it reason enough to say your 10+ years experience on THAT road makes you a professor of overtaking?

Is it that you’re late upon which you should have started your journey much earlier? Or shall we instead blame it on the male hormones (We always do this when we can’t find a better reason!) Overtaking and speeding are rendered husband and wife:-If you drive above the maximum speed limit or you drive too fast for the weather, road and/or traffic conditions, even if the posted speed limit is not exceeded – you are speeding! Speeding is one of the most commonly reported factors associated with crashes, yet, few drivers view speeding as an immediate risk to their personal safety.

It’s perhaps why the UN Road Safety Collaboration is pleased to announce that the Fourth UN Global Road Safety Week 8-14 May 2017 under the theme “Slow Down”, will focus on speed and what can be done to address this key risk factor for road traffic deaths and injuries. Speed contributes to around one-third of all fatal road traffic crashes in high-income countries, and up to half in low- and middle-income countries.

In 2017, the road safety enthusiasts hope you overtake when you must, when it’s safe.

Global Alliance of NGOs for Road Safety – Photo Contest for #SlowDown

Global Alliance of NGOs for Road Safety – Photo Contest for #SlowDown

The Global Alliance of NGOs for Road Safety is holding a photo contest for the Save Lives: #SlowDown campaig, the official campaign of the Fourth United Nations Road Safety week to encourage non-governmental organizations (NGOs) from around the world to take part. The Alliance will feature the best photos sent in on their social media during the next Alliance meeting. We encourage our youth network to also take part!

The Save Lives: #SlowDown campaign is being launched soon at www.unroadsafetyweek.org

The Fourth UN Global Road Safety Week is focusing on speed management and takes place on 8-14 May 2017 globally. The week is being prepared and aims to quickly mobilize the global road safety community into action.

The Global Alliance of NGOs for Road Safety will run a photo contest starting 13 February to the end of March. A committee of experts will select a winner each week and the pictures will be displayed on the Alliance Facebook and Twitter page and during the Fifth Global Meeting of Nongovernmental Organizations Advocating for Road Safety and Road Victims in Kuala Lumpur, Malaysia 3-6 April 2017.

Please share your photos and help to the global effort to make this Week a success!

We encourage our youth network to take part, show creativity and celebrate the build up to the week.

 

The picture categories are:

  • pictures with #SlowDown signboard and action priority
  • pictures of speeding and speed management initiatives
  • pictures of NGOs’ in action. 

Enter here to download the #SlowDown signboard and find a few ideas and WHOs concept note for the #SlowDown pictures.

Send your high resolution pictures to admin@roadsafetyngos.org, and follow us on Facebook and Twitter for the contest’s updates.

Visit the Alliance Website for more details

The benefits of less speed – NZTA’s new advert explains all

The benefits of less speed – NZTA’s new advert explains all

This campaign puts a twist on previous campaigns which have focused on the consequences of more speed. This time it looks at the benefits of less speed.

The big challenge in the area of speed is to get people to stop defending their perceived right to speed. As a contributing factor in 20% of all fatal and serious injury crashes, speed continues to be a serious issue on New Zealand roads. In 2015, 87 people were killed and 466 were seriously injured in speed-related crashes.

Thank you for your speed…

Previous campaigns have shown that irrespective of your personal driving ability and skill, there are others on the road who make mistakes. Safe speeds are essential for this reason; drivers can’t control the behaviour of other road users but they can control their own.

The target audience

The campaign aims to get competent drivers, who like driving fast and see the speed they chose to travel as a personal thing, to realise that speed is not just a personal choice, because other people get hurt as well.

Routinely driving at speeds above the limit, they’re the people who travel faster than the traffic around them; they frequently overtake, tailgate and cut corners. Confident in their driving ability and the fact that nothing untoward is likely to happen, they recognise that speed can affect the outcome of a crash but don’t see this as their issue.

Drivers naturally defend their choice to drive at the speeds they do – that’s just human nature. Their own experience reinforces their belief that their speed isn’t the problem. They believe it’s their choice to drive at the speeds they travel at and they don’t like being told to slow down.

We want them to acknowledge that their speed isn’t just a personal choice. Sure – most of the time when they speed nothing happens, but what if something does?

“While they might not be at fault, the speed they choose to drive at determines the outcome of any crash”.

Ultimately the goal is to get these people to make the choice to slow down. By choosing a safe speed, they choose what happens next.

Video from Alliance Academy training is now live!

Video from Alliance Academy training is now live!

In September 2016, we helped deliver the Alliance Academy in Memphis, Tennessee at the headquarters of FedEx in USA. FedEx have produced a great video featuring highlights from the training and testimonials.

The Global Alliance of NGOs for Road Safety (also known as ‘The Alliance’) received a generous grant from FedEx to help further develop the capacity of the 180+ Alliance members in 90 countries.

The Alliance created the ‘Alliance Empowerment Program’, an overarching program that has the aim to work with NGO leaders to improve their effectiveness and impact. Members of the Alliance identified several key areas for development that would help them in their road safety missions on the ground. This was realized through an Alliance wide ‘Learning Needs Assessment’ in which members reviewed the skills they need to make real lasting change in road safety. In response to a clear capacity development need, the Alliance developed supportive programs under the banner of the Empowerment Program. These include: The Alliance Academy: which offers trainings such as online webinars and in-person training workshops.

The Academy Advocates: is an initiative that results from the Alliance Academy. The overall aim is to increase the quality of work that Alliance member NGOs implement. It builds on key skills such as planning, identify funding, implementing and evaluating effective advocacy activities, community mobilization, press attention, legislative change and more.

We (YOURS), were called in to develop the training curriculum based on our training experience. The curriculum was developed through month-long consultations with the Alliance and informed by the Learning Needs Assessment.

We used our track record in workshop delivery to design, develop and implement the training. Floor Lieshout conducted the training and Alliance Member, National Road Safety Council NGO’s staff, Poghos Shahinyan also provided training inputs directly related to his extensive experience in advocacy. External facilitators, such as Safe Kids and Johns Hopkins, Bloomberg School of Public Health as well as FedEx staff were brought in to provide specific inputs to compliment the training.

Read more about the Alliance Academy Training

Check out the video from FedEx here: