Brian’s Column: Your skull isn’t made of diamond! Use your helmet!

Brian’s Column: Your skull isn’t made of diamond! Use your helmet!

In this month’s edition, Brian’ column focuses on the importance of the helmet! In many parts of the world, motorcycle use has rapidly increased yet protective measures have not gone hand in hand. Brian explains the importance of helmet usage on two wheels and explores some myths behind its none-use.

At the corner of what has been, without a doubt, the month-of-being-broke:-thanks to the over-flashing-of-money during the festive season, coupled with the New Year excitement, lies arguably the most awaited month of the year! Ladies and gentlemen, to be precise, It’s February! Hurray! For our amazing young superstars, school is calling! Colleges and Universities gotta open officially…so, dear parents, go to your banks and start depositing our tuition already. For those who are working, don’t worry, February is gonna be a great month, its short, you know what I mean (wink) Back to us, it’s SAFETY all the way…this time, on the HELMET!

While Daft Punk have made the helmet cooler than cool, proper usage of the helmet on two wheels and helmets which are up to safety standards continue to save lives in a road traffic collision.

Along with a global (Africa to be exact) increase in motorization, particularly in low-income and middle income countries, the use of motorized two-wheelers and bicycles is growing rapidly in many places and they come along with a number of names, don’t they?:- Boda Boda in Eastern Africa, Okada in Nigeria, Dewar in Cameroon, Boney (slang in South Africa). As a result, there are increasing fatalities and injuries among users of two-wheelers, with head injuries being a major concern and most common cause of death.

Motorcycle and bicycle helmets are effective both in preventing head injuries and in reducing the severity of injuries sustained by riders and passengers of two-wheelers. Unfortunately, in many countries the use of helmets is low. Many young people around the world die in motorcycle collisions: In Uganda, 61 people are involved in Road Traffic Crash everyday, with stats from Kenya, South Africa, Nigeria, Benin, Cote D’Ivoire, Cameroon and Zimbabwe jaw dropping! If you aint from these countries, don’t consider yourself aloof of the hand of a Road Traffic Crash as a lot of crashes remain unreported!

Recently, this image was shared on popular viral site 9GAG wth the caption, ‘Always Wear Your Helmet, Folks’

Wait, you must have been told or heard or even experienced all the excuses for not having or using a helmet! “It’s just a hat! It’s uncomfortable! It’s bloody hot! I can’t see well with it! Its dirty man! It smells like…” Mention it…
The fact is: A helmet protects your head: Helmet use is effective at reducing head injuries: Helmet programmes are effective at getting helmets on heads: Needless to say, head injuries will come along with complications like brain damage, nervous system break down, and o fcourse then, you won’t be able to play your favorite sport, go to the movies, help your parents at home as you’d’ve wanted! Plus, it’s bloody expensive to be treated let alone, the economic, social burden that comes along with that.

Without really, taking you deep into the science of going to planet mars:

First things first: Your skull and my skull is made up of a variety of minerals but mainly calcium, an element which makes the skull-the hardest bone on a human body! But, wait, calcium isn’t anywhere as close to being hard as Diamond or Gold! Upon pressure, calcium will break, while Diamond and Gold may twist to absorb the pressure! Ok, so during a motorcycle or bicycle crash there are two principal mechanisms of injury to the brain: through direct contact and through acceleration–deceleration. Each mechanism causes different types of injuries. 

When a motorcycle or bicycle is involved in a collision, the rider is often thrown from the cycle.

If the rider’s head hits an object, such as the ground, the head’s forward motion is stopped, but the brain, having its own mass, continues to move forward until it strikes the inside of the skull. It then rebounds, striking the opposite side of the skull. This type of injury can result in anything from a minor head injury, such as concussion, to a fatal head injury.

Head injuries that result from either contact or acceleration–deceleration injuries are themselves divided into two categories: open or closed head injuries. Most traumatic brain injuries are the result of closed head injuries – that is, there is no open wound to the brain.

So, how does the helmet help…lets go to the point straight away, shall we?

  1. It reduces the deceleration of the skull, and hence the brain movement, by managing the impact. The soft material incorporated in the helmet absorbs some of the impact and therefore the head comes to a halt more slowly. This means that the brain does not hit the skull with such great force.
  2. It spreads the forces of the impact over a greater surface area so that they are not concentrated on particular areas of the skull.
  3. It prevents direct contact between the skull and the impacting object by acting as a mechanical barrier between the head and the object

What makes a helmet a helmet, huh?
Please see the photos below for your judgement 😉

(Adapted from: Helmets: a road safety manual for decision-makers and practitioners. Geneva, World Health Organization, 2006.)

Does having 2 kgs of good looking hair on my head good enough? How about wearing a turban? Do I really need this retention system or face shield on my helmet? Is it worth having a helmet of your own?-It costs around 10-20USD. Did I mention that February comes along with #ValentinesDay? Well, make sure you are on the safe side of the game! And for those (like me hahaha) who aint got any #Valentine business…just #STAYSAFE ☺

Spotlight: Youth for Public Transport – Promoting Sustainability

Spotlight: Youth for Public Transport – Promoting Sustainability

Every so often, YOURS features an organization within its network that is carrying our exceptional work. Youth for Public Transport (Y4PT) are an organization promoting sustainable transport in natural and urban environments. We feature their work here.

The purpose of Y4PT is:

  • To act collectively with the youth of the world to educate, disseminate,innovate and improve the urban world through the development of public transport, sustainable mobility and related issues (environmental and sustainable  issues, architecture, urban spaces, and social cohesion matters).
  • To protect the planet, natural and urban environments, to promote youth awareness on sustainability, to protect young people through better education and healthy living conditions, to reduce social and intercultural differences in the world.
  • To promote equity and solidarity.
  • To support intercultural understanding and active citizenship.

Y4PT is acting through the following activity:

  • Advocacy through the management of our website and Social Media.
  • Youth participation in active politics and innovation through the development of Y4PT Parliaments and Laboratories at national and international level.
  • Writing papers and articles in the media.
  • Creation of innovative projects in the field of Transport, Environment,Social.
  • Creation of national and international events
  • Participation in forums, conferences, congresses, seminars.
  • Contacts and partnership with national and international organizations, Institutions, Governments. 

Y4PT was thought up and is directed by Ms. ALESSANDRA GORINI. The Y4PT WORK TEAM supports her to get ahead the Organization and it is integrated by young people from all over the world, from different careers and age range who they are committed since the beginning.

YOURS and Y4PT Collaboration
YOURS will be joining Youth for Public Transport at the Y4PT Youth Meeting at UITP MENA Congress & Exhibition. Taking place in the United Arab Emirates this year. Read more about Y4PT in the MINE Secion.

Online library of road safety PSAs now available – WHO

Online library of road safety PSAs now available – WHO

YOURS was recently involved in a project to assist the World Health Organization in identifying public service announcements (PSAs) for road safety. The finished result is a searchable online database of effective road safety PSAs from around the world illustrating impactful road safety campaigns.

Worldwide more than 1.2 million people die as a result of a road traffic crash each year, and as many as 50 million more are injured. Most of these tragedies can be prevented through improvements in roads, vehicles, and people’s behaviour in terms of avoiding speeding, drinking and driving, and distracted driving and using motorcycle helmets, seat-belts, and child restraints. In terms of people’s behaviour, such actions can be promoted through the development of comprehensive road safety legislation and the rigorous enforcement thereof.

To increase public awareness of road safety laws and to persuade the public to abide by them, national and local governments complement legislation and enforcement with the broadcasting of mass media campaigns through television and radio. The most powerful of these campaigns highlight what happens when people fail to abide by the law and the resulting consequences in terms of death, injury and disability as well as fines and imprisonment.

This online library of road safety video and audio campaigns – which will continue to expand in the years ahead – was produced to inspire governments and other agencies wishing to develop their own mass media campaigns. It provides some of the best campaigns from around the world, showcasing possible concepts in order to save time and expense for those wishing to develop such campaigns.

The campaigns included are among those which have been evaluated to be effective or are otherwise of a high-quality production standard with clear and targeted messages promoting the good practices in road safety identified by WHO and partners worldwide. Each campaign is presented with a one-page description highlighting details about the campaign and providing contact information and links to related materials.

Transforming Transportation for More Inclusive, Prosperous Cities

Transforming Transportation for More Inclusive, Prosperous Cities

Leaders in the transport, development, and for the first time, business sectors convened for Transforming Transportation this month in Washington, DC.Leaders in the transport, development, and for the first time, business sectors convened for Transforming Transportation in Washington, DC. A major focus was placed on ‘Sustainable Transport’ with an additional focus on road safety.

Cities are the world’s engines of economic growth. Yet many have a long way to go when it comes to ensuring safe and affordable access to jobs, education, and healthcare for its citizens—in part because their transport systems are inadequate and unsustainable. This weakness is visible in packed slums and painful commutes in cities that fail to provide affordable transport options.

Inadequate transport comes with other costs related to air quality and safety. Beijing, China, battles dangerous levels of air pollution due in large part to motor vehicle emissions. Major Indian metropolises like Mumbai, Kolkata, and Chennai are growing out instead of up, contributing to increased travel distances and an estimated 550 deaths every day from traffic accidents. And across the globe, cities are the locus of up to 70 percent of greenhouse gas (GHG) emissions driving climate change.

Throughout the event, the conference was tweeted at #TTDC14

Poor transport systems not only hinder the public health and economic growth of cities, they can spur civil unrest. More than 100,000 protestors, for example, gathered in Rio de Janeiro, Brazil, on one night in June 2013 to express a wide range of grievances, including transportation fare hikes, poor public services despite a high tax burden, and other urban issues. But in these challenges lie significant opportunities – particularly for the business and transport sectors at the city level.

Better Cities, Better Business

High-quality and affordable public transport systems make a city attractive to investors and thereby create more job opportunities. Reliable public transport systems also promote inclusiveness and allow all residents to benefit from the economic growth potential of a city.

The World Bank and EMBARQ – the sustainable urban transport and planning program of the World Resources Institute (WRI) – will co-organize Transforming Transportation with a team of partner organizations. Transforming Transportation is a two-day event that will bring together business leaders, policymakers, and city and transport officials. This year’s theme is “Better Cities, Better Business.” By convening this diverse group of stakeholders, we hope to share ideas and spread the message that the business and transport sectors can work together to improve the world’s cities – to benefit themselves, as well as millions of urban residents.

Poor transport systems not only hinder the public health and economic growth of cities, they can spur civil unrest. More than 100,000 protestors, for example, gathered in Rio de Janeiro, Brazil, on one night in June 2013 to express a wide range of grievances, including transportation fare hikes, poor public services despite a high tax burden, and other urban issues. But in these challenges lie significant opportunities – particularly for the business and transport sectors at the city level.

Better Cities, Better Business

High-quality and affordable public transport systems make a city attractive to investors and thereby create more job opportunities. Reliable public transport systems also promote inclusiveness and allow all residents to benefit from the economic growth potential of a city.

The World Bank and EMBARQ – the sustainable urban transport and planning program of the World Resources Institute (WRI) – will co-organize Transforming Transportation with a team of partner organizations. Transforming Transportation is a two-day event that will bring together business leaders, policymakers, and city and transport officials. This year’s theme is “Better Cities, Better Business.” By convening this diverse group of stakeholders, we hope to share ideas and spread the message that the business and transport sectors can work together to improve the world’s cities – to benefit themselves, as well as millions of urban residents.

Businesses have not traditionally been seen as critical to improving urban areas, but they should be – 25 major cities account for approximately 50 percent of the world’s GDP, and improving cities is beneficial and rewarding for businesses and urban residents alike. Globally, cities are home to more than 3.5 billion people, more than half the population of the planet. People migrate to cities at the rate of tens of millions per year because cities reduce the physical distance between people and companies. Home to some of the poorest on the planet, they offer the most opportunities to raise oneself out of poverty. Companies are often located in cities for the same reason: proximity.

In a global race to attract and retain talent, cities and businesses must partner to create attractive, dynamic places to live and work. One immediate way businesses can help improve cities is by engaging with the transport sector. Consider the following opportunities:

In Mexico City, Mexico, traffic congestion forces 20 percent of workers to spend more than three hours commuting to work each day, and chronic traffic congestion in Cairo is estimated to cost up to US$8 billion per year — about 4% of Egypt’s GDP. Sustainable transport solutions can help recover the financial value of hours of productivity lost – Line 3 of Mexico City’s bus rapid transit (BRT) system, Metrobús, has saved US$142 million in travel time alone.

Similarly, investing in sustainable transport infrastructure improves road safety for users across all modes of transport, including passengers on public transport, bicyclists, and pedestrians. Because traffic crashes currently claim 1.2 million lives every year and are predicted to become the fifth leading cause of death by 2030, investment in pedestrianization and cycling infrastructure could be a game-changer. The vastly publicized pedestrianization of Times Square has also benefited businesses as foot traffic has increased; Times Square has become one of the 10 most successful retail destinations in the world since the beginning of its transformation. What has been good for residents has been good for the city and businesses at large. From Buenos Aires, Argentina’s famed Florida Street, to the Pandara Market in Delhi, India, pedestrian areas make commercial sense: they attract tourists, shoppers and workers on their lunch break.

Working Together for Sustainable Urbanization

In today’s increasingly globalized, interconnected world, we can’t operate in silos – whether in the business, transport, or development sectors. Truly improving cities for the benefit of all requires concerted, cross-sectoral action and seizing all sorts of opportunities—from advances in technology to climate finance and shifts in the global development agenda. We also need to follow the example of recent innovations, like the rapidly expanding car-sharing industry or auto-rickshaw fleet reorganizations and think outside of the box. The most effective solutions may not necessarily be high-tech, but they will certainly require creative, collaborative thinking.

Sustainable development remains a major issue in low and middle-income countries. Sustainable transport is a the bedrock of prosperity.

Several major milestones loom ahead: the 20th and the 21st Conferences of the Parties (COP 21) to the United Nations Framework Convention on Climate Change (UNFCCC) in Lima in 2014 and Paris in 2015, as well as the definition of Sustainable Development Goals (SDGs). These key events will set framework for global action after 2015. Transforming Transportation offers a unique opportunity for businesses, transport experts, and policymakers to raise the right questions and hone in on issues that will take center stage in upcoming international summits. These discussions will help shape economic, environmental, and social sustainability for decades to come.

Learn more: You are encouraged to engage and raise questions on social media using #TTDC14, follow @wbsustaindev and @EMBARQNetwork on Twitter for real-time updates, and tune-in to www.transformingtransportation.org and World Bank LIVE for video streaming of select sessions.

2,000 Belizean Youths to Benefit – CDB Youth and Road Safety Project

2,000 Belizean Youths to Benefit – CDB Youth and Road Safety Project

We are incredibly excited to announce that YOURS will be delivering a major road safety programme in Belize in the Caribbean. 2,000 Belizean youths between ages 16-29 are expected to benefit from a USD157,000 Youth and Road Safety Capacity Building Project jointly funded by the Caribbean Development Bank (CDB) and the Government of Belize (GOBZ).

The project funded by a CDB-Grant of USD110,000 with a counterpart contribution of USD47,000 by the GOBZ, will be executed by the Ministry of Finance and Economic Development, Road Safety Unit and the Ministry of Education, Youth and Sports.

Mr. Glen McCarvell, Operations Officer (Civil Engineer), CDB, notes, “Road traffic injuries are the fourth leading cause of death in Belize. Of these, youth comprise 30 per cent of road crash fatalities, with young males specifically, accounting for 90 per cent. Through this project we aim to increase youth’s understanding of road safety, and youth-related issues surrounding the safe use of Belize’s road network. In particular, the project seeks to catalyse behavioural change in young males, while equipping all participants with the knowledge needed, and assisting with the development of the skills required, to implement their own road safety activities.”

This ambitious and exciting programme in Belize build on YOURS’ recent success in Saint Lucia for the VYBZING Forum.

The road safety capacity building programme for youths will be facilitated by Youth For Road Safety (YOURS), an international youth-led and youth-oriented, not-for-profit, non-governmental organisation focused on youth and road safety. The programme will utilise a train-the-trainer approach, while incorporating peer education and active learning.

It is expected that the project will also enhance the benefits to be realised from the ongoing USD8.844 million CDB-funded Road Safety Project launched in March 2013.

Belize has the highest road fatality rate of CDB’s 19 borrowing member countries. The high death rate is disturbing from a public health point of view and also translates into significant social and economic impacts due to lost productivity and increased vulnerability to poverty. A study carried out in 2007 by Belize’s Ministry of Health estimated that the cost of road traffic injuries to Belize’s economy was equivalent to USD16 million.

As always, YOURS will keep you updated via our website! So stay tuned for more information!

Floor Lieshout, Director of YOURS said: “We are thrilled about this contract and thank the CDB and Belize Government for the trust in our organisation. We are looking forward to our collaboration, and can’t wait to kick off the project and work with the wonderful youth of Belize.”

Roads kill: The toll of traffic accidents is rising in poor countries

Roads kill: The toll of traffic accidents is rising in poor countries

An interactive flash map from the Pulitzer Center has been published and illustrates the number of deaths on a countries road per 100,000 citizens allowing us to see a comparison of deaths between rich and poor parts of the world. The global road death toll has already reached 1.24 million per year and is on course to triple to 3.6 million per year by 2030. In the developing world, where this pandemic has hit hardest, it will become the fifth leading cause of death, leapfrogging past HIV/AIDS, malaria, tuberculosis and other familiar killers, according to the World Health Organization’s (WHO) most recent Global Burden of Disease study.

More than 1.2 million are killed on the world’s roads each year—and that number is increasing rapidly. If nothing is done to reverse this trend, the annual death toll is on course to triple by 2030.

The toll is highest in the developing world. Poor countries account for 50 percent of the world’s road traffic, but 90 percent of the traffic fatalities. Road accidents will soon become the fifth leading cause of death in these countries, leapfrogging past HIV/AIDS, malaria, tuberculosis and other familiar killers, according to the World Health Organization’s (WHO) most recent Global Burden of Disease study.

Highway fatalities are also a “poverty-inducing problem,” according to Jose Luis Irigoyen, a highway safety expert at the World Bank. “It’s costing on average between 1 and 3 percent of GDP” in low- and middle-income countries, he says, an amount that can offset the billions of dollars in aid money that these countries currently receive.

Low and middle income countries such as those in Africa struggle the most against the road traffic crash burden.

In 2010, the U.N. General Assembly adopted a resolution calling for a “Decade of Action for Road Safety.” The goal is to stabilize and eventually reverse the upward trend in road fatalities, saving an estimated 5 million lives during the period. The World Bank and other regional development banks have made road safety a priority, but according to Irigoyen, donor funding lags “very far below” the $24 billion that has been pledged to the Global Fund to Fight AIDS, Tuberculosis and Malaria.

In “Roads Kill,” The Washington Post joins with the Pulitzer Center on Crisis Reporting to bring stories from around the world about this neglected but easily curable public-health crisis.

A busy intersection in Kano, Nigeria. (Ameto Akpe/Courtesy of Pulitzer Center)

Nigeria Analysis from the Washington Post
ABUJA — The green-and-white taxi sped through the intersection, ignoring the traffic policewoman officer and narrowly missing a red Honda Civic coming from the adjacent road.

“Wèr è!” — the word means “lunatic” in the Yoruba language — the policewoman screams at the offending driver as he steps on the gas and zooms away. She glares at the disappearing vehicle, powerless to do anything else — no ticket, no fine, nothing for Nigeria’s reckless drivers who routinely act as though the law does not apply to them. It’s only 11:30 a.m. in Abuja, Nigeria’s busy capital, and this policewoman is about to witness several more infractions.

In Nigeria, speed limits appear to be viewed as mere suggestions, lanes are flexible, driving against traffic is routine and if you are caught, a little money can make all your troubles go away.

Nigeria has the worst driving record in Africa: nearly 34 deaths for every 100,000 residents, according to a 2013 World Health Organization report. The Federal Road Safety Commission, the agency responsible for road safety administration in the country, blames most of these accidents on speeding. The country’s notoriously poorly maintained roads, riddled with potholes, help ensure that Nigeria is among the most dangerous places in the world to drive.

“It is not just about drivers here not regarding the rules,” says Afolabi Bakare, a taxi driver. “The truth is most of them do not even know the rules. How many people go to driving school before they get their driving licenses? To tell the truth, even me — I did not know how to drive very well when I got my driver’s license.”