Inaugural student Re:act Brazil campaign on shared responsibility on the road

Inaugural student Re:act Brazil campaign on shared responsibility on the road

Latin America, Brazil – On September 14, the Re:act road safety behaviour change program challenges university students to raise awareness among 18-25 year olds of road safety issues to change behaviour and make all road users safer.

 This story is a reprint of the media release published by RE:ACT

 

Re:act ran in Brazil for the first time in 2022, with the program running in 12 locations this year in North and South America, the United Kingdom and Australia. As part of the behaviour change program, a panel of government safety and industry partners in each location selects the most compelling student road safety campaign, which is launched in public via Re:act’s media partner on out-of-home advertising assets.

The selected Brazilian campaign, ‘Avoid Another Name’, was created by University of Fortaleza students to educate drivers, motorcyclists, cyclists and pedestrians that we all have a shared responsibility
to prevent crashes on the roads to save lives. It is being launched today through Re:act’s foundation Brazilian media partner, JCDecaux.

“This is the first time Re:act has run in South America and I could not be more impressed with the support we have received and the campaigns the Fortaleza students produced,” Re:act Founder and CEO Andrew Hardwick said.

Latin America, Brazil – On September 14, the Re:act road safety behaviour change program challenges university students to raise awareness among 18-25 year olds of road safety issues to change behaviour and make all road users safer.

This story is a reprint of the media release published by RE:ACT.

 

“The success of the program reflects the amazing commitment of the University of Fortaleza, particularly through Professors Tarcisio Bezerra and Davi Rocha, and foundation program partners AMC Transito, City Hall, Vital Strategies and JCDecaux to the Re:act program and, more broadly, to addressing road trauma among young Brazilians.

“Fortaleza is globally renowned as a leader in road safety and we are so proud that our unique program can play a part in building on those achievements.”

Fortaleza Mayor José Sarto added:“The Re:act campaign expresses the students’ creativity and talent, but also shows that youth engagement is an important part in changing behaviour for safer roads.

“These are young people talking to young people, raising awareness, calling for responsibilities and influencing new attitudes. Congratulations to the organizers and to everyone who participated in this initiative.”

“The Re:act project represents an important but challenging achievement,” added University of Fortaleza Professor Davi Rocha, “creating a learning experience that encourages students to become better professionals and human beings simultaneously.

“Participating as the lecturer in charge of the first Re:act held in Brazil was, without a doubt, a privilege and an amazing experience.”

Dante Rosado, Road Safety Coordinator for Brazil at Re:act program partner Vital Strategies, added:“The Re:act program is an excellent idea to promote academic and social engagement with the road safety agenda. Participating as part of the panel and exchanging knowledge with the students was a great experience. I am pleased with the final result and congratulate all students on the ideas presented.

“I expect this first step into their professional and academic life can help inspire them and others and I am confident the campaign will achieve its primary goal of promoting good behaviour in traffic.”

Caio Torres, consultant at Re:act program partner Autarquia Municipal de Trânsito e Cidadania (AMC), said: “Young adults are the main road traffic injury victims. It is important to work on raising awareness of this target audience.

“The Re:act program is a promising initiative as it engages academia and its students in the challenge of changing behaviour among young drivers. It was a great pleasure to contribute to the Brazilian program and exchange experiences with the participants.”

JCDecaux Brazil General Manager Ana Celia Biondi added:“We understand that road safety initiatives like these save lives, and we are very proud to contribute to this important message achieving a wider audience, making available our street clocks in two big cities in Brazil: Fortaleza and São Paulo, South America’s largest metropolis.”

In coming weeks a documentary will be launched telling the story of the inaugural Re:act program in Brazil from the point of view of participating students and program partners.

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We are proud to welcome our newest Capacity Development Manager!

We are proud to welcome our newest Capacity Development Manager!

We are very excited to announce that we have appointed Laura Daniela Gómez from Colombia as our newest Capacity Development Manager. In her role, Daniela will provide technical support and be a fundamental part of implementing actions within our Capacity Development strategies. She started working with us early this September.

Capacity Development Manager role
Earlier this July, we launched a call for applications for our Capacity Development manager position. As we grow our capacity-building efforts through YOURS Academy and our Capacity Development Sessions, the newest post will add additional support to our work of empowering youth leaders to take action on road safety needs through road safety education.

The new position also entails supporting and guiding team members and youth leaders to develop training curriculums, manuals, modules, and relevant guidelines for project-based capacity development needs.

The call for applications invited professionals from around the world to apply and after a thorough recruitment process, we accepted Daniela for the role.

Meet our new manager
Daniela has been with us since the 2nd World Youth Assembly which happened on February 2020 in Stockholm, Sweden. She was one of the youth delegates who attended and was the first prize winner of our Impact Generator Challenge. 

She was one of the first members of the Global Youth Coalition for Road Safety and has gone on to win two consecutive Local Actions, write the SDG 5 Policy Brief as an SDG Champion, and lead the Youth Coalition as a member of the Youth Leadership Board.

Daniela has also worked as a project manager of Despacio, a research center based in Bogota, Colombia that promotes the quality of life by creating humane, friendly, and sustainable cities.

On joining the YOURS Team, Dani shares, “Being part of the Capacity Development Team is a unique opportunity! For the last few years, I’ve been following up on the wonderful work that YOURS does on road safety and promoting meaningful youth participation, and now I’m happy to say I’m part of the staff. I look forward to contributing to the organization with all my creativity and commitment, creating useful tools not only for young leaders but also for decision-makers.”

Welcome to the team, Dani!

Road safety and SDG 4: Our Policy Brief at the UN Transforming Education Summit

Road safety and SDG 4: Our Policy Brief at the UN Transforming Education Summit

Last week from 16 – 19 September, our members Alison Collard de Beaufort and Thiago Gruner joined the United Nations Transforming Education Summit at the UN Head Quarters in New York City. The Summit is a key initiative launched by UN Secretary-General Antonio Guterres.

It seeks to bring together education stakeholders from around the world for an inclusive, networked, and effective dialogue to discuss the progress around SDG 4: Quality Education. 

We joined delegations from government entities, representatives from the Member States, and youth members under the UN system in conversations aimed at mobilizing all stakeholders to support the transformation of education worldwide.  

At the Summit, our youth leaders met with decision-makers, talking about the connections between road safety and education through our SDG 4 Policy Brief. The relevance and importance of road safety fall under one of the thematic tracks of the Summit, specifically (1) Inclusive, equitable, safe, and healthy schools. The other themes include (2) learning and skills for life, work, and sustainable development, (3) teachers, teaching, and the teaching profession, (4) digital learning and transformation, and (5) financing of education.

In their conversations, Thiago and Alison talked about how road crashes are the leading killer of youth worldwide, emphasizing that 90% of child pedestrian fatalities occur within 500 meters of a school. 

They are guided by our Policy Brief which lists key facts and recommendations for ensuring safer school zones and safer journeys for students to and from school. 

Some of the recommendations highlighted in our Policy Brief include the enforcement of 30km/h speed limits in densely populated areas especially prioritizing school zones, better infrastructure for safe walking and cycling, and mainstreaming meaningful engagement of children and youth to ensure representation in efforts to address their needs when designing school and university environments. It seeks to bring together education stakeholders from around the world for an inclusive, networked, and effective dialogue to discuss the progress around SDG 4: Quality Education.

We joined delegations from government entities, representatives from the Member States, and youth members under the UN system in conversations aimed at mobilizing all stakeholders to support the transformation of education worldwide.

At the Summit, our youth leaders met with decision-makers, talking about the connections between road safety and education through our SDG 4 Policy Brief. The relevance and importance of road safety fall under one of the thematic tracks of the Summit, specifically (1) Inclusive, equitable, safe, and healthy schools. The other themes include (2) learning and skills for life, work, and sustainable development, (3) teachers, teaching, and the teaching profession, (4) digital learning and transformation, and (5) financing of education.

The Summit, taking place during the 77th session of the UN General Assembly, was convened by the Secretary-General to elevate education to the top of the global political agenda while also maximizing public awareness and engagement. 

We maintain that road safety is important in addressing the targets under SDG 4. Prioritizing road safety will also fast-track the achievement of the other Global Goals, including Education. Access our Policy Brief for more details. 

DOWNLOAD SDG 4 POLICY BRIEF

Secretary-General’s Special Envoy for Road Safety meets with our youth leaders

Secretary-General’s Special Envoy for Road Safety meets with our youth leaders

Last Month, August, the Secretary-General’s Special Envoy for Road Safety Jean Todt met up with some of our youth leaders from Latin America to talk about some of the most pressing road safety issues young people face. He met with Aldo González Barrera and Ana Ródriguez from Mexico, Laura Daniela Gómez from Colombia, and Cecilia Morales from Guatemala. 

The first stop was in Mexico where Aldo and Ana asked for support from local federal authorities, emphasizing the importance of prioritizing road safety actions around schools with the support of young people. They also discussed the current situation in Mexico brought on by the Mobility and Road Safety Law. 

Also making their way into the discussion are the youth-led efforts Aldo and Ana have taken part in through Liga Peatonal and the Youth Coalition’s Local Actions initiative. They talked about how the work they take part in is usually done as volunteers, promoting advocacy processes. Aldo and Ana also promoted our recently published Policymakers’ Toolkit.

Following the trip to Mexico, Jean Todt came to Colombia and met with one of our Youth Leadership Board Members, Daniela. During their meeting, Dani asked for support in engaging the new Minister to commit to the targets of the UN Agenda, the Stockholm Declaration for Road Safety, and the Global Plan for the Decade of Action for Road Safety. She also insisted on strengthening efforts to meaningfully engage with youth on matters around road safety at both global and local levels.

Responding to the discussion, Jean Todt shared; “meaningful youth participation involves having periodical opportunities to discuss our ideas with the decision-makers, and also have access to resources that enable us to materialize our ideas into actions”

 

Our last youth leaders Jean Todt met during the trip was Cecilia from Guatemala. Cecilia shared that “as a member of the World Youth Coalition for Road Safety, you recognize the importance of empowering young people and involving them in a meaningful way in decision-making processes. We, as young people and as part of the citizenry, do not give up”

Jean Todt traveled to Latin America to promote and gather support for more financial and political investment in road safety with the World Bank and the Economic Commission for Latin America and the Caribbean (ECLAC).

The Latin American region has twice as many cases of fatal accidents compared to Europe.

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Check out the YOURS Annual Report for 2021

Check out the YOURS Annual Report for 2021

We are proud to publish our Annual Report 2021. Look back on all the highlights around road safety, sustainable mobility,  and meaningful youth participation. Our youth leaders hit the ground running, implementing projects and initiatives that address road safety and development issues under the Sustainable Development Goals and the Decade of Action for Road Safety. Read all about our achievements today.

Foreword to the YOURS Annual Report 2021

Reflecting on 2021, I have seen a year full of learning, growth, and impact. Learning to navigate the Covid19 crisis and dealing with its uncertainties, but also jumping on new exciting opportunities. Growth, because I have seen the organization make a giant leap forward in terms of budget, maturity, team members, and sustainability. And what I am most proud of: we continued to deliver outstanding projects and have an impact. In this Report, you can read all about them.

Together with the entire YOURS team, the Youth Leadership Board, and the Supervisory Board, we have also written and finalized two plans: a Strategic Plan 2025 and an Organizational Plan 2025.

The first aims to provide a road map of our priorities for the coming years and how we intend to achieve our vision and mission in an ever-changing global environment; the second is more focused on what we need to have in place as an organization to facilitate that. 

Rolling out our plans will happen in a fast-moving world. Safe and sustainable mobility is uniquely placed within this agenda as cities and countries reimagine urban spaces to prioritize health and well-being.

With the launch of a new UN Decade of Action for Road Safety 2021-2030, this is the moment that youth must become an important stakeholder in reducing road deaths and injuries and meaningfully contribute to designing the future they want and need. Are you with us?

Floor Lieshout
YOURS Executive Director

DOWNLOAD THE YOURS ANNUAL REPORT 2021

Our Policymakers’ Toolkit is LIVE

Our Policymakers’ Toolkit is LIVE

Our Policymakers’ Toolkit is here! We bring you a unique advocacy document that will help policymakers and decision-makers meaningfully engage with young people. This Toolkit promotes the core principles of meaningful youth participation as a cycle of relationship building, commitment, investment, and a shift in mindset around the idea of working with youth and for youth.

pngOnce you download our Toolkit, you will have access to a road map that will guide you through the ins and outs of meaningful youth participation. It will pave the way for the development, implementation, and evaluation of road safety policies with young people. 

You will also find case studies that show the tangible benefits of involving young people in local and global road safety efforts. We provide examples through the experiences of our youth leaders. Finally, you will get self-assessment scorecards that will support the evaluation of your efforts to meaningfully involve youth. The scorecards will also help you track your progress as you work on meaningful participatory practices. 

The Toolkit was initially presented during the High-Level Meeting on Road Safety which happened last 30 June. Our Executive Director, Floor Lieshout, spoke about the need for the Toolkit. He talked about what it meant to meaningfully involve youth in all stages of policymaking and decision-making.

He also provided a rundown of how local and global leaders can create inclusive impact through a cycle that focuses on mindset, the way of working, and commitment and investment in young people, their experiences, ideas, expertise, and perception.

Through the Toolkit, we highlight the fact that road traffic crashes are the leading killer of young people. We present key data that present the realities youth face on the world’s roads. We also acknowledge that human error is inevitable, especially for children and adolescents who are still developing physically and cognitively. This is why it’s important to create a system that takes into account these factors and design one that protects and involves youth.

“Road traffic crashes are the leading killer of youth. Young people are smart and creative. With our skills and ingenuity, we are able to work with decision-makers to reduce the number of deaths and achieve the global road safety mandates.” – Youth Advocate, Nigeria.

The Toolkit states that; the fundamental right of youth to meaningfully participate in policymaking processes is not a new idea. Participation is a human right recognized in the United Nations Convention on the Rights of the Child for those under 18 years of age; in the Universal Declaration of Human Rights; and is central to equal, inclusive, and sustainable development in the Sustainable Development Goals and New Urban Agenda. The Global Plan for the Decade of Action for Road Safety 2021 – 2030 recognizes youth as a critical stakeholder vital to its successful delivery. 

If you haven’t yet, it’s time you meaningfully engage and work with young people. Download our Policymakers’ Toolkit to get started! 

DOWNLOAD OUR POLICYMAKERS’ TOOLKIT