Celebrities, singers and famous faces are no stranger to the world of global road safety. The Decade of Action Campaign has seen support from hundreds of high profiles and the latest to join the list of safety conscious celebrities is global pop sensation, Taylor Swift. She teams up with Toyota for a South East Asia Road Safety Campaign!

oyota is launching its first Southeast Asian road safety campaign in five ASEAN countries as the official automotive sponsor of Taylor Swift’s The RED Tour presented by Cornetto. The seven-time Grammy^® Award winner and her critically acclaimed RED Tour will be making stops in Jakarta, Manila, Bangkok, Kuala Lumpur and Singapore this June.

Toyota believes that education is the basis for improving road safety, so it is focusing on young people with its Be Safety Leaders road safety campaign. The campaign emphasizes that creating a safer road environment requires a concerted effort by all road users including drivers, pedestrians and others in embracing road safety as a way of life. While Toyota constantly strives to create safer cars, it also encourages drivers and passengers to put on their seatbelts, as the simple act of buckling up helps save lives and reduce injuries from crashes.

To help bring this important message to young people, Taylor Swift will help educate her fans on the importance and safety of wearing a seat belt via a video message which will be screened at her upcoming June concerts and via online and social media platforms.Toyota’s road safety campaign will leverage a variety of advertising formats, social media and interactive technologies across Southeast Asia. Each concert venue will feature a Toyota exhibit where fans will have the opportunity to learn more about other safety initiatives by Toyota.

About Taylor Swift
Lauded by The New York Times as “one of the most important pop artists of the last decade,” and by Rolling Stone as “one of the few genuine rock stars we’ve got these days,” 24 year-old Taylor Swift is a seven-time Grammy® Award winner, and is the youngest winner in history of the music industry’s highest honor, the Grammy® Award for Album of the Year. With the 2012 release of her album RED, she is the only female artist in music history (and just the fourth artist ever) to twice have an album hit the 1 million first-week sales figure. She holds the record for the biggest digital sales week ever for a song by a woman, and for the second-largest song sales week overall, as well as the worldwide iTunes record for highest ever first-week album sales.

Taylor has career record sales in excess of 30 million albums and 75 million song downloads worldwide, and Time magazine has named her one of the 100 most influential people in the world. She is Billboard’s youngest-ever Woman of the Year, and her more than 100 industry award wins have included the American Music Awards’ Artist of the Year, the Country Music Association and the Academy of Country Music’s Entertainer of the Year and three European Music Awards. With RED, Taylor became the first artist since the Beatles (and the only female artist in history) to log six or more weeks at #1 with three consecutive studio albums.

Communications Officer at YOURS, Mr Manpreet Darroch said, ‘It is fantastic to see popular musicians such as Taylor Swift taking action for road safety as an individual who has unprecedented reach and influence with young people. It is encouraging to see young musicians championing this cause especially since certain musicians in the spotlight are caught speeding and drink driving. YOURS supports this campaign!’

Change.org is the world’s largest petition platform, empowering people everywhere to create the change they want to see. A new petition set up by students at IIT New Dehli petitions the Prime Minister of India and calls upon all people in all countries to sign up and help raise awareness of road safety in the country and beyond.

A few weeks ago four of our friends lost their lives in a horrific car crash on the road to Jaisalmer. A few weeks later another three were victims of a motorcycle crash in our neighboring institution, the Jawaharlal Nehru University. These events have prompted deep introspection on our campus and some of us met last week to discuss what we can do to do move toward safer roads and traffic management in India.

At this meeting it was agreed that we should start a campaign to put pressure on the national government to institute policies that control the scourge of deaths, disabilities and injuries resulting from traffic crashes in India. Road accidents cause about 150,000 deaths, 500,000 disabilities, and 3 million hospitalisations every year. This needless and unnecessary carnage on our roads cannot be allowed to continue.

We will send the appeal below to the Prime Minister and all Chief Ministers. Please sign the appeal and help us take this campaign for traffic safety forward. Please forward this appeal to all your friends so that we can make this a broad based national movement.

The Petition:

To: The Prime Minister of India
We are writing to you as students, parents, teachers, and professionals. The immense toll of deaths and injuries on Indian roads has brought home to us the magnitude of this problem in India. Traffic accidents have become a leading cause of death for young people in our country. This is because of the unconscionable neglect of policies that could reverse this trend.

It is estimated that road traffic crashes in India result in about 150,000 deaths, an estimated 500,000 disabilities and 3,000,000 hospitalisations every year. Many countries around the world have lowered the rates of deaths and injuries due to traffic accidents by putting in place evidence-based scientific safety policies and programmes. We must take this problem seriously and adopt effective safety policies. We have made this an open letter, as the issue has recently become a live debate in the country and urge you to have the following safety policies implemented on an urgent basis.

1. The National Road Safety and Traffic Management Board Bill was introduced in the Lok Sabha in May 2010. The Bill recommends that a statutory National Road Safety and Traffic Management Board be established in India. This Board needs to be established forthwith.
2. Cars sold in India are not tested for crashworthiness. Crashworthiness standards complying with international best practices must be made compulsory for all motor vehicles sold in India by end of 2016.
3. Compulsory helmet wearing regulations as included in the Motor Vehicles Act must be notified in all states with immediate effect.
4. The police departments of all states must enforce compulsory seat belt wearing regulations for all motor vehicle occupants.
5. The Motor Vehicles Act includes very specific regulations regarding drinking and driving. Special funds must be allocated to enable random breath testing of drivers in all cities and highways.
6. Notified speed limits must be enforced by special drives, speed cameras, and other technologies on all urban roads and highways.
7. Provision must be made for establishing a common country wide number for emergency help.
8. Special trauma care training must be provided for doctors working in all district hospitals.
9. Establish centres of excellence for traffic safety research in academic institutions around the country
10. Set up a high level task force to implement the recommendations on traffic safety given by the High Level National Transport Development Policy Committee.

It is important to note that we are in the middle of the United Nations’ Decade of Action for Road Safety 2011-2020. Road traffic injuries and fatalities have been declared a major public health crisis globally. The policy prescriptions listed above are in consonance with those reommended by the World Health Organization to deal with this crisis.

All of us signatories to this appeal expect and hope that you will take an active interest in reducing the number of deaths and injuries on our roads.

Cc: Chief Minsters of all states.

Sincerely,
[Your name]

Communications Officer at YOURS, Mr Manpreet Darroch said, “It is inspiring to see these young people take action against the loss of their friends’ lives. Unfortunately, there are so many friends, family and loved ones killed on the roads every day and this is why young people themselves are taking action to demand road safety. It is a great example of youth taking their message directly to the top with the hopes of changing the status quo. YOURS supports this campaign and we encourage the global youth network for road safety to add their name, every name added is a hand of solidarity in saving young lives”.