“Every life lost because of unsafe roads is a tragedy — and most of those tragedies could be avoided with better rules, better enforcement, and smarter infrastructure. City governments can be especially effective at putting those measures in place because they are often able to move faster and more efficiently than other levels of government,” said Michael R. Bloomberg, the former New York mayor.
“This new funding will be targeted to cities where we can make the biggest difference, that have shown the strongest commitment to taking action, and that have the best ideas for making roads safer. And we’ll help those cities work together to share effective strategies — so that even more lives can be saved.”
It comes as automakers expect a massive jump in auto sales in coming years. Ford Motor Co. thinks worldwide auto sales will hit 110 million by 2020 — up from 85 million today.
Bloomberg Philanthropies has been working on road safety since 2010 and launched a new five-year-effort by its Global Road Safety initiative, “which aims to reduce fatalities and injuries from road traffic crashes. The foundation will invite select low- and middle-income cities with populations of over two million residents to apply for grants. Low- and middle-income countries will also be invited to be part of the program.”
In 2010, Bloomberg Philanthropies committed $125 million in funding to 10 countries that represented half of road traffic-related deaths globally (Brazil, Cambodia, China, Egypt, India, Kenya, Mexico, Russia, Turkey and Vietnam).
The next round of locations funded will be announced by January and each that win will get senior-level, full-time staff to work within city governments on road safety plans for up to 5 years, comprehensive technical assistance from the world’s leading road safety organizations, training for police and other relevant staff and support to create mass media campaigns.