Zoleka Mandela joins MY World to celebrate its 5 million votes

Zoleka Mandela joins MY World to celebrate its 5 million votes

Global road safety campaigner Zoleka Mandela has joined ‘MY World’, the UN’s major outreach initiative on the post-2015 agenda to celebrate reaching 5 million votes cast in the global public opinion survey for the new development goals. The world has been voting in ‘MY World’ as one of the biggest online consultations ever created.

MY World, which connects members of the public with the policy makers at the UN who are deciding the new priorities for global development, invited Zoleka Mandela to take part in the awards ceremony in recognition of her campaigning for road safety to be included in the post-2015 goals.

The awards ceremony was held alongside the opening of the UN General Assembly in New York. Zoleka joined senior figures from the UN, government representatives and civil society campaigners in presenting the awards to individuals and organisations which had made key contributions in the effort to gather the 5 million votes cast worldwide on all priorities so far.

She said: “It’s incredible to be a part of this enormous global movement to involve people in the new development goals. We have been campaigning for road safety to be part of the UN’s post-2015 agenda and MY World is such a powerful way of getting the message across to world leaders. Campaigners, groups and individuals worldwide have been voting on MY World in their millions, to tell the UN the priorities for the future they want. It’s a great honour to join our counterparts in other campaigns in being recognised by the UN for what is a massive collective effort.”

Richard Curtis and Zoleka Mandela at the awards, the MY World team celebrate 5 million votes.

Zoleka Mandela presented the MY World ‘Innovation Award’ to Aakash Shah, Founder of the Action for Pune NGO in India. He had collected over 600,000 votes for MY World among young people in Pune. Speaking at the event just before he received the award, he said: “We dispel the myth that young people are apathetic and don’t care about the future of our planet. In my hometown, Pune many thousands of us have taken the opportunity to tell world leaders what priorities we want. Road safety is actually one of our priorities at Action for Pune and it was amazing to meet Zoleka Mandela. We hope to take our campaigning forward with her in future.”

The MY World initiative broadcast a ‘5 million strong’ film at the ceremony which featured Global Road Safety Ambassador Michelle Yeoh who issued a strong call for people to vote and call for their priorities. Michelle Yeoh has been campaigning alongside Zoleka Mandela for people to vote for ‘better roads and transport’ and call road safety in MY World.

Film broadcast for MY World featuring Global Road Safety Ambassador Michelle Yeoh

Al Jazeera journalist Femi Oke presented the awards ceremony. She was joined by a range of key figures working on the post-2015 agenda including: Amina Mohammed the UN Secretary General’s Special Advisor on Post-2015, film director and Founder of Comic Relief Richard Curtis who has been advising the UN on the MY World initiative, Ahmad Alhendawi, United Nations Secretary-General’s Envoy on Youth, Corinne Woods the Director of the Millennium Campaign, Haoliang Xu, Assistant Secretary General of the United Nations and Director of the Regional Bureau for Asia and the Pacific, UNDP, Paul Ladd, Post-2015 Development Agenda Team Lead, UNDP, Claire Melamed, Director of Programme, Growth, Poverty and Inequality, Overseas Development Institute and Jim Emerson, CEO of VSO International.

The FIA Foundation along with key partners such as the FIA and its member clubs are promoting MY World and encouraging people to include ‘better roads and transport’ in their priorities and to suggest ‘road safety’ as an extra priority. The campaign has been a key part of the effort to advocate for a target to halve road traffic fatalities to be included in the UN’s new post-2015 goals.
 

Brian’s Column: Road safety actors in Africa must learn to dance and love!

Brian’s Column: Road safety actors in Africa must learn to dance and love!

Our regular columnist Brian Bilal Mwebaze is back with another column this time addressing the fact that road safety actors, while doing great work in their own right, must start working together! In his words, road safety actors must learn to dance and love one another while working together for collaboration when attacking the five pillars of the road safety system. Read it here.

Welcome to #BriansColumn for this September! Last month August was an action packed one which saw the #GRSPAfricaSummit2014. 3 Young Researchers from Developing Countries of (Uganda, Mali and Nigeria) participated in the GIN2014 conference in Australia where they decided to develop therapeutic guidelines specifically for developing countries. Now, you have the (lame) excuse why this article comes quite late….But wait, never late really.

But ofcourse! The key words of #RoadSafetyActors, #Dance, #Love, don’t need any clarifications, or do they? Nope, not at all. Road Safety, a field with physical, psychological, economical, biological, and socio-cultural impact doesn’t sound sexy at all to most donors, decision makers, individuals and communities compared to other fields. There are a zillion reasons why this is the case, but partly, thanks to social media, the South African Transport Minister summarizes exactly what could be the president of the problem.

While in a pre #GRSPAfricaSummit2014, The Minister tweeted the following twin tweets:

The tweets, support the UN Road Safety Collaboration Global Plan for the Decade of Action for Road Safety 2011-2020 whose input from many partners after  an extensive consultation process through meetings and the Internet provided an overall framework for activities in categories or “pillars” of:

  • building road safety management capacity; improving the safety of road infrastructure and broader transport networks;
  • further developing the safety of vehicles;
  • enhancing the behavior of road users; and
  • improving post-crash care.

Even if you were King Pharoah or Hercules or Albert Einstein for that matter, you wouldn’t probably do all these pillars alone! You need a hand from actors: But?

  • How many actors fall under each pillar in your local community, region, country or continent?
  • Do they know each other and each other’s work? When and how do they meet to harmonise interventions?
  • Even for institutions (NGOs, Schools, INGOS, CBOs, FBOs etc) who are taking lead roles in road safety activities at national level, how often do they plan internally together with other departments or directorates?

This leaves you tongue dropped thinking whether the already feeble resources are being spent for the right interventions or duplicating/triplicating/quadrupling and million-rupling each other’s activities.

If we want to work well as a system, we need to avoid road safety silos (working only in our own teams/departments) and work together!

That magic pill which Malcolm Gladwell calls the Tipping Point that happens when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire just as a single sick person can start an epidemic of flu is still missing . In the world of road safety, one would happily get the flu if he/she knew a way of getting it from you as well as knowing that actually, you have the flu there: So, we can partner together.

In a Zimbabwean Proverb, ‘If you are ugly you must either learn to dance or make love’, All road safety actors  Governments, international agencies, civil society organizations, the private sector, other stakeholders and individuals might need to ‘dance’ and ‘make love’ to each other, if real ground impact is to be felt. The Tipping point could as well be found in ‘knowing each other’ of all road safety stakeholders and we know what to do. Don’t we? Lest we successfully end knitting without a pattern.

Time to strengthen the African NGO Network on Road Safety as well as the African Youth Network on Road Safety.

Stay Safe, Creative and Innovative!

Road safety article in IFMSA’s Medical Student Mag by Naren Nallapeta

Road safety article in IFMSA’s Medical Student Mag by Naren Nallapeta

Recently, our South East Asia Coordinator in the CORE Group, Dr Naren Nallapeta wrote an excellent advocacy article on Safe and Sustainable Transport in the 30th Edition of the International Federation of Medical Students Association (IMFSA) magazine entitled MSI – Medical Student International. This magazine is sent out to the IMFSA’s one million plus medical student network bringing further attention to the cause.

For more than 60 years, IFMSA has existed and been led by medical students worldwide. The International Federation of Medical Students’ Associations (IFMSA) was founded in 1951. It is the world’s oldest and largest independent organization representing associations of medical students internationally. It currently maintains 108 National Member Organizations from more than 100 countries across six continents with over 1,2 million students represented worldwide. IFMSA is recognized as a non-governmental organization within the United Nations’ system and the World Health Organization and as well, it works with the World Medical Association.

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With Naren’s permission, we publish his article here.

Safe and sustainable roads: The case for a sustainable development goal

I lost my daughter, Zenani when she was only 13. In a matter of seconds, her world and her future was destroyed. And with her, a huge part of my world was gone too. For the sake of all our children, for our world and the future we want, we must make sure we include road safety this time round. Zoleka Mandela

Safe mobility should be a right to all. Like access to education, drinking water and provision for health care, safe road transport must be a key foundation of modern society. Even today we see an enormous population, especially in the middle and low income countries with roads having no adequate footpath; car companies which do not comply with the United Nation’s basic crash test standards designs, Governments which fail to enforce speed limits, drink-driving, seat belt use or motorcycle helmet wearing.

Road traffic injuries are a global, man-made (and preventable) epidemic with a health burden on the scale of HIV/AIDS and Malaria. There is a significant and serious impact of road traffic injury on global mortality and disability which has been confirmed by 2 new studies – the WHO Global Status Report on Road Safety 2013 and the Global Burden of diseases(GBD) 2010. The reports suggest a staggering overall number of annual deaths on the world’s roads at almost 1.3 million deaths.

Road traffic accidents are the leading cause of death worldwide for young people aged 15-29. According to the GBD study, road injury is the world’s leading cause of death for boys and men aged 10-29. Between the ages of 30-40 it is the second biggest killer of men overall, after, HIV/AIDS1.

The vast majority of casualties occur in middle and low income countries which are experiencing rapid motorisation. Around half of those killed are pedestrians, cyclists or motorcyclists, who are often among the poorest members of society.

The UN Decade of Action for Road Safety 2011-2020 is promoting cost effective solutions proven to reduce road casualties. Improving road design and vehicle safety; implementing motorcycle helmet and seat belt laws; and effective police enforcement have all succeeded in reducing death and injury in low, middle and high income countries alike. But many governments and international agencies must do more to prioritise road safety and integrate it into wider sustainable development agendas.Furthermore there is very limited international funding or policy support to catalyse national action plans and to help build capacity. Such catalytic international support is urgently needed.

In his recent report on the post-2015 development agenda, ‘A life of dignity for all: accelerating progress towards the Millennium Development Goals and advancing the United Nations’ development agenda beyond 2015’, UN Secretary General Ban Ki-moon recommended that reducing the burden of road traffic injuries should be one of the targets in a new health goal.

Few initiatives taken as a part of the UN Decade of Action for Road Safety by the world associations to reduce the burden of road traffic accidents:

  • The UN Decade of Action for Road Safety has raised awareness of road injury to an unprecedented level. With leadership from the Russian Federation, more than 100 Governments committed at the UN to support the goal of the Decade of Action: to stabilize and reduce global road fatalities by 20201. Eighty-eight countries, with a total population of almost 1.4 billion, reduced the number of deaths of their roads in the four years to 2010.
  • IFMSA also declared in AM2012 to recognize the period 2011-2020 as the Decade of Action for Global Road Safety and also released a policy regarding the same.
  1. The five pillars of the global plan are: Road Safety Management strengthening institutional and operational capacity to achieve national road safety objectives; supporting stronger governance and policing.
  2. Safe roads and mobility: improving the planning, design, construction and operation of road networks to ensure safety for all users; encouraging investment in sustainable modes of transport.
  3. Safer vehicles: promoting crashworthiness and empowering consumers with safety information; accelerating introduction and use.
  4. Safe road users: putting vulnerable road users, like pedestrians and cyclists, first in policy; promoting use of seat belts and crash helmets; tackling drink driving; setting and enforcing effective speed limits; improving driver training.
  5. Post-crash response: improving emergency response and trauma care; supporting rehabilitation and care of road injury victims; providing advice, support and legal redress for victims and their families; encouraging third party insurance schemes to finance rehabilitation.

The Bloomberg Global Road Safety Program: In 2009 Bloomberg Philanthropies announced a $125 million, five year programme to support road safety in 10 focus countries: Brazil, Cambodia, China, Egypt, India, Kenya, Mexico, Russia, Turkey and Vietnam. Working with the Governments of these countries, and with partners including the Association for Safe International Road Safety (ASIRT), EMBARO, the Global Road Safety Partnership, Johns Hopkins Bloomberg School of Public Health, the World Bank Global Road Safety Facility and the World Health Organization, the Bloomberg Philantropies, the family Foundation of New York Michael Bloomberg has succeeded in demonstration the potential of road safety investment.

Fédération Internationale de l’Automobile (FIA) and the Clinton Global Initiative: The Clinton Global Initiative (CGI) established by the former US President Bill Clinton, brings together philanthropies, Governments, companies and development and public health experts to collaborate on major social and health issues through, ‘Commitments’. The FIA Foundation, a UK-based philanthropy, has made three 10 year CGI Commitments totaling €30 million. The FIA Foundation’s commitments pledge support for key initiatives in support of the Decade of Action Global Plan.

A plague on the YOUNG: The global burden of road traffic accidents
New studies confirm that young people face their greatest risk of death or disability when travelling on roads and streets.

Boys and young men are most at risk on the world’s roads

Young men are most at risk. According to the GBD study, road injury is the world’s leading cause of death for boys and men aged 10-29. Between the ages of 30-40 it is the second biggest killer of men overall, after HIV/AIDS. For women, road injury is between third (during teenage years) and fifth leading cause of death consistently from the age of 5 to 40. This is a young person’s plague.
Road injury is also the leading cause of DALYS or young people aged 15-24, second leading cause (behind HIV/AIDS) for those aged 25-35, and the leading cause for men until age 29.

A Post-2015 Agenda for Mobility: Safe and sustainable road transport, the ‘Safe System’ speed management at its heart, must be a post-2015 priority.

The current debate on a future framework for sustainable development provides an opportunity to integrate safe and sustainable transport within the next set of development goals, and to establish new partnerships for safe, healthy and clean transport and urban development strategies, with road safety and effective speed management at their heart, which put people first.

At the Rio+20 UN Conference on Sustainable Development in June 2012, world leaders agreed to begin a process of designing new ‘Sustainable Development Goals’ to replace or renew the Millennium Development Goals which expire in 2015. For the first time at a UN ‘Earth Summit’, road safety and sustainable transportation were recognised in the communique as being an important part of the overall agenda to deliver social equity, health and urban development.

Road safety must be recognized and included in the post-2015 Sustainable Development Goals framework. This should include reducing road traffic deaths globally by 50% from 2010 levels by 2030. This would be consistent with the current UN Decade of Action for Road Safety objective, endorsed by more than a hundred governments in UN General Assembly Resolution 64/255, to ‘stabilise and reduce’ road deaths by 2020.

Fatalities target:
 By 2030, reducing the number of people killed on the world’s roads to less than 620,000 per year from the 2010 baseline of 1.24 million per year.

Fatality targets by country income cluster (the Results Framework also includes injury and economic targets by income level). Reduce road traffic fatality rates by 2030 to:

  • < 4 per 100,000 population in high-income countries (baseline of 8.7 in 2010 )
  • < 7 per 100,000 population in middle-income countries (baseline of 20.1 in 2010)
  • < 12 per 100,000 population in low-income countries (baseline of 18.3 in 2010)

Serious Injuries target:
By 2030, reduce the number of people seriously injured on the world’s roads to less than 6,200,000 per year from the 2010 baseline of 12.4 million per year.

Economic Impact target:
By 2030, reduce the global economic impact of road crashes to less than 1.5% of GDP per year from the current 3% of GDP per year.


In conclusion I encourage the Youth of IFMSA and all the member nations to support safe roads for all as a part of the journey towards “Sustainable Development for the New Era”. Like education and healthcare, safe roads should be a right to all.

Take part in the Francophone Forum for young people: Dakar, Senegal

Take part in the Francophone Forum for young people: Dakar, Senegal

Our friends at LASER International have arranged an exciting opportunity for young people interested in Francophone road safety issues in November over in Dakar, Senegal. The event takes place alongside the XV Francophonie Summit and will also host the next edition of Global Road Safety Film Festival.

Following Senegal’s commitment to the Decade of Action Road Safety, we call upon young people’s participation, pledge further commitment to the global fight against this public health scourgeroad safetycrucial struggle for our French-speaking country, especially its youth.

The Road Safety Forum Francophone Dakar theme is “Road safety: Road Safety Youth, Issue Development in the Francophone world.” It will be held on 6 and 7 November 2014 in Dakar. Among the personalities and dignitaries present will be road safety experts; The Ministry of Infrastructure of Senegal, the French Interministerial Delegation for Road Safety, OIF, Quebec, Belgium, among the many partners and participants from different member countries of the Organisation Internationale de la Francophonie.

The Decade of Action Road Safety 2011-2020 United Nations was launched in more than 100 countries to prevent almost five million deaths due to road traffic announced worldwide by 2020 in the heart of the new global strategies and national strategies, the management of road safety, new public health problem has become a major challenge for development and public health, especially for the younger generation remains the most affected.

Last year, YOURS helped develop the ‘Youth Category for the Global Road Safety Film Festival’ this year, this catergory, will now be run by LASER international with youth having the opportunity to submit their road safety videos.

Senegal, like the signers of the Declaration of Moscow and different resolutions of Road Safety Safety of the United Nations, is firmly committed to develop and promote a common vision in the context of sustainable solutions including the holding of major events on road safety. This is part of our partnerships with countries and institutions leaders, the French Ministry of the Interior, Kingdom of Moroccoand the Economic Commission of the United Nations for Europe (UNECE), are associated with International NGO LASER sides to Senegal to co organizing the event scope.

The Forum Francophone is the spread of the Decade for Road Safety and the promotion of best practices in Francophone countries of the United Nations. Expected participants are the Ministers for Transport, political, economic officialstechnical, educationaltransportation stakeholders, teachers and educators, the media and associations such as Youth for Road Safety.

Senegalese football team supporting the Decade of Action for Road Safety.

General Objectives of the Forum:

  1. Promote the exercise of the responsibilities of young people in charge of road safety in public and private sectors and civil society, ownership management tools for road safety within their organizations
  2. To highlight the innovations and best practices in terms of global, regional and national road safety policies between Francophone countries
  3. Promote the priority themes of the United Nations: pedestrian safety, helmet and seatbelt use of restraints for children, a cost-effectiveness of road infrastructure, the fight against speeding and driving under the influence of alcohol and drugs

All information about about the forum, how to register and take part can be found in the attachments.

Please note, this forum will be run in French with some limited English translations. It is suggested that French speaking youth apply for this. Flights to Senegal will not be covered but accomodation and food will be covered for four delegates applying through YOURS. Our African Coordinator (Francophone) Ms Maferima Kone will be in attendance.

For more information please contact:  Mme Ndèye Awa SARR Présidente LASER International: laserinternational@hotmail.com

The Ripple Effect – a road safety film from the United Kingdom

The Ripple Effect – a road safety film from the United Kingdom

The West Midlands Police along side the West Midlands Fire Service in United Kingdom recently launched a new campaign to bring the stories of road traffic victims to your screen. As a West Midlands based campaigner now working internationally with YOURS, Manpreet Darroch said that this video brought the message back home, that nobody is invincible on the road anywhere and that road traffic crash victims face a real ripple effect when lives are involved in a road crash.

A powerful new video about the consequences of road crashes is set to drive home vital safety messages to new West Midlands drivers. ‘The Ripple Effect’ features two real families left devastated after a son and a daughter were hit by speeding vehicles.

Police and fire officers from the West Midlands talk of the horrors they have to deal with following a crash, while young pupils from Birmingham’s Gilbertstone Primary school deliver sobering road safety facts and statistics.

The project is a joint initiative between West Midlands Police and West Midlands Fire Service, led by Sgt Russell Webb of South Yardley neighbourhood policing team and Watch Commander Paul Bayliss of Red Watch at Hay Mills Community Fire Station.

“We see the awful consequences of unsafe driving almost every day,” said W/Cdr Bayliss. “We work closely with West Midlands Police on a number of initiatives to educate drivers about the dangers of the road. This video, featuring real people’s real stories, will now complement that work.”

The video includes statistics as told by children of a local school.

Added Sgt Webb: “We’re really pleased with how the video has turned out, which is due in no small part to the bravery and dignity of the two families who agreed to be filmed. Their stories are incredibly powerful and emotional. Anyone who watches it will be moved and deeply affected by what they see and hear.”

Councillor John Edwards, Chair of West Midlands Fire and Rescue Authority, said: “Firefighters in the West Midlands extricated 451 people from wrecked vehicles last year. We are confident this video will play a key role in helping to lower that figure and prevent some of the loss of life and dreadful injuries that are happening on our roads every day.”

Viewers meet Stuart Fisher and his parents, Barry and Zena, and hear how their lives were changed for ever when Stuart was hit by a speeding car on the promenade at Blackpool. Chilling police helicopter footage shows the moment Stuart, from Walsall, was hit by the car and carried along for several metres before the driver left him for dead. Serious head injuries left him dependant on a wheelchair and he had to learn again how to breathe, speak and eat.

The video’s second story features Avril Child, from Birmingham, whose daughter Sarah was killed when a car hit her and one of her sisters at 70 miles an hour. Avril describes Sarah’s last few seconds alive, as her sister lay injured and unable to help her, and her reaction when she was told her daughter was dead.

The film tells the harrowing story of two families struck by road traffic crashes and the effects it has had.

‘The Ripple Effect’ also features W/Cdr Bayliss, Sgt Webb and his colleague Sgt Laura Floyd, reflecting on the risks of speeding, drink-driving and not wearing a seatbelt, and the dangers of distractions at the wheel such as texting or making a phone call. They speak openly about the collision scenes they often attend.

“We know that speeding and the anti-social use of vehicles are key concerns for our communities,” added Paul. “The video will be used on a speed awareness course we offer with the police at Hay Mills fire station, and we’re aiming to get a copy to all of our sixth forms and driving test centres.”

Added Russ: “We want as many people as possible to see the video, here in the West Midlands and further afield. We’d like it to get a life of its own as people share it online and via social media. We hope it will save at least one life, but ideally many.”

Click here to see the video in HD on Youtube – please also share with your friends and family.

The video, which was produced by Orion Media and filmed around Birmingham, can be viewed and shared at http://youtu.be/c8esxrg8et0. It is also available via www.wmfs.net and www.west-midlands.police.uk.

Manpreet Darroch, Communications Officer and resident of the West Midlands said, “We have see the negative effect of road safety all around the world and although the UK does quite well in term of road safety compared to the rest of the world it shows that even 3.4 per 100,000 that die in the UK, the effects of road traffic crashes are always just as painful and harrowing. One death is too much. This is a very hard hitting video and I implore you all to watch it and share it, good job West Midlands Fire and Police”.

Funding opportunity for road safety with the European Commission

Funding opportunity for road safety with the European Commission

Our Coordinator for the European Region, Ms Ana Rita Lavado from Portugal has been busy with on the ground work in the region. She recently flagged an opportunity worth sharing with the network for European organizations to apply for match funding from the European Commission. Find out more here.

Call for proposals to support European road safety actions aimed at tackling problems related to vulnerable road users, children, elderly and young drivers.

The Commission adopted in July 2010 its Policy orientation on Road Safety for 2011- 2020, which outlines priorities for the Commission road safety work during this decade. One of the strategic objectives identified by the Commission is to improve the safety of vulnerable road users as outlined in Objective n° 7: protect vulnerable road users.

Vulnerable Road Users (VRUs), such as pedestrians, cyclists, motorcyclists and moped riders account for 46% of all fatalities on EU roads. In urban areas 66% are VRU, children and young people account for 19% and elderly people for 32%. Another very important group are the young road users which are highly over-represented in road fatality statistics. For example, the age group of 18-24 year-old makes up around a tenth of the whole population but almost a fifth of all car drivers who are killed in road crashes.

These data indicate the need for further attention and concrete ideas for efficient measures to improve road safety in these areas. Improvement can be considered on a reduction of accidents and on the severity of the accidents. Indeed the number of seriously injured in road traffic crashes is much higher than the number of people killed. The human suffering and the socio-economic costs for the serious road traffic injuries are huge. Furthermore, the number of seriously injured on the roads does not decrease in the same steady pace as the number of road fatalities. The Commission therefore intends to award grants in order to promote its objectives in these domains.

For more information, check out DG-Move’s website for Road Safety
 

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This update was provided by Ana Rita Lavado, Coordinator of the European Region at the YOURS CORE Group