News & Blogs
Virtual reality: negative emotions weaken levels of engagement
Research into the use of virtual reality (VR) road safety films suggests that playing on negative emotions through the use of, for example, a crash scene weakens the level of engagement and is...
Brian’s Column: #Riding for Humanity, Interview with a Kenyan Youth Leader
This month, our guest columnist Brian Mwebaze Kanaahe takes us to Nairobi Kenya where he talks to Esther Muiruri: a self anointed environment and climate change addict leading the Ride for Humanity...
“Bag a phone not a body” – Distracted driving campaign hits hard in Oz
It’s one of the fastest growing problems on Queensland (Australia) roads – distracted driving and its a big problem all around the world, especially facing youth. If you’ve texted, called, snapped a...
Might be a mate – cyclist campaign from Australia
Road Safety Commission of Western Australia says its recent ‘Might Be a Mate’ cross-platform marketing campaign has achieved powerful results in spreading the safety message about cyclists. The...
UN Global Road Safety Week the most successful Week yet!
The Fourth United Nations Global Road Safety Week has been a massive success! In fact, it has been described as the most successful UN Week yet! From 8-14 May 2017, campaigners, organizations,...
More than 1.2 million adolescents die every year, nearly all preventable
More than 3000 adolescents die every day, totalling 1.2 million deaths a year, from largely preventable causes, according to a new report from WHO and partners. In 2015, more than two-thirds of...
We welcome the Fourth United Nations Global Road Safety Week
Dignitaries from around the world including the Director-General of the World Health Organization, Dr Margaret Chan have released video statements to mark the opening of the 4th United Nations...
Fourth United Nations Global Road Safety Week kicks off in less than 2 weeks!
The Fourth United Nations Global Road Safety Week kicks in less than two weeks time from today! From 8-14 May 2017, campaigners, organizations, companies, governments and many more will encourage...
Are you the next Alliance Advocate? Applications now open!
The Alliance Empowerment Program selects Alliance Member participants to become Alliance Advocates. The first cohort underwent an intensive, tailored training program in August 2016 in Memphis, USA...